I built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences.
You start off at zero, but so does everyone else. The way to grow your audience quickly is to:
A) Add value & solve your ideal customer’s problem.
B) Get in front of your ideal customer.
So, if you have NO audience, it feels impossible, but it’s not.
Through marketing activities like:
You grow FAST.
In this episode, we discuss one specific activity: Podcast Guesting.
Listen to it here.
Resources mentioned : https://interviewvalet.com/tinymarketing/
Show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep34
Ready to work with me? Schedule your fit call here!
Are you tired of feeling awkward at networking events? Do you want to connect with others confidently and effectively? Join us for our one-hour workshop, "5 Ways to Network Without Feeling Awkward," where we'll transform your networking experience into an enjoyable and productive journey.
4/23/24 @ 1:30pm CST
Save your seat here!
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
Click here to ask a question about the episode
I built my business to six figures before leaving my full-time job, and I did it by leveraging other people’s audiences.
You start off at zero, but so does everyone else. The way to grow your audience quickly is to:
A) Add value & solve your ideal customer’s problem.
B) Get in front of your ideal customer.
So, if you have NO audience, it feels impossible, but it’s not.
Through marketing activities like:
You grow FAST.
In this episode, we discuss one specific activity: Podcast Guesting.
Listen to it here.
Resources mentioned : https://interviewvalet.com/tinymarketing/
Show notes at: https://www.sarahnoelblock.com/tiny-marketing/ep34
Ready to work with me? Schedule your fit call here!
Are you tired of feeling awkward at networking events? Do you want to connect with others confidently and effectively? Join us for our one-hour workshop, "5 Ways to Network Without Feeling Awkward," where we'll transform your networking experience into an enjoyable and productive journey.
4/23/24 @ 1:30pm CST
Save your seat here!
Website: https://www.sarahnoelblock.com
LinkedIn: https://www.linkedin.com/in/sarahnoelblock/
Newsletter: https://tinymarketing.me/newsletter
Tiny Marketing Community
Click here to ask a question about the episode
[00:00:00] Sarah Noel Block: I built my business to six figures before I left my full-time job. Then I did it with the strategy we're talking about today. When you're struggling to grow your business, it can feel hopeless. When you're at zero, it's hard to imagine a thriving business, but you won't stay at zero. With this plan today, we're talking about leveraging other people's audiences through guest podcasting.
[00:00:23] Sarah Noel Block: This is the easiest way to grow your audience, build your reputation, and earn your audience's trust. Listen to my episode with Tom Schwab of Interview Valet. Tom is the author of podcast Guest Prophets and one conversational. And he will tell us how to build your business through podcasting. So stay tuned.
[00:00:48] Sarah Noel Block: Hello and welcome to Tiny Marketing. I'm Sarah O Block and I teach small marketing departments that are tired of feeling overwhelmed and under-resourced. How to build and manage effective and efficient marketing [00:01:00] strategies that work for them. Get ready. It's time to dig in and get a big impact with your tiny team.
[00:01:13] Tom Schwab: I believe that everyone's biggest problem is obscurity as a business owner. So there's lots of people that you could. The biggest problem is they don't know you exist. Hi, I'm Tom Schwab. I'm the founder of Interview Valet and one of the hacks that I have learned that works really well for me, especially today, is leveraging other people's audiences.
[00:01:35] Tom Schwab: 20 years ago, we used to do this with guest blocking. 30 years ago it was as seen on television. Today it's really been a podcast guest leveraging other people's audiences. Get that no and trust. And really the idea of making every minute work for you as a small business owner, there's a lot of things you can do.
[00:01:56] Tom Schwab: You wanna make sure that you are playing to your strengths and that we [00:02:00] started to do this over nine years ago, built a team around it, and now I'm honored to to lead a team of 30 people in Europe and North America. That. Small businesses that help authors, coaches brands to get on targeted podcast interviews so they can speak directly to their ideal customers and grow their business.
[00:02:20] Tom Schwab: And if I can do it from Kalamazoo, Michigan, you can do it from wherever you are.
