Collaboration in Education and Pricing Strategies in the Beauty Industry

This episode features a casual conversation with us about a successful class by Jen in collaboration with a friend, Sam, and then we dive into the intricacies of pricing services in the beauty industry. 

We delve into the class details, emphasizing the importance of bringing fresh perspectives to teaching and the positive feedback received. 

The conversation then shifts to discussing pricing strategies for salon services, debunking myths around setting rates based on competitor prices or fear of losing clients, and encouraging listeners to value their services appropriately. 

We advocate for understanding one's worth, periodically reassessing service pricing, and ensuring the service experience matches the price point. 

We also touch on overcoming scarcity mindset and the importance of professional growth and client relationships in pricing decisions.

00:00 Welcome and Coffee Chat: A Lively Start
01:12 Diving into the Class Collaboration Experience
06:14 The Impact of Sharing and Learning in Education
07:34 The Educator's Perspective: Nerves, Preparation, and Growth
11:44 A Deep Dive into the Class: Collaboration, Technique, and Client Consideration
17:06 Reflecting on a Successful Event
17:24 The Power of True Collaboration
17:34 Navigating the Buzzword Jungle
19:11 A Deep Dive into Pricing Strategies
19:48 Overcoming the Scarcity Mindset
23:21 Elevating the Client Experience
27:22 Strategic Pricing and Growth
32:26 Closing Thoughts and Gratitude

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Mastering Salon Staffing: Strategies for Success

In this episode, we discuss the common staffing challenges salon owners face and offer practical solutions to overcome them. 

We explore why many salon owners struggle to find and retain staff, emphasizing the importance of proactive, continuous recruiting and adapting to the changing demands of the workforce. 

We also discuss the benefits of building relationships with potential employees, the significance of adjusting management strategies to match the expectations of newer generations and share our own successes in creating a flexible, respectful, and dynamic salon culture that caters to both staff and clients' needs. 

Strategies include maintaining a constant recruitment process, understanding the desires of the younger workforce, such as flexibility and multiple job opportunities, and staying relevant and adaptable to the evolving industry.

00:00 Welcome Back and Today's Hot Topic: Staffing Challenges in Salons
00:07 The Core Issue: Staffing Struggles and Solutions
03:38 Adapting to Change: Evolving Salon Staffing Strategies
05:09 Embracing Flexibility: Meeting the Needs of a New Generation
07:03 Building a Strong Team: Strategies for Effective Staffing
10:22 Creating a Culture of Flexibility and Growth
17:59 Staying Relevant: Engaging with the Next Generation
24:37 Conclusion and Final Thoughts

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Tipping in the Service Industry

In this podcast episode, we discuss the nuanced topic of tipping within the service industry, specifically from the perspective of salons. 

The conversation covers personal experiences and revelations about tipping culture, the importance of valuing the services provided over the tips received, and how professionals in the industry should navigate tipping expectations. 

We emphasize that service charges should be the primary source of income, with tips serving as a bonus and a sign of appreciation from clients. 

We also touch on issues like discounting services, the impact of refusing tips on client relationships, the importance of pricing services accurately, and using technology like Tippy to professionalize tip handling. 

Additionally, we discuss the broader implications of professionalism and value within the service industry.

00:00 Kicking Off a Remote Podcasting Adventure
00:29 Deep Dive into Tipping Etiquette in the Salon Industry
02:53 Personal Anecdotes and the Emotional Side of Tipping
07:58 Navigating Business Practices: Discounts, Pricing, and Professionalism
13:52 Exploring Tech Solutions and Professionalism in Tipping
19:46 Wrapping Up: Key Takeaways on Tipping and Next Steps

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Maximizing Client Retention and Building a Lasting Clientele

This podcast episode focuses on the importance of building a strong clientele in the service industry, particularly targeting professionals like hairstylists. 

We analyze podcast statistics to understand popular topics among our audience, finding that episodes on raising prices, marketing strategies, and building a clientele are the most popular.

We emphasize the significance of focusing on and valuing existing clients rather than solely concentrating on acquiring new ones. 

The discussion further covers practical advice on enhancing customer service, such as personal follow-ups, accountability, and taking proactive steps to build relationships and trust with clients. 

We also discuss retention strategies, like improving the client experience through personalized service and attention to detail without necessarily resorting to physical gifts. 

The episode underscores the necessity of a mindset shift toward positive, solution-focused customer interactions and the compounding effect of consistent, daily actions toward building a successful and fulfilling career.

