Welcome to Digital Podcaster. My name is Dylan Schmidt, your host, and today we have another special guest podcast coaching interview extravaganza with you this one is with a man named Raul who has a podcast called check the vibe with his three friends. And they meet together, they met in college. And then life started getting a little busy. He had the idea to sort of podcast as a way of keeping in touch and having a reason to talk. And they've been going for about a year now doing their podcast. And what I love about my conversation with Raul is one how sweet he is. And just cool, you'll get that really quick when you hear a conversation and to his intentions to start the podcast around having conversations with his friends. That's such a cool idea. To start it. One thing I do want to say real quick about these coaching conversations is I'm noticing that they are so hard to do with people I have not spoke with much before diving into the episode, like some of the best conversations parts of the conversations happen at the end. But I'm leaving the way the conversation is because I feel like there is still value in the journey of the conversation. But I just want to say I don't have any previous conversations on zoom with these people due to time and just going in not knowing too much information. So it's not like scripted or anything like that. But I just wanted to kind of say that out loud of it's not super easy going into someone that we haven't spoke with at all, and get them to be open to share maybe some of the things that they've been working on or the shortcomings of their podcast. And I just wanted to say I notice at the end of these episodes is when like the most juice happens. As always, thank you for listening, and I hope you enjoy my conversation with Russell. All right, welcome to the podcast. Raul. Thank you so much for being here. Thank you. Where are you located? By the way? Pennsylvania, Pennsylvania. Awesome. Yes. And what's the name of your podcast? It's called check the vibe. Check the five I love that. How did you come up with that name? Come up with the name. Honestly, it took a little bit. But me and my friends that are in the podcast with me. We're just like, brainstorm. We kept brainstorming for like a week. And then like, I don't know, it just hit us. Like we all have to come up with like 10 possible names each and we went through them and then check the vibe came up. And we all liked it. So we just kept with it. That's awesome. Yeah. Yeah. I love that. It's such a great name. And so it's you and two other people. Yes. Nice. And how long have you been doing it? Um, honestly, yesterday was a year or year anniversary. Yeah, congrats on a year. That's awesome. And has it been you three friends the whole time? Yes. Nice. And I guess first starting out, what's been what have you enjoyed about doing the podcast? Um, it's just like a conversation that you got with your friends. That's like a natural conversation. So it's stuff you want to learn out in the world. Like we talked about society. So we want to like know, our perception of how other people see it. So it's like a good conversation to have. Yeah, that's awesome. In these two friends that you're doing with Did you know them for a while before doing you know, I met them in college. So I'd say like, five, six years. I know. And then they want to you just like present the idea. Like we should do a podcast? Yeah, I did. One day, I was just bored at my house. And I'm like, I was listening to No, like another podcast. And I'm like, This doesn't seem like that hard to do. Yeah. So like, Hey, you guys want to do this? Obviously, it's harder once you like go through the process. But at first, I was naive. We first like, after you had the idea, you presented it to them. And they're like, Yeah, let's do it. What did you find was like kind of difficult. In the beginning. Do you remember? What equipment to get? Like, what programs to use? Because we use Zoom to. So I didn't know like what programs people use. I didn't know like microphones or webcams. Like I didn't know any of that stuff. So we like took time to like research and get the right stuff. And there's a ton of opinions out there do as they like, when it comes to microphones and zoom. There's like all these different software. It's kind of nuts. Yeah, that's awesome. So So you got settled in. So from How long do you think it took you from idea to like, first episode published. I think I came up with the idea in November of 2020. And then we published our first episode. Yesterday last year. Nice. Nice. That's not bad. So five months, five months. That's not bad at all. Yeah, that's awesome. Awesome. And how do you I'm always curious, and actually I just posted a video about this yesterday on social media about I think was yesterday or two days ago, podcasting with friends because I I'm like, all day every day. I'm like in the podcasting world, and I hear a lot of people talk about how they lose friends when they start podcasts with them. Yeah. And