30. Can marketing and sales be friends? With William Redick
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
Marketing and sales seem to constantly be in a boxing match, trying to knock each other out. Marketing’s not bringing in enough leads. Sales aren’t closing, the leads marketing is bringing in. How do we move from enemies to friends?
Today I’m talking to William Reddick of Global Performance Group, a sales expert, and he will talk about how marketing and sales can work together better.
- What is the biggest challenge of getting marketing and sales to work together?
- How can marketers better support sales?
- What sales enablement strategies have you seen work?
- How does content play a role in sales enablement?
Show Notes Page: https://www.sarahnoelblock.com/tiny-marketing/ep-30
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