Business Not 101

From Paris to Tel Aviv helping business grow their Brands with Sharon Brand of Brand's Media Group

December 08, 2022 Olivier Bousette Season 3 Episode 27
Business Not 101
From Paris to Tel Aviv helping business grow their Brands with Sharon Brand of Brand's Media Group
Show Notes Transcript

With over seven years of experience in Communication, Digital, and Influencer Marketing within the Fashion sector, Sharon uses her international and widespread experiences to individually consult brands, influencers, and entrepreneurs on how to elevate their online presence and achieve their goals through various branding and marketing initiatives.

As a Parsons Paris graduate, she applies her skills to build her client’s trust and creates a strategic business plan that is easy to understand and follow that reflects the brand’s need of growth. 

Result-driven and passionate, Sharon has grown her own social media following over the years by creating an online community and by working closely with various international brands."


Founder, Brand's Media Group

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Olivier : [00:00:00] Welcome to business, not 1 0 1 hosted by me, Olivier Bousette, founder, entrepreneur podcast creator. In this episode, we explore the founder's journey from their aha moment to the roadblocks and problems to what they would've done differently in hindsight, and the unique solutions they came up with. I hope you enjoy this episode.

Hi, Sharon. Welcome to Business Not 101

Sharon : hi. Thank you so much for having me.

Olivier : It's a pleasure. Let's get right into it. So please introduce yourself and give us your 60 second business pitch.

Sharon : Yes, so I'm Sharon. I was born in Paris, grew up in Canada. I then studied in Tel Aviv, New York, and then back to Paris. This is when I launched my business actually was right during the pandemic, so, I launched a social media agency that is meant to grow the online presence and community of small to medium sized businesses.

Today we're a team of three. The office is in Montreal, but [00:01:00] I'm currently back in Tel Aviv for a bit. Expanding the business there. And yeah, that's pretty much it. It's been a beautiful entrepreneurship journey.

Olivier : That sounds amazing. So what was the aha moment? What was the, the spark that sort of started this whole adventure?

Sharon : I feel like I never. Knew what exactly it is I wanted to launch, but I always wanted to have this freedom of being, you know, an entrepreneur and work for myself. So I feel like the, the aha moment was during Covid, all the businesses closed, right. And all the brands that I was really close with in Montreal, New York, Tel Aviv, Paris from, you know, all the, basically all around the world.

They were basically sending me messages how. Post stories. How do I do this now that everything is online and everything, you know, has closed down, you know, physically. So I started helping out brands, consulting for them for free, and my dad was kind of like, well, you should start a business. So I had no idea [00:02:00] what it meant, you know?

It was like, okay, start a business, what do I do? So I found a name, I worked with a graphic designer, and we worked together to make a website in three weeks. And then when the website launched, I got my first three. And it was crazy because I had no intention of doing this for the long term. It was kind of a project at the beginning.

I was saying that it was a project, but now it's not a project. It's a full on business.

Olivier : That's really interesting. So it really sort of was conceived relatively recently and I guess you had experience before you started this already in social media and you already were working in the field

Sharon : Exactly.

Olivier : Did you find, because it's such a new business for you, did you find you had a lot of roadblocks at the beginning?

Things that you just weren't expecting from your experience for talking to people about starting your business?

Sharon : Yeah, so I mean in terms of everything, it was a roadblock cuz I was right diving into it without any. You know, formal, I guess education or knowledge about business and about starting your [00:03:00] business. So everything down to making invoices pitching myself, getting new clients. These are all things now today I feel really confident in and making and doing.

But to give you an example, I had. One of my first clients he, I was too afraid to kind of give out a price cause I didn't even know how to make apri correct pricing. And I ended up not telling him that these services were not free. And so he was thinking that those were free. I was expecting, you know, to be paid for it.

When I sent him an invoice, he was kind of like, Well, I don't get it. I thought this was, you know, a free trial. So I feel like those were the roadblocks right at the beginning. You know, you live and you learn and you dive right into it, and that's how you Indiana know what to do. But I feel like the, yeah, the main roadblocks were really that I had no knowledge about anything.

And it's really a lesson that even though you don't know if, if you don't know, if you never studied it, if you've never done it before, if you're interested in it, you're gonna end up, you know, finding. Doing that thing, doing something that you've [00:04:00] never done before and this is how you learn. And you know, I, I feel really grateful cuz today, looking back, it's funny stories that were a bit cringy back then two years ago, but today it's like, okay, it made me stronger as an entrepreneur.