so you're like I could see. Yeah, that makes sense. Yeah. Yeah. Like, I think he was actually a similar podcast interview episode. I think it was aired this week. But it'll be a couple of weeks after this episode airs. He was sharing with us like, yeah, actually had a podcast before but yeah, my friend. And yeah, that didn't answer well, yeah. But how have you made it like, how have you first two questions, but first, how do you how did you divide up the roles between who does what? It kind of happened naturally? So like, I do the editing. So like, I had, like, I have a friend that just because like with computer programs, so he like guide me through how to edit. So I took the editing role, and the other two people do like the marketing. So it just felt like that. That's awesome. So you don't even have to touch the marketing, then? Well, I do like, I want to help out anywhere cool with the podcast, because I'm part of it. So I try to help out when I can. Nice. So when it comes to marketing, things like publishing, writing the episode titles, description, website, social media, stuff like that. Yeah. Nice. Nice. And so you guys just kind of pitch in does like one person, do the website, one person usually do the Instagram or something? Well, we have like a joint account. So like, we can all access it. So like we all could posts from time to time, and then the website, we try to keep it updated. So like we all try to work with each other to make it work for us at the end of the day. That's cool. That's cool. Yeah. And, like, I know, this probably sounds so obvious to you. But I'm like, genuinely curious. Because it's like the details. Because how, like, how do you know who's going to do what do you communicate it to each other? Like? Yeah, we have chats? Yeah, we have a group chat. So we just go through Hey, like, I could do this today. And then yeah, cool. Nice. Has there been any hiccups along the way? As far as growing pains, some growing pains or like scheduling to record because obviously, you're busy. And it's three people. So it's harder to get one time with three different people, especially when people are like, not in the same area as me. So like, we have to do a zoom recording. So that's like the biggest hiccup. So three people on the Zoom, or are they together? Now strip through the resumes so nice. Yeah. Nice. And what do you use to schedule just usually just like kind of reach out to? Yeah, we just say, hey, what, like, what day free? And then we go like time and then we tried to all get there to that time? Yeah. Is it so that the biggest pain usually scheduled? Yeah. Trust me, because like, we release our episodes, like every other Tuesday, but like sometimes, the only day that we could do it is Sunday. And then I have like, hold the one and like one whole day to edit. And then I work so I have to combine that all like to do it. Which is tough. It can be tough at times. Does the editing take you a while? Um, yes. I tried to be kind of good at it. Yeah. But what part of editing takes you a while? Is it the like, do you because, yeah, I guess just what part? I'm just the video part because like, I tried to do B rolls, because I don't want it to be one screen the whole time. I tried to make it more entertaining, so people can watch it. Yeah. Yeah. Love that. Yeah. Awesome. Got it. So when you upload it to YouTube, I'm guessing that it's got more. Yeah, versus just one screen the whole time? Yeah, there's like people out there too, that say, YouTube will like not publish or you know, they won't promote it as much or won't show up in the search results. If it's a still image for like an hour or something. How long are your episodes? Usually? I'd say like 30 to 40 minutes. Sometimes it gets over sometimes it's like under like three minutes. But you try to stay in that 30 to 40 range. And how do you decide on a topic before you go in? Normally we do like if there's something current that happened, we start there, but if nothing like really happened, we just don't know. Just talk about something and then if idea possibly, hey, let's talk about this. Like two weeks ago, like before the episode dropped on Tuesday, our friend was talking about marriage and we're like, oh, let's do an episode on marriage because it's kind of marriage season so why not? Yeah, so that's how that happened. Shoe isn't marriage season right now? Yeah, a lot of people get married. Yeah. Man, no, gotta watch out. We got like, what up? Um, so Oh, so what was the what was? It sounds like you were the kind of the starter for the podcasts like the as far as like coming up with the idea. What was your goal with what is I should say, What is your goal with the podcast? Like as of right now? What would you say? My goal right now? Well, the last year my goal is to get comfortable like to know where we could go like I want this year to be like, Okay, we need to get more subscribers and listeners and market more. So you could be more out there. Yeah, so. And I'm asking a vague question here. Your