Dylan Schmidt:

Welcome to Digital Podcaster. My name is Dylan Schmidt, your host, and this episode in the next few episodes will be solo episodes. So I have asked over the last few months you the listener to share with me any questions you have. And and that would answer them. And I've answered a lot of them on social media. And while that's great and fun, and I do really enjoy creating the short form content, I realized I have a lot to share with the that I can't really do in 15 seconds or even multiple 15 second videos like series or something. So I wanted to record a few solo episodes so I could get my thoughts out with you also for the future, if someone's like, Hey, do you have an episode on this? Yes, I do. So today's episode is all about multiple passions, how do you have multiple passions and share that in the form of a podcast or YouTube videos or different content, things like that, because I have multiple passions. And I've worked with a lot of clients who have multiple passions, and juggling them can be a little hard, honestly. But when you have multiple passions, I will say there's a strong opportunity here to use it as a strength, not as a weakness. And in this episode today, I want to share how to use it as a strength, not as a weakness. So first off, common things I hear are Dylan, I've got multiple passions. They don't seem to overlap. How do I like? Can I post about them? Can I talk about the same things? In one thing? And I would say the answer is always yes. And yes, and you got to rein it in a little bit. Especially let's, let's say from the perspective of because I know most people are listening, they haven't built up some huge audience yet. When the me say this, the bigger audience you have. And I'm talking like in the 100, slash 1000s of listeners, followers, etc. The more I would say leeway, you have to be able to speak about passions that don't overlap with each other. And I'll kind of give you a deep dive into this and try to spill my brain on how this works. And to use it as a strength. So let's say you're starting from scratch, you have no audience, things like that. But you have multiple passions. What I suggest doing is diving deep on one passion, one topic, whatever that is global warming, filmmaking, teaching about relationships, teaching about reptiles teaching about guitar, whatever it is go super deep on just that one thing. Naturally, as you're creating content on that one thing, whether it's in the form of YouTube videos, podcasts, social media content, whatever it is, you're going to naturally have to draw from your life experiences, things you've learned along the way, all that good stuff to create content. Now, most of the time, when you just start creating content about that stuff, you're not going to draw too many parallels between multiple passions. Because you only you're only talking about the one thing. For example, if I was talking about podcasting, as I'm sharing about podcasting, I'm really only going to be speaking about maybe the ins and outs of podcasting. But over time, I'm going to start spilling in things that I've learned from other experiences. Maybe that's martial arts, like I do a lot of Brazilian Jiu Jitsu, or video games, like I like video games. So I might drawing parallels from video games and podcasting, like things like that, or consuming content, different things like that. So those things are going to start to fill in as I go down that path of like talking about podcasting, for example, on this own podcast, Digital Podcaster over the almost said, yours feels like it's been used. Over the past few months, I've had a bunch of different guests on ranging from therapists, a lot, you know, style coach, social media marketing, email marketing, different things like that, and I'm going to keep having on different guests like that. But through my conversations with them, I'll bring up things that aren't exactly about podcasting at all. In fact, I don't even really like talking about podcasting as its own thing all the time, because I get bored with it. Like I don't know anyone who just talks about the one thing all the time and doesn't get bored with it. So multiple passions is completely normal. I think most of us have them and know that. When you go deep on one thing, you'll be allowed to talk about other things. If you set it up that way. I see a lot of people who set themselves up so they don't really know how to talk about those things. And they don't feel confident that people will still show up when they talk about those things. But I was just talking with someone earlier today about this is you set up from the beginning, what your content is about what your style is about it You can draw in multiple things, and people will be okay with that. But what helps the most in the beginning, is when you can pick one thing to go deep on. And then people can frame you in their head. If you give them too many things right off the bat, it's too much. Like what's crazy about this idea. And it's true because I'm proof of it is you could be like, I help Mrs. Me, I guess. I help people with podcasts, they go cool. Meanwhile, on my Instagram stories, or through other content, I might talk about books I like to read and they have nothing to do about podcasting, maybe like talk about poetry or something like that has nothing to do with that podcasting, really, at the end of the day. But I can talk about that, because I've set it up in that way. I'm not going to be the guy who's only talking about podcasting. But you know, I talk about podcasting. So how does that look like for you? Well, if you were teaching people about guitar, you go, I'm the guitar teacher. And you could teach people the like the idea, the mindset around guitar, all that good stuff. That's not to say, you're not going to draw examples, or mention things that are also in your life that you care about. And this obviously only applies to people that are have multiple