Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams

37. Five Marketing Strategies You Should Never Drop

April 30, 2023 Sarah Noel Block
Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams
37. Five Marketing Strategies You Should Never Drop
Show Notes

Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!

  • Strategy 1: Marketing partnerships
    • Creating a customer avatar to understand the ideal audience
    • Listing non-competitor brands that serve the same audience for partnership opportunities
    • Webinars, podcasts, guest blogging, videos, bundles, giveaways, and newsletter swaps are effective ways to partner
    • Upcoming series on marketing partnerships with guest Laura Lopuch
  • Strategy 2: Clarifying your message with a clear and concise website
    • StoryBrand as an effective tool for focusing on messaging
  • Strategy 3: Creating an easy-to-navigate website
    • The website is often the first point of contact with potential customers
    • Ensuring the website reflects the brand and messaging
  • Strategy 4: Content marketing
    • Building trust and selling before people even know who you are
    • Consistency is key, with repurposing content as an effective way to stay present
    • Minimum viable content piece that is repurposed in different ways
  • Strategy 5: The power of email marketing
    • The value of an email list for maintaining relationships with the audience
    • Regularly sending newsletters or updates to subscribers
    • Email marketing has an ROI of $42

 📝 Find show notes and resources:  https://www.sarahnoelblock.com/tiny-marketing/ep37

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Website: https://www.sarahnoelblock.com
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