My guest today on Digital Podcaster is a man by the name of Dwayne Williams. And Dwayne Williams is a fashion and style coach. So Dwayne, I was connected through him with last week's guest, actually Sema, and Dwayne is super friendly, you can just tell immediately when my conversation with him how big of a heart he has. And it makes sense, because SEMA is so awesome. And then when I met Dwayne, I'm like, Yep, I get it, I get why. It's like SEMA tracks these awesome people. So I wanted to reach out to Dwayne, he's different than what I've normally had on this podcast so far, in that he's a style coach. And, you know, I primarily talk to, you know, entrepreneurs, marketing, things like that. But I really find how style could connect to branding and content, especially if you've, you know, not connected the dots before, maybe it's just kind of just like expanding the conversation of what branding, entrepreneurship content, all that stuff is, because sometimes people will just make, you know, awesome content, but then, you know, they don't pay any attention to what's in the video, or their style or anything like that, maybe they don't know what to do. So that's why I thought it would be a good idea to have Dwayne on, because that's something that I pay attention to. But I don't actually, you know, know too much like I'm, if i had to rate myself on a scale of one to 10. On how much I knew or could pass along information, it'd be pretty low. When it comes to style. I just know what I like, I know what's comfortable. And I know, I know what I know. But I don't really know how to share that because I haven't dive deep into it. So I thought it'd be great to have Dwight on. So I hope you enjoy my conversation with Dwayne, and welcome to the podcast, Dwayne, thank you so much for joining me. So glad to have you here.
Dwayne Williams:It's my pleasure, Dylan. Thank you for having me.
Dylan Schmidt:So we were just chatting real quick. And I was like, let me let me record a quick. We were talking about style. So Dwayne, how would you would you style coach?
Dwayne Williams:Yes. You know, Coach?
Dylan Schmidt:And I mean, I don't need any Yes, I need a lot of help with that. But just kidding. I don't know much about it. But, but that's why I wanted to talk to you. Because I know style is so important for for everybody. Not only just your confidence, but the way you present yourself to the world, which I think anyone listening wants to present themselves in a way that they they want to to the world like they want to be cognizant of that. And right before I hit record, we were talking, I was like, Wait, let's capture this podcast, but you were just saying how you meet a lot of people that what you call the golden era of style? Do you mind sharing a little bit about that?
Dwayne Williams:Yes. Like, you know, when we were in high school, and you know, or hanging out with the fellows, we'd watch all these rap videos and different, you know, icons that we felt had style back then. And once we embody those characters, say for example, you know, I have a friend that he loved Limp Biscuit. So today, he still dresses like, you know, the guys from Limp Biscuit for those guys. So it's much the golden era of where they had their heyday, you normally find most guys his wardrobe still stuck in that era. That is
Dylan Schmidt:hilarious. And, like just calling it for what it is to because that's like true, right? I even noticed, because I've seen Fred Durst from Limp biskit Make a kind of resurgence on social media, right? Fred Durst doesn't even really dress how Fred Durst used to dress. But it's funny that people that watched Fred, there's years ago still dress like Fred there's or like, kind of how that was, you know, so even the people that we admire or aspire to be, they change but then like, for some reason, the people don't I guess, you know, the fans
Dwayne Williams:don't. And Bill and the reason being is at that time, those guys were popular. So if they embody those characters and dress like them, I mean, what's gonna happen in school? What's gonna happen in college, those girls are going to be like, Man, he looks just like, for dirt. Yeah, they get all that attention. And that's really what it boils down to. Like it worked, gathering attention it worked in so they feel like, in their mind, they hadn't got the upgrade. So it's gonna work in the future. And the problem is, you know, these guys are now you know, 30s and 40s 50s. And they still dress like they did in high school. Yeah, and that becomes the issue. Now you're getting made fun of for it, because you don't look modern. You don't look current, you know, so yeah. And not always to the chase colors. Exactly. colors have changed silhouettes of change, and that's going to change your confidence level. So now you're not as confident when you get dressed. You start to say things like, oh, I don't care how I look, because I was one of those guys at a time when I graduated. You know, from high school, I just felt like, you know, except me as I am. I wore sweats everywhere, just like it worked in high school. So I wore sweats then I wear sweats, you know, in college, so it was out there for a while. But after I started getting into the professional world, it wasn't working out for me so well.