goal? What would be your goal, like? So more comfortable? But what was your goal? Like, with what you were sharing? Did you want to? What was your reasoning, I guess, behind? What is your reason for podcasting? If that makes sense? Like, like, why why? Yeah. At first, we just wanted to do it as a hobby. Because like, if I get to talk to my friends every like, once every two weeks, like, I have to do it. So like, the my mindset, I'm like, okay, I get to talk to my friends every two weeks, because we have to do this. Because I don't know how often I'd be talking to him if I didn't do this, because everyone's busy. Yeah. Yeah. So it's like, I get to do this because I got this together kind of thing. Yeah. So okay, so it was more like, this is a social, it's like social hang, it's almost a reason to hang out and hang out. Yeah. Got it. And got it. So it wasn't necessarily like, oh, we want to get together and share about this certain thing with people. More just started. Yeah, but that's how it started out. Now we let that we are comfortable. We like trying to, like be more knowledgeable about what's going on in society, actually. But it kind of like helped out in a way. Like, as far as just focusing on being social first, or Yeah, yeah, that makes sense. Just society, and like, how we see things and how we, I guess, view it differently and understanding other people too. Yeah, just only looking at your own perception of things. Yeah, that's that. I'd say personally, that's one of my favorite things about podcasts, you know, like, it's almost like I try it, or that's what I look for is like, I don't want to just hear it. Social media sometimes can like feed you back everything, you know, like you get, and I love that about podcasts kind of expands, worldview, all sorts of things, you know? Yeah. That's awesome. So and do you? Do you have guests on ever? Or is it usually, it's always just youth. It's usually a street, but we're gonna try to get guests as we get more and more into it. Have you done guests one yet? No. I have not not like putting anything on you. I just know. I'm gonna assume like, we have like the format to do it. But we haven't got there yet. I would love why I asked if you had done it yet is like, because I, I heard, you know, especially if there's two hosts and a co host. Yeah, that like dynamic shifts, you know, when you have like a guest on because it's like, where do I talk? With while still giving everyone room to talk? So it'll be interesting how it goes, like having a guest on with three people, you know? Oh, yeah, I thought about that. I mean, podcasts do it. So obviously, it's not like it's impossible or something. But just like the dynamic change, you know, when you're so used to like figuring out when you talk when you don't kind of Yeah, always talking to each other. Yeah, awesome. So if I was to like, conceptualize it more, it was kind of like, the first year let's get comfortable at this. Let's make this a thing. And now, second year is more about, we took this thing, like it's almost like you created this, like, kind of focus around you and your friends, and the conversation. And now it's like, let's open this up even more to the world. Not that it wasn't before, but it's like, let's include more people in this conversation. Yes. Yeah. Got it. Yeah. And are there any plans, any ideas on how to make that happen yet? Um, I'm trying to reach out to more like social media sites, like I just got Reddit. And I'm like, I'm trying to get more familiarized with Reddit, try to use Facebook more tried to use like, all the social medias more, try to utilize like the best way of doing it, because we're still trying to figure that out. Got it, like the best way to do to do what, sorry, market, market market and then try to find like a community that we could network to, obviously, but that's what I'm trying to do. Got it. And I'm, I'm, I'm trying to like, pick your brain a little bit here just to know best where you're at. So if I, you're, if I ask questions, and you're like, what, this is what you're supposed to know. It's not like it's not like all fits all everything, you know, so I'm an open person. No, yeah. I just want to also give context for listening. And for my myself though, because it's interesting hearing from your perspective, rather than just being like, do this. What if you were to join those red subreddits or Facebook groups? Whatever you join, like, what would you hope to get out of it? Like, what would it give you? I tried to learn like new techniques that I didn't even think of, like, for instance, like every Thursday, just post like a throwback Thursday of an old podcast episode. I never knew, like, even think about doing that. Yeah. Or like, how to network where other people like join other people's like, live chat and it just tried to like, actually engage with them instead of like, just promoting yourself. Yeah, yeah. I love that. That's great. And yeah, cuz Have you joined many Facebook podcast Facebook groups yet? I'm in two right