00:00 Kickoff: A Warm Welcome and Podcast Overview
00:19 Diving Deep into Building a Clientele
00:28 Leveraging Podcast Insights for Growth
02:07 The Core Strategy: Valuing Current Clients
03:21 Mindset Shift: From Negative to Positive
05:07 Accountability and Personal Initiative
06:44 Client Communication and Retention Strategies
13:25 Professionalism and Going the Extra Mile
14:48 Elevating Client Experience: Beyond the Basics
15:16 Building a Loyal Clientele: Strategies for Success
17:02 Creating a Community: The Power of Engagement
19:22 Personal Touches: Making Every Client Feel Special
22:54 Marketing Strategies: Standing Out in a Crowded Market
26:44 Client-Centric Conversations: Focusing on Their Needs
28:55 Conclusion: Recap and Next Steps

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Enhancing Customer Experience in Salons and Beyond

In this episode, Jen and Todd discuss the importance of creating an amazing and consistent customer experience, drawing parallels between the restaurant industry and salons.

They share personal anecdotes to illustrate how unexpected challenges, like gridlock during a family trip, can offer insights into business and life, emphasizing the value of adaptability and positive reactions in uncertain situations.

The conversation then shifts to the significance of focusing on training, culture, and systems rather than just aesthetics or amenities in business settings, using salons as an example.

They argue that genuine client care and a welcoming atmosphere can vastly improve customer retention rates, demonstrating this through stories from their salon experiences.

They also discuss the power of teamwork and creating a supportive environment where everyone feels included and part of something bigger than themselves.

They advise business owners to focus on core values and consistently deliver quality service to build a loyal clientele and attract skilled collaborators.

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00:00 Welcome Back and Catching Up
00:34 The Unplanned Adventure of the Solar Eclipse
01:05 Life and Business Lessons from an Unplanned Journey
03:40 Applying Restaurant Success Strategies to Salons
06:02 The Importance of Customer Experience Over Amenities
08:34 A Personal Story of Persistence and Improvement
11:52 Creating a Culture of Hospitality and Service
16:42 Building a Team and Business That Stands Out
24:40 Reflections and Advice for Business Owners
26:22 Closing Thoughts and Invitation for Engagement

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Mindset & Accountability

In this solo episode, Todd discusses his excitement about experiencing a total solar eclipse from northern New Hampshire. 

The episode's main focus revolves around the common reasons for failure or stagnation in career growth, emphasizing the importance of mindset and accountability. 

Todd argues that blaming external factors without taking personal responsibility hinders progress. To combat this, he recommends developing a clear strategy and plan to achieve career goals, using the example of expanding clientele by the end of 2024.

Strategies include increasing social media presence and networking. 

The episode further explores the concept of compounding actions over time for exponential growth, with examples from blogging and website traffic. 

Todd cautions against seeking quick fixes, instead advocating for consistent, incremental efforts that lead to long-term success. 

00:00 Kicking Off with a Solo Episode and Eclipse Plans
01:16 The Importance of Mindset and Accountability in Success
03:51 Crafting a Winning Strategy: From Planning to Execution
08:15 The Power of Consistency and Taking Small Steps Towards Big Goals
10:21 Wrapping Up and Looking Forward

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Navigating Business Decisions Without Fear

In this episode, a solo Todd discusses the pitfalls of operating a business from a place of fear, specifically in the context of salon ownership. 

The episode centers around making decisions based on fear, such as retaining problematic employees due to their high sales numbers and the negative long-term impacts of such choices on staff morale and client retention. 

Todd stresses the importance of leadership and making informed decisions that align with one's values and principles rather than reactive moves driven by fear or immediate financial pressures. 

The monologue includes advice on exploring new opportunities, the significance of aligning with a business that shares one’s values, and the encouragement of open communication and honesty in navigating career decisions and business operations. 

Todd concludes by emphasizing the abundance mentality over scarcity and fear, encouraging engagement with the podcast community.

00:00 Opening Remarks and Today's Focus on Fear
00:19 The Pitfalls of Operating a Business from Fear
01:04 Case Study: The High-Earning, Problematic Employee
02:38 The Consequences of Ignoring Problematic Behavior
03:25 Leadership and Decision Making in Business
03:58 Exploring Alternatives: The Debate on Chair Rental
06:04 Advice for Employees: Finding the Right Workplace
10:31 Closing Thoughts on Fear and Engagement

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Overcoming Feeling Stuck in Your Business and Career

This episode discusses strategies for hair professionals and business owners who feel stuck in their careers or business progress. 

We discuss building clientele and increasing business engagement through digital marketing and consistent professional practices. 

The chat emphasizes the importance of setting a vision, maintaining consistency in social media posting, engaging in professional development, and the power of blogging for an online presence. 

