{"version":"1.0.0","segments":[{"startTime":0.07,"endTime":2.118,"body":"But I do feel like just in life in"},{"startTime":2.144,"endTime":4.782,"body":"general, like whether you're an agency owner or a"},{"startTime":4.796,"endTime":8.54,"body":"business owner or whatever, or developing a new program"},{"startTime":8.87,"endTime":12.258,"body":"to really have that alignment and that passion because"},{"startTime":12.284,"endTime":14.634,"body":"you will get to the finish line so much"},{"startTime":14.672,"endTime":17.838,"body":"faster, faster than if you're just trying to put"},{"startTime":17.864,"endTime":20.166,"body":"in the motion and the journey becomes so easy."},{"startTime":20.228,"endTime":21.81,"body":"Right, Amy? Totally."},{"startTime":23.15,"endTime":25.494,"body":"Welcome to Virtual Assistance, the"},{"startTime":25.532,"endTime":27.562,"body":"Agency Growth Machine podcast."},{"startTime":27.706,"endTime":29.862,"body":"Take your digital marketing agency to"},{"startTime":29.876,"endTime":31.566,"body":"the next level as we share"},{"startTime":31.628,"endTime":34.93,"body":"secrets, strategies, and clients success stories."},{"startTime":35.11,"endTime":37.098,"body":"Step back from the day to day of your"},{"startTime":37.124,"endTime":41.062,"body":"agency and activate massive growth using Virtual Assistance."},{"startTime":41.206,"endTime":44.062,"body":"And now your host, Azar Saddiqi."},{"startTime":44.206,"endTime":46.11,"body":"Thanks a lot for joining us, guys."},{"startTime":46.22,"endTime":49.966,"body":"My amazing guest today is Amy Dicks."},{"startTime":50.158,"endTime":52.65,"body":"Amy has a fabulous resume."},{"startTime":53.81,"endTime":56.13,"body":"My notepad is filled up over here taking"},{"startTime":56.18,"endTime":59.214,"body":"notes, and it's a pleasure having Amy here."},{"startTime":59.312,"endTime":62.478,"body":"But before we get into talking to Amy, I just want"},{"startTime":62.504,"endTime":65.854,"body":"to give you guys a little bit of a background."},{"startTime":66.022,"endTime":68.758,"body":"I believe two times international bestselling author."},{"startTime":68.794,"endTime":69.51,"body":"Amy."},{"startTime":70.49,"endTime":73.16,"body":"That's just one of the things she's done."},{"startTime":73.67,"endTime":76.786,"body":"Co founder and founder of multiple businesses."},{"startTime":76.858,"endTime":81.99,"body":"She set up businesses, sold businesses, and right now"},{"startTime":82.04,"endTime":85.846,"body":"she's running a digital marketing agency or an agency"},{"startTime":85.978,"endTime":89.218,"body":"which is focused on authority speaking gigs."},{"startTime":89.314,"endTime":91.858,"body":"And you guys build a personal brand."},{"startTime":92.014,"endTime":95.502,"body":"And people who want to become authority figures inside"},{"startTime":95.576,"endTime":100.374,"body":"their niches, Amy and her company Choose Happiness is"},{"startTime":100.412,"endTime":105.99,"body":"helping these people out, gain that perspective, and become"},{"startTime":106.04,"endTime":108.094,"body":"the authority figures in their niches."},{"startTime":108.142,"endTime":111.21,"body":"So, Amy, thanks a lot for coming to our show."},{"startTime":111.26,"endTime":112.822,"body":"I think this is going to be packed"},{"startTime":112.846,"endTime":115.266,"body":"with lots of fun and adventure today."},{"startTime":115.388,"endTime":116.866,"body":"Always fun and adventure."},{"startTime":116.938,"endTime":119.838,"body":"Thanks so much for having me. You're welcome."},{"startTime":119.924,"endTime":120.74,"body":"You're welcome."},{"startTime":121.55,"endTime":124.914,"body":"Amy, let's start out with a little"},{"startTime":124.952,"endTime":127.218,"body":"bit about who Amy Dex is."},{"startTime":127.364,"endTime":129.08,"body":"How did you get started?"},{"startTime":130.009,"endTime":131.85,"body":"What are some of these amazing things?"},{"startTime":131.9,"endTime":134.838,"body":"Like what gets a person like you to"},{"startTime":134.864,"endTime":137.23,"body":"write two books and sell multiple businesses?"},{"startTime":137.29,"endTime":138.642,"body":"And what's the story?"},{"startTime":138.716,"endTime":140.334,"body":"I want to find out. Yeah."},{"startTime":140.372,"endTime":142.566,"body":"I mean, I think the most interesting story."},{"startTime":142.628,"endTime":144.8,"body":"There's lots of stories in there, of course. Right."},{"startTime":146.21,"endTime":148.434,"body":"But we only have a short period of time here."},{"startTime":148.472,"endTime":152.946,"body":"But I think for your listeners, what really I think"},{"startTime":153.068,"endTime":155.034,"body":"where we can start and where it makes the most"},{"startTime":155.072,"endTime":159.546,"body":"sense is I had worked in, if you want to"},{"startTime":159.548,"endTime":162.378,"body":"call it corporate America, I actually hate that term, but"},{"startTime":162.464,"endTime":163.614,"body":"whatever you want to call it."},{"startTime":163.652,"endTime":168.394,"body":"I was working in distribution and ended up leaving"},{"startTime":168.442,"endTime":172.086,"body":"that industry and started I had actually already started"},{"startTime":172.148,"endTime":176.262,"body":"my marketing agency before I left that company, but"},{"startTime":176.456,"endTime":178.51,"body":"it was already kind of rolling."},{"startTime":178.57,"endTime":181.218,"body":"So when I left, I was really able to"},{"startTime":181.244,"endTime":183.438,"body":"just kind of keep rolling with my company."},{"startTime":183.584,"endTime":185.134,"body":"That company is called High Rise Promotions."},{"startTime":185.182,"endTime":188.538,"body":"But what I realized very quickly is"},{"startTime":188.624,"endTime":191.458,"body":"that we kind of needed to differentiate"},{"startTime":191.494,"endTime":193.426,"body":"ourselves from a marketing perspective."},{"startTime":193.498,"endTime":197.518,"body":"Like, how do we connect with our clients that's"},{"startTime":197.554,"endTime":200.526,"body":"different from every other marketing agency out there, right?"},{"startTime":200.588,"endTime":200.886,"body":"Yeah."},{"startTime":200.948,"endTime":203.754,"body":"And so that's what actually led me to write"},{"startTime":203.792,"endTime":206.502,"body":"my first book, which is called Brand New you"},{"startTime":206.696,"endTime":210.526,"body":"you're must have Guide to an influential Kickass Brand."},{"startTime":210.658,"endTime":212.826,"body":"And so that book really"},{"startTime":212.888,"endTime":215.286,"body":"kind of catapulted that business."},{"startTime":215.408,"endTime":219.318,"body":"And we got a lot into the psychology of"},{"startTime":219.404,"endTime":222.894,"body":"branding and the psychology of really connecting with your"},{"startTime":222.932,"endTime":225.774,"body":"customers so that we could help our clients and"},{"startTime":225.812,"endTime":229.314,"body":"differentiate themselves when they went to market."},{"startTime":229.412,"endTime":231.954,"body":"So that's really where it all started."},{"startTime":232.052,"endTime":235.062,"body":"I mean, the second book is different."},{"startTime":235.136,"endTime":236.802,"body":"It has nothing to do with business."},{"startTime":236.876,"endTime":239.578,"body":"It's all about positive psychology and happiness."},{"startTime":239.674,"endTime":242.058,"body":"And it's told through the story of my mom's life and"},{"startTime":242.084,"endTime":245.166,"body":"death that is so different than where it all started."},{"startTime":245.288,"endTime":247.878,"body":"And so as I speak, I"},{"startTime":247.904,"endTime":249.79,"body":"speak under the choose happy brand."},{"startTime":249.91,"endTime":253.82,"body":"But that really led then to the agency that"},{"startTime":254.27,"endTime":257.685,"body":"we run now, which is called Authority Speakers Agency."},{"startTime":257.878,"endTime":262.125,"body":"And that is on booking dream stages"},{"startTime":262.258,"endTime":264.678,"body":"for speakers and finding those experts and"},{"startTime":264.704,"endTime":268.234,"body":"thought leaders for events and event planners."},{"startTime":268.282,"endTime":271.846,"body":"So there's a long, winding trail"},{"startTime":271.918,"endTime":273.414,"body":"somewhere in the middle of that."},{"startTime":273.512,"endTime":276.438,"body":"But that's kind of the short version of how we"},{"startTime":276.464,"endTime":280.182,"body":"got to the agency that we're now running today."},{"startTime":280.316,"endTime":282.09,"body":"So you've had agency experience."},{"startTime":282.2,"endTime":284.66,"body":"You started out with the corporate world."},{"startTime":285.17,"endTime":287.322,"body":"A lot of people have done it."},{"startTime":287.516,"endTime":290.334,"body":"I've had a job at not at the corporate, but"},{"startTime":290.372,"endTime":293.682,"body":"a big box store with Best Buy for seven years,"},{"startTime":293.816,"endTime":298.534,"body":"then 14 years running my generalist digital marketing agencies."},{"startTime":298.642,"endTime":300.826,"body":"So everybody goes through that route."},{"startTime":300.898,"endTime":302.934,"body":"Yours is very unique and different."},{"startTime":303.092,"endTime":306.558,"body":"Usually we don't end up writing books and things like"},{"startTime":306.584,"endTime":309.654,"body":"that, even though I am working on something like that."},{"startTime":309.692,"endTime":313.626,"body":"So my question to you is that with the"},{"startTime":313.688,"endTime":319.494,"body":"Authority Speakers Agency, you are helping people like would"},{"startTime":319.532,"endTime":324.142,"body":"be a guy like me who's running an agency"},{"startTime":324.286,"endTime":327.754,"body":"and we have like 175 people and we're targeting"},{"startTime":327.802,"endTime":329.974,"body":"our niches digital marketing agency owners."},{"startTime":330.022,"endTime":332.322,"body":"So how would that work out?"},{"startTime":332.396,"endTime":333.81,"body":"What type of clients are you working"},{"startTime":333.86,"endTime":336.282,"body":"with with this particular agency right now?"},{"startTime":336.416,"endTime":342.262,"body":"Yeah, mostly our clients are authors, not that that's"},{"startTime":342.286,"endTime":344.734,"body":"a prerequisite by any means for our speakers."},{"startTime":344.782,"endTime":346.818,"body":"It just kind of happened that"},{"startTime":346.844,"endTime":348.31,"body":"way because of my background."},{"startTime":348.37,"endTime":351.726,"body":"And my partner in the business"},{"startTime":351.908,"endTime":353.91,"body":"happens to also be my publisher."},{"startTime":354.59,"endTime":355.914,"body":"So it just kind of happened that way."},{"startTime":355.952,"endTime":357.378,"body":"But yeah, they're experts and"},{"startTime":357.404,"endTime":359.25,"body":"thought leaders in their industry."