now. I'm gonna take Spence It's a wild west out there. Man, like, I wouldn't do like a tear yesterday of joining like, seven or something. Just I was like, let's just seek I'll leave them really quick. And I'm just like, What is going on here? It feels like something happening where there's like no adults, but there's like kids playing. It's like everyone's Is there anyone paying attention in here? Like everyone's just free for all. Listen, this morning, I responded. And I had to screenshot it because like this, this guy had posted this morning. It was cracking me up. I'm like, was this really supposed to work? He said oh, he said, Good morning, y'all tune in. We got two new episodes out now. No, like mentioned what that says about? No. Show name. No, Link No, nothing. It just like we got two new episodes out now. Like, respond. I'm like, This is not not a troll. I was like, keep it nice. But I was like, what are the episodes about? What's the show's name? Where do I listen? Because there's no context. It just like any put the little DNA emoji. I'm like, this. This is extra confusing. And like, I clicked his profile, and I'm like, okay, like, I could dig for it. But like, what? How you're not supposed to do that. Yeah. Like, How hard are you going to? Like, no one's going through this work? No one's even saying what I'm saying. Like, responding to him with like, what's the show about? Where's it at? But they don't see it? Yeah. Yeah. I was hoping someone would see it and just be like, at least they think and maybe the future like, oh, yeah, let me make sure to give context. Yeah. What? So? All right. So if you were like, telling someone about your show to get like, say you met someone on the street, and and you're just talking with them? What would you tell them about your show to get them to listen? It's just three people having a conversation about things that happen in society, sometimes their current events, sometimes they're just things we have to deal with. So it's a way of seeing a different perception, rather than just your perception things. And how old are the pretend I'm the guy here like, playing or some how, how old is how old are the are your friends? How old are you? I'm 29 and was 28. And I think the other one is 27. Oh, nice. Right around my same age, you guys. So you talked about like society? What does that mean? Just like things that be going through as it's like in society, like marriage, or like, we would do like the COVID era. We talked about just last week, we talked about I think we talked about just drop Tuesday. Like we talked about old school versus new school, we talked about like old school, society versus new school society, like, Wouldn't you like better? Like, what's the pros and cons of both? Like stuff like that, like stuff that everyone goes through? That's cool. That's cool. I'll check it out. Thank you does it ever feel awkward to promote or talk about your show? Oh, no, that's good. Like, you gotta be confident in what you produce, or else you're not gonna get anywhere. That's true. That's true. That's so true. And yeah, and there seems to be I swear there's like a disconnect between promoting yourself online and like, the end result of however the person consumes that, you know, yes, people will think all the time that they're being clear or it makes sense. And then the person on the other end is like, what I didn't even understand that and they hadn't moved on already. Yeah. So it's so all right. I got some ideas make it will like cut down a lot of your figuring out your marketing time and half if you if you're curious, there's not like some type of Pac. I'm just saying listen to someone who's in the age range that you are talking to, right. Like, I'm, I'm 32 I'm so I'm just like, a couple years older, but really, in a bracket. Yeah, I mean, the bracket, like, you know? Yeah, I mean, the 30s I'll be there September, don't worry. Yeah, it doesn't feel any differently. Although some people look like they're freakin 40 When they're like, 30. All right. So as a listener, I'll tell you, and I'm saying this, like, through a marketing lens, cuz this is what I help people with, but, but also as a listener, like what sticks out to me. What, like, the little firing points when you say what you had just said. And I'll tell you what I hear. And, and then we can improve upon it, of course, so it will, like get more listeners, because, okay, it's the hardest part for any podcast is attracting more listeners. It's and then growing consistently, but if you can nail this, it makes everything else easier. So like, what I hear is like, Oh, these people is in my range, because someone who's 60 is not going to really listen to like 30 year old friends on a podcast, like just we know that's not right. Like, most likely and generalizing here, but most likely, women, even in their 30s 40s 50s 60s, it's going to be a tougher sale, especially as you get older, a 60 year old woman. Let's just face it is not going to be listening to this podcast. Like maybe