[00:02:24] Sarah Noel Block: You are really speaking my language with the no like trust factor. I shout that from the rooftops. Anybody who's trying to start a business, that's what you need to do. You need people to know that you exist and then care that you exist and then trust you.
[00:02:42] Sarah Noel Block: And you can only do that by educating people. and podcasts are an amazing way to do it.
[00:02:48] Tom Schwab: And I went back later in life to get my M B A in marketing, but so much of the stuff that we're taught, it works for Coke and Pepsi and Proctor and Gamble. I'm sorry, I don't have the [00:03:00] marketing teams No.
[00:03:00] Tom Schwab: Or the marketing budget to compete on that. And so it's like I look at it and say, what is my superpower? What can I do? What brings me. , right? And if you tell me, write a blog, I'll clean up my office and go to the dentist before I write the blog. For me, that's a homework assignment. But if you're like, Hey do you want to talk with Sarah for a half hour?
[00:03:22] Tom Schwab: Oh yeah, that would be great. and to create that content and then to be able to repurpose that into blogs and social media, it's easier and I think it helps you stand out. Is my social media campaign gonna look better than Proctor and Gamble? Probably not. But actually speaking to someone maybe I can stand out a little bit.
[00:03:43] Tom Schwab: The
[00:03:43] Sarah Noel Block: longer I'm doing podcasts, the longer I've had my own podcast and I've been guessing on others, the more I love it the relationship building that happens during that process of interviewing someone or being interviewed and [00:04:00] the promotion and before the interview VIN start to have some back and forth.
[00:04:06] Sarah Noel Block: I have built the most important relationships in my. Through podcasting and it has done wonders, ,
[00:04:16] Tom Schwab: it's last year my phrase was one conversational away. And everybody in marketing says you're one funnel away. Nothing good in my life has ever come through a funnel, right? I didn't meet my bride because I had this perfect funnel and 7 billion people came through it.
[00:04:33] Tom Schwab: And all things of value come from a conversation, right? Your next new. Great client is gonna come from a conversation, your next new employee, your next new partner, all of those things. And I think the more I can do to put myself in those conversations, the bigger of an impact it'll have. And as a business owner, that's one of those things that your superpower that you bring, [00:05:00] you're the figurehead of the company.
[00:05:02] Tom Schwab: You're the spokesperson. You're the one that has to have those convers. And it
[00:05:06] Sarah Noel Block: really fills your cup where it's like you mentioned blogging. Blogging is a pretty isolating marketing adventure. You're on your own, you're doing research, and if you love writing, that's perfect for you. But. . I love writing.
[00:05:27] Sarah Noel Block: I'm a writer and I still, I need those conversations and that connection with people to really like, energize me and fill my cup in a way that other marketing can't do.
[00:05:40] Tom Schwab: Often I find I'll spend time where I tell myself I'm working on marketing, and what I'm really doing is trying to avoid customers, , right?
[00:05:50] Tom Schwab: Because I'm working hard. I'm writing a blog. I'm doing some social media posts, all the rest of that. , is it really connecting with the customer? Am I getting that [00:06:00] feedback? Am I learning as I'm doing that too? And I think especially now with like things like chat, G P T, I think written content is gonna be.
[00:06:09] Tom Schwab: easier than ever to make. If it takes me an hour to write a great blog, there's gonna be somebody else that with AI comes up with 60 blogs in in 60 minutes, will I be able to compete with that or will everybody just become that, become noise? Whereas if I'm actually talking, if I'm actually on a video, at least right now with ai it.
[00:06:33] Tom Schwab: And yeah, one of those things where you can't say enough of the wrong things to the right people or the right things. To the wrong people, right? So when somebody hears you for 30 or 45 minutes, they either turned you up or turned you off, and that's fine, right? If they turn you off and you're not for them, great.
[00:06:51] Tom Schwab: There's somebody else that is, don't. Don't waste their time. Don't waste your time. You don't wanna attract more leads. You wanna attract more ideal customers.