Furthermore, it highlights the need for mentorship, accountability, and seeking professional advice to foster growth both for individuals and businesses.

00:00 Kicking Off with Laughter and Good Vibes
00:15 Diving Deep into Feeling Stuck: Perspectives and Solutions
01:18 Building Clientele: Strategies and Real Talk
09:27 Professional Development: The Key to Unsticking Yourself
12:41 From Business Owner's Lens: Unsticking Your Business
26:53 Wrapping Up: Final Thoughts and Encouragement

Thanks for listening!

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Mastering Fundamentals: A Path to Success

In episode 132, we discuss the importance of mastering the fundamentals for new and seasoned professionals. 

We chat about the gaps in practical skills among recent graduates; we emphasize the role of mentors in identifying and addressing areas for improvement. 

Through anecdotes and experiences, we advocate for focusing on basic skills like correct tool handling and foundational techniques to build a strong career in hairdressing. 

The conversation also covers the value of professional development, the pitfalls of rushing to raise prices without the necessary skill set, and the benefits of investing time and resources in continual learning.

00:00 Kicking Off with Casual Banter
00:42 Diving into the Importance of Fundamentals
03:41 Sharing Personal Experiences and Teaching Insights
08:18 Addressing the Pitfalls of Overcomplicating Techniques
10:26 Emphasizing the Value of Basics Over Fancy Tools
15:52 Concluding Thoughts on Mastery and Tool Preferences
17:00 Mastering the Basics: The Importance of Practice
18:13 The Value of Continuous Learning
19:40 Embracing Hands-On Learning: Overcoming Fear
24:50 The Power of One-on-One Education
27:03 Rethinking Education: Small Groups and Personal Growth
28:12 Professional Development: Investing in Your Skills
29:26 Pricing Strategies: The Fundamentals First
30:57 Closing Thoughts: Learning, Mistakes, and Growth

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Navigating Salon Culture and Empowerment

This episode delves into various aspects of working in the hairstyling industry, focusing on the comparison between commission-based and rental salon setups and the challenges faced by employees in navigating salon culture. 

We discuss a message received from a former employee expressing gratitude for a positive working environment, contrasting it with experiences in less favorable salons. 

The conversation covers the importance of recognizing bad business practices and the power employees have in choosing to stay or seek better opportunities. 

The episode emphasizes self-reflection for salon owners and employees, encouraging listeners to think critically about their work environment and advocating for personal and professional growth by exploring different salons and understanding one's core values. 

Additionally, we touch on broader themes of mental health, coping mechanisms, and the impact of social media on perception and business choices in the salon industry.

00:00 Introduction and Casual Conversation
00:30 Discussing Salon Experiences and Business Owners
01:51 Debate on Rental vs Commission Salons
02:56 Understanding the Importance of a Good Business Environment
05:41 Exploring Different Salons and Their Cultures
06:46 The Role of Social Media in Salon Business
09:59 Finding the Right Fit in a Salon
13:32 Addressing the Issue of Salon Hopping
16:11 Discussing Dress Codes and Professionalism in Salons
18:01 Comfort in the Salon: The Tracksuit Revolution
18:18 The Power of a Positive Salon Experience
19:23 The Importance of Self-Reflection and Seeking Guidance
19:39 The Role of Personal Responsibility in Professional Growth
20:02 The Struggle with Mission Statements and Vision
20:41 The Importance of Authenticity in Business Values
21:16 The Pitfalls of Forcing Business Values
22:05 Pro Tip: The Importance of Integrity in Business
23:21 The Role of Mindset in Personal and Professional Growth
25:46 The Impact of Physical Activity on Mental Health
30:10 The Power of Creativity in Overcoming Depression
31:02 The Importance of Self-Care and Coping Mechanisms
32:58 The Joy of Spreading Happiness
33:56 Closing Thoughts: Embrace Your Unique Style

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Staffing and Client Retention in Salons
 
This week, our conversation covers proactive approaches to hiring, such as participating in career days at local schools and implementing an individualized training process for new hires to assess their strengths and weaknesses. 

Hiring and firing to maintain a quality team is emphasized, alongside strategies for breaking bad habits and improving consultations to enhance client retention. 

The discussion also touches on adjusting hiring based on the salon's current needs, the significance of creating a welcoming atmosphere, and the impact of coworker behavior on client experience. 

Use this conversation to build a strong team and secure long-term clients through refining hiring practices, effective onboarding processes, and excellent client service.

