Strategies in Compliance & Humility w/ Aradhana Aggarwal | Ep. 72

In this episode David and Gary chat with Aradhana Aggarwal and give startups and entrepreneurs the 411 on corporate taxes and being humble.

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Aradhana LinkedIn

Aradhana Website

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David Baxter has been designing, building, and advising startups and businesses for over ten years. His passion, knowledge, and brutal honesty have helped dozens of companies get their start.

In Biz/Dev, David and award-winning Creative Director Gary Voigt talk about current events and how they affect the world of startups, entrepreneurship, software development, and culture.

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Transcript

David: 0:05

Hi, everyone. Welcome to the biz dev Podcast, the podcast about developing your business. I'm David Baxter, your host, and I am joined by Gary Voigt, who just happens to be the owner of the world's largest collection of plastic flamingos. How's it going there, Gary? Well, congratulations on new world record.

Gary: 0:26

So you make sense. It's just all around your trailer. Right? That's just you just got 1000s?

David: 0:30

Yeah, perfect. Thanks. All right. So we are joined today by Aradhana. Eye girl who is the CEO? And let me make sure I get the name right. The ce o of n president of expert and tech strategies and international tax compliance. That's a name? Do you ever shorten that into like a crazy acronym?

Aradhana: 0:54

I have to think about

David: 0:55

how you go. Welcome to the show. We're gonna start off, we're going to change gears a little bit. We've been talking about hiring. But I want to pause on that. Because you just happen to join us at a very timely time. You are a tax expert. It just happens to be tax season. And so I'm curious from a small business perspective, and I know probably most of your clients if you're doing international taxes, probably not small businesses, but our focus is always on small business. And so what would you say to someone just starting out someone who's just in their first few years, because taxes are, you know, Greek hieroglyphics to most people? What would you say is the best thing to do to prepare and not get caught? You know, not caught in like a bad way. But, you know, caught off guard is better was no, absolutely.

Aradhana: 1:42

So, David, what happens when somebody starts out their own business they have, they wear so many hats. So if they are good at let's say, if they're good at marketing, they may be good at technology, not necessarily, they're going to be good at taxes. And that's where we come in. And we always tell them that, hey, whatever you are good at, focus on that. Anything else, because even no matter how much information you get online, no matter how much information they get from other businesses, their situation can be so totally different. So it's very, very important for them to at least consult a tax professional to make sure number one, they are compliant. Second, they don't have any big surprises when they file the tax returns. Because those small businesses that don't even realize what their net income is, during the, during the past year, they don't even realize what their capital gains are. So it's very, very important for them to make sure that they are not seeing those surprises when they are about to file the taxes. So planning ahead of time is very important. Once December is gone, there are very limited tax tax strategies that we can implement. So it's important to reach out to a to a tax expert before December 31. So that we can make sure that you know, then we have gazillions of legal tax strategies that we can implement to make sure that the client client is tax efficient. So going back to your question, so now the tax time is there. So the tax returns are due for partnership and for s corpse, the tax returns are due on 15th. March, for corporations, they are due on 15 April, there are still some tax strategies that they can use their retirement, there may be some expenses that they may not have thought about it. There may be some credits, there may be research and development credits and all those sorts of things. So there is still time. But always always, I recommend that they seek out an expert advice on that. Because if we don't know, something, then we don't know what what we don't know, or let's put it this way, but we don't know. We don't know. So, so it's important for us to you know, especially when people are just in that kind of startup phase, they don't realize because they it's just they're not thinking about taxes, or they're thinking about growing about bringing clients. And then things happen. Maybe they might get a letter from IRS, and that would remind them oh my god, I didn't submit my quarterly taxes. A lot of people and that's what we see specially for small businesses. So when they start out, they don't even realize that they're supposed to be paying quarterly taxes because now they're not on WTO where the employer is holding the taxes and submitting those taxes to the state and federal on their behalf. So So those are the things and then all of a sudden, no Apple comes in, they're like, oh, I have to pay that much amount. Why the bill is so high. I didn't see if that money is reinvested back in the business. And that's where it's important to get that guidance from the beginning to make sure that number one you're compliant, second, your your tax efficient. And then third, you don't have to worry about you know, at least on the tax side or compliance side because the tax professional is going to take care of you.