[00:06:59] Sarah Noel Block: [00:07:00] Yeah, the right leads. It's about attracting and repelling. Attracting the right people and repelling the wrong people. Yes, and podcasting is a good way to do that too, because your personality is showing through, and if you are not the right vibe for somebody, they can tell during that and they can self eliminate themselves and it saves everybody time.
[00:07:23] Tom Schwab: That's one of those great things. There's a lot of problems in the. But there's no better time to be alive, right? 30 years ago, your market was who could ever drive to your store or your marketing agency, or whatever it is Now, the world. is our marketplace. And so when we're geographically constrained, you had to serve all people, right?
[00:07:49] Tom Schwab: And be all things to all people. Now you can be very specific and find your people and yeah. Find that tribe and let them find you. And that's where I, [00:08:00] if you look at it, those will be your most profitable customers, your happiest customers, the ones that bring you and your team the most joy, and the ones that bring you new customers too.
[00:08:11] Tom Schwab: Yeah,
[00:08:11] Sarah Noel Block: and kneeing down just makes everything easier because you don't have to, and you shouldn't talk about anything and talk to everybody because you just dilute your message and dilute. the problem that you solve. It just, it benefits nobody. , .
[00:08:32] Tom Schwab: Yeah. It's like that person that says it works for everyone.
[00:08:36] Tom Schwab: It doesn't , and they're either lying to you or they're lying to themselves. If you want, today, more than ever, you want specialists, right? If you go into a doctor a hospital, you don't want the the doctor that does everything, right? No. You want the specialist that just does the one thing. That, that you need.
[00:08:56] Tom Schwab: And I think it's the same thing on the internet too, if you serve all [00:09:00] people and say that you can help everyone, people say it can help. No one.
[00:09:04] Sarah Noel Block: Yes. So the first learning point that you brought up was that podcast casting is what guest blogging was in. 2003, and I was literally having this conversation on LinkedIn yesterday about how podcast, like the big benefit of guest blogging is getting in front of other people's audiences and converting them to your audience and the back links of that.
[00:09:36] Sarah Noel Block: When I first started my business, LinkedIn and guest blogging were huge aspects of my business because I didn't have an audience. I needed to build that, and now I can't even count the amount of podcasts I've been on as a guest. But all of those back links and then just people learning about who I am [00:10:00] through guesting has had an amazing impact on my business.
[00:10:06] Sarah Noel Block: I wanna hear your perspective on it.
[00:10:08] Tom Schwab: We've had some people that do podcast guesting just for the s e o, right? I think the first client that really pointed it out to me QH Harrison, Terry, he's the now he's the director of growth at Mark Cuban's Companies. And while he was in college, he had a company and he came to us and said, yeah, I just wanna do it for the back.
[00:10:28] Tom Schwab: right? You
[00:10:29] Sarah Noel Block: do every show notes page you're on, you're getting back links. It's amazing.
[00:10:33] Tom Schwab: You gotta be careful on that, right? Because if you go on blog talk radio or something, they don't have show notes, they don't have that backlink, so you lose out on that value. But the flip side too is that you could say, oh, do you wanna go on the Tim Ferris show?
[00:10:48] Tom Schwab: Or do you want to go on an undergraduate podcast? at Harvard that has 200 downloads. If you want a back link from harvard.edu [00:11:00] and say you were featured on Harvard, that is gold. That's true . And the other thing is today, it's not what you say about yourself, it's what other people say about you.
[00:11:12] Tom Schwab: So if somebody Googles your name, what are they gonna find? Are they gonna find. Somebody with the same name, are they gonna find only your stuff? Or are they gonna see all of these interviews that you've been on? And they're gonna say, wow. Sarah is really an in-demand person. She's an expert because she's been on all of these other things.
[00:11:32] Tom Schwab: We had one of our clients had reached out to someone to pay them incredible money to build a Wikipedia page. , right? Because he wanted a Wikipedia page. And luckily the guy was smart and or the person he reached out to was honest and he said, you know what? You really don't need a Wikipedia page.