Dylan Schmidt:And, and I look at you like just visually speaking, and I go, Dwayne probably came out of the womb, like looking fresh, like looking in like, you know, kind of like what you might be wearing today. Like, it just seems like because the way you carry yourself, and I've kind of like been on both luck. So well, like the, The Well Dressed kind of side of things. But I have been on, I guess, I don't know, I feel like baby somewhere, right? The middle. And right. I see. And I know this enough to know that people that have no sense of style, or any of that stuff might look at you and be like, that is just how you've always been. That's just not me. Because there's no knowledge of that, that's kind of like, I don't even know how to speak Spanish. So I just can't speak Spanish or something. But you're saying it's more of a learned something you can actually learn.
Dwayne Williams:Definitely anyone can learn it, Dylan, anyone can learn it. I had a little help. Early on, I rebelled. Because my father was a tailor. So you know, he always you know, help people with alterations and, you know, different things regarding their clothing. So I watched it growing up. And he was the guy that wasn't having it. So when we went to school to take school photos, I was the kid in the suit, you know, and tie, because he just felt that was the level of presentation. So it kind of just grew on me. And as I went through school, you know, I rebelled against it. But when I got out of school, it was important that I remembered all of those values, he taught me and my parents, and making sure that I appeared crisp and ready. And I was able to, to portray my personality. With my outward appearance is important. I learned a lot of things about, you know, fabric and, and color and fit, and all these different things that, you know, I realized most guys don't learn growing up. So, you know, being around, it just kind of went into a professional side that I was really interested in the industry. So I studied the industry for quite a while. And it gave me a beautiful career of 20 years working with big box retailers. And it helped me compete style helped me compete in that in that realm of fashion, because you are your appearance. That's That's how you're accepted. Because even when you're, you know, you're on a sales floor in a big box retailer and you're selling. So you got clientele that come to you based on your appearance, because they aspire to look like you, huh? Yeah, well, in that regard, you have to step your game up. And you have to step your game up more than the guys that you work with. Because it's a matter of eating, you know what I'm saying? If you don't, if you don't earn you don't eat as a commissioned environment. Yeah, so you want to attract every client, you know, type of clientele that you can, and help them in a way that they'll keep coming back to you.
Dylan Schmidt:That makes so much sense when I'm one of my first jobs was working in a gym. And then I was a personal trainer. And it wasn't always said outwardly like, to the public, but behind the scenes, as personal trainers, we'd be kind of like, you know, like, we're not gonna appeal to certain section of people like, right. And I used to joke about it like, you know, Terry Cruise's? Oh, yeah, yeah, one at one of the gyms I was a trainer at, he would come in like headphones, and like so loud. You can hear the funk playing from the headphones, and you just kind and lift so much weight. And it was like, just so jacked. And I was and what after one time, I was like, hey, Terry, like, if you ever need any tips, just let me know, man. I was like, totally kidding. I'm like, trying to make us laugh. And he's like, Yeah, I look totally opposite of the reaction I expected because he is like, so far ahead of me on a fitness journey. And so obviously knowledgeable that I was like, There's nothing I have to learn from. So it was jokingly and he was nice about that. But generally speaking, like, body builders are looking towards other people with experience in that, or, you know, if you're like, I guess, learning about you know, even with like, I mean, I know making content. There's the appearance like of behind you and just kind of like the video quality and things like that make an appearance. But it's funny when it comes to clothes. It seems like this. I don't know, because it's kind of hard. I've searched on Google or YouTube, looking up style, things like that. And there's such a wide variety and a lot of it Seems a little like kind of achy, I'll be honest.