},{"startTime":360.65,"endTime":363.918,"body":"It's anywhere from somebody who is trying to get"},{"startTime":363.944,"endTime":366.534,"body":"momentum to get those speaking gigs and to start"},{"startTime":366.572,"endTime":371.758,"body":"that speaking business to a past VP of Starbucks."},{"startTime":371.794,"endTime":374.218,"body":"So we represent like, as far as topics,"},{"startTime":374.314,"endTime":376.246,"body":"it really kind of runs the gamut."},{"startTime":376.378,"endTime":380.658,"body":"But essentially what we're trying to do is I"},{"startTime":380.744,"endTime":383.418,"body":"believe that everyone has a very positive message to"},{"startTime":383.444,"endTime":387.114,"body":"share and a message that needs to be on"},{"startTime":387.152,"endTime":391.4,"body":"stage in order to either inspire or impact. Right."},{"startTime":392.87,"endTime":395.778,"body":"And I know most people think, oh, that's me. That's me."},{"startTime":395.804,"endTime":396.93,"body":"Well, that probably is you."},{"startTime":396.98,"endTime":399.874,"body":"If you think that's me, I want to be on that stage."},{"startTime":399.922,"endTime":403.758,"body":"I probably do for you, for"},{"startTime":403.784,"endTime":406.11,"body":"example, or other agency owners."},{"startTime":407.09,"endTime":409.89,"body":"We talk a lot when I was in the agency world"},{"startTime":409.94,"endTime":413.274,"body":"about one of the best ways to grow your business is"},{"startTime":413.312,"endTime":417.27,"body":"to go to the associations and speak on those stages."},{"startTime":418.31,"endTime":419.754,"body":"That sounds great."},{"startTime":419.912,"endTime":422.754,"body":"And sometimes agency owners may or may not know"},{"startTime":422.792,"endTime":424.902,"body":"where to start or where do you go kind"},{"startTime":424.916,"endTime":428.466,"body":"of like outside of that one association. Right."},{"startTime":428.528,"endTime":431.922,"body":"So like, for example, we had a"},{"startTime":431.936,"endTime":434.038,"body":"niche agency at one point called Vet"},{"startTime":434.074,"endTime":437.566,"body":"Marketing Experts, and this was for Veterinarians."},{"startTime":437.698,"endTime":438.774,"body":"And so that's great."},{"startTime":438.812,"endTime":442.662,"body":"So now there was three, maybe four, but really three"},{"startTime":442.736,"endTime":445.46,"body":"main associations that we could be a part of."},{"startTime":447.05,"endTime":449.074,"body":"Now I get involved with those associations,"},{"startTime":449.122,"endTime":451.21,"body":"and I speak with those three associations."},{"startTime":451.39,"endTime":453.38,"body":"Now where do I go? Right."},{"startTime":453.77,"endTime":457.342,"body":"We would help folks kind of find those stages"},{"startTime":457.486,"endTime":459.546,"body":"so they can grow their business so they can"},{"startTime":459.548,"endTime":461.778,"body":"get their positive message on the stage and more"},{"startTime":461.804,"endTime":464.926,"body":"importantly, so that they can just create the momentum"},{"startTime":465.058,"endTime":467.358,"body":"that they need for their business. Yeah."},{"startTime":467.384,"endTime":468.09,"body":"And that's huge."},{"startTime":468.14,"endTime":473.178,"body":"And that's really amazing that you talk about that, because the"},{"startTime":473.204,"endTime":476.562,"body":"people that I hang out with and we work with all"},{"startTime":476.576,"endTime":479.358,"body":"these agency owners, a lot of us are trying to do"},{"startTime":479.384,"endTime":482.24,"body":"that, and some of us are shy people."},{"startTime":482.63,"endTime":485.718,"body":"We don't necessarily want to be talking,"},{"startTime":485.804,"endTime":487.318,"body":"but it's the nature of the beast."},{"startTime":487.354,"endTime":488.334,"body":"And you have to."},{"startTime":488.432,"endTime":492.69,"body":"And having a company like yours backing us up or"},{"startTime":492.8,"endTime":496.902,"body":"backing up and identifying the roadmap, hey, these are the"},{"startTime":496.916,"endTime":498.942,"body":"key events that you should be speaking at."},{"startTime":499.016,"endTime":501.006,"body":"And we're going to make sure that you guys"},{"startTime":501.068,"endTime":503.886,"body":"get on the keynotes and things like that. Right."},{"startTime":504.008,"endTime":506.062,"body":"This is kind of how it flows, right, Amy?"},{"startTime":506.146,"endTime":508.46,"body":"Yes, that's exactly right."},{"startTime":511.25,"endTime":513.558,"body":"You might be shy sometimes."},{"startTime":513.644,"endTime":516.118,"body":"I think that people who say that it's"},{"startTime":516.154,"endTime":521.094,"body":"like, yes, and you also deserve if you"},{"startTime":521.131,"endTime":524.6,"body":"want, you also deserve to be on stage. Right."},{"startTime":526.79,"endTime":529.186,"body":"That's the best part about our businesses."},{"startTime":529.378,"endTime":531.978,"body":"I think that's also what you just mentioned,"},{"startTime":532.124,"endTime":534.786,"body":"the passion part of what you're doing."},{"startTime":534.908,"endTime":537.502,"body":"And that is unique on every guest that I've"},{"startTime":537.526,"endTime":540.678,"body":"seen over here, somehow what they've done in the"},{"startTime":540.704,"endTime":545.062,"body":"past, through their experiences, they've identified their passion."},{"startTime":545.146,"endTime":547.854,"body":"Like, you are a firm believer in"},{"startTime":547.892,"endTime":550.566,"body":"being happy at whatever you're doing."},{"startTime":550.748,"endTime":554.214,"body":"And you try to link those things, and you've done"},{"startTime":554.252,"endTime":557.25,"body":"it so beautifully over here with the type of people"},{"startTime":557.3,"endTime":559.506,"body":"that you're working with, type of things that you're doing."},{"startTime":559.568,"endTime":561.582,"body":"And if you don't have passion behind and"},{"startTime":561.596,"endTime":564.414,"body":"you're not feeling it, what's the point? Right."},{"speaker":"Like, I get spring out of bed at 06","startTime":564.452,"endTime":566.79,"body":"00 A.m."},{"speaker":"Like, I get spring out of bed at 06","startTime":566.84,"endTime":569.434,"body":"In the morning because I'm loving"},{"speaker":"Like, I get spring out of bed at 06","startTime":569.482,"endTime":571.94,"body":"what I'm doing right now. Yeah."},{"speaker":"Like, I get spring out of bed at 06","startTime":572.63,"endTime":574.77,"body":"There's something to be said about"},{"speaker":"Like, I get spring out of bed at 06","startTime":574.82,"endTime":576.858,"body":"being aligned with what you do."},{"speaker":"Like, I get spring out of bed at 06","startTime":576.884,"endTime":579.08,"body":"And I'll just share another little story with you."},{"speaker":"Like, I get spring out of bed at 06","startTime":580.01,"endTime":583.626,"body":"We went down the path of when I had"},{"speaker":"Like, I get spring out of bed at 06","startTime":583.748,"endTime":588.2,"body":"my general agency of really finding that niche, and"},{"speaker":"Like, I get spring out of bed at 06","startTime":588.89,"endTime":591.222,"body":"some were okay, we ended up selling one of"},{"speaker":"Like, I get spring out of bed at 06","startTime":591.236,"endTime":594.08,"body":"them but we had a couple of misses there."},{"speaker":"Like, I get spring out of bed at 06","startTime":594.83,"endTime":597.678,"body":"I would encourage agency owners, too, to ask"},{"speaker":"Like, I get spring out of bed at 06","startTime":597.704,"endTime":600.642,"body":"themselves, like, why am I not able to"},{"speaker":"Like, I get spring out of bed at 06","startTime":600.656,"endTime":602.218,"body":"connect in the niche that I chose?"},{"speaker":"Like, I get spring out of bed at 06","startTime":602.314,"endTime":603.762,"body":"Like, is there a reason why?"},{"speaker":"Like, I get spring out of bed at 06","startTime":603.836,"endTime":606.678,"body":"For me, I can look back and I could"},{"speaker":"Like, I get spring out of bed at 06","startTime":606.704,"endTime":609.86,"body":"give a million excuses of why it didn't work."},{"speaker":"Like, I get spring out of bed at 06","startTime":610.37,"endTime":613.618,"body":"But in reality, if you just look in words, that's"},{"speaker":"Like, I get spring out of bed at 06","startTime":613.654,"endTime":615.606,"body":"all I had to do was just take a moment,"},{"speaker":"Like, I get spring out of bed at 06","startTime":615.668,"endTime":619.986,"body":"look in words and understand there wasn't the passion there."},{"speaker":"Like, I get spring out of bed at 06","startTime":620.048,"endTime":622.846,"body":"I didn't really, truly care about XYZ"},{"speaker":"Like, I get spring out of bed at 06","startTime":622.918,"endTime":625.53,"body":"industry, and I was never really aligned."},{"speaker":"Like, I get spring out of bed at 06","startTime":626.63,"endTime":628.654,"body":"Could we have grown a business and been successful?"},{"speaker":"Like, I get spring out of bed at 06","startTime":628.702,"endTime":630.166,"body":"Yeah, maybe to a certain extent."},{"speaker":"Like, I get spring out of bed at 06","startTime":630.298,"endTime":632.754,"body":"But it's going to flatten out at some point if"},{"speaker":"you aren't excited to get up at 06","startTime":632.852,"endTime":636.44,"body":"00 P.m."},{"speaker":"you aren't excited to get up at 06","startTime":636.83,"endTime":639.99,"body":"To go do your thing, even"},{"speaker":"you aren't excited to get up at 06","startTime":640.04,"endTime":641.034,"body":"if you're not a morning person."},{"speaker":"you aren't excited to get up at 06","startTime":641.072,"endTime":644.538,"body":"I suppose I do feel like just in life in general,"},{"speaker":"you aren't excited to get up at 06","startTime":644.624,"endTime":648.414,"body":"like, whether you're an agency owner or business owner or whatever,"},{"speaker":"you aren't excited to get up at 06","startTime":648.572,"endTime":653.478,"body":"or developing a new program to really have that alignment and"},{"speaker":"you aren't excited to get up at 06","startTime":653.504,"endTime":656.43,"body":"that passion because you will get to the finish line so"},{"speaker":"you aren't excited to get up at 06","startTime":656.48,"endTime":660.138,"body":"much faster than if you're just trying to put in the"},{"speaker":"you aren't excited to get up at 06","startTime":660.164,"endTime":662.962,"body":"motion and the journey becomes so easy. Right, Amy?"},{"speaker":"you aren't excited to get up at 06","startTime":663.046,"endTime":663.87,"body":"Totally."},{"speaker":"you aren't excited to get up at 06","startTime":664.67,"endTime":667.702,"body":"It's like even when you're having a bad day, you're"},{"speaker":"you aren't excited to get up at 06","startTime":667.726,"endTime":670.926,"body":"not having a bad day or you're rewarding it."