40. Building Trust with Video Content in the AI-Driven World with Gavin Hammar

Tiny Marketing: Marketing and Sales Systems for Independent Consultants

Chapters
0:00
Podcast introduction
1:16
Discussing the contest
1:49
Origin of Story Prompt
3:09
Story Prompt features & community building
4:20
Standing out in a competitive market without a big budget
6:59
Focusing on customers' problems
8:09
Using authentic photos & videos in content
9:06
Embedding case studies in content
9:52
Collecting thought leadership content
10:51
Making research reports livelier
11:17
Benefits of a human-led approach for small marketing departments
12:17
Using employees for marketing content
13:22
Support team sending video responses
15:57
Community-led growth discussion
16:54
Identifying a problem as a brand's North Star
18:59
Being more personal with customers through video first interaction
19:51
Focusing on the customer's problem
20:35
Asynchronous communication and batching
23:00
Repurposing content from conversations
23:22
Campfire for consultants and coaches
24:05
Virtual events and post-event interactions
25:05
Founder Mastermind group
26:30
Video in an AI-driven world
29:19
Human-centered marketing
31:18
Live events and human connection
32:28
Video in sales emails
33:10
Giveaway announcement
34:13
How to find and start with Story Prompt
35:04
Benefits of Asynchronous videos
35:27
Story Prompt user community
Tiny Marketing: Marketing and Sales Systems for Independent Consultants
40. Building Trust with Video Content in the AI-Driven World with Gavin Hammar
Jun 11, 2023 Season 2 Episode 40
Sarah Noel Block

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As AI-generated content becomes more prevalent, businesses must maintain a human touch and authenticity in their marketing strategies. Incorporating personalized experiences, live events, and video content allows businesses to create engaging content that fosters trust and audience growth.

 📝 Find show notes and resources:  Episode 40 Show Notes

🔗 Resources mentioned: 

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