David: 4:56

So that was a lot to unpack. Let me see if I understand The cliffnotes of that. So I because I've seen a lot of small business guys get completely taken off guard by this. And what you're saying is, if you're planning for tax now in we're recording this in late February, but if it's February, March, it's too late. Right, you're going to just hobble along this year, because it's probably going to be wrong, because you should have started a long time ago. So start early, you should be starting for planning for next year now, right? Make sure that you are saving for taxes because they are absolutely going to be due. And they're going to be more than you think they are.

Unknown: 5:37

And make sure that you talk to a tax professional. If you own a business, you should not be doing your own taxes any longer. I don't care if you're selling soap out of your garage, you need a real tax person. And I will tell you, so our tax plan when because I was caught off guard by all of these things, because it was just me and I'm like whatevs. Right? If you are not just a DBA or doing business as a sole proprietorship, tiny little thing, what you can be actually to be a lot longer. What one thing that's funny about that Dave Ramsey big fan says, people get excited about creating an LLC, because they think it's like a checkbox, that means they're real. But you don't really need an LLC until you have enough revenue coming in, that someone might sue you out of oblivion. That's really what the LLC is, right? And so people get all excited. But when you do that, you're now changing your whole tax strategy. You just don't even realize it. You think it's cool, because it allows you to put a shingle up? No, it doesn't, doesn't change any of that. But it does completely change how your taxes work. And you probably didn't realize that, and you're probably going to not save correctly because of his correct me if I'm wrong. If you're a sole proprietorship, then it's just all personal income tax anyways, you don't need any strategies as it comes down to it. But once you slap that LLC on the back, or any of the other ones, now you have to act like a business. Is that an accurate statement?

Aradhana: 6:56

So yes, and no, David. So when you have an LLC is a real business official business. And as you said, that if somebody were to sue you for any reason, then your liabilities are only limited to what you have in that LLC. From the asset perspective, nobody can come after your personal assets. On the tax planning side, you can still work as a freelancer without no LLC, the tax impact is still going to be the same if you have an LLC or you don't have an LLC, because everything is coming through your individual income tax return. The question is how you can minimize the tax burden legally, right. So we are not evading the tax, you know, there is no tax evasion, but with right tax strategies, you can save a whole lot in taxes. And that's where the tax strategies or the tax experts they come into picture. And whether it's an LLC, or is not an LLC, or you're just doing freelancing work. But if your income is sizable, even just doing as a freelancer, as a kind of sole entrepreneur, no legal structure, there can still be so many tax strategies that can be used to bring down the income or bring down the taxable income or legal tax strategies. So to answer your question, yes, you are you are right on there that LLC is more to protect you from the legal perspective than to save your money on the on the tax side of the things. And what happens people don't realize and we we hear and we see all these things a lot in our business a lot in our practice. So what happens? Somebody said, Oh, no, you have to open an LLC, or you're doing this business. Now we have this soap business you're selling on Etsy, you need to have an LLC and they open an LLC, nobody knows. And then they choose the wrong structure. Also, somebody would tell them, hey, you should choose an S corp election, because that would save your taxes because somebody told them because that situation was applicable to them. And now guess what? They elected this S corp election, which is not good for them, because now they have to run the payroll for themselves. And they're not big enough where it will make a dent in their tax situation. So always always, because you know, this internet and Google is great, right? We love it. But when we try to Google everything on there, we get so much information that sometimes it's not good and you know, I can go online and it's like, oh, S corp, is it good for taxes? It will say yes, you know, one link might say yes, and people just go with that. Or some friends they told them so that's one thing. Definitely I would. I would always say when you are in business, always, always rely on your tax professional, not on friends or not on other businesses. It's good to listen to them. It's good to know what their journey has been on the on the tax side on the business side. But always because your situation is always going to be unique. Your situation is always going to be different. So always try to work with a tax professional who can guide you on the number one On the right entity structure, which is very important. So for example, as you mentioned, David is an LLC, right. So one is LLC, then you can choose this to be taxed as an S corp, which is, you are still an LLC, but you are just telling IRS that, hey, I want to be taxed as an S corp, because there are some tax advantages for that. And IRS does just doesn't allow you to do it for you know, just for your benefit, because they want their piece on it. So they'll tell you, hey, now there is mandatory for you to take a reasonable salary. Folks who will choose that election won't even know and then they, they become non compliant. And that's where they get letters from IRS and all that. And then you know, then there's that whole circle starts from there on.