00:00 Introduction and Topic Overview
00:05 Discussing Staffing Issues and Client Retention
01:19 Proactive Approach to Staffing
02:26 Individualized Education Plan for New Hires
04:26 Importance of Hiring and Firing in Staffing
05:44 Challenges and Solutions in Hiring
07:03 Defining Hiring Process and Attracting Right Candidates
07:41 Importance of Systems in Hiring
11:31 Adapting Hiring Strategies to Business Needs
15:36 Understanding Client Retention Beyond Numbers
18:37 The Power of a Smile: Building Connections
18:57 The Art of Consultation: Understanding Client Needs
20:24 The Power of Listening: Creating a Personalized Experience
21:22 Building Relationships: Beyond the Haircut
22:17 The Long-Term Value of a Client: A New Perspective
22:55 Breaking Bad Habits: Improving Client Consultations
25:35 The Importance of Options: Empowering Clients
30:47 The Salon Atmosphere: A Key Factor in Client Retention
32:39 Wrapping Up: The Big Picture of Client Retention

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The Journey of Building 'Hello Hair' Salon

This week we recount the experience of starting and designing our salon, 'Hello Hair'.

During the building process, we frequently reference our foundations and values to guide our choices on aesthetic elements and interior design. 

Although we were challenged to launch the business during the COVID-19 pandemic, we enforced strict sanitation protocols to ensure the safety of their staff and clients.

This conversation provides insights into not just creating a business from scratch but also imbuing meaning and intention into every aspect of the design while navigating the unexpected challenges that can come up.

Enjoy!

00:00 Introduction and Welcome
00:30 Reminiscing the Journey of Hello Hair
01:21 The Challenges of Business Partnerships
05:00 The Decision to Start a New Business
06:55 The Journey of Building a Salon
10:11 Overcoming Obstacles and Challenges
13:27 The Importance of Design and Aesthetics in Business
15:38 The Birth of a New Salon
16:12 Designing the Salon Space
16:49 Choosing the Salon Name
17:50 The Color Scheme and Decor
23:21 The Importance of Core Values
26:59 Challenges of Opening During Covid
29:17 Maintaining Cleanliness and Hygiene
31:45 Final Thoughts and Reflections

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Planning, Business Goals, and Core Values for 2024

In this episode, we discuss the direction of our salon business for 2024. 

We cover business goals, planning for the year ahead, reassessing their core values, and looking at past growth to project for the future. 

We discuss our commitment to staff and customer service, approaching our business from a fresh perspective, and finding new ways to create a strong team culture. 

We also discuss the importance of education for our staff and maintaining strong community links to give back. 

We underline the concept of self-care and its impact on the quality of customer service. 

We also touch upon the importance of careful and deliberate donation practices and looking at ways to delegate responsibilities as part of our future business strategy.

00:02 Introduction and Casual Banter
00:52 Reflecting on the Past and Planning for the Future
01:23 Setting Business Goals and Growth Projections
02:24 Maintaining a Healthy Business Culture
02:36 Aligning Business with Core Values and Missions
03:50 Importance of Self-Care and Happiness in Business
06:02 Planning Team Outings and Activities
12:29 Emphasizing on Quality Education and Training
18:01 Motivating Your Audience
18:27 Navigating Technical Difficulties
19:10 Discussing Culture and Education
19:15 Organizing Donations and Budgeting
20:05 Creating Opportunities in the Community
21:31 Prioritizing Donations and Business Relationships
22:23 Avoiding Slacktivism and Virtue Signaling
22:57 Supporting Local Businesses and Clients
27:43 Delegating Tasks and Adding a Management Layer
28:05 The Importance of Cleaning and Staff Meetings
32:25 Considering a Manager for Business Growth
36:49 Wrapping Up and Looking Forward

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Balancing Business, Family, and Personal Growth

In this episode, we share our work-life balance experiences, particularly how we manage our salon business, familial responsibilities, and personal growth. 

Jen shares the high impact of a recent workshop and her journey to Australia for professional development. 

We discuss the importance of taking breaks for personal replenishment. 

We also share our perspectives on software tools and organizational methods that facilitate smooth business operations, including different types of calendars, shared to-do lists, booking software, and collaborative tools like Slack for team communication. 

Finally, we wrap up with an emphasis on managing schedules and ensuring quality family time, making time for vacations, and prioritizing self-care to ensure a healthier work-life integration.