passions, but they want to share those passions. If you're like, not, I teach people guitar, I don't want to talk about anything but guitar. Cool, that's fine, too. I'm not saying you need to do this. I'm saying there's a lot of people out there that have multiple passions. And I just want you to know from the beginning, you set the rules, there's no rules, and you have to make those rules. And people will sometimes adopt the wrong rules that don't fit for them. You know, and there, there is a right or wrong for you. And you get to set what that is. And it reminds me a little bit, I guess, if you were a kid, and you don't know boundaries, and you're like, I could just do anything I want. Yeah, you could. And that doesn't mean, an audience will show up, you know, you might be looking at someone be like, well, they just seem to post about anything they want. Chances are when they very first started out, they did one specific thing, they grew an audience for that one thing, and then they started branching out more and more and more. So if you're just starting out, just start with one specific thing, let yourself put in other topics. But if you know, if you get bored about that one specific thing, you might have chose the wrong thing. Because if you're choosing one thing you're passionate about, whether it's dancing, or whether it is guitar, you should be able to create a bunch of content around that thing. But then also add in as you're going random pieces about analogies, like show some personality in that as you're teaching people or sharing about a certain thing. And then over time, you'll find that you don't have to only talk about the one thing you can talk about actually multiple things. And if you do it right, you'll actually see that. Within one thing, there are like so many things connected. Like if you made a mind map, which is like, I'm sure if you're not familiar with the mind map, it's like where you start with one topic. And then it branches out. You can google mind map if you're not familiar with it. But if you made a mind map of let's just use guitar, for example, you would see that it branches out in so many different directions of things like associated with buying a guitar, there's like what type of music you like to listen to those type of things. You know, what your, your your practice regimen is, but like what's your little studio setup? What's your home studio setup, like? All those things like social media for for guitars, all those things might be related to teaching guitar at some level. So the freedom is set up again, by you in the beginning, you make the rules, and you should make some rules of like, this is what I do, this is what I don't do. And then those can change over time. You don't have to stick to those for so long. Again, I just see so many people, box them, box them selves in too tight or not enough at all. And you need to know just about how much you want to box yourself in. But box yourself in a little bit and then break out of that box when you need to. But don't let yourself get too trapped in either. Like, I can only talk about this one subject from this one point of view. You're going to get so bored, I promise. If I only talked about podcasting and I was like start a podcast start a podcast started podcast I would have fizzled out so quick but I love talking about the mindset around creating content. I love talking about my approach to it things like this this conversation of like, Hey, I've got multiple passions. How do I share that like that's in some ways related to podcasting, but it's not, you know, directly on paper you wouldn't go Oh, yeah, okay, that's exactly it. So if you find yourself like limited or too limited, I want you to use this sound of my voice as permission to do whatever the heck you want. And set some rules for yourself though, so that you have almost print defied I guess I don't know if that's a word print defied so that you've created those Those guardrails for you in the creation process because without those guardrails, it gets really exhausting, because you could go anywhere. And going anywhere, when you're creating content especially, is not as fun as it sounds, believe it or not. So that's my tip for you just to recap, set some guardrails for yourself around what it is you're going to create content about, as you keep going. And as you build out an audience, and as you become known for that one thing, whatever it is, whatever that passion is, whatever that topic is, you can start to expand it more and more, if you want. But if you don't dive deep on that, one thing, you're not gonna, you're gonna have a much harder time of growing because people don't know how to frame you in their mind. And we like to frame others in our mind for like, one specific thing. And then it's funny, it's called the halo effect, when someone is really good at one thing, and then people perceive them to be good at all the things. For example, if you're like, really good at podcasting, for example, I have this in my background of marketing, but people will be like, Oh, he must be good at great at storytelling, maybe I'm not that great at storytelling. I could talk to experts, but it's the halo effect. They Oh, you must be good at this. We must be good at that. And so yeah, you can use that to your advantage in a non sneaky or slimy way. By of course being transparent, but you're not. It's not up to you to frame everyone's take care of everyone's mind of like how they're going to place you in their head. But choosing one topic and then branching out is a great way to start. Alright, I hope that helped. Let me know if you have any questions. I would be honored if you would leave a quick rating review on Apple podcasts or Spotify if you listened on either of those. And I will be releasing a few more solo episodes after this one. I just because again, I have a lot I want to share with you. I hope you have a great week, and I'll see you next time.