like in and out for something, but most likely not. Yeah. I'm not saying like a 30 year old woman wouldn't. But but if it, it's, it's everything from what you've explained to me, and I'm not saying this is true, because feel free to tell me differently. But it just sounds like because it's three male friends talking. I feel like most women would be like, Oh, that's the men's table over there talking. Yeah. Yeah. Like generalizing. But like, you know, because I know there's nuances and site and stuff. So feel free to like, correct me on all this. But because it's like three minutes, so it's like, oh, that sounds cool. So I would think it's like men's talk society. Oh, that's cool. But nothing like it's like so vague. Like I'm like, what is the benefit? I would get out of this, right? I'd be like, oh, yeah, there's some friends here. But nothing. It's so general that it's almost like, doesn't hook me in. Because I'm just like, Oh, those are those three friends. I don't feel called to like, step into their world because you're basically creating a world with your, with your other friends. And since you've got that world, you're like podcast world you've already built. You've got to, like, open the door to let people come in. And if it's too vague, people won't feel called to like step into that world. And if it's, yeah, it's similar. It's, it's better than saying you got two new episodes out now with no context. But it's like, still not like, standing out. Like if you had a line of podcast. And it was like, three guys talking about society. Two girls talking about cats and their favorite romance novels more specific, because people who like cats and romance novels are going to be like, oh, you know, yeah, two guys talking about. Like, what it's like to transition from their 20s to the 30s. And dealing with relationship issues. More specific, doesn't mean they can't talk about society and world events and things like that. But the more like, specific you can make it, when it comes to who you want more of the more you'll get that. So you're going to have I know you're going to have trouble getting more listeners. If you don't fix this because essentially, it's like, if you if you put out like kind of vagueness, you're gonna get vagueness, cuz you'll get it like you'll get more listeners, if you specifically like go after this specific fish. Yeah. And, and it doesn't have to be like, off putting to people obviously, it doesn't need to be like, limiting to you guys in any way. But it could be some area of focus, whether it's like a reoccurring theme, which I imagine you guys have reoccurring themes. Yeah. recurring episodes. Yeah. Yeah. So I would like to I would be interested in like, the internal struggle or something like a little deeper of something, where you guys are examining it. And it's like, one unique thing because society is just so big, you know? Yeah. And no one's head can be like society and like, which society like, yeah, you know, but like, the reason we do that is because then we have so much different content ideas that we come up with. Totally, and yeah, and that is Not something you want to take away at all, but how you frame it in your marketing? Yeah, is that like I help podcasters. But I talk about it like on my podcast, I have therapists, social media, marketing people, public speaking people, entrepreneurs, all types of things, creative, creative people like Altair style, coaches, all these things. But the general theme is people who have something they want to share with the world. And they're excited about sharing that thing. So that's like the common bond. And creative entrepreneurs is usually a label that I would give it. And in that same thing would apply to an inside marketing, for example, like, I don't mark it to someone who's just starting a podcast, the same as I do for someone who's already launched a podcast. Like, especially with this type of conversation, I don't go like, if you thought about starting your podcast, I go, like, I'm looking for people who already launched and have issues, and I get a specific result back, I didn't get anybody back. That didn't fit that, you know, and, and everyone has been cool and great. And all that, but only because I was like, very specific. And I'm like, it's almost like in relationships too, of course, but you definitely get out what you put, you get back what you put out there. But it's hard in marketing, especially to not if you put out that vague message, it's gonna get washed away. And, and three friends talking about society is like, is vague is not like bad. Nothing bad about that at all. But you just need to be like in like, dig deeper into what you actually want to talk about. Yeah, or who you want more of listening and what like thing that they're going through? Because you've already nailed it down with your two, two friends. And now it's like, what, like, if you were trying to if you were making an advertisement, you know, and go vague with it. You're not going to have anyone be like, Oh, I'd