},{"speaker":"you aren't excited to get up at 06","startTime":670.928,"endTime":672.874,"body":"You're saying that this is the journey."},{"speaker":"you aren't excited to get up at 06","startTime":672.922,"endTime":673.806,"body":"I'm learning something."},{"speaker":"you aren't excited to get up at 06","startTime":673.868,"endTime":676.83,"body":"Let's not do this from tomorrow and let's move on."},{"speaker":"you aren't excited to get up at 06","startTime":676.88,"endTime":681.486,"body":"It's just like, I think one thing again, we talk about"},{"speaker":"you aren't excited to get up at 06","startTime":681.548,"endTime":685.198,"body":"on our show is the importance of identifying a niche."},{"speaker":"you aren't excited to get up at 06","startTime":685.234,"endTime":688.52,"body":"I think we've got beaten that horse already. Yeah."},{"speaker":"you aren't excited to get up at 06","startTime":689.09,"endTime":692.418,"body":"The perspective that you bring on top of that is the"},{"speaker":"you aren't excited to get up at 06","startTime":692.444,"endTime":695.598,"body":"alignment with the niche that you're going to be picking and"},{"speaker":"you aren't excited to get up at 06","startTime":695.624,"endTime":698.0,"body":"the type of people you're going to be working with."},{"speaker":"you aren't excited to get up at 06","startTime":698.33,"endTime":700.534,"body":"We have some clients who are working with dentists."},{"speaker":"you aren't excited to get up at 06","startTime":700.642,"endTime":703.042,"body":"We have other clients who are working with truckers."},{"speaker":"you aren't excited to get up at 06","startTime":703.186,"endTime":703.566,"body":"Right."},{"speaker":"you aren't excited to get up at 06","startTime":703.628,"endTime":705.534,"body":"So those are two different type of people"},{"speaker":"you aren't excited to get up at 06","startTime":705.572,"endTime":707.058,"body":"that you're going to have to work with."},{"speaker":"you aren't excited to get up at 06","startTime":707.144,"endTime":709.77,"body":"And where your passion lies in working"},{"speaker":"you aren't excited to get up at 06","startTime":709.82,"endTime":711.81,"body":"with these people is so much important."},{"speaker":"you aren't excited to get up at 06","startTime":711.92,"endTime":713.238,"body":"And you just pointed that out."},{"speaker":"you aren't excited to get up at 06","startTime":713.264,"endTime":715.122,"body":"We don't even think about that. Right."},{"speaker":"you aren't excited to get up at 06","startTime":715.316,"endTime":717.69,"body":"As entrepreneurs, we're just GungHo."},{"speaker":"you aren't excited to get up at 06","startTime":718.73,"endTime":721.11,"body":"Who cares about the feelings, right? Yeah."},{"speaker":"you aren't excited to get up at 06","startTime":721.22,"endTime":722.24,"body":"Where's the money?"},{"speaker":"you aren't excited to get up at 06","startTime":723.41,"endTime":725.73,"body":"It goes to show you a person like,"},{"speaker":"you aren't excited to get up at 06","startTime":725.78,"endTime":727.978,"body":"you coming into this type of niche."},{"speaker":"you aren't excited to get up at 06","startTime":728.014,"endTime":729.834,"body":"I think it's beautiful."},{"speaker":"you aren't excited to get up at 06","startTime":729.932,"endTime":731.214,"body":"Like what you just said."},{"speaker":"you aren't excited to get up at 06","startTime":731.252,"endTime":732.706,"body":"I think we got our snippet"},{"speaker":"you aren't excited to get up at 06","startTime":732.838,"endTime":734.96,"body":"for our podcast already, guys."},{"speaker":"you aren't excited to get up at 06","startTime":738.57,"endTime":739.93,"body":"No, just kidding."},{"speaker":"you aren't excited to get up at 06","startTime":741.99,"endTime":743.842,"body":"It did take a journey to get there, though."},{"speaker":"you aren't excited to get up at 06","startTime":743.916,"endTime":749.158,"body":"And so I guess, like, not giving up and"},{"speaker":"you aren't excited to get up at 06","startTime":749.184,"endTime":753.694,"body":"just really finding, digging in and figuring out what"},{"speaker":"you aren't excited to get up at 06","startTime":753.732,"endTime":756.66,"body":"and how you want to do every day."},{"speaker":"you aren't excited to get up at 06","startTime":757.23,"endTime":759.406,"body":"And it is it's an everyday thing."},{"speaker":"you aren't excited to get up at 06","startTime":759.588,"endTime":763.738,"body":"And as an owner, I think everyone who listens to"},{"speaker":"you aren't excited to get up at 06","startTime":763.764,"endTime":766.51,"body":"this show, that is an owner, which sounds like most"},{"speaker":"you aren't excited to get up at 06","startTime":766.56,"endTime":771.742,"body":"of the crew here, I think they know that you"},{"speaker":"you aren't excited to get up at 06","startTime":771.756,"endTime":773.95,"body":"don't always get to turn it off."},{"speaker":"you aren't excited to get up at 06","startTime":774.12,"endTime":777.338,"body":"There is like no off button and so if there's"},{"speaker":"you aren't excited to get up at 06","startTime":777.374,"endTime":781.078,"body":"not going to be an off button, then I want"},{"speaker":"you aren't excited to get up at 06","startTime":781.104,"endTime":784.802,"body":"to be loving what I'm doing at all times doesn't"},{"speaker":"you aren't excited to get up at 06","startTime":784.826,"endTime":786.278,"body":"mean there's not going to be stressful moments."},{"speaker":"you aren't excited to get up at 06","startTime":786.314,"endTime":790.418,"body":"Of course it's going to be stressful."},{"speaker":"you aren't excited to get up at 06","startTime":790.574,"endTime":794.038,"body":"And I can get like, when you're talking about it, I"},{"speaker":"you aren't excited to get up at 06","startTime":794.064,"endTime":796.822,"body":"haven't really thought about this, but over the last year, year"},{"speaker":"you aren't excited to get up at 06","startTime":796.836,"endTime":800.362,"body":"and a half, my wife and I, we've been living out"},{"speaker":"you aren't excited to get up at 06","startTime":800.376,"endTime":803.83,"body":"of our suitcases because the reps tax has been going."},{"speaker":"you aren't excited to get up at 06","startTime":804.0,"endTime":806.64,"body":"And I had to be ten months"},{"speaker":"you aren't excited to get up at 06","startTime":807.09,"endTime":809.258,"body":"in Pakistan, three months in Philadelphia."},{"speaker":"you aren't excited to get up at 06","startTime":809.294,"endTime":811.534,"body":"I'm back in Calgary right now, and our"},{"speaker":"you aren't excited to get up at 06","startTime":811.572,"endTime":814.43,"body":"stuff is like, there's a container in Calgary,"},{"speaker":"you aren't excited to get up at 06","startTime":814.49,"endTime":816.85,"body":"there's some in Philly, some in Pakistan."},{"speaker":"you aren't excited to get up at 06","startTime":818.97,"endTime":820.442,"body":"Kudos to my wife."},{"speaker":"you aren't excited to get up at 06","startTime":820.586,"endTime":823.486,"body":"She kind of believes in the vision that we have,"},{"speaker":"you aren't excited to get up at 06","startTime":823.548,"endTime":827.57,"body":"and she went along with me on the journey."},{"speaker":"you aren't excited to get up at 06","startTime":827.63,"endTime":830.794,"body":"And if both of us weren't gelling together like"},{"speaker":"you aren't excited to get up at 06","startTime":830.832,"endTime":832.582,"body":"this and she didn't believe in the vision I"},{"speaker":"you aren't excited to get up at 06","startTime":832.596,"endTime":835.582,"body":"had, this would have been very different story. Right?"},{"speaker":"you aren't excited to get up at 06","startTime":835.656,"endTime":838.258,"body":"I wouldn't have been able to focus on at home,"},{"speaker":"you aren't excited to get up at 06","startTime":838.404,"endTime":842.026,"body":"and this maybe would have been a different story."},{"speaker":"you aren't excited to get up at 06","startTime":842.088,"endTime":846.166,"body":"But because of the anchoring and because of we had"},{"speaker":"you aren't excited to get up at 06","startTime":846.228,"endTime":850.234,"body":"fun while we were doing this, I was able to"},{"speaker":"you aren't excited to get up at 06","startTime":850.272,"endTime":852.754,"body":"channel that even through some of these tough times, which"},{"speaker":"you aren't excited to get up at 06","startTime":852.792,"endTime":857.642,"body":"like working nights for ten months straight, setting up, growing"},{"speaker":"you aren't excited to get up at 06","startTime":857.666,"endTime":860.4,"body":"a team from zero to 175."},{"speaker":"you aren't excited to get up at 06","startTime":861.09,"endTime":863.29,"body":"These were some major things that I got done."},{"speaker":"you aren't excited to get up at 06","startTime":863.34,"endTime":866.882,"body":"But had I not had that mindset that you're"},{"speaker":"you aren't excited to get up at 06","startTime":866.906,"endTime":869.398,"body":"talking about, Amy, it would have been extremely difficult."},{"speaker":"you aren't excited to get up at 06","startTime":869.484,"endTime":872.1,"body":"And had I not picked the right niche for myself."},{"speaker":"you aren't excited to get up at 06","startTime":872.73,"endTime":876.922,"body":"Well, yeah, you just hit on two pillars that"},{"speaker":"you aren't excited to get up at 06","startTime":876.936,"endTime":879.062,"body":"I write about in my second book on happiness."},{"speaker":"you aren't excited to get up at 06","startTime":879.146,"endTime":882.118,"body":"So I say that there's three pillars to"},{"speaker":"you aren't excited to get up at 06","startTime":882.144,"endTime":884.458,"body":"happiness, your character, your connections and your community."},{"speaker":"you aren't excited to get up at 06","startTime":884.544,"endTime":885.838,"body":"And you just sit on two really big"},{"speaker":"you aren't excited to get up at 06","startTime":885.864,"endTime":888.766,"body":"ones, one being your character when you mentioned"},{"speaker":"you aren't excited to get up at 06","startTime":888.828,"endTime":892.534,"body":"mindset, another being connections when you were talking"},{"speaker":"you aren't excited to get up at 06","startTime":892.572,"endTime":893.966,"body":"about the support of your wife."},{"speaker":"you aren't excited to get up at 06","startTime":894.098,"endTime":902.23,"body":"And look, connections is like the"},{"speaker":"you aren't excited to get up at 06","startTime":902.34,"endTime":904.31,"body":"reason for the pursuit of happiness."