Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams

39. Pitching Partner Marketing Opportunities with Laura Lopuch

May 28, 2023 Sarah Noel Block
Tiny Marketing: B2B Marketing Strategies and Marketing Systems for Small Teams
39. Pitching Partner Marketing Opportunities with Laura Lopuch
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Today's podcast is all about the power of partner marketing for solo entrepreneurs. By collaborating with other businesses in different marketing partnerships, solo entrepreneurs can access new audiences, establish niche authority, and expand their reach without needing additional workforce. We discuss the art of pitching and tips for persuasive proposals.

πŸ“ Find show notes and resources: Episode 39 Show Notes Page + Article + Resources

πŸ”— Resources mentioned:
Watch the on-demand webinar on Partnership Marketing

Episode 34: How to Leverage Other People's Audiences

Episode 38: Mastering Partnership Marketing

Laura Lopuch


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Website: https://www.sarahnoelblock.com
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How to pitch partner marketing opportunities
Different kinds of partners
Components of a great pitch
Importance of audience alignment
Using webinars in the sales process
Benefits of partnership webinars
Other partnership opportunities
Lead magnet swaps
Live stream shows and agency partnerships
One-day workshop with copy hackers
Bundling lead generation offers
Blog post swaps
Partnerships for business growth
One-person businesses creating partnerships
Dealing with imposter syndrome
Testing ideas using social media and email
Systemizing finding partnerships
Scheduling blocks of time for writing pitches
Importance of letting ideas sit overnight
Taking walks to reflect and edit
Using Boomerang for follow-ups
How long to wait for follow-up and number of follow-ups
Having control over the sales process with cold emails
Using exciting language in emails
Time investment vs return investment in cold emailing
Mention of a calculator download
Raising a family while working
Time investment in partnerships
Benefits of partnerships
Partnership revenue calculator
Realistic expectations for partnerships
Identifying partner marketing opportunities