like to, like if you had flyers or something. And you're trying to attract more people to your podcast? You're I mean, yeah. And maybe it's obvious. I don't know if it is obvious. What, what that might be. I would say we do more current events, things that are happening. Got it. So like three friends. Looking at the world, looking. I mean, what's going on in the world? Yeah, yeah. Three current events. And so you guys are current events. So it's like news or talking around? Yeah, just current events, really just talking about like, I just thought about what we did on Tuesday, like how public places are even safe anymore. Yeah, as you see all the shootings happening, all the bombings like we just had a conversation about that guy was like a general of stuff that's happening, and we just compiled it into one episode. Got it? Because I know we're a little short on time. I hope you got a couple more minutes. Yes, fine. Oh, cool. All right. So I got a social media strategy for you. Okay, if if you're into this, so we know it's three friends talking about current events. video content is time consuming. You mentioned you have a job. You know, like it's the podcast isn't paying the bills yet. Yeah. But when it comes to social media, are you guys posting daily? We try to post like at least four times a week. And what do you guys post about when you post was things that are going on in society like little clips of us yesterday post for our anniversary? Like we try to get people to try to like engage with us with stuff that's happening. Yeah, okay. Oh, gotcha. I think I just brought up your podcast. No, that's different one. So it's on Discord where you check me out on Instagram. Yeah, underscore check the BB underscore check. comm check okay, awesome. So So now that we know what the full like thing will be when it comes to the podcast, you could easily like, how I look at it is is treating a podcast more of like a media company than it is just the podcast? Because obviously like social media will play into getting listeners and if you were treating it like a media company, like say if I was following a media company or a personality, looking at what other successful podcasts have done, is giving doesn't have to be day Lee but some type of regular branded like repeatable thing. And when I look at at least the social media, I feel like you guys do a great job at, obviously staying consistent, and a podcast and all that. But the one thing and it would make it easier on your own lives and production is making more templates when it comes to content, as far as like, what's working and what's not working, because the one thing about marketing too, is it feels like you're just trying to attract something, it doesn't feel like there's a very stable ground, you know, because you're like, what works? What doesn't work? Yeah. And one way that you can actually measure that is by having like, a repeatable template. So for your videos that you share, for example, on social media, having a more branded template, and posting with your audience in mind, since you're expanding it, creating content that your audience wants to share. So like, how can you? And again, I say templates, because this will make it easier. But how can you make content that makes your audience look good? Like that's the goal. And you can do that by just making real simple content. It's not anything crazy, and it's reusing podcast stuff. But think, like, if, if, if I was making this for some, like, like me, say, I'm a listener, and I'm going to share it with somebody like, there's I know, there's got to be a funny part of the clip, or a part that goes like, Did you believe could you believe this happened is that is going to make it grow way faster with less friction than just trying to like, because you're already doing the work, you know. But if you can clip those moments of the podcast, that make someone want to share them, and that usually is in the form of adding a headline on the video in in just simple font. And then adding captions. Works, would it be better as a real or just a post? Yep. So unfortunately, Instagram is constantly changing. But real 100%. For example, like I test this stuff all the time. And what you get, basically, images, I wouldn't say are totally dead on Instagram, but they are more for your current followers. And especially when it comes to sharing, like the type of content that you post where it's like pictures, and things like that. It's almost like a waste of time. Really, like you're just better off just doing reels. And the reel should be really clear if like within the first second, it should have a clear headline of like, Did you hear what happened in blank? Like, was there anything on a recent episode that stands out to you? Alright, oh, here we go. I'm looking at your video here. So just looking like so when it comes to a recent video? Well, this one's a little bit older. There's a couple of weeks. Throwback Thursday. Hey, you mentioned that. So let's say there is one about race. I'm