Olivier : A really interesting story that actually happens a lot. A lot of people have said the same thing to me where they started and they didn't know how to price it and they didn't know how to approach customers and then the customer expectations. That's great points. And I was gonna say, sort of looking back at that experience, would you suggest somebody to go and do a course or something first from your experience?

Or do you think like at the end it's, you're gonna live and learn?

Sharon : I do believe in the living and learning. It's also my personality type. I'm very much of a doer rather than a thinker. If I wanna do something, I'm not gonna sit on the couch and write down a plan for hours. I'm really just gonna dive into it. And you know, I'm in that mentality where it's like, okay, if it fails, it fails.

If it does great. It does great. We'll see what happens. So I know this is not for everyone. I feel like once you [00:05:00] know yourself then you know what's best for you. I know for me it's more of a live and learn and I know for others it's more of like, okay, let's take a course. But I feel like even if you are a thinker and you know, take a course and spend more time on the learning before doing, make sure that you're still going to do afterwards.

Cuz, cuz it's a shame if you are taking all the it's hours learning and you're not actually applying it to, you know, whatever it is you want to be.

Olivier : Yeah, I agree with. Did you have a business mentor or you had mentioned your dad earlier, so was it sort of that was your business mentor?

Sharon : He was my mentor in like how to get started in terms h of, okay, there's the bank account that we need to open. There's, you know, all the mini, mini administrative things that I had to do, but I actually have a business coach now and that really is the best investment that you can do for yourself. Whenever I feel stuck, whenever there's, you know, moment where I'm like, I'm not sure where to go next, what to do, the ideas that I have, the vision.

For my business. The business coach is really here to guide you, you [00:06:00] know, just like a life coach, but it's really okay, present moment, what are your needs? Let me help you, you know, guide you through those. And ever since I've had a business coach, things have been, you know, magical.

Olivier : That's actually. Wonderful point because it's something I ask people in past episodes, did you have a business coach or did you have a mentor and sort of lead into that. So you've answered it. And a lot of people who've picked up a business coach or even a life coach have said really positive things that's changed their lives.

Sharon : Yeah.

Olivier : So sort of taking from that point. What was one of the key aspects on how you built your community around you? Because it's not just a community of customers, but it's as well your community of people and support groups. 

Sharon : Yeah. Well, I love this question because I've been doing it on my personal account for quite some time now, and it all started when I was 20 years old. Living in Tel Aviv, being at school, I always, always, I'm very bubbly, extrovert person. I love to speak with people, know their [00:07:00] story, where they come from, you know, what really, what is their story?

So when I was living here, I started a travel. And when I did this travel blog, I was able to connect with people really from all around the world but especially international people living here in Tel Aviv. And then when I went to New York, when I went to Paris, I really expanded this community of people that were following me on my personal account.

So when I launched bmg, everyone was so supportive, so happy to be part of that community. And what I did actually, To really reinforce this whole community aspect and everything is, I launched something called BMG Talk, which is reuniting creatives from all around the world on Zoom and have this just an hour session with creatives from all around the world discussing themes about passion and entrepreneurship.

So we did it. It went so well. I, I think there's little things like this that, you know, you can do that really reinforce and straightens the people that follow you. And again, it's really [00:08:00] important. It's not just, you know, followers following you. They follow you for a reason. They love your content, you inspire them.

You're giving out something to them that, you know, makes them happy. So I really wanna nurture that with everything that I'm posting and doing on my personal Instagram. But with the BMG Instagram account, it's so fun. Now I have a team and there's the office, and I feel like everyone has been invested in the growth of it.

So the community really, or my friends essentially like my community on my personal account, but them being involved in the whole progress of BMG has been super special to see.

Olivier : That's really a good point. And sort of leads me into a question. What was one of the aspects that you and your team sort of came up with to create the community?

What, did you just go straight through social media or were you doing a lot of pulling from your personal acquaintances and connections and network group 

Sharon : Well, I think the most important is when you are genuine, staying true to yourself, being your authentic self. People are attracted to that right away and they feel it through the [00:09:00] screen. And for me, I was speaking a lot about BMG to everyone that I. You know, spoke to, got on a call with Texted Saw in real life on Zoom, everything.

So it was mostly for my personal account. And now that I have a team, they also, you know, I make sure for example, that they have brands, media group on their bio, on Instagram cuz it is important, you know, they are part of the team, part of this workplace. So I want people to know, know where they work. And so it's mostly through social media.