00:00 Introduction and Welcome Back
00:08 Recap of Last Week's Episode
00:49 Discussing Feedback and Fame
01:04 Reflecting on a Busy Week
01:22 Analyzing Business Growth
02:40 Observations on Seasonal Business Trends
03:39 Strategies for Business Growth
05:58 Balancing Work and Family Life
06:24 Returning from Travel and Reintegrating into Work
09:25 Reflecting on the Challenges of Balancing Work and Family
12:52 Strategies for Managing Time and Staying Organized
22:32 The Power of Digital Marketing in Salon Business
23:03 Effective Employee Communication in Salons
23:47 Leveraging Communication Software in Business
25:45 The Importance of Organized Communication Channels
26:19 The Power of Shared Lists in Personal and Business Life
27:36 The Importance of Set Working Hours
27:57 Understanding Individual Workflows and Boundaries
29:08 The Importance of Realistic Expectations and Overcoming Burnout
29:53 Leveraging Personal Networks for Work-Life Balance
32:17 Prioritizing Family Time Amidst Business Demands
38:41 The Importance of Mental Breaks and Self-Care

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Monday Matters: A Peek Behind the Scenes

Todd shares that his co-host, Jen, cannot join him for this podcast episode due to travel and personal commitments, explaining why he decided to give her rest and not record over the weekend for this week. 

He discusses the topic of perfectionism, stating that the episode won't be as perfect as planned, but he considers it's still important to record, publish, and create content. 

He goes into detail about the concept of overcoming perfectionism based on his experiences from his gym coaching. 

He then shares his agenda for the day, including mentoring, recording this episode, dealing with reviews, planning the grocery run, and family time, among other tasks. 

He ends by challenging the listeners to tackle something they've been postponing.

00:08 Introduction and Jen's Absence
01:17 Perfectionism and Podcasting
03:25 Perfectionism in the Gym World
05:31 The Importance of Imperfection
06:11 A Typical Monday
10:12 The Importance of Reviews
10:49 The Power of Appreciation
12:35 The Importance of a To-Do List
16:41 The Importance of Downtime for Kids
19:19 The Importance of Reading and Writing
21:37 Conclusion: The Power of Execution

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Training with Evo: Reflections and Outcomes

In the podcast, Jen shares her experience attending training with Evo, a hair product brand. 

She was invited to train with Evo in South Australia and discusses her initial apprehension due to family and business commitments. 

Throughout the training, Jen learns new techniques, meets the company's founder and other industry professionals, and previews Evo's upcoming product lineup, including new shades in the demi-line, Staino colors, and scalp care treatments. 

We end the discussion by reflecting on the personal and professional growth gained from the training and emphasizing the importance of shifting mindset when faced with opportunities and challenges.

00:00 Introduction and Background
00:40 Invitation to Train with Evo
02:08 Challenges of Balancing Family and Career
04:15 Decision to Accept the Invitation
05:30 Testing the Business Systems
09:33 Departure and Initial Impressions
13:26 Experiences and Learnings from the Training
22:42 Creative Content and Learning in the Salon
23:03 Highlights and Personal Experiences
23:27 Exploring Australia: Wildlife Park and Winery Visit
24:11 Networking and Business Discussions
24:53 Upcoming Bookings and Teaching Plans
25:17 Understanding the Request Process for Education
26:17 New Content and Teaching Techniques
27:04 Navigating the Education Request Process
28:49 Exciting New Product Launches
29:10 Brand Development and Future Plans
33:55 Travel Experiences and Homesickness
34:35 Returning Home and Final Thoughts

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Health and Wellness Strategies for Hair Pros

In this conversation, Jen and Todd discuss the importance of health, wellness, and the use of 'clean' products in the hair salon business. 

Stressing on having a 'why' for everything one does, they talk about selecting product lines that align with their brand ethos instead of being stockists. 

They reveal some of their daily routines, which include a balanced diet, physical workouts, ample rest, and staying hydrated. 

The hosts also share pointers on how personal care routines, including salon visits, can be managed to avoid unhealthy habits. 

They advise doing things that make you feel good and to be consistent about it. 

00:01 Introduction and Topic Reveal
00:12 Discussing Health and Wellness Products
00:47 The Importance of Intent and Purpose in Business
01:29 Choosing the Right Product Lines for Your Brand
01:53 The Challenges of Stocking Products and Dealing with Companies
03:27 The Impact of Impulse Buying on Your Business
03:49 The Importance of Having a 'Why' in Your Business
08:42 The Role of Product Reps in Your Business
10:45 The Importance of Having a Vision for Your Business
16:00 The Shift in Salon Branding and Product Selection
16:40 Why Good and Clean Products Matter
18:23 The Importance of Health and Wellness
18:43 Appreciation for Gifts and Friends
19:04 Avoiding Burnout and Staying Healthy
19:27 The Power of Routine and Consistency
20:16 The Importance of Proper Nutrition and Hydration
21:17 The Role of Chiropractic Care in Wellness
21:54 The Impact of New Year's Resolutions on Wellness
23:03 The Importance of Personalized Fitness Routines
24:42 The Power of Small Changes in Nutrition
29:12 The Importance of Rest and Recovery
32:28 The Role of Fun Activities in Wellness
33:26 The Importance of Clean Eating
34:22 Conclusion: The Key Elements of Wellness

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Navigating the Impact of Social Media: A Discussion on Boundaries, Comparison, and the Power of Creation.