},{"speaker":"you aren't excited to get up at 06","startTime":904.43,"endTime":907.478,"body":"And when I look at some of the research that I've"},{"speaker":"you aren't excited to get up at 06","startTime":907.514,"endTime":912.146,"body":"done, it really comes back to connections at its core."},{"speaker":"you aren't excited to get up at 06","startTime":912.218,"endTime":915.902,"body":"And so you can go in, I think, with the right mindset."},{"speaker":"you aren't excited to get up at 06","startTime":916.046,"endTime":919.466,"body":"And I'm not talking about, like, romantic relationships necessarily,"},{"speaker":"you aren't excited to get up at 06","startTime":919.538,"endTime":921.298,"body":"although it happened to be the one that you"},{"speaker":"you aren't excited to get up at 06","startTime":921.324,"endTime":925.258,"body":"mentioned, but just having the right connections to help"},{"speaker":"you aren't excited to get up at 06","startTime":925.284,"endTime":927.382,"body":"you through whether they're related to your business or"},{"speaker":"you aren't excited to get up at 06","startTime":927.396,"endTime":930.442,"body":"not, because times are going to get stressful, and"},{"speaker":"you aren't excited to get up at 06","startTime":930.516,"endTime":934.046,"body":"it's really the connections that will keep you rolling"},{"speaker":"you aren't excited to get up at 06","startTime":934.118,"endTime":935.89,"body":"in your pursuit of happiness."},{"speaker":"you aren't excited to get up at 06","startTime":936.21,"endTime":939.65,"body":"No matter how strong your mindset and your character"},{"speaker":"you aren't excited to get up at 06","startTime":939.71,"endTime":943.61,"body":"might be, you really have to have that connection."},{"speaker":"you aren't excited to get up at 06","startTime":943.67,"endTime":945.814,"body":"And then, of course, there's community. I love it."},{"speaker":"you aren't excited to get up at 06","startTime":945.912,"endTime":947.098,"body":"Yeah, I love it."},{"speaker":"you aren't excited to get up at 06","startTime":947.244,"endTime":948.794,"body":"Thanks for that insight, Amy."},{"speaker":"you aren't excited to get up at 06","startTime":948.902,"endTime":952.778,"body":"Let's jump into some of the workings of your agency."},{"speaker":"you aren't excited to get up at 06","startTime":952.934,"endTime":954.874,"body":"You've picked out a niche, which is"},{"speaker":"you aren't excited to get up at 06","startTime":954.972,"endTime":958.21,"body":"very like it's thought out seems like."},{"speaker":"you aren't excited to get up at 06","startTime":958.32,"endTime":960.082,"body":"And that's because you've gone through some"},{"speaker":"you aren't excited to get up at 06","startTime":960.096,"endTime":961.282,"body":"of these experiences in the past and"},{"speaker":"you aren't excited to get up at 06","startTime":961.296,"endTime":962.698,"body":"you wanted to connect over here."},{"speaker":"you aren't excited to get up at 06","startTime":962.784,"endTime":966.87,"body":"So now we want to quickly dive"},{"speaker":"you aren't excited to get up at 06","startTime":966.93,"endTime":969.162,"body":"into how you're marketing yourself, how you're"},{"speaker":"you aren't excited to get up at 06","startTime":969.186,"endTime":973.418,"body":"marketing Authority Speakers Agency, and then what"},{"speaker":"you aren't excited to get up at 06","startTime":973.444,"endTime":975.122,"body":"your sales process quickly looks like."},{"speaker":"you aren't excited to get up at 06","startTime":975.196,"endTime":976.634,"body":"And then how are you retaining these"},{"speaker":"you aren't excited to get up at 06","startTime":976.672,"endTime":980.066,"body":"clients, hopefully for the long term? Yeah."},{"speaker":"you aren't excited to get up at 06","startTime":980.248,"endTime":982.48,"body":"Well, there was a lot of questions in there."},{"speaker":"you aren't excited to get up at 06","startTime":985.67,"endTime":987.318,"body":"Let's start with the marketing. Okay."},{"speaker":"you aren't excited to get up at 06","startTime":987.404,"endTime":988.95,"body":"How do we market ourselves?"},{"speaker":"you aren't excited to get up at 06","startTime":989.99,"endTime":991.722,"body":"I tell you what, there's a"},{"speaker":"you aren't excited to get up at 06","startTime":991.736,"endTime":993.15,"body":"million ways to market a business."},{"speaker":"you aren't excited to get up at 06","startTime":993.26,"endTime":995.958,"body":"And when we first started"},{"speaker":"you aren't excited to get up at 06","startTime":996.104,"endTime":998.01,"body":"organically, it happened this way."},{"speaker":"you aren't excited to get up at 06","startTime":998.12,"endTime":1000.518,"body":"It was not my intention, but it just"},{"speaker":"you aren't excited to get up at 06","startTime":1000.544,"endTime":1002.646,"body":"kind of happened, which was through a podcast."},{"speaker":"you aren't excited to get up at 06","startTime":1002.718,"endTime":1004.598,"body":"I had started a podcast, which I"},{"speaker":"you aren't excited to get up at 06","startTime":1004.624,"endTime":1007.794,"body":"still have today called Unlocking Happiness."},{"speaker":"you aren't excited to get up at 06","startTime":1007.962,"endTime":1010.082,"body":"And through that, and I'll give you"},{"speaker":"you aren't excited to get up at 06","startTime":1010.096,"endTime":1012.174,"body":"the tie here to Authority Speakers Agency."},{"speaker":"you aren't excited to get up at 06","startTime":1012.282,"endTime":1014.582,"body":"So it might sound disconnected, but it's not."},{"speaker":"you aren't excited to get up at 06","startTime":1014.716,"endTime":1017.042,"body":"So through that, I started that really just to"},{"speaker":"you aren't excited to get up at 06","startTime":1017.056,"endTime":1020.942,"body":"start the conversation of happiness and people who have"},{"speaker":"you aren't excited to get up at 06","startTime":1020.956,"endTime":1025.122,"body":"written books on self growth and just really functioning"},{"speaker":"you aren't excited to get up at 06","startTime":1025.146,"endTime":1026.882,"body":"at a very high level in life."},{"speaker":"you aren't excited to get up at 06","startTime":1027.016,"endTime":1031.19,"body":"And what I realized after, I don't know, maybe"},{"speaker":"you aren't excited to get up at 06","startTime":1031.24,"endTime":1035.354,"body":"like six months of interviews, doing probably five to"},{"speaker":"you aren't excited to get up at 06","startTime":1035.392,"endTime":1040.359,"body":"eight interviews a month, is that what these people"},{"speaker":"you aren't excited to get up at 06","startTime":1040.69,"endTime":1042.493,"body":"they're on the podcast for a reason."},{"speaker":"you aren't excited to get up at 06","startTime":1042.592,"endTime":1043.778,"body":"They want to share their message."},{"speaker":"you aren't excited to get up at 06","startTime":1043.864,"endTime":1046.06,"body":"They want to get their message out and"},{"speaker":"you aren't excited to get up at 06","startTime":1046.51,"endTime":1049.626,"body":"kind of like they want more stages."},{"speaker":"you aren't excited to get up at 06","startTime":1049.818,"endTime":1052.142,"body":"And so from there, I just kind"},{"speaker":"you aren't excited to get up at 06","startTime":1052.156,"endTime":1055.24,"body":"of started putting all the pieces together."},{"speaker":"you aren't excited to get up at 06","startTime":1055.57,"endTime":1061.36,"body":"I've spoken professionally now for almost ten years."},{"speaker":"you aren't excited to get up at 06","startTime":1062.71,"endTime":1064.934,"body":"And so I started putting the pieces together."},{"speaker":"you aren't excited to get up at 06","startTime":1065.032,"endTime":1067.098,"body":"And I had already done some trainings"},{"speaker":"you aren't excited to get up at 06","startTime":1067.194,"endTime":1069.81,"body":"before with my publisher and his clients"},{"speaker":"you aren't excited to get up at 06","startTime":1069.93,"endTime":1071.514,"body":"on how to get speaking engagement."},{"speaker":"you aren't excited to get up at 06","startTime":1071.562,"endTime":1074.666,"body":"So finally we decided to team up and do the darn thing."},{"speaker":"you aren't excited to get up at 06","startTime":1074.728,"endTime":1079.922,"body":"And so we really didn't even market, if you will,"},{"speaker":"you aren't excited to get up at 06","startTime":1080.116,"endTime":1085.418,"body":"it really organically started from guests on the podcast and"},{"speaker":"you aren't excited to get up at 06","startTime":1085.444,"endTime":1088.01,"body":"then saying, hey, we can do this for you."},{"speaker":"you aren't excited to get up at 06","startTime":1088.06,"endTime":1089.402,"body":"Do you want us to do this for you?"},{"speaker":"you aren't excited to get up at 06","startTime":1089.476,"endTime":1091.082,"body":"And that's where it really started."},{"speaker":"you aren't excited to get up at 06","startTime":1091.216,"endTime":1094.854,"body":"Now, today, as we stand, our biggest"},{"speaker":"you aren't excited to get up at 06","startTime":1094.902,"endTime":1097.302,"body":"lead generator comes from Facebook ads."},{"speaker":"you aren't excited to get up at 06","startTime":1097.326,"endTime":1098.814,"body":"And I know everyone wants to complain"},{"speaker":"you aren't excited to get up at 06","startTime":1098.862,"endTime":1103.058,"body":"right now that Facebook doesn't generate the"},{"speaker":"you aren't excited to get up at 06","startTime":1103.084,"endTime":1104.918,"body":"right conversions and all that."},{"speaker":"you aren't excited to get up at 06","startTime":1104.944,"endTime":1105.878,"body":"And I know that that's like"},{"speaker":"you aren't excited to get up at 06","startTime":1105.904,"endTime":1109.038,"body":"the big discussion within agency owners."},{"speaker":"you aren't excited to get up at 06","startTime":1109.194,"endTime":1114.078,"body":"But the reality is right now, insanely, insanely."},{"speaker":"you aren't excited to get up at 06","startTime":1114.174,"endTime":1117.194,"body":"We are running ads, getting applications and"},{"speaker":"you aren't excited to get up at 06","startTime":1117.232,"endTime":1119.678,"body":"getting people on the phone for $8"},{"speaker":"you aren't excited to get up at 06","startTime":1119.764,"endTime":1122.8,"body":"an application, $8 a conversion. Nice."},{"speaker":"you aren't excited to get up at 06","startTime":1124.67,"endTime":1126.918,"body":"In my mind, I still don't even know how"},{"speaker":"you aren't excited to get up at 06","startTime":1126.944,"endTime":1130.578,"body":"it's happening, but that is where we stand."},{"speaker":"you aren't excited to get up at 06","startTime":1130.664,"endTime":1134.574,"body":"And so that's where we are at like"},{"speaker":"you aren't excited to get up at 06","startTime":1134.612,"endTime":1138.202,"body":"$25 right now on one of our conversions."