Hey, Digital Podcaster fam, you are watching or listening, part two of three of the profitable podcasting foundations. This is part of a talk that I gave to a private group of entrepreneurs and high level marketers that either have a podcast or want to grow their podcast or want to start a podcast. And it's filled with a bunch of actionable strategies that you can implement. It is a fire hose of information. That's why I split it up into three. I hope you enjoy. Thank you for listening, and let's dive in. This is the show for creative entrepreneurs who have a message to share and want to live a life of freedom. Learn how to grow your network and net worth. Hear from exciting guests and more. My name is Dylan Schmidt and Welcome to Digital Podcaster. All right, so how to attract new listeners and turn existing listeners to clients. So my favorite stuff here, even if you've never done it before, it is simple and straightforward. all experience levels can do it. Having someone do it for you is always an option too. But I just want you to know that is rather simple. So how do you attract new listeners to your podcast? You use SEO friendly titles, search engine optimization, another example of using myself as this. So people like myself, but I'm not alone here. People like myself search in podcasts, like on Spotify, for example, for solutions to things that they're looking for it like you would search on Google, for example. There's a common marketing term that's sell the destination, not the journey, right? You if you were selling, if you're an airline, you're selling the island in the Bahamas, not the plane ride next to the kicking and screaming kid next to you in coach like you don't want that to be the thing that you the objection you overcome. You want to be like, Do you want a pina colada or Margarita? That's what the airline probably would rather talk about, then I'm sorry that the guy next to you is biting his fingernails and handing you your peanuts or something. Oh, they don't do peanuts, pretzels. So yesterday, for example, like I was like, I would love to learn more about that while I'm driving. So I just typed in cell, the destination, not the journey. Like I just want to hear a podcast about that. And then a bunch of podcasts come up with that title. And some of them were interviews. Some of them were just solo podcasters teaching about that at length. And it was super cool to me. And I'm exposed to now new podcasts that I wasn't before a minute ago. And I just use that as an example of being mindful because a lot of people will title podcasts vague, maybe I'm guessing this is why is there like why need to do it in a certain order episode, like I see this example a lot. If we're using the cell, the destination, not the journey, someone will then episode that podcast title of episode 326 Selling properly. And it's like what, like, I didn't search selling properly, I would have never found that if I'm sure there's a podcast out there called so like something about that. But I'm not searching that or if it is that's different than what I was looking for. So being mindful of that will attract new listeners like myself. And now I'm exposed and I listened to 45 minutes of a podcaster that I'm now like, Hmm, I trust them more, I feel more relatable to them, because I'm in Los Angeles, and he spoke about how he's in Los Angeles, all things I would have never been considered for. If his podcast episode was titled differently. I thought that was interesting. And also, when you have guests on your podcast, not only is it I mean, it's a great networking tool for yourself and your guests to appear on podcasts, like giving your guests the proper materials to promote their podcast. This is crucial. Basically, to distill it all down, is you want to make your podcast guests look great. And a lot of people I feel like I've been saying that we're in a lot this time is like most podcasts is this. A lot of people do this a lot of people get this part wrong, is they either give their guess nothing. But you can build it in as an SOP. And this is all things again, I want to say that begin to be developed over time and improved on and a lot of this is repeatable. This isn't like, I got to reinvent the wheel and have a new creative decision every time. A lot like this is coming from Mr. Sloth himself. I don't really like thinking and reinventing the wheel myself because I want to get back to like my brain in the clouds, the podcast clouds. So the better you can make your guests look. And we can talk more about this if you want to after the more likely they are going to be to promote them because people have in I'm gonna butcher this word but in sessionable, searchable, teachable, yeah, well, Heather said, appetite for content like we don't we have. Everyone has a shortage of content. No one's like, I have all the content I need. And it's ready to go. And I don't want to have any more like you can always or you could post more to a certain platform. And the better you can use your own content, but then share that with your client and make them look great. They're going to use it they're going to tag you and it's going to expose their whole audience to your stuff now Which makes it incredibly easy to just grow your audience. So not only are you growing your own, like personal, peer to peer network, you're also growing your audience network, which is huge. And I meet a lot of people podcasters. But people who don't even have podcasts themselves, there's one lady that I've become friends with that I didn't even know previously, I just stumbled upon her Instagram had on my podcast, and she helps people with email marketing. And she was like, Yeah, almost all my business comes from me appearing on podcasts. And she does six figure plus a year. And all she does is just appear on people's podcasts, and sales, email marketing training. That is incredible. And another way to attract new listeners to your podcast is publish and promote new episodes consistently and let listeners know when to expect new episodes. So like I was saying, where podcasters or podcast listeners are big fans of rituals and patterns and fitting your podcast into their lives, just having a repeatable thing of new episodes every Tuesday. And then just sticking to that, or if it is sporadic, but letting them know around when they can expect it. Do you want to know like you want the expectations are real and you want to recognize those with your audience. And the more you can create that secure attachment to your audience with your podcast, you because like I was saying podcasts are an intimate thing. I think it's really important to recognize that and you'll find your podcasts gain new listeners much faster because they go, Oh, I can depend on this podcast, because hey, you're in my ears while I'm driving to work. And if you just don't show up, like I can let down and that's the conversation going on inside their head that they most of the time won't ever tell you about but it's happening in their head and they might not even be aware of it. I hope you enjoyed part two of this three part profitable podcasting series we've got going on. If there was any part that stood out to you during this particular episode. Please message me other than that, I'll see you in the next episode for part three of this series. I hope you're doing great. I'll talk to you soon.