just trying to think trying to see what like the idea. So the hook is where the headline is. And that's crucial, especially on Instagram. So adding a hook like and this and again, you know, it could it's to get people's attention. It's not to explain everything you're doing. So, you know, like clickbait on YouTube and stuff like that. Again, the line blurs you don't want to obviously be like, Yeah, watch me do this thing. And it's like, you have to like deliver on it. But just quickly looking at the captions I see on your post saying something like, is race still an issue in America? Like, that's gonna get people's attention? Anyone who feels strongly about that whatsoever? And obviously you're having a conversation around race anyways. So it's like a political Yeah, but okay. People would be like, Wait, what is race so clickable? And then oh, they see like, this going on? Like, there's more conversation here. And then there's three people like, whoa, what's going on here? Yeah. And they're like, is this gonna get heated? Is this gonna, like, where's this gonna go? And that headline alone will get them to stop and having a branded template. A little bit easier to read captions, like the design of it. I will spend some time on but you know, I could tell that you already got the one kind of template with the three of you on the screen. Yeah. but with it comes to the Instagram content. You would want it more speaker view. So just one person at a time and preferably filling up the whole image. Yeah, but that would be the best way to utilize and even if you Oh, only did little clips like that, like 22nd clips from your podcasts. And then just like every episode, you know, say you got, I guess, I mean, you probably need some supplemental content for about 45 minutes to an hour of podcast content usually get around at most like seven clips maybe. So, so that, you know, math for doing it every other week. So you should have a few clips for every episode, it will make your life easier, and they will perform much better when you can nail the design. And I would worry about one the selection of the clip you choose to a really good headline. And then three of just like repeating it. So you can see the improvement markers, because you'll just be guessing. And you can use those on Tik Tok, which is much better for growth than Instagram. Yeah. And then you could repost them, if you want to do it on YouTube shorts as well. Those are really great too. You don't have to have an audience already. And you can use those, like, once you once you nail the social media clip, everything else gets extremely easy, easy. Yeah, like you can post that in a Facebook group. And people will be like, Whoa. So the more you can, like, obsess over the design of your clip, the better length you'll get with your your podcast marketing, really at the end of the day. And you don't have to, like pay somebody to do this stuff. You could use Canva. If you're familiar with Canva. Yeah, yeah, you can use Canva. But keep it very simple. Very, like, it's gotta pass the like, I'm super tired. I just want to check out, Oh, what's this? You know, it passes that check. Like you're golden, you know? Because, like 99% of podcasters get this part wrong of thinking they can just post this clip with no context, like nobody that doesn't know who you are, are using cannabis stock for they don't get the time of day like, and it's not their fault. It's just we're exposed to so much content. So if you look at like the person, there's a few people that do this, right. One of the ones the person that I do you know, Gary Vaynerchuk is yes, yes. Gary Vee. Yeah, like, what I would recommend doing is studying his design. And you could choose any of his videos, because they all look the same. We're studying how he designs the video. Yeah, and that and just copy that design in your own like, down to the size of the font down to the way the caption is. And that stuff isn't like, you don't need some crazy video editing software. But copy like to a tee what he does, does, because it works like and he always says that they don't copy what I say, copy what I do. And I'm telling you, you'll stand out so fast amongst a sea of podcasters. And everything will just like 10x your efforts, all your marketing, like efforts will just get so much easier, people will pay attention. Because obviously you're having these important conversations, and you're already doing all the work but making that tweak of like for you just like the design, and making it feel like people want to take it on as their identity. Because like, oh, actually, I don't have any friends. I've moved to a new city and I got nobody. And then seeing you three guys is like what, like, and because they're not in the same room, you're all on Zoom. It's like be super cool part of you know, so. So as some, like if you're including someone in and they're gonna make it their identity, if you can, like make them look cool for like, they want to share it, you know, or if there's like, something