[00:11:52] Tom Schwab: You've been on so many different podcasts that you now show up in the the Google Knowledge panel. And so he [00:12:00] said and if you've seen these right, you Google somebody's name, Google will put it up even before the paid ads, even before the Wi Iped. Google Knowledge panel. So put in like an a celebrity, something like that.
[00:12:17] Tom Schwab: Often on a desktop, you see it on the right hand column and it will say, okay, here's the person, here's their social media. Here's a little summary Oh, that comes up before ads. And all of that comes from you being mention. in other people's audience, right? You could have a great podcast, but if the only time you're mentioned is your own show, you won't drive that.
[00:12:42] Tom Schwab: But Google's starting to think it's wow, if Tom Schwab, if people are mentioning him, he's been on all these other podcast interviews, this must be the person they're thinking of. And so that is you think about how much people pay for first place on Google. [00:13:00] or first add that's expensive.
[00:13:02] Tom Schwab: If you get enough back links, if you get enough mentions right, Google will just say, okay, here's the knowledge link here's what they're looking for. And that's priceless.
[00:13:12] Sarah Noel Block: That's brilliant. I've never heard of that . So I'm gonna be in the, look. I just Googled my name, . But one thing I noticed when I was Googling, my name is, This huge footprint from all of the podcasts I've been on.
[00:13:30] Sarah Noel Block: Like it's insane. The footprint that you can gain from guesting on other podcasts, ,
[00:13:38] Tom Schwab: and it used to be that. , every podcast was a good podcast. So I've been on over 1200 podcast interviews and I'm some wow . In some ways I, I look at that as shame, right? . It's if you aren't that discerning it's like the person that will speak anywhere.
[00:13:56] Tom Schwab: They'll speak at the opening of an envelope, . [00:14:00] But now often you'll see. Your last podcast interview or your last video shows up in your search. So you wanna be Yes. Very discerning. And I just
[00:14:12] Sarah Noel Block: noticed that the most recent one I was on, or that published is the first one that showed up. Yeah. And I didn't even know it was published yet.
[00:14:21] Sarah Noel Block: Like I hadn't gotten the email yet. Yeah.
[00:14:22] Tom Schwab: So you've gotta be careful with that and make sure that any appearance that you're on is consistent with your brand and would. A sale along, right? I call some podcasts Wayne's World Podcast. Remember two guys in their mom's basement. Yeah. If you're, of course I remember Wayne's World.
[00:14:40] Tom Schwab: If you're trying to to close this six figure consulting deal and it's going and all of a sudden it needs the CEO's sign off and they Google your name and the first podcast that pops up is one of these podcast. That will kill the deal faster than anything. [00:15:00] Or if you, I, if you reach out to a podcaster and say I think I'd be great for your podcast, I'd love to be on, and they Google you, and the last one they find is a lousy little podcast, they'll just be like, yeah, now I don't want this person.
[00:15:14] Tom Schwab: So you should be always conscious of it's the technical term, forward is brand safety. So you wanna make sure that your brand always looks good wherever you. .
[00:15:25] Sarah Noel Block: Yeah. I am glad you brought that up because that's not something that people think about a lot. And something I noticed because interview valet, they reach out to me occasionally with guests and I noticed how you pitch my podcast to your guests and it's always this is the value that you would get from being on this show.
[00:15:47] Sarah Noel Block: So you come from a very marketing P O V when you are pitch.
[00:15:53] Tom Schwab: Yeah, and we don't use the word pitch internally. I understand where it comes from. Like you pitch an idea [00:16:00] you pitch a story, but all of a sudden we've gone from. Pitching an inanimate object to pitching a human being. So we always look at it as introducing.
[00:16:10] Tom Schwab: And so we wanna know what the podcast is about. We wanna know what value the guest brings, and then we make that introduction, right? Because there's so many robo pitches out there right now. For years I haven't had a podcast, but I still get pitched probably three or four times a day. because I'm on a list and everybody loves the podcast and wants to be a guest.