In this episode, we dive into the negative effects of social media, especially on those who consume it without contributing or creating anything of their own. 

The conversation touches on the dangers of comparing oneself to often idealized online profiles, the prowling sense of negativity and perfectionism, and customers' confusion when they come across random business boundaries posted online without context.

We discuss the importance of intention behind social media use and that it should primarily serve as a platform for sharing and inspiration rather than a source of stress. 

Social media users should set personal parameters for engagement and use the platform as a tool rather than allow it to consume their time and energy negatively.

00:00 Introduction and Topic Overview
00:16 Discussing the Negative Effects of Social Media
00:58 Personal Experiences with Social Media
02:02 Role-Playing: Dealing with Negative Social Media Interactions
04:26 The Importance of Creating Content on Social Media
09:10 Setting Boundaries on Social Media
11:30 The Impact of Social Media on Client Relationships
14:32 The Role of Social Media in the Service Industry
16:12 Discussing Social Media Boundaries
16:59 The Importance of Intent in Social Media
17:24 Setting Business Boundaries
19:19 The Impact of Copying Social Media Trends
20:06 The Importance of Consistency in Policies
22:03 The Illusion of Perfection on Social Media
23:09 The Dangers of Comparison on Social Media
23:33 The Reality Behind Social Media Posts
26:16 The Power of Positive Thinking
28:23 The Benefits of Creating Content
29:39 Conclusion: Living with Intent

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Mastering the Numbers in Your Business: A Discussion on Money, Metrics, and More.

In this episode, we bring back Missy Megginson of Schedulicity to provide insights on how business owners can pay closer attention to their financial metrics. 

Look, we get it: numbers and math aren't always fun and often get put on the back burner due to the creative nature of our industry.  

It's time to overcome the fear and embrace the insight that knowing and understanding your numbers provides.  

Reviewing numbers from the previous year to plan effectively for the next, understanding the significance of calculated decisions in scaling up a business, and the role of client retention. 

Business strategies for salon owners, particularly pricing and the importance of viewing financial reports before implementing changes. 

The importance of balancing business goals with client experience and the need to consider key personal business metrics for individual success.

00:00 Introduction and Guest Welcome
00:38 Discussing the Importance of Numbers in Business
01:04 Understanding Your Business Metrics
01:38 The Impact of Seasonality on Business
02:39 The Importance of Tracking Business Numbers
05:56 How to Use Numbers to Guide Your Business Decisions
06:33 The Role of Numbers in Setting Business Goals
06:58 Understanding the Importance of Stable Income
07:15 The Dangers of Making Business Decisions Based on Social Media Trends
08:10 The Importance of Understanding Profit and Loss Statements
10:35 The Role of Numbers in Business Planning
11:47 Understanding the Impact of Numbers on Business Decisions
12:48 The Importance of Understanding Your Business Numbers
15:12 How to Use Numbers to Improve Your Business
15:17 The Role of Numbers in Business Strategy
15:56 Understanding the Importance of Business Metrics
16:57 The Role of Numbers in Business Success
26:40 The Importance of Client Retention in Business
28:36 The Importance of Client Experience
29:02 Understanding Your Client's Needs
29:43 The Impact of Your Service on Client Retention
30:14 The Role of Atmosphere in Client Experience
30:43 The Misconception of Amenities in Client Experience
33:45 The Value of Client Communication
34:52 The Importance of Knowing Your Numbers
35:11 The Pitfalls of Comparing Your Business to Others
35:52 The Importance of Making Your Service About the Client
39:35 Understanding Your Business Metrics
41:16 The Role of Pricing in Your Business
46:35 The Impact of Location on Your Business
49:55 The Importance of Knowing Your Numbers for Business Decisions

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Planning Goals and Building Strategies for 2024

The episode covers creating a successful plan and strategy for the New Year.

Tools like planners and developing a robust strategy with action steps are highlighted.

The importance of consistency and honesty in content production is emphasized, with an anecdote about social media growth via YouTube shorts as a supporting example.

The conversation veers into creating educational content for hair stylists.