},{"speaker":"you aren't excited to get up at 06","startTime":1138.346,"endTime":1141.21,"body":"That's fantastic itself. Yeah."},{"speaker":"you aren't excited to get up at 06","startTime":1141.26,"endTime":1144.742,"body":"But $8 is I'm sure a lot of our friends listening"},{"speaker":"you aren't excited to get up at 06","startTime":1144.766,"endTime":1147.62,"body":"to us, they'll be like, what is Amy doing there?"},{"speaker":"you aren't excited to get up at 06","startTime":1150.27,"endTime":1153.37,"body":"Do you have like, a dedicated person running this ads?"},{"speaker":"you aren't excited to get up at 06","startTime":1153.81,"endTime":1155.4,"body":"Do you have a team for this?"},{"speaker":"you aren't excited to get up at 06","startTime":1155.85,"endTime":1159.154,"body":"So we have one person who set"},{"speaker":"you aren't excited to get up at 06","startTime":1159.192,"endTime":1161.82,"body":"up the ads and everything for us."},{"speaker":"you aren't excited to get up at 06","startTime":1162.21,"endTime":1165.562,"body":"And here's the thing, though, that I want"},{"speaker":"you aren't excited to get up at 06","startTime":1165.576,"endTime":1167.158,"body":"to say I don't think that there was"},{"speaker":"you aren't excited to get up at 06","startTime":1167.184,"endTime":1171.278,"body":"any magic that he did in running ads."},{"speaker":"you aren't excited to get up at 06","startTime":1171.314,"endTime":1173.966,"body":"You know, he didn't find some secret"},{"speaker":"you aren't excited to get up at 06","startTime":1174.098,"endTime":1177.074,"body":"in Facebook algorithm to run the ads."},{"speaker":"you aren't excited to get up at 06","startTime":1177.182,"endTime":1184.32,"body":"We found a market that needs this, that wants this,"},{"speaker":"you aren't excited to get up at 06","startTime":1185.61,"endTime":1188.7,"body":"that's kind of I think part of it as well."},{"speaker":"you aren't excited to get up at 06","startTime":1189.03,"endTime":1191.638,"body":"Right now we have more applications than"},{"speaker":"you aren't excited to get up at 06","startTime":1191.724,"endTime":1193.51,"body":"truly than what we can handle."},{"speaker":"you aren't excited to get up at 06","startTime":1194.07,"endTime":1197.254,"body":"We started with one salesperson and now"},{"speaker":"you aren't excited to get up at 06","startTime":1197.352,"endTime":1199.894,"body":"we've got like two and a half."},{"speaker":"you aren't excited to get up at 06","startTime":1199.992,"endTime":1203.182,"body":"Well, we added two more and then almost like another"},{"speaker":"you aren't excited to get up at 06","startTime":1203.256,"endTime":1209.11,"body":"half person just for the scheduling of all the level"},{"speaker":"you aren't excited to get up at 06","startTime":1209.16,"endTime":1212.05,"body":"where you now need a coordinator for the sales Department."},{"speaker":"you aren't excited to get up at 06","startTime":1214.99,"endTime":1216.58,"body":"That's my partner's job."},{"speaker":"you aren't excited to get up at 06","startTime":1217.93,"endTime":1219.88,"body":"But no, you're absolutely right."},{"speaker":"you aren't excited to get up at 06","startTime":1220.21,"endTime":1221.642,"body":"He runs that side of it."},{"speaker":"you aren't excited to get up at 06","startTime":1221.656,"endTime":1223.55,"body":"But yeah, I think when you get to that point,"},{"speaker":"you aren't excited to get up at 06","startTime":1223.6,"endTime":1226.634,"body":"you do need somebody to kind of run that and"},{"speaker":"you aren't excited to get up at 06","startTime":1226.672,"endTime":1231.962,"body":"manage that because to let three, four sales people just"},{"speaker":"you aren't excited to get up at 06","startTime":1232.036,"endTime":1235.54,"body":"run at it on their own people."},{"speaker":"you aren't excited to get up at 06","startTime":1236.17,"endTime":1238.274,"body":"Are they closing the deals for you"},{"speaker":"you aren't excited to get up at 06","startTime":1238.312,"endTime":1239.75,"body":"as well, or how is that?"},{"speaker":"you aren't excited to get up at 06","startTime":1239.8,"endTime":1243.386,"body":"Yeah, they're taking from application to close."},{"speaker":"you aren't excited to get up at 06","startTime":1243.568,"endTime":1244.358,"body":"Oh, nice."},{"speaker":"you aren't excited to get up at 06","startTime":1244.444,"endTime":1248.414,"body":"That's the best part of agency where when you go into"},{"speaker":"you aren't excited to get up at 06","startTime":1248.452,"endTime":1250.994,"body":"your day and you see a Ding, a sales order comes"},{"speaker":"you aren't excited to get up at 06","startTime":1251.032,"endTime":1254.786,"body":"through and you've already had those processes set up."},{"speaker":"you aren't excited to get up at 06","startTime":1254.848,"endTime":1256.614,"body":"Is there a sales manager, Amy?"},{"speaker":"you aren't excited to get up at 06","startTime":1256.662,"endTime":1260.754,"body":"And are they reporting to you or your partner?"},{"speaker":"you aren't excited to get up at 06","startTime":1260.802,"endTime":1262.298,"body":"How is that structure set up?"},{"speaker":"you aren't excited to get up at 06","startTime":1262.384,"endTime":1263.93,"body":"They report to my partner."},{"speaker":"you aren't excited to get up at 06","startTime":1264.25,"endTime":1266.87,"body":"So that kind of all rolls up under him."},{"speaker":"you aren't excited to get up at 06","startTime":1266.92,"endTime":1268.9,"body":"So he's really on the front end of the business."},{"speaker":"you aren't excited to get up at 06","startTime":1269.29,"endTime":1272.162,"body":"I'm really in the weeds of the business."},{"speaker":"you aren't excited to get up at 06","startTime":1272.236,"endTime":1274.818,"body":"So once the speakers come on board, it's"},{"speaker":"you aren't excited to get up at 06","startTime":1274.854,"endTime":1279.89,"body":"really myself and then Misao a rep sack."},{"speaker":"you aren't excited to get up at 06","startTime":1281.29,"endTime":1282.414,"body":"She's just a gym."},{"speaker":"you aren't excited to get up at 06","startTime":1282.462,"endTime":1284.92,"body":"And I could talk about her forever on the show."},{"speaker":"you aren't excited to get up at 06","startTime":1285.31,"endTime":1287.342,"body":"So it's myself and her that kind of take it."},{"speaker":"you aren't excited to get up at 06","startTime":1287.356,"endTime":1291.062,"body":"Once the speakers come within the agency and we get"},{"speaker":"you aren't excited to get up at 06","startTime":1291.076,"endTime":1294.566,"body":"them set up and get them rolling on their personal"},{"speaker":"you aren't excited to get up at 06","startTime":1294.628,"endTime":1297.722,"body":"branding, if they need help with their website, writing all"},{"speaker":"you aren't excited to get up at 06","startTime":1297.736,"endTime":1301.662,"body":"their copy, not writing their speeches, but writing their copy"},{"speaker":"you aren't excited to get up at 06","startTime":1301.686,"endTime":1303.818,"body":"in the description for their talk."},{"speaker":"you aren't excited to get up at 06","startTime":1303.964,"endTime":1306.294,"body":"And then once we kind of have all that organized,"},{"speaker":"you aren't excited to get up at 06","startTime":1306.402,"endTime":1310.142,"body":"then it really goes to the next phase, which is"},{"speaker":"you aren't excited to get up at 06","startTime":1310.156,"endTime":1314.822,"body":"really miss out in getting their stages booked for them."},{"speaker":"you aren't excited to get up at 06","startTime":1315.016,"endTime":1315.59,"body":"Okay."},{"speaker":"you aren't excited to get up at 06","startTime":1315.7,"endTime":1317.006,"body":"But that's how it's set up."},{"speaker":"you aren't excited to get up at 06","startTime":1317.128,"endTime":1318.594,"body":"And is this like a long term"},{"speaker":"you aren't excited to get up at 06","startTime":1318.642,"endTime":1321.362,"body":"contract or how big does it?"},{"speaker":"you aren't excited to get up at 06","startTime":1321.376,"endTime":1326.102,"body":"Because most of our digital marketing agency friend, they get them"},{"speaker":"you aren't excited to get up at 06","startTime":1326.116,"endTime":1330.674,"body":"on SEO or a paid ad campaign for $2,500 a month,"},{"speaker":"you aren't excited to get up at 06","startTime":1330.772,"endTime":1334.866,"body":"and we tend to for them to continue forever."},{"speaker":"you aren't excited to get up at 06","startTime":1334.998,"endTime":1337.418,"body":"How does your contracts run out? Yes."},{"speaker":"you aren't excited to get up at 06","startTime":1337.504,"endTime":1341.442,"body":"So our initial agreements are a 90 day agreement,"},{"speaker":"you aren't excited to get up at 06","startTime":1341.526,"endTime":1345.798,"body":"and then from there and we guarantee certain deliverables."},{"speaker":"you aren't excited to get up at 06","startTime":1345.954,"endTime":1349.062,"body":"And then from there, once that 90 days or the deliverables"},{"speaker":"you aren't excited to get up at 06","startTime":1349.086,"endTime":1351.962,"body":"have been met, then we have a discussion for them to"},{"speaker":"you aren't excited to get up at 06","startTime":1351.976,"endTime":1354.89,"body":"stay on with the agency on a monthly basis."},{"speaker":"you aren't excited to get up at 06","startTime":1355.57,"endTime":1358.634,"body":"So then that becomes more of a long term play for"},{"speaker":"you aren't excited to get up at 06","startTime":1358.672,"endTime":1361.07,"body":"those who want to continue to get booked on stages."},{"speaker":"you aren't excited to get up at 06","startTime":1361.57,"endTime":1361.97,"body":"Okay."},{"speaker":"you aren't excited to get up at 06","startTime":1362.02,"endTime":1365.33,"body":"And what are the price ranges like Amy for a company like"},{"speaker":"you aren't excited to get up at 06","startTime":1365.38,"endTime":1368.33,"body":"maybe repstag who want to come to you and have you guys"},{"speaker":"you aren't excited to get up at 06","startTime":1368.38,"endTime":1372.026,"body":"set up our roadshow or something like that for us?"},{"speaker":"you aren't excited to get up at 06","startTime":1372.148,"endTime":1373.73,"body":"Yeah, roadshow."},{"speaker":"you aren't excited to get up at 06","startTime":1374.11,"endTime":1375.494,"body":"Yeah, we did one, actually."},{"speaker":"you aren't excited to get up at 06","startTime":1375.592,"endTime":1379.598,"body":"That's where we met your associate Misal in Karachi when"},{"speaker":"you aren't excited to get up at 06","startTime":1379.624,"endTime":1382.37,"body":"I was in Pakistan back in October, we did our"},{"speaker":"you aren't excited to get up at 06","startTime":1382.42,"endTime":1386.598,"body":"first year anniversary rep stack, and we called it Reptile"},{"speaker":"you aren't excited to get up at 06","startTime":1386.634,"endTime":1389.25,"body":"Roadshow because we went through three different cities."