Gary: 10:43

So you're basically explaining exactly what I went through when I left my corporate job to freelance. And I had to talk to someone, luckily, a friend of a friend with a jacket tax expert and kind of pointed me in the right direction. But yeah, my advice would be as soon as you sign up for that business license, talk to a tax professional make that like the second part of signing the business license, whether it is an LLC, which in my case, the LLC, sole proprietor, was the way for me to go. Not the S corp because obviously, it didn't have any employees. And there was no reason to cut myself a payroll check. I just needed that LLC for the protection. And also, like you said, just for whatever I'm paying for, for my business, make sure that I'm taking the proper and correct deductions from my taxes. But yeah, so I would say as soon as you get a business license, step two is consult a tax professional.

David: 11:39

Alright, so I want to take a step back and talk about your business in general. So how did you decide? Or how well first, how long have you been in business? How long has your company been around?

Aradhana: 11:49

So we are fairly new in the practice. I have been a CPA for 20 years. I am also a chartered accountant from India, which is equivalent to CPA here. And I got my management education, executive management education from Wharton School of Business here. And I have been a CPA for 20 years, but I was in corporate for a long time, I was in C level roles. And then I had twins, two boys about six years ago. And initially, I kept doing some jobs, some contracting work. And then it's just I was like, No, I need to find something where I can manage my personal life and my career better. And that was the trigger behind this. This this practice. So my first tax season was 2019. So we have been a good choice for four years.

David: 12:42

That's a good first one to have. I'm sure that wasn't weird at all. So yeah, no pandemic little pandemic introduction there. So okay, so 2019. So you're on starting your fourth ish year, right? So how did you go? My favorite question to ask newer businesses is to talk about your first year, because everyone knows if you've ever started a business, it's always joyous and so easy. That, you know, it just flies right by right. So how was your first year? How did you get your first clients? How did you get started?

Aradhana: 13:14

So the way I started it. So the first, when I started, I still kept my other contract work, because, you know, I wanted to test the waters. And you know, I need to be financially stable to make sure so I didn't completely jump into that. Started it out from the as this kind of citing initially. And then yeah, my initial clients. So I would say, the way it started, I put myself out there telling people that I really started the CPA company. And so I got a couple of clients who didn't even know me, you know, just out of the blue, and they I didn't have any office that time I didn't have anything else going on. It's just my name is just my own brand. And they trusted me and we, you know, how I collected their information, I would go to their, I would go to their house, collect all the information, I would sit down with them, bring all the people back, I did their taxes, and I took them back to their house because they were they were the ones who didn't want to go through this online uploading documents and everything. So I'm in there and volumi are not they are still my clients, no matter how the growth, the kind of growth that we have seen in all these four years, I still personally go to them. And the same process we follow I go to them, get all the paperwork, sit down with them, go over the details, bring those papers back, do the taxes and then take those back to deliver it to them. So so so that's I guess that was the root of things and and you know, the point that I'm trying to make because those were the clients who trusted me or Who put confidence in me when I had nothing, and I just can can't forget them just because we are growing, so I can't just leave them and then take care of the new clients. So those are still my best clients so far. And I still I still do that process every single year, as soon as the tax season starts, I go there, no matter how busy I am, we'll fix a time and then do that. So so that's how it started. And and that trust the confidence. And then it was word of mouth, from those existing clients, it kept growing. And with God's grace, we have been growing exponentially. And when I say exponentially, it's just really exponentially. So and yeah, those those existing clients, they are a real like, you know, when you know they are, they are out there to kind of hear no and say good things about us. And and that's the real marketing, when you think about it, the clients that you have, if they say good things about you, that's a test of faith and confidence for other clients for other potential clients. Because when they are hearing those good things from your existing clients, they know that is not like any paid marketing or anything, because it comes from the real people who have used our services, year over year. So that's how it started. And it's just been growing like that.