Dwayne Williams:Exactly. And I understand that Dylan. And that's why I became a style coach. Because working professionally for 20 years in the industry, I realized there's a sea of fashion out there. And it's unexplained when you walk into a retailer, and you don't have any education as for brands, fix style, color matching all these different things, and then take those things and apply them strictly to yourself, and things that work for you. Yeah, and not everybody else. These designers, they cut clothing, based on a model, they get to choose which models they cut for nine times out of 10, they don't have the average customer in mind. So as a sales associate, and a buyer eventually, and wholesaler, I learned, like, all these different styles of cuts in different ways of presenting clothing had to do with a certain person's lifestyle. Hmm. So they tried to hit the mark based on lifestyle, so they get you to aspire to the lifestyle. Now, you as an individual, how do you match your lifestyle with that designer, with that body type, with your favorite color, with the color of your complexion, with your hair, these are all things that are gonna throw you in the weeds as soon as you start to look. And it's very discouraging for most guys. And here's the thing, you have that looming sense of, I have one shot, if I get it wrong, I'm getting humiliated. I'm getting laughed at, I'm not going to get the date, I'm not going to get a callback, I'm not going to get the role, I'm not going to get the position. And that's a lot of pressure just based on your appearance. So I became a style coach to help alleviate that. And then empower these guys to do these things themselves. It can be learned, do you it's really not that difficult. I have to ask
Dylan Schmidt:someone. So someone and I want to say someone I'm like asking for myself, also on behalf of everyone wanting to learn more about style. So I'm acting like it's not me, but it is me. Does someone have to know all about the fabrics and things like that, if they just want to simply make their style better?
Dwayne Williams:Not at all. Not at all, they have to only be concerned with what they like, we have things that we really love to wear. And we gravitate to those things on a daily basis. And we try to incorporate those with every outfit. My job as a coach is to find that one thing that you love wearing, and then get complimentary pieces around it. And then show you how you can easily accessorize on top of those complimentary things to build a complete wardrobe. Now, if you'd like that one thing, then you like all the satellite items that complement it, and then you'd like all the accessories. Then you like your wardrobe? Yeah. Now it doesn't feel like you have to get dressed. It feels like you want it to get dressed. You see what I'm saying? So now these things match your lifestyle because they match who you are as a person.
Dylan Schmidt:Do you cook too? Yes. Are you single?
Dwayne Williams:Fortunately, I'm married. And my wife is in fashion. So we kind of both vibe off each other.
Dylan Schmidt:I'm not a I'm not a cook, as well. So I'm just like trying, but I'm trying to use an analogy here, or like, help my brain understand more. It seems similar to cooking in a way of like you find your base thing that you do that you like, and then build the you know, sides or add the different seasonings kind of things like that on there. Which seems like, again, it seems a complete mystery at first is the process rather straightforward. When you take someone who is unclear on what they even like, because I imagine a lot of people don't know what they even like,
Dwayne Williams:exactly, because I can cut to the chase. And we start in the closet. And usually, you know, everybody has some gold, call it in their closet. It's things that they owned, but they forgotten about. And when we go through a closet consultation, we pull those things out. And now that we have those things established, we can start moving forward on okay. You don't have to know fabric. You don't have to know color. You don't have to know any of that. I'm just going to teach you on how to get what you like to wear. And it's as simple as that. It's straightforward. I teach you what you like to wear. I teach you what feels good on you. And I teach you how to shop for it. So you can go be consistent and when you go shopping, you don't have to overspend you don't have to worry about you know we're turning a lot of things that weren't for you that the salesperson talk to you into you've already happen. But you get you go in heat seeking items, you're looking for things that specifically are on your list. And you go in and you get what those are, you make sure that they fit the way we speak about, because that's a real big thing. Fit. If it fits you properly is going to look better on you. Most guys think that if it's loose, it's more comfortable. But if you find something that fits you custom, not getting it custom made, but it fits you like it's custom, then it's going to be way more comfortable on you, then something that you have to adjust all day long, because it's just not feeling right. And you have to keep adjusting it and moving around. Your clothes shouldn't wear you, you should wear your clothes.
Dylan Schmidt:You know that?
Dwayne Williams:Do you shouldn't have issues?