},{"speaker":"you aren't excited to get up at 06","startTime":1389.31,"endTime":1390.698,"body":"That's where all our employees are"},{"speaker":"you aren't excited to get up at 06","startTime":1390.724,"endTime":1392.426,"body":"based out of one day after."},{"speaker":"you aren't excited to get up at 06","startTime":1392.488,"endTime":1395.438,"body":"It sounded like a great plan when we were planning it out,"},{"speaker":"you aren't excited to get up at 06","startTime":1395.524,"endTime":1398.87,"body":"but at the end of it, we were beat like deadbeat."},{"speaker":"you aren't excited to get up at 06","startTime":1400.15,"endTime":1401.762,"body":"But did you run the event yourself"},{"speaker":"you aren't excited to get up at 06","startTime":1401.836,"endTime":1405.122,"body":"or you were at other events? No."},{"speaker":"you aren't excited to get up at 06","startTime":1405.316,"endTime":1407.774,"body":"What we did was we just kind of went"},{"speaker":"you aren't excited to get up at 06","startTime":1407.812,"endTime":1410.618,"body":"out and did one activity and a dinner with"},{"speaker":"you aren't excited to get up at 06","startTime":1410.644,"endTime":1413.154,"body":"our teams in each one of the areas."},{"speaker":"you aren't excited to get up at 06","startTime":1413.202,"endTime":1414.134,"body":"So with me."},{"speaker":"you aren't excited to get up at 06","startTime":1414.172,"endTime":1415.758,"body":"So we went out to a firing"},{"speaker":"you aren't excited to get up at 06","startTime":1415.794,"endTime":1419.15,"body":"range and fire some guns and stuff."},{"speaker":"you aren't excited to get up at 06","startTime":1419.2,"endTime":1421.65,"body":"It was a lot of fun, but three days straight"},{"speaker":"you aren't excited to get up at 06","startTime":1421.71,"endTime":1424.958,"body":"of that and traveling on, taking a plane from one"},{"speaker":"you aren't excited to get up at 06","startTime":1424.984,"endTime":1427.742,"body":"city to the next and then to the third one,"},{"speaker":"you aren't excited to get up at 06","startTime":1427.936,"endTime":1430.446,"body":"that got a little out of hand next time we'll"},{"speaker":"you aren't excited to get up at 06","startTime":1430.458,"endTime":1433.48,"body":"plan it better or maybe have somebody like you guys."},{"speaker":"you aren't excited to get up at 06","startTime":1435.01,"endTime":1437.39,"body":"Yeah, that can be exhausting."},{"speaker":"you aren't excited to get up at 06","startTime":1439.21,"endTime":1442.998,"body":"My professional speaking career, I had 97 speaking engagements"},{"speaker":"you aren't excited to get up at 06","startTime":1443.034,"endTime":1445.36,"body":"in an 18 month period at one point."},{"speaker":"you aren't excited to get up at 06","startTime":1446.29,"endTime":1450.302,"body":"So I was on a plane a lot and got a lot"},{"speaker":"you aren't excited to get up at 06","startTime":1450.316,"endTime":1452.966,"body":"of points and all the fun stuff that comes with travel."},{"speaker":"you aren't excited to get up at 06","startTime":1453.088,"endTime":1456.818,"body":"But people would say often to me like, oh,"},{"speaker":"you aren't excited to get up at 06","startTime":1456.964,"endTime":1460.022,"body":"this sounds like so much fun and whatever. Yes."},{"speaker":"you aren't excited to get up at 06","startTime":1460.156,"endTime":1462.542,"body":"And I used to say as well, it's not a"},{"speaker":"you aren't excited to get up at 06","startTime":1462.556,"endTime":1466.062,"body":"sustainable lifestyle, so it's not going to last forever."},{"speaker":"you aren't excited to get up at 06","startTime":1466.146,"endTime":1468.11,"body":"And of course it didn't."},{"speaker":"you aren't excited to get up at 06","startTime":1469.03,"endTime":1471.654,"body":"But yes, that can certainly be exhausting."},{"speaker":"you aren't excited to get up at 06","startTime":1471.762,"endTime":1472.67,"body":"But to get back to your"},{"speaker":"you aren't excited to get up at 06","startTime":1472.72,"endTime":1476.414,"body":"question, it's a high ticket offer."},{"speaker":"you aren't excited to get up at 06","startTime":1476.512,"endTime":1480.746,"body":"So our programs range anywhere from six thousand"},{"speaker":"you aren't excited to get up at 06","startTime":1480.808,"endTime":1483.942,"body":"dollars to fifteen thousand dollars and beyond."},{"speaker":"you aren't excited to get up at 06","startTime":1484.086,"endTime":1487.634,"body":"So it just kind of depends on what the solution is."},{"speaker":"you aren't excited to get up at 06","startTime":1487.672,"endTime":1488.954,"body":"And so that's a little different, too."},{"speaker":"you aren't excited to get up at 06","startTime":1488.992,"endTime":1491.918,"body":"I think when I was running the agencies, it was"},{"speaker":"you aren't excited to get up at 06","startTime":1492.064,"endTime":1496.046,"body":"putting together these packages and the mistake that I made."},{"speaker":"you aren't excited to get up at 06","startTime":1496.108,"endTime":1499.062,"body":"And this may resonate with some of the folks listening."},{"speaker":"you aren't excited to get up at 06","startTime":1499.086,"endTime":1501.482,"body":"The mistake that I made in the general agency was"},{"speaker":"you aren't excited to get up at 06","startTime":1501.616,"endTime":1507.998,"body":"just really running like $100, $200, $500 solutions, even though"},{"speaker":"you aren't excited to get up at 06","startTime":1508.024,"endTime":1511.322,"body":"they were on a monthly basis and really just kind"},{"speaker":"you aren't excited to get up at 06","startTime":1511.336,"endTime":1515.26,"body":"of taking anything that I could get and then really"},{"speaker":"you aren't excited to get up at 06","startTime":1516.13,"endTime":1521.078,"body":"through meeting Josh Nelson and understanding how to package these"},{"speaker":"you aren't excited to get up at 06","startTime":1521.104,"endTime":1526.242,"body":"things into bigger packages that you're essentially doing, it felt"},{"speaker":"you aren't excited to get up at 06","startTime":1526.266,"endTime":1529.226,"body":"like the same amount of work, but it was a"},{"speaker":"you aren't excited to get up at 06","startTime":1529.228,"endTime":1530.57,"body":"little bit more sustainable."},{"speaker":"you aren't excited to get up at 06","startTime":1531.25,"endTime":1535.022,"body":"But our agency now is a little different than"},{"speaker":"you aren't excited to get up at 06","startTime":1535.156,"endTime":1537.614,"body":"a digital marketing agency, although we do have some"},{"speaker":"you aren't excited to get up at 06","startTime":1537.652,"endTime":1540.482,"body":"components of the marketing world with the website and"},{"speaker":"you aren't excited to get up at 06","startTime":1540.496,"endTime":1542.306,"body":"the copy and that kind of stuff."},{"speaker":"you aren't excited to get up at 06","startTime":1542.368,"endTime":1545.31,"body":"But so it's set up a little bit differently."},{"speaker":"you aren't excited to get up at 06","startTime":1545.49,"endTime":1546.626,"body":"Yeah, that's great."},{"speaker":"you aren't excited to get up at 06","startTime":1546.688,"endTime":1551.658,"body":"And then on the pricing part, I think I"},{"speaker":"you aren't excited to get up at 06","startTime":1551.684,"endTime":1553.674,"body":"was able to see the value right away. Right."},{"speaker":"you aren't excited to get up at 06","startTime":1553.712,"endTime":1556.998,"body":"Because myself, including and then a lot of"},{"speaker":"you aren't excited to get up at 06","startTime":1557.024,"endTime":1559.618,"body":"our clients and a lot of our partners"},{"speaker":"you aren't excited to get up at 06","startTime":1559.654,"endTime":1562.34,"body":"clients, they're in a very similar situation."},{"speaker":"you aren't excited to get up at 06","startTime":1562.79,"endTime":1564.898,"body":"They're becoming first time authors."},{"speaker":"you aren't excited to get up at 06","startTime":1565.054,"endTime":1569.094,"body":"And for us, Rep Stack Q three and Q"},{"speaker":"you aren't excited to get up at 06","startTime":1569.132,"endTime":1573.08,"body":"Four, our envision is to be on the road"},{"speaker":"you aren't excited to get up at 06","startTime":1574.07,"endTime":1576.32,"body":"at different events and things like that."},{"speaker":"you aren't excited to get up at 06","startTime":1577.07,"endTime":1578.922,"body":"So I think the value that you bring to"},{"speaker":"you aren't excited to get up at 06","startTime":1578.936,"endTime":1581.682,"body":"the table at the price tag is so important."},{"speaker":"you aren't excited to get up at 06","startTime":1581.876,"endTime":1586.842,"body":"And I've seen actually the higher the price point sometimes, as"},{"speaker":"you aren't excited to get up at 06","startTime":1586.856,"endTime":1589.554,"body":"long as you can back it up, I think the better"},{"speaker":"you aren't excited to get up at 06","startTime":1589.592,"endTime":1593.994,"body":"it is that there are some people in our groups who"},{"speaker":"you aren't excited to get up at 06","startTime":1594.032,"endTime":1598.342,"body":"charge like $30 to $60,000 for the yearly contracts."},{"speaker":"you aren't excited to get up at 06","startTime":1598.366,"endTime":1598.59,"body":"Right."},{"speaker":"you aren't excited to get up at 06","startTime":1598.64,"endTime":1599.958,"body":"They don't do anything less than that."},{"speaker":"you aren't excited to get up at 06","startTime":1599.984,"endTime":1601.04,"body":"And that's huge."},{"speaker":"you aren't excited to get up at 06","startTime":1602.09,"endTime":1605.902,"body":"If you price it out right. Properly."},{"speaker":"you aren't excited to get up at 06","startTime":1605.926,"endTime":1609.33,"body":"And if it's fair, I think that helps you stand out."},{"speaker":"you aren't excited to get up at 06","startTime":1609.38,"endTime":1609.594,"body":"Right."},{"speaker":"you aren't excited to get up at 06","startTime":1609.632,"endTime":1613.626,"body":"The first thing person is like, I'll give you the example"},{"speaker":"you aren't excited to get up at 06","startTime":1613.688,"endTime":1616.794,"body":"of Rep Stack, $14 an hour and full time only."},{"speaker":"you aren't excited to get up at 06","startTime":1616.892,"endTime":1620.322,"body":"They're like, who are you, man, in the VA world, right?"},{"speaker":"you aren't excited to get up at 06","startTime":1620.456,"endTime":1621.14,"body":"Yeah."