Finally, the importance of adapting strategies to individual needs and circumventing a 'cookie cutter' approach is stressed, along with the open-mindedness to alter strategies when they aren't serving their purpose.

Happy New Year, and thank you for listening!  

We've got an amazing 2024 planned for the show and can't wait to get new and exciting content to you.

00:00 Introduction and New Year Greetings
00:32 Discussion on Goal Setting for the New Year
00:53 Understanding the Difference Between Strategy and Plan
02:02 The Importance of Consistency and Planning
02:42 Challenges and Learning Experiences in Content Creation
03:54 The Impact of Social Media on Content Distribution
07:47 Experiences with YouTube Content Creation
09:57 The Importance of Metrics in Content Creation
10:35 Repurposing Video Content for Social Media
10:52 Navigating the Learning Curve of Content Creation
11:24 The Importance of Consistency in Content Creation
11:42 The Pitfalls of Inconsistent Posting
11:50 The Strategy of Slow and Steady Content Release
12:04 Understanding Social Media Algorithms
12:14 The Difference Between Consistency and Frequency
12:25 The Pitfalls of Bulk Posting
13:14 Planning for Content Creation
13:25 The Promise of Educational Content
13:45 The Importance of Relatable Content
15:45 The Plan for Creating Educational Content
20:17 The Importance of Personalized Business Strategies
20:26 Understanding Different Business Models in the Industry
21:13 Closing Remarks and New Year Wishes

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Goal Setting and Reflecting on Achievements at Year's End

In this episode, Jen and Todd delve into the topic of goal setting and reflection as it relates to their personal lives and their business. 

The conversation starts with a light banter around their Christmas celebrations, before shifting towards a review of how they did with their goals for the current year, including personal objectives such as reading more books and working out consistently.

They also discuss professional goals and how they differed from their expectations. 

The hosts then transition to future planning, explaining their process for setting goals for the next year, including the importance of including fun goals and the role of their accountant in helping them make strategic plans for business growth. 

The overriding message is the importance of carving out personal time amidst business and life demands.

00:03 Introduction and Casual Banter
00:17 Discussing Holiday Plans and Celebrations
00:51 Transitioning to Goal Setting Discussion
01:39 Reflecting on Previous Year's Goals
01:57 Sharing Personal Achievements and Failures
04:53 Exploring Future Goals and Resolutions
07:39 Discussing Business Goals and Challenges
11:40 Planning for the Upcoming Year
14:04 Importance of Work-Life Balance
17:36 Wrapping Up and Holiday Wishes

Merry Christmas and thank you for listening!

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Motivating Your Salon Team: Proven Strategies and Ideas

During this chat, Jen and Todd discuss strategies they've used to motivate their salon team, emphasizing the importance of creating an engaging and fun environment. 

They share their experiences implementing a Google reviews challenge, creating a contest that rewards staff for obtaining a certain number of reviews. 

This approach increased digital exposure for their salon ('Hello') and recognition for individual staff members. 

They also share about organizing team outings, partnering with local businesses for events, and participating in community initiatives. 

The hosts stress the importance of getting outside the salon to network, have fun, and provide value to others, underscoring that motivation can be driven by fun activities and social engagement.

00:04 Introduction and Welcome
00:24 Discussing New Recording Software
00:51 Starting a Podcast: Tips and Tricks
01:28 Diving into Motivation
01:42 Motivating Staff and Its Importance
02:03 The Trickle Effect of Motivation
02:47 Challenges in Motivating Staff
03:21 Increasing Digital Reach and Staff Motivation
06:56 The Google Reviews Challenge
11:17 The Impact of Google Reviews on Business
14:38 Final Thoughts and Encouragement
14:44 The Power of Google Reviews
15:38 Avoid Overexplaining: The Art of Enticement
16:16 The Importance of Team Engagement
16:45 Understanding Google's Photo Approval Process
18:49 The Impact of Client Reviews
19:26 Leveraging Local Connections for Business Growth
21:37 Community Engagement: Volunteering at Local Events
24:22 Networking and Team Building: Attending Industry Events
26:39 Exploring Fun Team Outings

Reach out if you want to learn how we can help your business!

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The Art of Staffing and Hiring in the Beauty Industry

This podcast revolves around staffing, hiring, and finding the right fit for your salon. 

The discussion touches upon the significance of knowing why you're hiring and making sure you really need to hire. 

It emphasizes the importance of having the right conversation with potential hires and not blindly following others' hiring strategies. 

Jen and Todd discuss how businesses can generate revenue without necessarily hiring, alongside the reality and rarity of finding that 'unicorn' employee. 