Gary: 16:25

We've heard from many entrepreneurs and small businesses, that word of mouth and referrals are definitely the lifeblood of starting up and continuing to grow.

David: 16:36

It reminds me so not that long ago, I was working with one of our oldest clients, they're probably we've been with them eight years, I guess, out of 10. And they were asking me to do something. And I've been their developer the whole time. And it's just been in the last year or so that I've had to let them know that. I can't do that anymore. Because I don't develop much anymore. I have here I have to introduce you to one of our lives. Like it was a shock to some of our oldest clients that we had grown, because they had no idea, right? They just come to us, Hey, can you fix XY and Z? Sure, sure, no problem. And I'm like, yeah, there's 10 of us now, it's a little different than when we started. And so, you know, here's Scott, he'll take great care of you. That was a really weird transition that we've had to do for a few clients, especially when they've been friends, like original clients, you know, often come their friends, and they don't care if you're growing or not. They're just the person you go and have lunch with once a quarter or whatever. And then they need help. And so it's funny, you're talking about how you still treat those original clients. I mean, yeah, and I think that's kind of neat. I mean, it's like you, you stuck with me and chose me when no one else did, right? Because we're brand new, and you took a chance on a new company, and you know, you get their rewards for that. I still have one, I just call it the rookie discount. I mean, it's like, okay, yeah, that's just because you're Ricky, you get this discount.But, so Okay, so you've been for four years, you guys have grown exponentially. I love that. And so have you grown? Are you still doing the network is still all referrals? Or have you grown to the point where you've got ads and all of that good stuff around?

Aradhana: 18:13

So no, you mean from the marketing perspective? Yeah, I mean, are you getting to the point where you're, you're casting a wider net now that you're larger? Or are you still pure referral. So now, if you don't do any paid marketing or anything, but it's just now online companies that reach out to us, because they want to post us our link on their website, because of our clientele base has grown so big, and people are kind of googling us, and they're finding good information. So I get a lot of actually emails from these online publishing companies that they would put our names out there for, you know, and then we don't pay them on anything. So So to answer your question like for on our side is still referral based, online side, online companies are doing our marketing on their own. And I really don't have to reach out to them or anything. It's just if they do it, do it. And so this is how it's happening. So even if probably Google or company, it might come up on second links, because they'll say, Oh, this is the best company in Durham and then the links in the companies who are marketing businesses in denim, they find us and they're like, You are the you have the best Google reviews. And you know, it's amazing, and will, will will showcase your business on our website. So and I don't even know honestly at this point, like, you know, where my name is listed online on those on those websites. So yeah, I mean, we like our our model is still more because we get is right now we are at a point that we are hiring more and more people to manage the growth that we are experiencing. So we don't really make that that additional effort to go out and get the clients because clients are already coming to us. And we have to just manage that growth internally. I need to make sure. And you brought a very good point, David, when you said that human somebody is so used to seeing you talking to you every time, and now we have grown and is like, okay, now I will, you know, send you over to this person. And you know, so it's a transition. And so that's where we are in the, you know, in the same situation. But yeah, so we our model is to referral because we get, if we, if one client is happy, believe me or not, he brings at least I would say, 2045 other clients. And that's yeah, that's how we're going to trust the fed the confidence that our clients, they place in us, and I will tell you some of the reasons why they do it will be as I started out, initially, you know, it was a small practice, we did returns for individuals. So we and you know, as a tax professional, we hold very, very confidential information, for taxes, how much people make some people, they make a whole lot, but they don't want anybody to know how much they're making some people or vice versa, right. So it's like, it's just everybody's different. Any information that comes to us in our capacity as a CPA is stays with us, if it comes in this office room, it's just, it doesn't even go out of that place. So that's how we are. So we have even seen, and you would you, you would find it interesting, we have served the clients. So let's say when they were couple, we file married filing jointly, and things happen in. So now let's say they're separated, each, each spouse would reach out to me separately telling that this is what happened. And they will still file with us separately, because they trust us so much, that I'm not going to tell any information about one person to another, we just create separate accounts. And they know that we are serving both of them, they might talk about me that, you know, they're still using me, but they don't hear anything from us about the other person. So that's the trust that we maintain. And we take pride in that. And obviously, quality is very important, because you know, and now we have an agent tax planning. So we get a lot of clients regarding tax planning, especially small to midsize businesses where we can make a huge difference, or legally by implementing tax strategies. So that's what so it's still like, you know, from from clients, to clients. And that's how we look at our business. David refers to that part of your business as when you have your own gravity.