Dylan Schmidt:Do you find that I mean, how much of the time I do usually have to get something tailored to
Dwayne Williams:frequently frequent that is the thing, you have to have a good tailor because like I said, the designers don't cut for us. Yeah, that's just the bulk part, you got to learn how to shop and get in the ballpark. Yeah, once you're in the ballpark. Now the trick is knowing what you need done to make it look custom. I've had some sports coats purchased. And I got a mat with Goodwill for like 20 bucks, but I went and paid 50 bucks to get them tailor. To get them properly cut, because I'm only five, five, I have shorter arms, shorter legs, longer torso. So these things have to be adjusted. And if you know what needs to be adjusted, you can tell the tailor Hey, I just need this adjusted, bring it up about a quarter an inch, half inch. And once my clients are done with the program, they know these things. So they are empowered to walk into it a clothes shop or tailor or, you know, a men shop for shopping for clothing in a retail environment. And they know exactly what they're there for. Instead of hitting and miss it. And just wondering, you have the power in their hands now.
Dylan Schmidt:And just to be clear for everyone listening for your for when you get something tailored, you only get something tailored once right like Do do you get things tailored more than once? Like,
Dwayne Williams:it depends if you grow if you grow up, growing up, but every now and then I still grow. Yeah, horizontal after Thanksgiving. You know, after Thanksgiving in the holidays, I find my pants at the waist of fitting a little tight. So just go back to my tailor and be like if you let these out just quarter niche. And then when I come back, I pull them back in. Oh, they can do it. Wow. Yes. And the key is finding items that you can do that with the certain items. You can't really alter. But there are items that you can blue jeans, you can alter slightly in length. But I wouldn't do too much in waist, trying to adjust the waist. It just never works out pockets, the way they lay, they'll end up being too close together. So many things that you have to contend with with denim, so I wouldn't do it.
Dylan Schmidt:One thing about me Duane is I'll walk in somewhere and get the worst service and keep staying at that place longer than I should. I've had terrible experiences at the dentist that I should have left there was like so many red flags, but I'm like, Nah, maybe this person needs my business. I'm getting trying, I'm working on that.
Dwayne Williams:I got nice
Dylan Schmidt:horror stories, too. I mean, it was nice or just maybe need better boundaries. But I did that a tailor that's like, if I step outside, like write a block away from me, like super close. And I've taken multiple pants over there and have had his hearable service and I've paid way too much for it. And maybe like four pants. So not like my whole wardrobe. But I mean, the pants came back and I was like, this is literally nothing's changed on these other than like, I mean, I know there was like maybe some stitching done. But how does one even find a good? How does one find a good dealer? Well,
Dwayne Williams:after we get done with the program, I'll give you a list of things to look for. Oh, and before you even give them your items, you can go in and just ask a few questions. Once you ask these questions. You'll know if they're good enough. Yeah. Yeah, based on the answers they give you. You'll be like, Thank you, but no, thank you.
Dylan Schmidt:Yeah, like, like, and I guess I guess like, like you're saying to it's easier to know what to look for. When you know what to ask. Like, I don't know what to ask. I'm just like, I want these tapered, like, can you taper the legs? And she's like, like this, I'm sure. I mean, you're the tailor. I'm just asking her to be tapered and I come back and it's like not even tapered. I know that it's on me it's not maybe even a reflection of her. She might be the best tailor in the world. And I'm just not even known but but also I don't know what to ask you. I guess that's right. So knowing the past seems like the most important, just assuming that someone knows what you want is
Dwayne Williams:good. That's good. It's not a good thing. You have to go in more specifics, when you're talking in reference to, for example, what you said, tapering, you're talking about tapering the leg. Now you're talking about tapering the leg from the thigh and the crotch down? Or are you talking about from the knee that we're talking about tapering it down to a, you know, 14 and a half inch opening? Are you talking about something smaller? Yeah. Yeah, I don't know.
Dylan Schmidt:I don't know what I'm talking about. Yeah,
Dwayne Williams:I mean, and those are the things that you know, I equip you with so when you go in, you have the power, and you can specifically say, this is exactly what I want. And then if they don't do it, they'll have to do it until they get it right before they get paid.