They also discuss the effectiveness of revamping one's hiring strategy, speaking specifically to the type of candidate you want to attract, making relationships with local schools and salons, understanding the true differentiators for your business, the importance of culture and how a company's branding is what people say it is, not what the owner says it is.

00:01 Introduction and Topic Announcement
00:07 Discussing Staffing and Hiring
01:06 The Importance of Understanding Why You're Hiring
02:05 Challenges of Hiring and Misconceptions
03:15 The Myth of the Perfect Hire
03:55 Alternative Strategies to Increase Revenue
08:00 The Reality of Hiring Unicorns
14:42 The Importance of Creating a Specific Hiring Avatar
20:39 Building Relationships with Schools and Other Salons
26:15 Closing Thoughts and Future Plans

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A Discussion on Client Relationships and Business Strategies

We welcome back to the show Missy Megginson of Schedulicity.

This casual episode discusses setting up efficient and effective business systems and boundaries, emphasizing personalizing interactions with individual clients.

Touching on early morning client interactions, strategies like redirecting behavior, moderation, and sticking with core business principles, we highlight the importance of staying proactive and building systems for a smoother client experience.

We also delve into cancellation policies, having business checks and balances, and the significance of viewing the business holistically rather than focusing on individual missteps.

From sharing personal experiences to providing helpful tips, our conversation covers an array of practical insights for any entrepreneur navigating the Hair and Beauty industry.

00:00 Introduction and Guest Welcome
00:16 Discussing Client Boundaries and Systems
00:48 Thanksgiving Experiences and Family Time
02:26 Transitioning to Holiday Season and Boundaries
03:11 Struggles with Maintaining Boundaries
04:58 Exploring Solutions for Boundary Issues
08:46 The Importance of Communication Channels
17:56 Strategies for Redirecting Client Behavior
25:48 The Importance of Business Skills in the Hair Industry
27:26 Taking Ownership of the Business Side
27:41 Learning Business from Franchise Ownership
28:16 The Importance of Systemization in Business
29:13 Applying Universal Business Practices to Your Craft
29:45 The Power of Systems and Boundaries
31:14 Creating a Better Experience for Your Clients
31:45 The Role of Communication Systems in Client Experience
33:07 The Importance of Conveying Policies to Clients
34:08 The Debate on Posting Policies on Social Media
37:08 The Value of Long-Term Client Relationships
51:18 The Impact of Boundaries on Client Relationships
52:45 The Importance of Clear Communication Channels
56:19 The Importance of Regularly Checking Your Schedule
57:28 The Power of Proactive Communication with Clients

Check out Schedulicity here!

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In this episode, Jen and Todd discuss the impact of social media on businesses and how it can work effectively. 

They explore notable social media strategies that successful companies like Red Bull use, noting that such companies often promote a brand image rather than direct product selling. 

The conversation stresses the importance of understanding and knowing your audience and providing content that will resonate with them. This includes aspects such as posts about the brand's culture, engagements, and even outfits. 

They emphasize the need for emotion-driven content, highlighting that consumers purchase based on how they feel about a brand, not just the products or services it offers. 

They also note that while big follower numbers can seem impressive, for small businesses and personal brands, what matters more is the quality of followers, not the quantity. 

In conclusion, they note that when it comes to social media for business, it's essential to have a clear game plan, post consistent and engaging content, avoid focusing too much on product pushing, and understand that it's more about the clients than the business itself.

00:00 Introduction and Topic Reveal
00:10 Discussing Social Media Strategy
00:33 Analyzing Red Bull's Instagram Strategy
01:29 Questioning the Effectiveness of Product Posting
02:21 The Role of Instagram in Business
05:05 Understanding Your Audience and Their Needs
05:36 The Importance of Emotional Connection in Social Media
07:15 The Reality of Follower Count and Client Base
10:16 The Role of Customer Service in the Hair Industry
13:36 Understanding the Purpose of Your Social Media
14:36 The Power of Personal Connection in Social Media
15:30 The Importance of Engaging Content
15:56 Understanding Your Audience
16:36 The Art of Posting and Engaging
17:02 The Importance of a Game Plan
17:22 The Three Pillars: Education, Inspiration, and Entertainment
17:48 Understanding Social Media Trends
19:08 The Power of Personalization
19:48 The Role of Emotion in Business
20:35 Using Social Media to Attract Like-Minded Clients
25:59 The Importance of Showcasing Your Clients
27:43 The Power of Storytelling
29:09 The Impact of Visual Appeal
30:44 Closing Thoughts: You Don't Need a Guru

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