David: 22:27

Yeah, you've gotten you got a quick, which is impressive. Most people it takes a long time to get I was just that little stat you got one client brings 25 referrals, you hear that all my clients who are listening 25 referrals come on down to step that up. Let's go our clients. Just kidding. We need more slamming. Yeah, I'm looking for one. Okay. So you did bring up something interesting to me that I think I'd like to poke out a little bit. You mentioned, the transition of you are working with this client early on working with Bob, and you've been helping Bob, for all of his stuff for the first year or so, two years. Now you're getting to the point where you don't have time to work with Bob. But you've got to transition. And that's going to give Bob the opportunity to say it's time to go. Right. That's a scary time that transition is scary. And I've had to do that a lot. And that is like there's a part of me. And I'm not sure if this is part of the imposter syndrome that we've talked about several times. But there is a part of me that always feels like I'm cheating somehow it's like, because eventually all of our clients initially meet me, right? They meet me, they get to know me. They enjoy working with me, hopefully, that's why they sign up. And then pretty fast. We switch and I vanish. And I had to I struggled with that a lot. And I know a lot of founders do as well. It's like, it's you don't want to bait and switch, right? You don't want to Oh, look, you got the attention of the owner, you're special God, right. You don't want that you want it to be. This is how it's been. So for a long time, and I want your thoughts if you had the same problem. For a long time, I had a lot of guilt with that. And I was like, okay, they're gonna be mad at me because they think that I snickered them. And so my strategy has been over the last couple of years as we've been doing more and more of this is to make it very clear very early on that this is a team operation. i This is my role. You're going to meet me now. We're going to do this together. And then I'm going to step back and then Gary is going to step forward and Gary is going to step back and see what's going to suffer and this is a plan. This is how it's always supposed to be.Have you had did you have that same struggle did it was it easy for you not a big deal.

Aradhana: 24:38

It's a real struggle, they wait so I still go through that because obviously with the old clients, right the clients that I have had now so as you said the first couple of years maybe I did the returns and now all I do is review it so somebody else is kind of talking to them. So what I have found and the same thing you know that there is a good prep, you know that you have to kind of go onto it too. Because yeah, it seems like okay, you brought them into the business. And now all of a sudden is like, you know, you're you're not there, because they're talking to the team members. I mean, I'm there if they need to, but at least now there are different levels for them to you know, they'll, you know, you, oh, if you have this question, you can reach out to this person. So I had to reroute their calls, read out their emails. So what I do now, and I mean, it's not a kind of, you know, completely foolproof strategy, I still get that guilt trip, and I still a challenge. But now when I take new clients, in my very initial meeting, I tell them that, you know, you will, you know, come on board, but then somebody from my team will work with you. And then once they're done, then it comes to me, and then I'll review it. So initially, you know, somebody from the team will be communicating with you. And then after that, I'll be reviewing everything. And before we submit, we'll make sure that, you know, I take a look and all that. So we kind of put that expectations upfront. So and that has been helping.

