Tech'ed Up with Niki Christoff

Big Tech: Battling Backlash • Nirit Weiss-Blatt

April 07, 2022 bWitched Media
Tech'ed Up with Niki Christoff
Big Tech: Battling Backlash • Nirit Weiss-Blatt
Show Notes

Author and academic, Dr. Nirit Weiss-Blatt, Ph.D, applies AI modeling to analyze large data sets of tech coverage to answer the question: Why is there a backlash gainst Big Tech and is their comms strategy working? Her first book, The Techlash and Tech Crisis Communication, chronicles how mainstream coverage of the tech industry shifted from a long period of utopianism to our current state of dystopianism.