Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Welcome to the Tiny Marketing Podcast—the ultimate resource tailored for solo marketers and small teams! Do you find yourself as the lone warrior in a tiny marketing department or juggling marketing duties on top of everything else? Then this is the podcast for you. Dive deep with Sarah Noel Block, founder of Tiny Marketing, as she demystifies the art of achieving big results with limited resources.
In each episode, you'll discover actionable strategies to:
- Craft Powerful Content: Learn how to create content that resonates and converts, even with limited resources.
- Master Repurposing: Find out how to give old content new life and extend its reach without additional effort.
- Expand Your Brand: Boost your visibility and influence with strategies tailored for small teams.
Join us at Tiny Marketing where we transform small-scale operations into powerhouse marketing engines. Discover more ways to refine and optimize your marketing strategy at Sarah Noel Block. Let’s make marketing manageable!
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
37. Five Marketing Strategies You Should Never Drop
Looking to take your marketing strategy to the next level? In this podcast episode, I share the four marketing strategies you should never drop, no matter what. From building partnerships to email marketing, I packed this episode with actionable insights to help you grow your business. Don't miss out on this valuable advice!
- Strategy 1: Marketing partnerships
- Creating a customer avatar to understand the ideal audience
- Listing non-competitor brands that serve the same audience for partnership opportunities
- Webinars, podcasts, guest blogging, videos, bundles, giveaways, and newsletter swaps are effective ways to partner
- Upcoming series on marketing partnerships with guest Laura Lopuch
- Strategy 2: Clarifying your message with a clear and concise website
- StoryBrand as an effective tool for focusing on messaging
- Strategy 3: Creating an easy-to-navigate website
- The website is often the first point of contact with potential customers
- Ensuring the website reflects the brand and messaging
- Strategy 4: Content marketing
- Building trust and selling before people even know who you are
- Consistency is key, with repurposing content as an effective way to stay present
- Minimum viable content piece that is repurposed in different ways
- Strategy 5: The power of email marketing
- The value of an email list for maintaining relationships with the audience
- Regularly sending newsletters or updates to subscribers
- Email marketing has an ROI of $42
📝 Find show notes and resources: https://www.sarahnoelblock.com/tiny-marketing/ep37
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