David: 26:07

So what if scenario where, okay, you're talking to Bob, and you say, hey, you know, Bob a little bit you've he's relatively new, he's worked with you. He's enjoyed working with you, at least even through the sales process, right? And you're like, and you're going to meet Sue, who's going to take care of your taxes. And he's like, okay, cool, whatever. And then he starts working with Sue, and he comes to you, and he says, I don't like Sue, I like you.What do you do?

Aradhana: 26:36

So yeah, I'm in in a hypothetical situation. So what we do, we will try to find out your know, clients were harmed in this in this interview. Yeah. Like why you don't like so right? We'll try to find the reasons and then see if this is something that we can address internally, you know, because we all we have team meetings every week to go over what's happening and challenges, any accomplishments and all that so we can address that. But if a client has a very specific reason, so we will try to figure it out. Number one, but that is second Fs, like more personal or business reason. And so depending on what that situation would look like, then we'll we'll just address it that way. But yeah, that that is I mean, it's so far, it hasn't happened that somebody said that they don't like but yeah, it has happened a lot where they would say no, I want to work directly with you. I want the whole communication to go directly to you. And that's where I need to push love. But now because I just you know, the number of clients that we serve now, it's just, it's just impossible for me to kind of cater to every email, or every phone calls. So yeah, that's, that's again, going back to that is a real struggle.

David: 27:49

Why is that? Because I know that this is something that every business owner goes through as you get some success. There are some people who want to be with the founder, what, for whatever reason, what I have kind of when that happens to us, and it's pretty rare now.But when that's happened to us in the past, what I've tried to figure out is whether or not that person has an issue, like you're mentioning, there's something wrong with Sue. And we need to figure that out. Right? And that's legit, and we need to figure that out. But there are some clients who,for lack of a better term, it's an ego thing. They feel important, and they only want to work with someone who's equally important.

Gary: 28:32

Yeah, they don't want to that's trickier. Right?

David: 28:34

Because yeah, don't be impatient. I don't you know, who I am. i Oh, my gosh,

Gary: 28:40

I've been so since the beginning.

David: 28:41

I don't I deserve that's another word I can't stand What's that

Gary: 28:45

been with you since the beginning? I deserve?

David: 28:48

Just don't? Am I you too important for me that right? Those kinds of, if there's an ego problem there, it's there, that's a lot harder to solve to me, because I don't really want to work with you anymore. Even if you've been working with me successfully in the past. And again, this is pretty rare. I think we've may have had one client who got really bad about that. But in 10 years, that's not too bad. But where it was an ego thing is like I'm important, and anybody else on your team is not as important and therefore at that point, you have a real odd situation which the only real answer is to fire the client which of course we should have an entire episode about firing because that's a whole nother be beeswax we just killed that whatever. Insert analogy here. Um, but I mean, have you had that? Is that Is that something or is that just unique to me?

Aradhana: 29:38

I know that we have had that a lot and I guess it's just as how when you as a sole entrepreneur when you grow and then you have team members is the same thing. Clients are like, oh, yeah, no, it won't happen. You know, I work directly with you in the past and now it's as you said, it could be ego you know, you know, now she's working on the doll.They like, you know, those clients. And it's not that I'm working with those clients. But definitely, if things are more complex, let's say on the tax planning side and all that I have to, you know, place more focus on those things versus, you know, if as an individual tax return, so we do see, we do see that a lot, but I guess communication is, somehow communication can alleviate those problems. So I have had certain instances where I could, whether explicitly or implied where you could feel that that client's feelings are getting hurt, because now I'm not as available to them as I used to be like four years ago.And it's just then it takes that communication and explaining it to them that now we have grown. And you know, we have different levels, we have team and even though they are talking to someone, as I am still overseeing the all the processes and everything. So it's not that they're being ignored. It's just that my personal time that they were used to getting in the past, I'm not as available as I used to be. So it has happened, we have been able to manage those situations so far. How long we can do it? I don't know. Because it does get tricky. And it really depends on the personalities of those clients. Some are more receptive, some are different. So it really depends. But yeah, that's a, you know, whenever you grow from one person to a big team, that that's definitely a big challenge.

