Inside the Brand Experience
Welcome to Inside the Brand Experience podcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com
Inside the Brand Experience
Activating the Engagement OS
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Over the past 18 months, marketers have rapidly transformed their channel mix to develop alternative ways of influencing their key audiences. These changes have been driven by the evolution of audience needs and expectations in changing times – audiences who have all become digital natives.
What's at stake? Earned Engagement – planning for and measuring how we earn the attention of our key audiences in changing times.
You will learn:
- What is the "Engagement OS" system and how it delivers earned engagement
- How the Engagement OS can help position your brand to best engage your customers