This is the show for creative entrepreneurs who have a message to share and want to live a life of freedom. Learn how to grow your network and net worth. Hear from exciting guests, and more. My name is Dylan Schmidt, and welcome to Digital Podcaster. Today is a quick episode, I really wanted to share the idea of building your library. So a lot of people kind of feel like at some point, they're like, what's the point of a podcast? It feels like almost they relate it so much social media feels like you're just constantly pumping out content, people go back to old content, maybe you're revisiting this video could be two years from now could be 510 years from now. Or I could be sharing this video with you saying this is the video that would be good for you based on a question you asked me. So what I mean by all of this is, I like to frame podcasting as you're building a library. What that means is on social media, you're posting for attention, awareness, right? You're interrupting someone's pattern to come across and take action, whatever it is the action you want them to take. Sometimes it's like, hey, just look at me. Other times, you're trying to give them helpful advice or tips based on what you share on your page, or you're having that you want them to go to your profile bio, usually, and then click a link. With podcasts. However, I like to look at it as like a pure value add with the invitation to take some type of action that you call out. But really, at the end of the day, you're also building a library of your knowledge. So what that looks like is recording everything you can, using that as a podcast, and your podcast becomes the pillar, the main focus of your online presence. Everything starts at the podcast, and then spreads out. What that looks like to is creating content from your pod creating products and services from your podcast, your podcast serves as a hub, which then pushes everything else out. But it also acts as a library. So when someone say they are a client, or say they're not a client, it doesn't matter, really, at the end of the day, if they come and you are a domain expert, meaning you know a lot about a certain subject when they come to you. And they have a question, you can refer them to your podcast episodes. Now if they're a paying member, and you give them a podcast episode, if that podcast episode is truly designed to add value, and help them out in some sort of way, when they come across that particular when they listen to the podcast episode that you gave them, they're still going to find value in it. They're not like, well, this is free, and I'm paying them for this. No, it's value is value, right? So it doesn't take away shouldn't take away from what you're selling. If you have a digital product or service. For example, if someone's paying you $25,000 for something, and then they were like, Hey, I have this specific question. Now, you could, even though they're paying you $25,000, you could spend, depending on what they purchase, you could give them like an email response, and a short email response school, just sending them a link to listen to an episode. That is not that valuable, right? But what if you gave a short brief explanation of how to solve their problem, and then simply say, hey, also, I made an episode on this that would help you in your exact situation, even if the episodes three years ago, or more. If it applies, it applies, right. So you're building this library, have your knowledge and information that you can share with people. And that's valuable, and to have that library published. And then you can reference to and pull from to give value to people no matter what stage they are at, whether they're buying or not buying, or you know, wherever they're at. Like I love that about podcasts. And I guess again, I guess essentially, this is just like a podcast appreciation podcast. But thinking of how you're delivering information as creating a library, and then spreading that out is so cool in my mind. Because it's more than just knowledge and information. There's connection happening. There's empathy happening, there's diving deep into the thing that you're talking about happening. Like, could you imagine how long this email would be? If I wrote this to you right now, and how kind of hard you have to give all of your attention to read it. You'd be like, alright, I'll get to this. I'll bookmark this for later. However, you could listen to this, you might be listening to this doing some other thing. You could be washing your car, you could be cleaning your house, you could be going for a walk, really things you could be doing. But at the end of the day, it's just about adding value, creating a library and spreading that out for your people. That's all I really got to say about that. wanted to keep it short and sweet. No need to over talk about the one idea of making a library of yourself, your business, whatever it is, you want to share your knowledge on. One different perspective for how you position your podcast for yourself can change the trajectory trajectory when you try not to get trajectory of your podcast of your business of how people are working with you all that good stuff. wanted to throw that out there. I hope you're doing great I will talk to you soon