Dylan Schmidt:Yeah. I love that. I love that. And one of the things that has always kind of like, made me nervous about diving into more style. And I would imagine this is a common, like, Objection, maybe not vocalized, amongst other people who maybe think about fashion style, things like that is like my weight fluctuates, my waist kind of fluctuates between 32 and 3332. Sometimes it's just way too tight. 33 Sometimes it's like too big. But because like I seem to fluctuate like 15 pounds ish, throughout depending on life. I've always been kind of like, well, I don't really want to, you know, buy these clothes, and then I just can't wear them. You know? Is there like some type of medium ground? Probably when it comes to?
Dwayne Williams:Yes, yeah, there is there's a medium ground that you can work within. So for example, I'm also we're same size, and I have that same type of fluctuation. So what I do is when I buy for example, my slacks, I buy these slacks that they cost me a little bit more, but they're true trousers, meaning that they have the adjustable buckle on the side. Nice. And I don't I hate to wear belts. Yeah, so the belt thing is just a no go. So now I don't have belt loops. I just have those adjustable waist bands.
Dylan Schmidt:I don't like those either. I've always struggling with like my hips don't go not really comfortable in a comfortable situation.
Dwayne Williams:And then when you're driving, you're sitting belt buckle just pushes you in your stomach. Yeah, it's not comfortable for me, you know, and then I'm not a guy that likes that big logo kind of thing. You know, I have some designer belts, but they're for certain occasions. But for the most part, I utilize you know, pants without a belt. Or I can just do adjustable waist bands. And then elastic. Also, elastic waistband pants are very well. You can get even some, you know joggers, some now dress we call them dress joggers, so they're more like, you know, dress pants. They look like dress pants. But the silhouette is more of a jogger, the waistline and how it grips at the bottom of your ankle ice. So you have those type of options, and it'll still fit inside the realm of your style. You can still be more of a, you know, a casual, you know, dress or because you know you do podcasting work from home. There's no need to wear suit and tie every day. But you can still look nice, you can still look tailored, and you can still be very confident.
Dylan Schmidt:Yeah, I will say I thank you for mentioning that. I will say I went back and forth way more than I should have about wearing a suit to this podcast, right? Because I was like you're just gonna show up wear to suit but then I was like, I'll have something off of the suit. And then you'll be like, notice how you had this thing. I'm like, I didn't even know that. So So I said, my
Dwayne Williams:other thing, Dylan, it's like, people feel like I'm going to be their biggest like, Cody Akalis the biggest critic.
Dylan Schmidt:Yeah, you're like the Simon Cowell of cya style. Yeah.
Dwayne Williams:I'm not only your coach. Yeah, Coach doesn't really critique you. Your coach helps you. I'm here to help you. So you won't get critiqued? Yeah. When people try to critique you, you already know you have all those bases covered. Yeah. And that's what I'm here for. But when when I, you know, start to deal with like, new guys, or, you know, we're starting to approach a relationship, a potential client. They're so fearful that I'm the one that's going to be scrutinizing their outfits and like you don't have this. I'm not here to do that. Yeah, I don't like it being done to me, because that's not what this is about. That's why if you look at my feed on Instagram, for example, I don't like doing a lot of, you know, look at me photos, because that's not what this is about. Yeah. When you're talking about personal style is just that Dylan is personal. Your style isn't going to be like the person your neighbors next door, and he isn't going to be like the neighbor next to him.
Dylan Schmidt:I hope it's not like my neighbor's. I've seen his violence. Exactly jerseys over there. I don't want.
Dwayne Williams:Although it's entertaining Dylan, to sit and scroll through the feed and watch these influencers, switch clothes transform from drab to fab. And that's very entertaining. But after we're done, what do we take away from it? Like, what can you actually get up? Go to your closet put together, and I feel
Dylan Schmidt:worse about myself. Like, I don't want to follow those accounts, because I'm like, I'm not like that. And seeing that makes me just bummed out about my own lack of style. The miscue this, sir. Like you because you were just saying a coach and to critique and then oh, make it extra proper. If someone was like, Maybe I'm not ready. I'm not ready for the step of of working with a style coach yet. Maybe one day like that not blocking that out forever, but maybe just not there? What is a simple thing one could do with no experience? Right, just upgrade their style?