[00:16:32] Tom Schwab: And it's more is not better. Better is better. And the better the podcast is, the more pitches they get, and most of them are just going to black hole.com.
[00:16:44] Sarah Noel Block: Yeah. I have noticed that you're very strategic. The people that you introduced me to for my. They're always spot on. I'm like, yeah, that person makes a lot of sense to be on the show.[00:17:00]
[00:17:01] Tom Schwab: And in the past we've been doing this now for nine years. There wasn't a lot of data behind it. And now over the years, as the data has gotten better and better, it makes it so much easier both from our internal databases, all the databases we license. Without that I think most of it is podcast guessing.
[00:17:21] Tom Schwab: That's what we used to do nine years ago when I think it'd be good. Let's give it a try. No. And now it's really gotten more advanced and it makes it better for the guest, for the the host and for the audience.
[00:17:34] Sarah Noel Block: Yeah. You actually knew more about my podcast than I did, like analytic wise. Nice. . I turned to my husband one night when I'm like, I received an interview.
[00:17:43] Sarah Noel Block: Or an introduction from Interview Vale. I'm like, and I actually told to him, , I'm like, they know more about my podcast than I do
[00:17:55] Sarah Noel Block: I was like, oh. That's interesting. . I need to figure out how they knew [00:18:00] that.
[00:18:00] Tom Schwab: We are a people driven company, but we make decisions based on data. The old phrase, in God, we trust everyone else bring data. Because when people come to us, they partner with us, they hire us to get results. Not just random interviews, and I really look at this as a marketing channel, right?
[00:18:19] Tom Schwab: Everybody's most valuable resource is their time. And small business owners need to make the best use of all of their time, right? It's not like you've got a huge marketing department and interns and everything like that. You've gotta pick your channel. on which ones give you the best results, which ones give you the best interviews, and most of us don't have time four or five years to learn something.
[00:18:44] Tom Schwab: Better figure out it from the beginning, get the results, and then keep doubling down on
[00:18:49] Sarah Noel Block: that. Yeah. There is a huge benefit of, from barring other people's audiences that a lot of small businesses don't realize the [00:19:00] impact of. Or maybe they just don't realize that's an. But that's a hack. That's a hack for growing your audience.
[00:19:08] Sarah Noel Block: It's like podcast guesting. Guest blogging has been huge for me. And then being a webinar partner with companies that share the same a as me. Growing my list that way. Another huge thing, but it's always been about borrowing other people's audiences. We call it a hack, but it's been used since before there was the word hack, right?
[00:19:33] Tom Schwab: Yeah. get mentioned in the newspaper, borrow their audience. Or you could start your own newspaper your choice or get seen on television. Would you rather, if you wanted to be seen by Oprah's audience right back in the day, you could either sh start a show and build it just like Oprah, or you could just get on her show.
[00:19:53] Tom Schwab: Yeah. And one of them's a whole lot easier. And sometimes I feel guilty when I say this because it's like, [00:20:00] Literally I was studying for this, preparing 15 minutes beforehand. We'll finish up. We'll say goodbye. I'll go on with my day. and Sarah and her team have all the work now, that they've got to edit it, they've got to put it out there, they've gotta promote it, and I'll promote it too.
[00:20:18] Tom Schwab: But when you look at that, it's huh? One person here gets the majority of the benefit and the other person gets the majority of the work.
[00:20:26] Sarah Noel Block: Facts, , we're ending this interview now. You've taught me something. . Goodbye, . .
[00:20:33] Tom Schwab: It's all that thing of return on investment, right? There's a time to have your own podcast and sometimes people will say, should I be a guest or a host?
[00:20:42] Tom Schwab: I'm like, it's not an either or, right? It's should I be an Uber driver or an Uber passenger ? It depends what your goals are, right? And if your goals are to nurture your current leads, nurture your current audience. , being a host is an amazing way to do that, [00:21:00] right? To build that authority. If you're looking to go out there and get new clients, get new leads, get new back links, you've gotta go into somebody's else's audience, right?