It's really it's really great. That's why I always say the power of social media is so,

Olivier : Certainly is, and it's in your field, right? It's what you're doing. So do you have a high conversion of people who meet you directly on social media and to turn into customers? Are you still doing a lot of business pitching once somebody approaches you?

Sharon : So right now we've tried Perspection for the past year and a half where we're actively looking for new clients. Every single client has come through my personal Instagram, every single one, and we've had maybe [00:10:00] 25 in two years and a half. 2025 and now they're starting to come from referrals from clients cuz we built a big enough portfolio.

But no, only one client actually came from an ad on Facebook. Only stayed one month though. The rest is really, you know, I'm actively posting about BMG on my personal account. So people are, you know, they, they know that's what we do and I feel like every time they hear of social media needs, you know, left and right, they're like, oh, Sharon

like she does this, let's you know, let's.

Olivier : And, and I find in agencies, say referral and their own community is really their core business that they create that. Sort of like starts off as friends, come see me, then I'm gonna answer some questions, and then you turn into a customer.

 If you look back, would you say there's one specific person you would hire right away,

Sharon : well, I started working with someone a month after launching just because I had a job already lined up in Paris and I needed someone to focus on the [00:11:00] clients while I was finishing up my internship, which I ended up quitting earlier because the business was picking up. But I feel like. Again, everything happened for the right reason at the right moment.

The people that I've worked with in the past, and it was a total of six different people, they all came at the perfect time for exactly the needs that we had. So I wouldn't go ahead and change anything. The only thing that I would do is. give out this advice. If people are hiring that are listening to this.

Really, really, really trust your gut. Even if you know it looks all nice on camera, it looks good on paper. You really just wanna like trust your instinct. If it doesn't feel really entirely right to hire this person for whatever reason it is. Then really listen to yourself because then you're gonna say yes, and then it's gonna, you know, be cut short because on the long run it's not gonna work.

And I'm talking from experience and that's because I didn't listen to my gut cuz I was like, no, it's impossible. It's like all perfect, so it should be [00:12:00] perfect. So I think that it's, you know, important to listen to yourself in those situations.

Olivier : Yeah, that's a hundred percent true. I find it's so important to be able to go and listen to your, your instincts, but just your feedback, how you interact with the person. The person could be really amazing, but just you don't have a proper connection. And that could really hinder, certainly in a startup phase, because that, that's a big problem in a large corporation.

I think it could be absorbed and sort of pushed away, but in a small team, no. And I always ask people, did you, do you have an accountant or is that something you were gonna be hiring at one point? Because it's one of my hardest parts is doing accounting

Sharon : me too, because I hate math. I hate numbers. Now I'm more I'm more comfortable with them, I would say, but I still, you know, I'm still not doing it myself. I did get an accountant. He is in Montreal and he is everything that I wished for, and I, I think he's the most valuable part of my business because I don't understand numbers and I hate numbers, so he just, I feel calmer and more peaceful now that he's [00:13:00] coming to my life.

Olivier : So looking at, closing a new sale of your product, what is some of the tools you guys use?

Sharon : Yeah, no, everything is manual. So we first get on an in call, sorry, I can't say that word, introductory call with the clients the prospect client, and the, you know, this is like the first call. We get to know them. We see if it's a right fit for us. Also, there's some people that we said no to work with just because now we get to be a bit more selective, which is really nice.

and then, you know, we see the vibe, we see the feel, we see what they need. Then we send out a proposal. And then from the proposal, if it's a yes, then we start the onboarding, which is all done manually from us. It's a lot of Google Drive sheets to be created, all of that, and then invoices and you know, all the administrative things.

And then if they say no, then we ask why. Because you know, if it's a. constrained that we wanna know, okay, how can we, you know, make it better for next time? But everything is done by me for this, for the sales. Closing a sale. We don't use any program.

Olivier : You [00:14:00] gave a really good point there that when you have a customer that comes up to you, and obviously you meet them and you sort of get to know them on social media and then you're introducing your, your services to them, and what are some red flags that you say, oh, this is not gonna work out for me, particularly with this customer.

Sharon : So because we're a social media agency, for example, the biggest red flags for social media is if someone tells me, well, I wanna get to like 10,000 followers in a month. So, I mean, this is a huge red flag because first of all, we don't even, that's not even one of our goals. We wanna create loyal people who will really enjoy the content or here for the long term.

You know, you can have, if someone doesn't get that, you don't need 10,000 followers to be successful. That if you have a hundred followers that are really all watching your stuff, that's more valuable and important than having 10,000 people and only a hundred people watching your things. So this for me.

