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On this episode of PNC C-Speak, Lila Snyder, CEO of Bose Corp., discusses her vision for the company’s future, leveraging AI to enhance user experience and Massachusetts’ role as a hub for talent and business.

Snyder also touches on the company’s culture of innovation and how her team pushes the envelope in audio technology. 

“Most great innovation comes from understanding where your customer has pain points, so we spend a lot of time being customers ourselves, talking to customers, learning about what our customers really care about,” Snyder said.

Listen to the podcast to learn more about: 

• The importance of leadership and connection during the Covid-19 pandemic (3:15)
• Snyder’s personal career path from the Massachusetts Institute of Technology to Bose (8:19)[JL2] 
• Advice Snyder would share with her younger self (13:49)
• The future of innovation at Bose and how AI fits in (21:11)

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