[00:21:11] Tom Schwab: This idea of if I build it, they will come. That's never worked, right? And I think this, while it's a podcast, guesting is a. Tactic, if you will, because podcasting is relatively new. If you look at leveraging other people's audiences that's a time tested strategy.
[00:21:33] Sarah Noel Block: It really is. It's just you.
[00:21:35] Sarah Noel Block: You need to rethink what that looks like every year. What does that look like this year? And yeah, I can say with my personal experience that podcast casting has been huge for me and for my own clients. I'm always recommending that you need to get in front of other people's audiences. I work with a lot of small businesses and startups where they don't have an audience yet, and this is.[00:22:00]
[00:22:00] Sarah Noel Block: The least frictional way to do it. . Frictional. I'm pretty sure I made up that word, but you get it, . There's no friction to it. .
[00:22:11] Tom Schwab: And what do all business owners love to talk about, right? They love to talk about their business and their kids, right? But that's redundant because their business is their kid, right?
[00:22:22] Tom Schwab: And they're any expert in that. So when you go on a podcast, you've got that expertise. . Actually, a friend helped me with this early on because I would always say I. an expert, and he's if you look at the legal definition of an expert, it's someone by their training, their knowledge, their experience has more knowledge than the average person.
[00:22:44] Tom Schwab: So it doesn't mean you're the world renowned undisputed expert, right? But if you working in your business 60, 80 hours a week, You've got expertise, right? You've got insights. You've got vision on that, where the market is where it's going. [00:23:00] Even your opinion. know, That's, I was gonna say, that's the one thing that I'm the world renowned undisputed expert in.
[00:23:07] Tom Schwab: Is my opinion, my own, you know your own thoughts. Yeah. And nobody, I'm not going on a podcast interview and somebody's asking me about car mechanics or whatever it is, if I'm, if that's not my expertise. So it's really nice that you can just talk about what your passions are.
[00:23:23] Sarah Noel Block: So I wanna take this one step further. So you're borrowing other people's audiences by being a guest. What is a good way to capture those, that
[00:23:33] Tom Schwab: audience? Yeah. I love how Rand Fishkin from SEO MAs talks about it. He said The best way to sell something today is not to sell anything, but to earn the respect, awareness, and trust of those who might buy.
[00:23:49] Tom Schwab: after you've done that, you still need to figure out a way to move them from being a passive listener to an active visitor, to an engaged lead, right? [00:24:00] So often I see people at the end of an interview, somebody will say, so Tom, how can people get in touch with you? And they'll go, oh, you can find me here on Instagram and here on LinkedIn as you can go to this website and that website.
[00:24:14] Tom Schwab: I'm amazed. It's don't you understand? This is podcasting, right? Somebody is driving while they're doing this. They're working out. 70% of podcast interviews are listened to sped up. So you should always give them one place to go. And typically we call this a welcome page. So I'll here if you wanna see what a welcome page is.
[00:24:34] Tom Schwab: I'll make one here. Go to Interview Vale with a v.com. Tiny marketing. It's not up yet, but it will be , so don't Google it now. So don't Google it now. It'll be up in the next half hour. And so what would that would be a page that's okay. Picture of Sarah and the podcast artwork. It will give some background of everything [00:25:00] we talked about and then the three calls to.
[00:25:04] Tom Schwab: Our testing over the last nine years has always been three calls to action. So every digital marketer will tell you one, I don't disagree with them, but our testing has always shown if you meet people where they are, it always works best. So for example, the small call to action would be if you're wondering, will podcast, interview, marketing work?
[00:25:29] Tom Schwab: Just come back there and there's an assessment, right? 10 questions. Rank yourself doesn't take much time or money, right? The medium, yes, is gonna take a little bit more time or money invested. So for me, that's always, Hey, if you want a free copy of my book, podcast, guest Profits, how to Grow Your Business with the Targeted Interview Strategy, you can go there.
[00:25:51] Tom Schwab: I'll send you a free copy of the book, so a little bit more of a. And then the heck yes, right? If somebody hears you on a podcast interview [00:26:00] and they come with credit card in hand, wanting to talk to the wizard. Don't slow them down. Don't make it hard for 'em. So for us, the heck yes is always, if this makes sense, right?
