No Templates, Just Strategy w/ Katie Garwood | Ep. 217

BIZ/DEV

BIZ/DEV
No Templates, Just Strategy w/ Katie Garwood | Ep. 217
Apr 21, 2026 Season 1 Episode 218
Big Pixel

In this episode of Biz/Dev, we talk with Katie Garwood, founder of One Eleven Group, about what it looks like to build marketing that actually fits the business it is meant to support.

Katie takes a hands-on approach, working closely with teams, staying in the details, and designing strategies based on real data, not assumptions.

We get into why one-size-fits-all marketing falls short, how being close to the work leads to better decisions, and what it takes to create campaigns that reflect how a business actually operates.

LINKS:

One Eleven Group Website

Katie on LinkedIn

Free Headshots with One Eleven Group

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David Baxter has been designing, building, and advising startups and businesses for over ten years. His passion, knowledge, and brutal honesty have helped dozens of companies get their start.


In Biz/Dev, David and award-winning Creative Director Gary Voigt talk about current events and how they affect the world of startups, entrepreneurship, software development, and culture.


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