Michigan State University Federal Credit Union and Reseda Group President/CEO April Clobes shares Reseda Group’s origin story and insights on the importance of garnering board support when launching a new CUSO. She also discusses how MSUFCU and Reseda Group leverage data to gauge members’ interest in emerging technologies, and advice to credit union leaders interested in launching a CUSO. As credit unions are seeking alternative revenue streams, Clobes’ insights lay the groundwork for best practices when launching a new endeavor.