Dwayne Williams:Hmm, good question. I would say you know, more or less to upgrade your style, and you know nothing about staff. Like I say, I'd start back with what I said earlier, start with what you like the thing in your wardrobe right now that you like wearing the most, then find like items, similar items that complement that in color, and fit. And then make sure that those items look modern. Because if the aesthetic of it looks modern, and it's very well fitted, then you're going to have style off the bat, like right off the bat. If it's fitting, right, the fabric is nice and clean. And it's very modern, in aesthetic, then you're going to look like you have style, like you knew what you were doing when you put that together. And that's really all style is knowing what you're doing putting things together and not having some random piece that clearly you can't rep you can't represent it. It's like you know, you're wearing something that it looks like an older person or younger person would wear, you know, it's not age appropriate. Now you're wearing something that's very tight fitted, it looks like, you know, thinner guy should be wearing, you know, these are things that you're you're away from. So if you get your fit together, not knowing anything other than, you know, put this on, make sure it fits properly. And then make sure it looks nice, clean and modern. That's it right there. That's all you really need. You don't have to know anything about us.
Dylan Schmidt:Yeah, I will say I can testify to how true that is. Because I have bought so many things, so many things that I thought look good in the store. Because I wanted that to be what I'd wear and then I get home and I never touched that thing. I only touch the things I've always touched and then it's way past to return window. Am I gonna have the receipt? Because so many people Yeah, I thought it and then I, I do my own. Not getting help. I've like realized like, Okay, I'm going to wear more neutral colors. Like I'm not going to wear the bright yellows and things like that. Maybe one day with your help. But just off the bat, I'm not going to be like, I'm going to wear that. So yeah, I I can see. Yeah, I could be
Dwayne Williams:yes, item shopping. And we do that based off of fashion. So you see these commercials. We're bombarded by all this marketing tells us skinny jeans are in Yeah, but skinny jeans might not be for you. Yeah. Don't go out and buy skinny jeans just because they're hot right now. Yeah, everybody's wearing and just like, yeah, and honestly, he's wearing hats. Yeah, everybody's wearing hats right now. But people say man, that hat looks really good on you that you just get it. Truth be told Dylan. I've had this hat for almost 10 years.
Dylan Schmidt:And it's like a good Stiles timer season.
Dwayne Williams:Right. But you have to make sure this right for you, Vince your head. It fits your body shape. It fits. Like if you're wearing glasses. It works with all of these things. So it's timeless then. But if you just go out and buy a hat, it's the wrong felt fabric. The brim is too wide. The crown is too small. The teardrop is just wrong. It looks more like a Outback, kind of guy you look at like Indiana Jones versus the style that you want to embody. Then are you going to where you just bought a hat? You paid 200 bucks for it? You bought it? What do you do with it?