A big red flag because they don't understand the real value of social media. And I could try to explain it to them, but if they have something in mind and they're not [00:15:00] trying to be open-minded about it, then it's gonna be a problem on the long run, because we have a lot of clients. We're really busy. We don't have the time and energy to change someone's mind and opinion about it.

We're not therapists, we're social media managers. So I know it sounds a bit aggressive, but it's, it's more of like, You know, it's the same for any other field, it's just that I think people take it very easily cuz they think, oh, it's social media. You know, it's not as important. But it is like, if you are willing to pay for social media agency to bring out the best for your business, then you know, we know what we're saying when we mean that you don't need X amount of followers.

It takes a lot of time to grow. It's a lot of consistency and that people can really trust us. So we wanna feel that. Between us and the client.

Olivier : Yeah, that's really important. And finding the metrics that work for them. I find that a lot of customers have unrealistic expectations, certainly around mar marketing as well around. And [00:16:00] it's a difficult thing for, I think for small agencies to sort of convey, like, you're not gonna build up 10,000 true followers, you know, and a lot of them assume that they could just purchase that, and that's, they've checked it off their list.

So that's really good point. Sort of taking that to the next level, if you can leave yourself a 30 or 60 second voicemail to when the day you started would be, would there be anything particular you would say, Hey, watch out for this or do this? instead

Sharon : I love this question so much. I feel like I would tell myself, you're gonna have really, really, really bad days and you're gonna have days where you literally just don't wanna work. But it's okay because you are in the end, staying consistent, and that's really what matters. It's consistency to. Still show up, you know, even on days where you don't feel like showing up and that, yes, you'll have bad days, but you'll also have amazing days, and in the end it's looking at it on the long term.

So really like, don't give up. This is really what I would tell myself.

Olivier : That's nice. That's good. That's really

Sharon : Kind of like Pat on the shoulder, you know,

Olivier : [00:17:00] Yeah. Like a little yeah, exactly. Like a

Sharon : you got this.

Olivier : talk. Yeah. Switching gears a little bit here. If, where do you see your agency in five years? It's always like, I used to say two to three years, but now I realize everybody should aim for a five year goal.

Sharon : Honestly, I wanna keep it at as stable as it is today with, of course, the growth and, you know, big, having more clients, a bigger team. But I don't wanna be a huge agency. That's not the goal for me. I wanna, on the long term, have a co-working space that I open. For creatives to really reunite and meet. So you know, if that.

For it to be in Montreal. Great. But I would love also to expand and also have something in Europe just because I am French, I'm European, so having, you know, something on the other side of the world is also really special for me. But I, I wanna keep, this is more of a personal five year goal, but I wanna really have a really healthy lifework balance.

And I've only been having it now [00:18:00] for the past year because the first year was not at all a good balance. So I really wanna keep.

Olivier : Yeah, it's so hard when you first start, and I think the first, you know, 24 months when you start a business is just lost. I don't think people realize that. It's like full time. It's like having a baby, having a new puppy. It's full time. There's no there's no stopping.

Sharon : yeah, yeah, for sure. And I feel like I learned a lot from it where it's, it's so draining. So I told myself, okay, this is not gonna be a healthy lifestyle if I continue this way.

Olivier : Yeah, well being certainly for our startups and entrepreneurs is super important. Like being able to decompress and walk away from it for a bit, having a team in place is really important. I think it's for sole entrepreneurs, it's really hard When I do projects on my own, I, I see the difference physically and mentally I'm drained.

So that's really, that's really interesting. So now I wanna learn more about you as an entrepreneur. So you, the person, the entrepreneur, the person behind the agency. So the first question I have is, what makes you super productive as an entrepreneur.

Sharon : So I've [00:19:00] always been very self motivated. I remember even when I had the blog, I used to wake up. First of all, I wake up so early every single day. I'm usually up at six 30 and especially when I'm doing something I love and you know that, that holds me accountable. I'm up. I'm ready to work. So I'm a very productive person.

I usually. I don't know what it is. I've always been like that, always, you know, an early riser ready to kind of tackle the day. I feel like what really does help me though is having a, to-do that I do daily for each client and then, you know, hopping on a call at 8:00 AM with a team every single day really is a good start of the day.