},{"speaker":"you aren't excited to get up at 06","startTime":1621.77,"endTime":1625.278,"body":"And then from there, you tell them that you"},{"speaker":"you aren't excited to get up at 06","startTime":1625.304,"endTime":1628.626,"body":"work with digital marketing agencies, they shake their again,"},{"speaker":"you aren't excited to get up at 06","startTime":1628.748,"endTime":1630.694,"body":"and we only place these three roles."},{"speaker":"you aren't excited to get up at 06","startTime":1630.742,"endTime":1632.682,"body":"We don't even do anything else Besides that."},{"speaker":"you aren't excited to get up at 06","startTime":1632.696,"endTime":1635.598,"body":"So the more niche and targeted and"},{"speaker":"you aren't excited to get up at 06","startTime":1635.624,"endTime":1639.054,"body":"focused pricing, that pricing justifies it itself."},{"speaker":"you aren't excited to get up at 06","startTime":1639.152,"endTime":1639.486,"body":"Right."},{"speaker":"you aren't excited to get up at 06","startTime":1639.548,"endTime":1642.342,"body":"If you can, of course, deliver that value. Yeah."},{"speaker":"you aren't excited to get up at 06","startTime":1642.356,"endTime":1643.94,"body":"It's the solution. Right."},{"speaker":"you aren't excited to get up at 06","startTime":1644.63,"endTime":1648.258,"body":"It's like the understanding that you understand what"},{"speaker":"you aren't excited to get up at 06","startTime":1648.284,"endTime":1650.84,"body":"I need and that is worth something."},{"speaker":"you aren't excited to get up at 06","startTime":1651.89,"endTime":1652.254,"body":"Yeah."},{"speaker":"you aren't excited to get up at 06","startTime":1652.292,"endTime":1654.846,"body":"Can someone maybe go to a general VA? Sure."},{"speaker":"you aren't excited to get up at 06","startTime":1654.968,"endTime":1657.57,"body":"But do they really understand what"},{"speaker":"you aren't excited to get up at 06","startTime":1657.62,"endTime":1659.0,"body":"you need them to understand?"},{"speaker":"you aren't excited to get up at 06","startTime":1659.33,"endTime":1662.478,"body":"And like, that's the value in"},{"speaker":"you aren't excited to get up at 06","startTime":1662.504,"endTime":1664.126,"body":"response to like, Rep Stack."},{"speaker":"you aren't excited to get up at 06","startTime":1664.318,"endTime":1667.35,"body":"Same with digital marketing agencies."},{"speaker":"you aren't excited to get up at 06","startTime":1669.47,"endTime":1674.458,"body":"I could go and hire someone to run my Facebook ads"},{"speaker":"you aren't excited to get up at 06","startTime":1674.494,"endTime":1677.406,"body":"as a plumber or let's just use that as an example."},{"speaker":"you aren't excited to get up at 06","startTime":1677.528,"endTime":1679.902,"body":"But, oh, I'm going to hire this company because"},{"speaker":"you aren't excited to get up at 06","startTime":1679.976,"endTime":1682.518,"body":"they understand what it is that I need."},{"speaker":"you aren't excited to get up at 06","startTime":1682.664,"endTime":1684.558,"body":"And there is so much value in that."},{"speaker":"you aren't excited to get up at 06","startTime":1684.584,"endTime":1688.098,"body":"And there is a price tag for that. There is."},{"speaker":"you aren't excited to get up at 06","startTime":1688.244,"endTime":1692.54,"body":"And agency owners need to be charging for that value."},{"speaker":"you aren't excited to get up at 06","startTime":1692.93,"endTime":1694.542,"body":"No, that's so true."},{"speaker":"you aren't excited to get up at 06","startTime":1694.676,"endTime":1698.274,"body":"That was such a great value on the pricing side."},{"speaker":"you aren't excited to get up at 06","startTime":1698.372,"endTime":1700.314,"body":"And coming from you, Amy, beautiful."},{"speaker":"you aren't excited to get up at 06","startTime":1700.472,"endTime":1704.082,"body":"Even though you're not the regular agency, you"},{"speaker":"you aren't excited to get up at 06","startTime":1704.096,"endTime":1706.182,"body":"have sort of a different pricing model."},{"speaker":"you aren't excited to get up at 06","startTime":1706.376,"endTime":1707.574,"body":"Same thing for us. Right."},{"speaker":"you aren't excited to get up at 06","startTime":1707.612,"endTime":1709.362,"body":"Like, people point out different things."},{"speaker":"you aren't excited to get up at 06","startTime":1709.436,"endTime":1712.698,"body":"We were not exactly an agency, but we're doing a lot"},{"speaker":"you aren't excited to get up at 06","startTime":1712.724,"endTime":1714.87,"body":"of the same things that we're doing on our side."},{"speaker":"you aren't excited to get up at 06","startTime":1714.98,"endTime":1718.522,"body":"Higher price point and price points that we can justify"},{"speaker":"you aren't excited to get up at 06","startTime":1718.666,"endTime":1720.886,"body":"with the value that we bring to the table."},{"speaker":"you aren't excited to get up at 06","startTime":1721.018,"endTime":1723.726,"body":"My last question on this point, second"},{"speaker":"you aren't excited to get up at 06","startTime":1723.788,"endTime":1725.838,"body":"last is one more after that."},{"speaker":"you aren't excited to get up at 06","startTime":1725.984,"endTime":1729.618,"body":"But the second last question is about retention, Amy, how"},{"speaker":"you aren't excited to get up at 06","startTime":1729.644,"endTime":1731.91,"body":"are you making sure that these clients come and stay"},{"speaker":"you aren't excited to get up at 06","startTime":1731.96,"endTime":1733.398,"body":"with you guys for as long as possible?"},{"speaker":"you aren't excited to get up at 06","startTime":1733.484,"endTime":1736.738,"body":"Oh, that's so good because there's some growing"},{"speaker":"you aren't excited to get up at 06","startTime":1736.774,"endTime":1739.306,"body":"pains here, I think, that we've experienced."},{"speaker":"you aren't excited to get up at 06","startTime":1739.378,"endTime":1744.718,"body":"And so when we first started with our first bunch"},{"speaker":"you aren't excited to get up at 06","startTime":1744.754,"endTime":1750.36,"body":"of speakers, we kind of had to find our way."},{"speaker":"you aren't excited to get up at 06","startTime":1750.99,"endTime":1753.06,"body":"In certain sense."},{"speaker":"you aren't excited to get up at 06","startTime":1753.63,"endTime":1755.842,"body":"We had the success, but we just needed to kind"},{"speaker":"you aren't excited to get up at 06","startTime":1755.856,"endTime":1759.862,"body":"of find how authority speakers agency fits in the event"},{"speaker":"you aren't excited to get up at 06","startTime":1759.936,"endTime":1763.346,"body":"planning role because we're not a Speaker's Bureau."},{"speaker":"you aren't excited to get up at 06","startTime":1763.478,"endTime":1766.378,"body":"So in finding our way for the company, I"},{"speaker":"you aren't excited to get up at 06","startTime":1766.404,"endTime":1770.834,"body":"think we lost our way with the speakers."},{"speaker":"you aren't excited to get up at 06","startTime":1770.942,"endTime":1774.3,"body":"We were still providing the service for them, but not"},{"speaker":"you aren't excited to get up at 06","startTime":1775.35,"endTime":1778.546,"body":"at the high level that we wanted to be. Right."},{"speaker":"you aren't excited to get up at 06","startTime":1778.608,"endTime":1781.378,"body":"So while the agency was growing and we were"},{"speaker":"you aren't excited to get up at 06","startTime":1781.404,"endTime":1784.678,"body":"fulfilling on our commitments, we were doing so kind"},{"speaker":"you aren't excited to get up at 06","startTime":1784.704,"endTime":1788.05,"body":"of at a lack of attention to the speakers."},{"speaker":"you aren't excited to get up at 06","startTime":1789.57,"endTime":1791.794,"body":"They were getting what they promised, but we just"},{"speaker":"you aren't excited to get up at 06","startTime":1791.832,"endTime":1796.26,"body":"weren't the love maybe wasn't as much there."},{"speaker":"you aren't excited to get up at 06","startTime":1797.07,"endTime":1799.474,"body":"That's actually one of the things that we're working"},{"speaker":"you aren't excited to get up at 06","startTime":1799.512,"endTime":1802.882,"body":"on right now in trying to really understand and"},{"speaker":"you aren't excited to get up at 06","startTime":1802.956,"endTime":1807.49,"body":"fit somebody in to oversee and really own those"},{"speaker":"you aren't excited to get up at 06","startTime":1807.54,"endTime":1809.666,"body":"accounts, like really own those speakers."},{"speaker":"you aren't excited to get up at 06","startTime":1809.738,"endTime":1812.89,"body":"And so that they do feel the love and that"},{"speaker":"you aren't excited to get up at 06","startTime":1812.94,"endTime":1815.342,"body":"if they don't hear from us, they know that we're"},{"speaker":"you aren't excited to get up at 06","startTime":1815.366,"endTime":1818.458,"body":"still working on their behalf because they are going to"},{"speaker":"you aren't excited to get up at 06","startTime":1818.484,"endTime":1822.514,"body":"hear from us by having somebody really concentrated just on"},{"speaker":"you aren't excited to get up at 06","startTime":1822.552,"endTime":1826.81,"body":"them with their needs and their stages, while we still"},{"speaker":"you aren't excited to get up at 06","startTime":1826.86,"endTime":1830.078,"body":"have somebody else kind of growing the agency and filling"},{"speaker":"you aren't excited to get up at 06","startTime":1830.114,"endTime":1834.034,"body":"in those stages for those speakers as well. Yeah."},{"speaker":"you aren't excited to get up at 06","startTime":1834.132,"endTime":1836.542,"body":"It looks like you're going the route of probably an"},{"speaker":"you aren't excited to get up at 06","startTime":1836.556,"endTime":1840.202,"body":"account manager in the future somewhere where these people are"},{"speaker":"you aren't excited to get up at 06","startTime":1840.216,"endTime":1842.774,"body":"just taking care of your clients on an ongoing basis,"},{"speaker":"you aren't excited to get up at 06","startTime":1842.822,"endTime":1845.938,"body":"and you just hit the nail on the head by"},{"speaker":"you aren't excited to get up at 06","startTime":1845.964,"endTime":1849.574,"body":"saying that when sometimes we're not communicating, even the work"},{"speaker":"you aren't excited to get up at 06","startTime":1849.612,"endTime":1851.174,"body":"is happening in the background."},{"speaker":"you aren't excited to get up at 06","startTime":1851.342,"endTime":1853.174,"body":"Our good friend Josh Nelson says"},{"speaker":"you aren't excited to get up at 06","startTime":1853.212,"endTime":1855.286,"body":"this all the time, that usually"},{"speaker":"you aren't excited to get up at 06","startTime":1855.348,"endTime":1858.11,"body":"clients leave because of perceived indifference."