Inside the Brand Experience
Welcome to Inside the Brand Experience podcast, where we dive into the future of audience engagement. You’ll hear from experts and Fortune 500 brand leaders in communications, strategy, creative, digital and events on what moves customers —and how brands can best position themselves for maximum audience engagement. To dive deeper into any of these topics, please reach out to info@iv.com
Inside the Brand Experience
Behind the Creative: Storytelling with Jacoby Cochran
In this episode, Senior Creative Directors Val and Doug explore how to craft and tell a good story from master Chicago storyteller, Jacoby Cochran.
They discuss:
- Engagement: How effective storytelling connects emotionally with audiences.
- Preparation: Practice techniques and physical delivery to improve storytelling performance.
- Authenticity: How emotions and personal experiences make stories relatable and impactful.
A writer, educator, and storyteller, Jacoby Cochran is the award winning host of City Cast Chicago, Chicago's favorite daily news podcast! The podcast was named Best of 2021, 2022, 2023 by the Chicago Reader and Chicago Magazine calls it “the essential Chicago podcast.” You can also catch Jacoby on Chicago's stages, TVs, and radios. As a performer, keynote speaker, and workshop leader, Jacoby has partnered with corporate clients (Google, Spotify, AT&T, Chicago Bulls, Best Buy, Samsung, Kohl's); academic institutions (DePaul University, City Colleges, Syracuse University); and non profits (The Moth, Boys & Girls Club, American Writers Museum). Find him at @cobycochran and jacobycochran.com