David: 31:38

Awesome. I love that. That insight,

Gary: 31:40

can you tell us from your experience, and not just your own business, but I guess you've probably seen the struggles of other businesses that you've helped through their taxes? Do you have three pieces of advice that you can give to any entrepreneur or new small business starting up? Besides getting a tax professional, we've covered that one, but just get the freebie yet, three pieces of advice in growing the business, whether it was your business, or what you've seen some of the businesses you work with doing?

Aradhana: 32:11

Sure, so number one, I would say, definitely find a niche. Because if you don't have a niche, it will be very hard to sustain that business model. I mean, things happen. So there are exceptions that we wake up one day, and then we have those crazy ideas. And it's like, Okay, I'm gonna do it, no matter what. And we are after that, it will happen because you know, if we are after something, we have the commitment, but always my my advice is that always find a niche where your expertise are, because it will be much easier to grow in that industry or in that area. Second, work hard, there is no substitute for working hard, there is no shortcut. If we try to take shortcuts, it will not sustain in the long run, maybe people might make money, let's say in one year, the market is up down or you know, that particular industries is doing well. So those would be temporarily benefits. But if you work hard, if you are completely committed to what you're doing, there is you know, absolutely, we you know, people will succeed. The third thing is never forget your roots. Never forget the people who had you, as I said, when you didn't have anything, and then they trusted you. Because what happens we get carried away by people who are very successful, or people who are making big money or people who are very influential, but they may not be the right people for you. I mean, good. It's good to get their advice. But people who trusted you people who were with you, when they believed in you, when you didn't have anything, never forget those people never forget the roots where you came from. So you know, anytime we try to deviate from that, or foundation gets weaker. So definitely hard work, expertise in whatever you do. And then your integrity, in integrity in kind of, you know, getting close to your roots. And also not forgetting the people who have been with you in your hardest times. Definitely will take you where you want to go.

David: 34:21

Awesome. Awesome. Awesome. So if someone wanted to find out more about you and your company, how would they find Google me?

Aradhana: 34:30

Google you. So do you do you Google the company name or you personally how to. So I think even if you Google my name, it should come with as my company names. If you Google or Aetna Agarwal. My whole company will come up but yeah, I mean, I was just I was kind of kind of joking but so if you Google my company name and add nagawa CPA PLLC. It should come up. If you Google my name, I add another one CPA we should come up and we do have Facebook page We do have Instagram page, we do have LinkedIn page. So on social media, we are out there. So you know, and then people, we get a lot of business from people when they are Googling and then they find us these days. So somewhere, it seems like you know, we are coming up in the search on internet because I, we these days, we do get a lot of clients telling that they were just Googling like best CPA nearby or something. And then we come up in their search. And then once they see the name, they go to our website, they look at our reviews, and then they give us a call. Well, we're gonna add the links to your website and to your LinkedIn profile in the show notes of this show as well.

Gary: 35:39

So maybe you get a little boost from us, too.

David: 35:43

Although it sounds like little the key word there is little Boone book. All right. So Gary, if they want to talk to us, how would they do that they can reach out to us through email. Hello at the big pixel dotnet. Or you can leave any comments or questions below this video on YouTube. Or you can connect with us to any one of our social media channels and we're on everything including tick tock. Unfortunately, David's not a fan of tick tock, but I think we have 55 people following us on tick tock that just heard that. And I can't you know, I don't I don't make the deep fake of you dancing. Absolutely not. No, I that's see I know my whole team is probably punking me, because they know I'm never going to look at tick tock.

Gary: 36:28

So they're putting a horrible thing. No, we are

David: 36:33

pretty 100% Fair enough. Great. Well, on that fabulous note, I thank you so much for joining us this week and giving us that great advice. It is tax season. Everyone loves it so much. I'm sure you get a lot of sleep during this time. And we appreciate you taking some of your busy busy time and chatting to us.

Aradhana: 36:54

Absolutely. And thank you for having me, David. Thank you, Gary, appreciate very much for your time and for taking the time to speak to me and appreciate you having me on the podcast was great meeting you and you've been moving so thank you. Thank you have a good one, everybody.