Dylan Schmidt:Everything you said I just I'm like that makes total sense. And I'm like I've looked for hats like that before and I'm like this looks like too much like a I don't know if what a fedora tech by definition is. But it looks like maybe like something that's like not Yeah, not that the style that's but I
Dwayne Williams:think everybody can wear hats. But you have to find the hat this for you And that's what this is all about. personal style is finding what's for you. We make our mistake when we get bombarded by these ads, and we jump up and we go to the store and we buy because we don't want to miss out the fear of missing out. We don't want to experience the FOMO. So we go grab it just to say, Hey, we got it. Now we're part of the in crap. Just like school taught us being in crap. Yeah, so now we own that. And we're not even gonna wear, it goes through and it does something that we call tears your closet up, you just brought something home, that tears your closet up. I remember I'll tell you a quick story. I wanted something from a Gucci so bad. When I you know, start working and designer fashion I was like I promised myself one day, I'm going to buy something Gucci. So I go and I buy this Gucci shirt, right? I bring it home. And it just tore my closet. It looked like nothing in my closet. I couldn't wear it with anything in my closet and make all my stuff just look terribly cheap. And I was like, I just tore my closet up, I realized now that my closet really sucks. But it didn't. It sucked in regard to what I was trying to do with Gucci. Gucci is a high end designer, I didn't have a high end cloth at the time I was struggling. So I didn't know what I didn't know. And when you go out and making purchases, not knowing without the knowledge, you're just making monetary mistakes, financial mistakes, and you're powering it all. And you have for you know it like you say the window passes, you're tired, you don't even feel like going back to this store, especially nowadays. You don't want to go to the store and deal with another salesperson. That's why you didn't ask for help when you went the first time. And it's just like, it's a repeating cycles perpetual at that point. So I'm here to help you get out of that, you know, any guy can do this. It's not difficult at all. It's really not. It's just you have to have the overall knowledge and get the high end view of what style is for you, and get it defined specifically for you.
Dylan Schmidt:And that's how do you work with people doing
Dwayne Williams:one on one right now I have a three week program that I work one on one with them, I take them through, like I told you a closet console, and then we go through fit, we go through styling, we go through fabrication, and I teach you all that you need to know as it pertains to us an individual not generally. Then once we do that, thank you through an exercise where now I have you matching clothing. We do it for like five days. So you wake up and you're taking pictures of your clothes and you're sending them to me your outfits. And we're discussing. It's just like coaching post game, you know, scary game a little bit pregame and postgame. Scary.
Dylan Schmidt:Yeah. Like, like, it's like this scary. Like Like, like choose the wrong thing like Mike. Oh, I know.
Dwayne Williams:It's just you and me. But yeah, you get to that part of the program. You'll be so comfortable, we'll be laughing about things because now I've been through your whole closet. You know, we're we're good friends. Matter of fact, the skeletons of my clients. My clients become good friends, because that's the first part the closet consultation. Once I go through your closet, and I've seen it all, so you have nothing, you know, one guy, you know, I had such a terrible closet he felt, but I pulled out more pieces of gold out of his closet than he ever knew. He had some stuff that, you know, he was given stuff he had got from the goodwill stuff his wife had bought him. And all these items, he just pushed to the back of the closet, and he just got comfortable wears Flitz all the time. And I was just like, Dude, you never wear this. He's like, No, I'm like, Dude, it's brand new. It's a suede jacket. I'd love to have that, you know. And then you just need to see those things and how they pair with other things. And then I show you how to put these things together in your own closet things that you've had in the closet, you just don't think about putting them with certain things. So when you do that, now you get more confident in putting things together. So that's why I teach you the finer points of all of it before we get to the point of you getting dress, taken a picture for us to discuss. And we're just discussing it casually like we're talking right now. It's like Ooh, yeah. BLMs That's dope. That's real nice. But what if you added this and you like to wear jewelry? What if you added that chain that you like to wear? Yeah. Oh, you like those white sneakers, put them on with it and see how it works instead of those boots. Just things like that. So now we're just playing. Yeah. And once you get comfortable with that, for you know it, you're confident you know what you want. You know how you love to look, you know what compliments you've gotten. In the past, and you go back out, you start getting those compliments from people wearing the same stuff just about with a couple additives. And now, your wife is like, Whoa, she's surprised. A lot of these guys let allow their wives to help them get dressed or dress them, especially for important occasions. But the thing I love from my guys is when they come out, and they surprise their spouse, that's what I like. They didn't expect they're usually dressing them or they worried about them embarrassing them when they go somewhere. And now it's like, wow, yeah, but you get that. Yeah. And that makes the guy feel on cloud nine. He's
Dylan Schmidt:like, wow, like, like, my partner is gonna have to rise to the occasion now. Like, yeah, like is your turn to step up? Cuz I just said a couple steps. You know, it was
Dwayne Williams:you know, yeah. And that that strengthens relationships. And I could see, I could see her now. It's like she feels like she did in high school. I had one of my clients tell me his wife told him, he hadn't looked as good since college, and they were in their 50s. That's a beautiful, it's a beautiful thing. And it's just like, all he did was start wearing things that fit him started wearing some brighter colors. That compliment his hair. He had this nice like, George Clooney, salt and pepper thing going on. So I just accented his, you know, wardrobe with things that complimented his look. And for you know, it she was just lying, almost in tears, man, just looking at him for the first time in a long time. She could see him that Spanx fit him. He had a nice physique, he was very, you know, fit as a, you know, older man, and he was fit. And he just wore things that were just too baggy on him. And she just would. She didn't really know his sizes. She knew what size he used to wear. And he lost weight. So she just kept buying the same things over and over the really nice stuff. They spent way too much on clothes. But
Dylan Schmidt:like during the process, or beforehand, yeah, yeah.
