David and Gary sit down with Evan Boyer—founder and CEO of Leaders PR—to unpack the real value of public relations in a world full of noise. Evan shares how startups and growing companies can use PR not just to get attention, but to earn trust, shape perception, and build momentum that lasts.
This episode digs into why visibility without strategy falls flat, how to align your message with your mission, and what separates brands that just “get coverage” from those that build real credibility. If you’ve ever wondered when PR makes sense for your business—or how to actually make it work—Evan’s insights will change how you think about your story.
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Our Hosts
David Baxter - CEO of Big Pixel
Gary Voigt - Creative Director at Big Pixel
The Podcast
David Baxter has been designing, building, and advising startups and businesses for over ten years. His passion, knowledge, and brutal honesty have helped dozens of companies get their start.
In Biz/Dev, David and award-winning Creative Director Gary Voigt talk about current events and how they affect the world of startups, entrepreneurship, software development, and culture.
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