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We see so many salon owners who are busy every day but still feel stuck. They’re cleaning, reorganizing, researching, scrolling, and “preparing,” yet nothing meaningful seems to change. The problem isn’t effort. The problem is direction.

In this episode, we talk about momentum and what actually moves the needle in your business. We break down why busy work feels productive but rarely compounds, why indecision often disguises itself as preparation, and how small, boring decisions create far more progress than flashy ones.

We share real examples from our own journey, from complicated booking systems and tree-named stylist levels to endless research on vacuums, software, and tools that ultimately don’t matter. Momentum isn’t built through perfection. It’s built through action, testing, and refining.

Your business should serve you, so that you can serve others. 

Momentum comes when you stop waiting for certainty and start making decisions that actually shape your future.

Key Takeaways

• Busy work creates motion, not momentum.
• Momentum is built through decisions, not perfection.
• Simple systems outperform creative but confusing ones.
• Endless research often hides fear of commitment.
• Owners must make the uncomfortable decisions others can’t.
• Reputation and culture compound faster than tactics.
• Boring work usually produces the biggest growth.
• Systems don’t need to be perfect to be powerful.
• Indecision is more expensive than mistakes.
• Momentum grows when action replaces hesitation.

Time Stamps

00:00 — Welcome + defining momentum
01:00 — Jen’s opening take: simple booking beats creative systems
03:00 — Todd’s opening take: sunk cost fallacy
05:00 — Why busy ≠ progress
07:00 — Technician vs entrepreneur mindset
09:00 — The danger of endless research
11:00 — Social media consumption vs real work
13:00 — What momentum actually creates (clients + hiring)
15:00 — Reputation and culture compound
17:00 — Shortcuts vs long-term leadership
19:00 — Boring work builds businesses
21:00 — Indecision disguised as preparation
23:00 — Decisions only owners should make
25:00 — Systems, standards, and consistency
27:00 — Discomfort is part of momentum
29:00 — Final thoughts + new year momentum

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