I, I read this thing and I saw it on YouTube a few years back, and it said when you start your day and you make your bed, then you know, your brain is automatically like, okay, you started your day and you did something, so now you're ready for whatever comes next. And I feel like for me it's that, it's when I go step by step and then, you know, I cross it off my list and I'm, but I'm very intentional and I'm still [00:20:00] doing things with meaningfulness to it.

It really helps me to be even more productive than I already.

Olivier : That's really interesting. I don't do my bed in the morning, so I'm horrible at that. So, so sticking with this, do you have, do you use any software tools that help you to be productive or are you just doing like the old school, writing everything down in your journal?

Sharon : So we all have journals slash notebooks for our to-dos in the office. We have a huge board with clients kind of names and you know what we're doing for them, how many times we're posting and all that. And we also are using Slack for team management, you know, communication. It's been great. Kind of goes back to the live work balance.

We used to text on iMessage and have group chats for iMessage, but I really switched to Slack because. It's not fair for the team and also for myself to be speaking, you know, to them on a tool that is meant for, you know, texting, friends, family, all that. So now we really move to Slack, which is [00:21:00] great, and we use plan E, which is a scheduling platform tool for clients.

So these are the two things that we use and that's it

Olivier : yeah, those are good. Excellent. So what is one personality trait you feel is really important as an entrepreneur?

Sharon : I think you need to be very open-minded. Just yesterday I had a team member express voicing some concerns that she had. So, you know, it's taking in that, that criticism constructive criticism and being okay with it. Learning from it, applying it, because in the end, if you're your team members, you know something's not going right.

You really wanna make sure they are happy in the environment that they work in. So being open minded, being very patient. Also, because no matter what your goals are today, we live in a world where we want things right away so quickly for us. But you know, nothing happens overnight and I feel like. You know, showing up even on days that [00:22:00] you don't wanna show up.

So, having this dedication to, you know, it is that you're doing, but again, if you don't love what you're doing, it's gonna be hard. So make sure that you love what you do.

Olivier : Yeah, that's so true. That's so true. Here's one question that's sort of new. Season. What is one common business myth that you had always assumed or heard before you had started your business 

Sharon : I'm gonna use the fake till I make it because I sometimes still use it today. And that I use it more in the, let's say, you know, I'm on Zoom and I'm stressed out because, you know, sometimes we work with clients who are 20 years older than me, so I feel like an imposer. I feel like, oh my God, why would they speak to me if, you know, I'm just 26 years old.

I'm trying to navigate a business and I'm, I don't know what I'm doing. But at the same time, I know what I'm. So the fake it till you make it. Culture, I feel like it's I feel like sometimes I'm like, okay, well, you know, I'm gonna fake it till you make it, but I'm, I'm not really faking it. I know what I'm saying.

I don't know if that really answers the question. I feel like I, I don't know. I just [00:23:00] dive into it and then it just, it works in my favor, but I'm still like putting on this surface where it's like, okay, I feel confident in what I'm saying even though yes, I am a bit stressed deep.

Olivier : Yeah. No, it makes sense. It makes sense.

Sharon : Yeah, but I feel like the, I feel like a myth is also that, you know, people say you need to work like never ending type of work. You have to work until 2:00 AM That is a myth because get your sleep and then you'll come back in the morning way stronger and way healthier and mentally prepared for, you know, the rest of the day.

Olivier : Yeah, the, the hustle culture myth where people are saying they're hustling all day. I think that's something that's, that's dead. That was never really productive and I don't think it achieved as much as people thought. Yeah, I agree with. So moving back to the next question, if this is one of my favorite questions, if you could meet any entrepreneur, living or dead today for a coffee, who would it be and why?

Sharon : So I would meet Sophia Aroso. She's the founder of Nasty Gal. I don't know if you've heard of her.

Olivier : Yes, I have.

Sharon : Okay, so I [00:24:00] love, love, love, love her drive, her energy, the content she creates, the, you know, the things she speaks about. I think she's so insightful and she knows so much because she started from nothing. She started as a, a homeless. 20 year old in San Fran, living in San Francisco, who was working in an art school and started selling vintage dresses on eBay and really grew her business like this, which is, it's just like one of the most craziest entrepreneurship.

Story that I've heard and ended up whatever, now selling Nasty Gal, and today she's actually doing courses for entrepreneurs and business owners, which I wish I could join. I just don't have the budget for it yet, but she has just so many insightful tips and tricks to really make it out there. I would totally get coffee with her.

Olivier : That's a good choice. That's a good choice. I've I've seen her, her work in some of her postings on YouTube and some of her interview. She's very insightful,

Sharon : Yeah. Yeah.[00:25:00] 

Olivier : all right. One of my second favorite questions is what is one business book or non-fiction book that really impacted you and you starting your business?