you can tap into. For someone that doesn't maybe have a lot of friends that like cuz you guys are lucky like three dudes hanging out a podcast. It's not like, that's the common common at all. It's like, if you aren't like coworkers or something that's not common. Yeah, it's super cool. And you're like, it's so cool that you even want other people to be a part of that, to like, listen and experience that. And the best way I think you can get more people in that is by attracting them through like, almost like eating. I mean, like I said, your media company, attract them, like your brand. And the more you can make it feel like a brand and a lot of ways. And yeah, that is essentially just copying someone else that's done it successfully. It doesn't have to be reinventing anything. Like don't get I wouldn't get too fancy. Like, keep it super simple and be like, like, it'd be like Dylan. I copied it to a tee. This didn't work and it's like, oh, wait, you didn't actually because this headline, the font is like tiny like I can't even Yeah, so like if you copy it to a tee and then you can replicate it. You don't have to like reinvent it every time you just replicate it do the same thing, just different funny clips or something like that. Okay, because right now it's like what's working out? No. I don't know if it's working and I don't know if it's not working. You know? The best way you can do it is to You're the design. And making it like to give it like a brand like you're making a brand people, people feel a emotion towards supreme, or Nike, or all these different brands, because they tap into something deeper. And especially with like, check the vibe, if you can tap into that deeper part of branding, especially, you're going to find like, people will just start flooding your way. And you'll be like, Oh, this is easier than I thought. Because Instagram reels and tick tock. There's never been a better time for podcast making these types of clips that you're already making, but just design it to catch people's attention, because people will tune out right now. Immediately. The attention span is out there. Yeah. But like, you make it look good. And they go like, Oh, like we're simple. Like, our minds are super simple. We go this looks cool. Like it looks like. And this is the cool thing and say you made it look like Gary Vaynerchuk thing, which it's again, not hard. It's just like white background black tax, like, yeah, all that stuff. People will come on, like, scroll through and they go like, they'll come across your podcast clip and be like, Whoa, like in they don't, you don't need a fancy camera. Like you don't have to get any new gear. It's just the design. They'll be like, this seems like a legit produced thing. And it's almost like there's this assumption that there's a lot of listeners already, just based on the design. Like when I first started Digital Podcaster people were like, based on my design of stuff. They were just like, when they were like something about my pockets, and I'm like, I'm gonna have a podcast. Yeah, I've done other people's podcasts. But I didn't have one. But just they're like, what this? Like, it's like trickery when you get branding down. That's how like supreme can charge $500 for like, a Hanes t shirt. You know, so pretty wanted? Yeah, like, we're like, it's on the tag. It's not even on like the logo, you know, or the the front of the shirt. So, branding is just important. And that is the most important, I guess, through social media, because that's what's going to catch someone's eye. And, and I know I've said it, like 18,000 times on this episode, but it doesn't have to cost money. It's just something that you you repetitively do repeatedly do. So people feel like a motion towards it. Yeah. And you can improve that. If you go like my try this that didn't work. How many times did you try it? You know, did you did you test different headlines, those types of things, just little tweaks? And yeah, like little tweaks instead of trying to like, spend too much time. Okay. That's all I got. Thank you. Thank you for the time. Oh, yeah. Thank you so much for coming on. Where can people check the vibe that CO nice, so make sure to listen to check the vibe, and we'll be excited to follow along. Thank you. Thank you so much for having me. Thank you again, to my guests Raul for coming on the podcast. Make sure to check out his podcast, check the vibe. I'll make sure to link to it in the episode description. And thank you again for listening. I just appreciate it. Hope you enjoyed this conversation. I'm excited to do more of them in the future. I don't know if there'll be as regular as I've been putting them out. But I got to throw them in every now and then because they are just fun for me. I hope they're fun for you. I know that they're been fun with the people I've been speaking with as well on improvements they can make for their podcast. That's all I got for now. I can't wait to share something exciting with you in the next episode. I'll see you soon.