},{"speaker":"you aren't excited to get up at 06","startTime":1858.23,"endTime":1860.098,"body":"Even though you guys are doing everything that"},{"speaker":"you aren't excited to get up at 06","startTime":1860.124,"endTime":1862.294,"body":"you promised, they just don't know about it,"},{"speaker":"you aren't excited to get up at 06","startTime":1862.332,"endTime":1864.422,"body":"and they're not given that visual."},{"speaker":"you aren't excited to get up at 06","startTime":1864.566,"endTime":1866.686,"body":"And I think an account manager inside"},{"speaker":"you aren't excited to get up at 06","startTime":1866.748,"endTime":1869.446,"body":"an agency usually does a good job."},{"speaker":"you aren't excited to get up at 06","startTime":1869.508,"endTime":1871.51,"body":"If you find the right person again. Right."},{"speaker":"you aren't excited to get up at 06","startTime":1871.56,"endTime":1873.898,"body":"Like who's really excited and pumped up about this"},{"speaker":"you aren't excited to get up at 06","startTime":1873.924,"endTime":1876.082,"body":"stuff, then they can come in and they can"},{"speaker":"you aren't excited to get up at 06","startTime":1876.096,"endTime":1878.482,"body":"hold clients hands, like you said, walk them through"},{"speaker":"you aren't excited to get up at 06","startTime":1878.496,"endTime":1881.014,"body":"the process, take care of them, make them feel"},{"speaker":"you aren't excited to get up at 06","startTime":1881.052,"endTime":1884.05,"body":"special, which I'd like to feel special, too."},{"speaker":"you aren't excited to get up at 06","startTime":1884.1,"endTime":1888.682,"body":"So especially if, like, we in Reptac, for example."},{"speaker":"you aren't excited to get up at 06","startTime":1888.756,"endTime":1891.674,"body":"And I know a lot of my clients are planning"},{"speaker":"you aren't excited to get up at 06","startTime":1891.722,"endTime":1895.81,"body":"similar schedules over the next one year and stuff where"},{"speaker":"you aren't excited to get up at 06","startTime":1895.92,"endTime":1898.87,"body":"we're planning on going to seven different cities and during"},{"speaker":"you aren't excited to get up at 06","startTime":1898.92,"endTime":1901.522,"body":"these events over the next one event, a month or"},{"speaker":"you aren't excited to get up at 06","startTime":1901.536,"endTime":1905.35,"body":"something like that we recently did at World and spend"},{"speaker":"you aren't excited to get up at 06","startTime":1905.4,"endTime":1906.838,"body":"a ton of money on that. Right?"},{"speaker":"you aren't excited to get up at 06","startTime":1906.864,"endTime":1911.4,"body":"Yeah, we've identified a few."},{"speaker":"you aren't excited to get up at 06","startTime":1911.97,"endTime":1914.194,"body":"But having a team like yours on the back"},{"speaker":"you aren't excited to get up at 06","startTime":1914.232,"endTime":1918.466,"body":"end, I think would be a game changer. Right."},{"speaker":"you aren't excited to get up at 06","startTime":1918.528,"endTime":1920.038,"body":"So we will talk about that"},{"speaker":"you aren't excited to get up at 06","startTime":1920.064,"endTime":1921.574,"body":"a little bit right after this."},{"speaker":"you aren't excited to get up at 06","startTime":1921.672,"endTime":1926.222,"body":"My last question, Amy, is I think you touched"},{"speaker":"you aren't excited to get up at 06","startTime":1926.246,"endTime":1928.81,"body":"upon that when we first started out about making"},{"speaker":"you aren't excited to get up at 06","startTime":1928.86,"endTime":1931.318,"body":"sure that you're really having fun, but I'd like"},{"speaker":"you aren't excited to get up at 06","startTime":1931.344,"endTime":1933.19,"body":"to maybe just touch upon it one last time."},{"speaker":"you aren't excited to get up at 06","startTime":1933.24,"endTime":1936.43,"body":"That what's the why behind all of this, right?"},{"speaker":"you aren't excited to get up at 06","startTime":1936.48,"endTime":1939.338,"body":"Why did you move from your corporate"},{"speaker":"you aren't excited to get up at 06","startTime":1939.374,"endTime":1942.13,"body":"world to different agencies and then different"},{"speaker":"you aren't excited to get up at 06","startTime":1942.18,"endTime":1945.262,"body":"niches and now doing this particular thing?"},{"speaker":"you aren't excited to get up at 06","startTime":1945.396,"endTime":1948.66,"body":"What's the why that gets you going every single day?"},{"speaker":"you aren't excited to get up at 06","startTime":1949.29,"endTime":1950.7,"body":"Oh, wow. Okay."},{"speaker":"you aren't excited to get up at 06","startTime":1952.65,"endTime":1954.826,"body":"Well, the way you asked, it made me pause a little"},{"speaker":"you aren't excited to get up at 06","startTime":1954.828,"endTime":1957.902,"body":"bit because if you say what's the why behind what you're"},{"speaker":"you aren't excited to get up at 06","startTime":1957.926,"endTime":1963.778,"body":"doing with authority speakers agency to me, in my heart of"},{"speaker":"you aren't excited to get up at 06","startTime":1963.804,"endTime":1967.942,"body":"hearts, I can just tell you that the why behind that"},{"speaker":"you aren't excited to get up at 06","startTime":1968.016,"endTime":1971.582,"body":"is kind of what I was saying earlier is like we've"},{"speaker":"you aren't excited to get up at 06","startTime":1971.606,"endTime":1973.318,"body":"got good people in this world."},{"speaker":"you aren't excited to get up at 06","startTime":1973.404,"endTime":1975.754,"body":"Those people are the ones that need to be"},{"speaker":"you aren't excited to get up at 06","startTime":1975.792,"endTime":1980.122,"body":"showcasing their message and we've got positive messages in"},{"speaker":"you aren't excited to get up at 06","startTime":1980.136,"endTime":1981.442,"body":"the world and it doesn't have to be like"},{"speaker":"you aren't excited to get up at 06","startTime":1981.456,"endTime":1983.938,"body":"a motivational talk like kind of like what I"},{"speaker":"you aren't excited to get up at 06","startTime":1983.964,"endTime":1985.93,"body":"give it can be a business talk too."},{"speaker":"you aren't excited to get up at 06","startTime":1986.04,"endTime":1988.694,"body":"But you are changing lives, right, agency owners?"},{"speaker":"you aren't excited to get up at 06","startTime":1988.742,"endTime":1989.686,"body":"You are changing lives."},{"speaker":"you aren't excited to get up at 06","startTime":1989.748,"endTime":1991.27,"body":"You are helping businesses grow."},{"speaker":"you aren't excited to get up at 06","startTime":1991.38,"endTime":1995.494,"body":"You essentially are helping them live a more"},{"speaker":"you aren't excited to get up at 06","startTime":1995.532,"endTime":1998.078,"body":"fulfilling life, maybe less stressful, et cetera."},{"speaker":"you aren't excited to get up at 06","startTime":1998.114,"endTime":2001.338,"body":"So you have that positive message to be on stage and"},{"speaker":"you aren't excited to get up at 06","startTime":2001.364,"endTime":2004.878,"body":"so the why behind that is so simple for me and"},{"speaker":"you aren't excited to get up at 06","startTime":2004.904,"endTime":2010.794,"body":"it's that is that there are good people in this world"},{"speaker":"you aren't excited to get up at 06","startTime":2010.892,"endTime":2016.506,"body":"with positive messages, with programs and companies that can do better"},{"speaker":"you aren't excited to get up at 06","startTime":2016.568,"endTime":2020.266,"body":"for the world in a lot of different senses."},{"speaker":"you aren't excited to get up at 06","startTime":2020.338,"endTime":2023.542,"body":"And so let's get those messages on stages."},{"speaker":"you aren't excited to get up at 06","startTime":2023.626,"endTime":2026.502,"body":"And so that's the why really behind that?"},{"speaker":"you aren't excited to get up at 06","startTime":2026.636,"endTime":2029.418,"body":"If you would have asked me why did I start high"},{"speaker":"you aren't excited to get up at 06","startTime":2029.444,"endTime":2034.182,"body":"rise promotions or vet marketing agency or whatever, I probably could"},{"speaker":"you aren't excited to get up at 06","startTime":2034.196,"endTime":2037.258,"body":"have given you some sort of canned response, but I don't"},{"speaker":"you aren't excited to get up at 06","startTime":2037.294,"endTime":2039.26,"body":"know that I would have felt it right."},{"speaker":"you aren't excited to get up at 06","startTime":2040.73,"endTime":2044.25,"body":"Maybe that's something to think about as agency owners too"},{"speaker":"you aren't excited to get up at 06","startTime":2044.3,"endTime":2047.538,"body":"is like just ask yourself the question that I just"},{"speaker":"you aren't excited to get up at 06","startTime":2047.564,"endTime":2050.478,"body":"got asked and say, can I really answer that question"},{"speaker":"you aren't excited to get up at 06","startTime":2050.563,"endTime":2054.545,"body":"that comes from a really deep place from within and"},{"speaker":"you aren't excited to get up at 06","startTime":2054.668,"endTime":2057.56,"body":"if it does, you know you're on the right path. Yeah."},{"speaker":"you aren't excited to get up at 06","startTime":2057.949,"endTime":2058.782,"body":"Amazing."},{"speaker":"you aren't excited to get up at 06","startTime":2058.976,"endTime":2062.274,"body":"Well, Amy, what we're going to do is that this"},{"speaker":"you aren't excited to get up at 06","startTime":2062.312,"endTime":2064.702,"body":"podcast is going to go up on all our channels."},{"speaker":"you aren't excited to get up at 06","startTime":2064.726,"endTime":2066.197,"body":"We're going to link to your books and"},{"speaker":"you aren't excited to get up at 06","startTime":2066.224,"endTime":2069.485,"body":"your website authority speaker agency as well."},{"speaker":"you aren't excited to get up at 06","startTime":2069.608,"endTime":2072.234,"body":"And thank you so much for being here."},{"speaker":"you aren't excited to get up at 06","startTime":2072.272,"endTime":2075.297,"body":"I really appreciate your time and it was a pleasure."},{"speaker":"you aren't excited to get up at 06","startTime":2075.454,"endTime":2076.422,"body":"Thank you."},{"speaker":"you aren't excited to get up at 06","startTime":2076.616,"endTime":2079.678,"body":"This has been the virtual assistant the Agency Growth"},{"speaker":"you aren't excited to get up at 06","startTime":2079.714,"endTime":2083.746,"body":"Machine podcast by Azar Sadiqi, Co founder at Repstack."},{"speaker":"you aren't excited to get up at 06","startTime":2083.878,"endTime":2086.034,"body":"If you liked today's episode, you can"},{"speaker":"you aren't excited to get up at 06","startTime":2086.072,"endTime":2089.058,"body":"find more and subscribe at Repstack co."},{"speaker":"you aren't excited to get up at 06","startTime":2089.204,"endTime":2090.13,"body":"Thank you for listening."}]}