Sharon : Yeah, so there's two, but I'm gonna give you one. I know we had talked already about one, which is the imposter cure, which really helped me for imposter syndrome and really believing in yourself and not giving up. And. Showing up consistently. Consistency. However there's another book I wanna mention also.

It's called The Making of a Manager, and it was written by someone who works at Facebook. Her name is Julie Zoe, I think that's how you say her name. Zoe z h o. And they, she basically was an employee at Facebook and overnight was promoted to becoming a manager and had to manage a team. Used to be her coworkers.

So they used to be on the same level, and then overnight she becomes manager, has to manage 20 people that you know are used for her, are used to her being, you know, side by side with them. So she talked about [00:26:00] every single thing you can think of managing a team. And for me that was so great to, you know, read because.

I'm 26. I'm working with people who are just below my age, but not that much younger. And it's hard that, you know, you're in the spotlight in that sense where you have to manage a team, you have to make sure they're good. You have to be kind of like a mom to, you know, those babies of yours nurturing them and all that.

And at the same time, I'm still young, so I don't, you know, I'm friends with them at the same time, we have a. Sympathetic a like relationship. So this book really helped me ground myself in, okay, what's my role in this company? How do I. You know, act effectively as a manager. And yeah, if you are a manager and you are confused, you're lost, you need guidance, you know, on how to not feel bad, how to kind of avoid certain conversation, no, sorry, not avoid certain conversations, actually go into those conversations that you're trying to avoid then like this book's for you.

And [00:27:00] it's such, it had made such a major, major, major impact on my work.

Olivier : That's really interesting. I've never heard of this book, so I'm gonna look it up right after.

Sharon : You'll love it.

Olivier : I think's perfect. That's good.

Sharon : It's great.

Olivier : So my , I, I, I could tell the enthusiasm behind it. So it's, it's helped. I'm gonna definitely check it out. So my last question is, how can people reach out to you and connect.

Sharon : So our Instagram page is at Brands Media Group, and then the website is brands media Brand is actually my last name, so little fun fact. And my personal page is at Sharon Brand. So I hope to connect with everyone on there and if you have any questions, any anything really, just to say hi, then you can always slide in the DM

Olivier : Excellent. We're gonna add that to the show notes. So thank you so much for participating. I really appreciate it.

Sharon : Thank you. Well, I, we can't forget the question that I wanted to ask you, which is, and you know, it really goes back into how we met originally [00:28:00] and connected originally, which is from a networking event that I attended. So within that theme of networking what would be, you know, if a tape or advice that you would give to anyone who is trying to, you know, get into the whole network?

aspect and you know, get out there and putting their name out there.

Olivier : Yeah, that's a great. I'm, and I'm an introvert, so it's actually really hard for me to go out and do it, so I sort of force myself. But that's sort of the key. Just get up and do it and just try to attend as many events as possible and be open and be, like you said earlier, authentic and be the real you as well as not to be aggressive with.

With an agenda. I think it's, you need to, when you first start off, you need to flow into the room and just be like, I'm here to listen and learn. Even if I'm gonna learn something I already know, or, or, or I might know better just to take it in from the person's perspective and let yourself just be connecting with the people and not to be scared.

I think that's probably the ultimate.

Sharon : Yeah. And I feel like even if you are scared, then it's like, acknowledge it. You know? Don't be like, oh [00:29:00] my God, I, I don't wanna be scared. It's just like, no, okay, I'm scared. Like it's normal. There's people that I don't know around, but we're gonna make the best out of it. And, you know, let's see what happens.

Olivier : Yeah, exactly. And embrace that fear because it's something that most people try to hide and they play up. This persona does not really real, but everybody's a bit nervous when you're meeting new people and to have fun. I think that's the hardest part for a lot of people. Cause they, they, they have too much stress coming up to the event and trying to blurt out what they need and it's not the way to go about it.

So. Yeah. I agree.

Sharon : for

Olivier : Well, thank you for that question.

Sharon : Yeah, of course. Thank you so much for, for having me. It's been such a fun time speaking.

Olivier : Thank you for joining. It was really fun.

Thank you for joining us today and listening to this episode of business, not 1 0 1. I hope that this interview gave you some invaluable insights and that will help you along your business journey. If you have any questions, comments, feel free to reach out to me and as always, please like share and follow.

Thank you and until next episode.[00:30:00]