Dwayne Williams:Yeah. Because I save money for guys. Yeah. Oh, save money for guys so much money. Because it's like, you can really narrow down all I need is this. Like, my closet isn't huge. I have less clothes now than I did when I worked in retail. Yeah, because now my style is solidified. Yeah, you know, I don't have to chase fads. I don't care what the commercial say is new. And next. Doesn't matter to me, because I'm sad. Like, I got had second pull out 10 years
Dylan Schmidt:ago, 10 years ago, it reminds me of someone that if they were like, I wanted to start driving like track cars, you know, and then they go out and buy the car before they learn how to drive or something like that before they work with someone who's experienced and be like, Oh, I could have just bought this car that was way less, but better. You know, like, you know, like, if they save money, but it the unfortunate thing is so many people, hopefully that don't hear this message will spend so much money to get to you, when they could have just cut that time. So I'll make sure to include in the show notes, direct links to you, of course. And then what do you like Spanish on Instagram? I obviously connect with you through Instagram. But yeah. Are you using any of the social platforms? Or is Instagram, mainly
Dwayne Williams:Instagram and LinkedIn? And maybe LinkedIn? Yeah. Yeah, of course. Because a lot of corporate men, you know, they're looking for their next position. You know, I just had a client that he's actually just got promoted, and he's moving cross country. Oh, so he's moving to the east coast from the West Coast now. So his wardrobe is about to flip. You know, yeah. And so he's gonna really be happy at what we come up with there. Because I've never really good.
Dylan Schmidt:I've never put it together, literally, when I go on LinkedIn, because I'm always wearing like, very basic, like neutral colors. I've always felt like I'm underdressed on LinkedIn. And then hearing you say that I'm like, about to not be so that's cool. But it's
Dwayne Williams:cool now because they have the content creator platform. So yeah, I mean, it's I really went back over there.
Dylan Schmidt:Yeah. And they say, like, from a marketing perspective, like the reach is way better than on something like Instagram. But as far as like dressing wise, like I've literally always felt way underdressed. But that's about to change. So thank you so much pre awkward. Thank you so much for joining me today has been a pleasure. If you're listening to this and you want to upgrade your style, please, please see the show notes. For more info on how to work with Dwayne.
Dwayne Williams:Thank you. Thank you. It's been great being here man.
Dylan Schmidt:I want to say thank you to my guest, Dwayne Williams again today. I'll make sure to link everything when in show notes to make sure to check them out. And if you are interested in starting or growing your very own podcast, make sure to go to digital podcaster.com I've been creating new and awesome ways to help you with your content and with your podcast, and I'm really excited to help you We'll expand in all areas when it comes to becoming more visible online and all that good stuff. So thank you again. And if you liked the episode, it would mean the world to me if you would go on wherever you're listening to podcasts to hit the subscribe the Follow button, if you're listening on Apple podcasts or rating and review goes a long ways for me, if you're listening on Spotify, a rating and review goes a long ways as well. So I appreciate that. Listen, I appreciate the conversations. If there's anything that you liked, everything, anything that you would like me to hear, hear me speak more on. I'm always an email away at hello at Digital podcaster.com. I hope you have a great rest of your week and I will see you next week.