[00:26:12] Tom Schwab: I if you'd like to talk about how you could leverage other people's audience with podcast guesting, just come back to that page and I'll put my calendar link and we could do a discovery call on that. So the idea is give them one place to go, an evergreen. ForeverGreen traffic, give them three ways to say yes.
[00:26:33] Tom Schwab: So meeting 'em where they are, and this is the only way that I have found where you can attribute traffic. So you know, if somebody hits that page, that's where they came from.
[00:26:42] Sarah Noel Block: That is really smart. Creating a landing page for your guest opportunities. That I like that. And I'm going to create one probably later today,
[00:26:52] Sarah Noel Block: I have a media page, but it wouldn't be the same.
[00:26:56] Tom Schwab: And some people will do it in the words, they'll just put like forward slash [00:27:00] podcast interviews and they'll do it for all of them. But the best practice is to do it for each interview. That way you can attribute the traffic and it's a little bit different than say a regular landing page.
[00:27:12] Tom Schwab: Our testing has shown, always leaves the navigation on there, right? If somebody hears you and then they wanna look around their. Let 'em do it right if they're that interested. Whereas most of the time a landing page or a squeeze page doesn't have navigation. That's true.
[00:27:29] Sarah Noel Block: Okay. I like that idea. And to shorten the duration, like if you do a lot of podcast interviews, you could duplicate that page and change the URL out and just like the welcome text and boom.
[00:27:44] Tom Schwab: Exactly, and really all you have to change is the hero image, which is the podcast. The podcast's name, the podcaster's name and then pronouns that go along with it. Besides that, it's a similar page, but what you'll wanna always do from [00:28:00] a marketing perspective is make sure that the search engines aren't crawling that page, because you'll get dinged for duplicate content, and if people start finding it on the search engines, then it'll ma mess up your analytics.
[00:28:13] Tom Schwab: Did they find me from a search or did they find me from the
[00:28:17] Sarah Noel Block: podcast? Yeah. Smart. I learned a lot in this interview. . , I, yeah. If you're wondering if there's a benefit to hosting, yeah. You learn a freaking lot from your guests. . I would say the amount of things that I learned from my guests and the relationships that I've built make it all worth it.
[00:28:37] Sarah Noel Block: All of the editing and promotion that I have to do that you don't have to do . So thank you so much for joining me today. Is there anything that you wanna add before we
[00:28:47] Tom Schwab: wrap? I would just say that idea of you could help a lot of people, right? Often it's the, it seems like it's the loudest person. That's getting heard.
[00:28:58] Tom Schwab: Not the best person [00:29:00] the one that can throw the mosts money around. And there's a lot of problems in the world, like I said, but there's no better time to be alive here I am in, I live in Kalamazoo, Michigan, right? And through the wonders of the internet and podcasting really for not a whole lot of investment.
[00:29:15] Tom Schwab: You can reach the world and you can help the world. So I would just encourage you as a podcast guest, as a podcast host. If you're a writer, then write, but do something to help other people. We're blessed to be a blessing. Share what you've learned with them, and if we can help you in any way, feel free to just come back to interview vale.com/tiny Marketing and I'll have that page up here in the next half.
[00:29:42] Sarah Noel Block: Awesome. I will make sure to put that in the show notes page and we could wrap it up right here. Thank you, . Thank you Sarah. Thank you for joining us today. If you enjoyed this episode, be sure to follow me on the So Meads at Sarah Noelle Block and on TikTok at Tiny [00:30:00] Marketing. If you have any questions about this episode, go to the show notes page and.
[00:30:05] Sarah Noel Block: For us to answer. See you next time.
[00:30:15] Sarah Noel Block: Hello, and thank you for joining Tiny Marketing. I help tiny marketing departments create consistent content that builds trust with their audience. Book done for you content marketing@sarahnoelblock.com. Don't forget to follow right and review the podcast on your favorite podcast app. See you next time, friends.