Tiny Marketing: Marketing strategies and systems for B2B service business founders.
Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.
In each episode, you'll discover actionable strategies to:
- Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources.
- Master Repurposing: Find out how to give old content new life and extend its reach without additional effort.
- Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams.
Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!
Tiny Marketing: Marketing strategies and systems for B2B service business founders.
26. Increase Customer Retention with Eric Melchor
Do you want to convert website visitors 3X higher than you do now?
Today we’re talking about hyper-personalization and how you can personalize your e-commerce experience, so you can sell like the Amazons of the world, even if you’re a little guy.
Eric Melchor from Optimonk teaches us how to reduce friction and increase sales through personalization.
Highlights:
- There is a lack of personalization in eCommerce that, if fixed, would increase customer lifetime value.
- Irrelevant ads and pop-ups that don’t meet the needs of your customers.
- How to use location personalization to reduce friction in e-commerce.
- Take a long-term approach to customer personalization. E-commerce businesses will make so much more money!
- Use your website to create better segments.
Resources mentioned:
FREE Download: Customer Value Optimization Guide: https://www.optimonk.com/customer-value-optimization-guide/
Show notes at: https://tinymarketing.me/ep-26
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