This is the show for creative entrepreneurs who have a message to share and want to live a life of freedom. Learn how to grow your network, and net worth, hear from exciting guests, and more. My name is Dylan Schmidt and Welcome to Digital Podcaster. Alright, today I want to talk about creating content that stands out. So this is something I see across the board on podcasts. And on social media. I spend a lot of time in the macro content like long form content like podcasts. And then I spend a lot of time in the micro content making content clips. And then, yeah, so social media content, that's pretty quick. And what I see is a lot of noise, but not a lot of depth, right. And this is kind of an idea I'm toying with that I want to break down more in this with you, because I think there is a transference that I can have happened that that's my goal. So because content can be effective, but it's how it's displayed, right? You could have the most valuable piece of information, the best mindset, the best tip, you had the most life changing thing you're saying. And it could just get suppressed by the algorithm, it could get lost in the way of, you know, people just scrolling on past it, and not consuming it. So that's a bummer. Because there's nothing more deflating, that will stop you in your tracks than getting content that just doesn't go anywhere. You put all the time effort, you got over the imposter syndrome, you gain the confidence you needed. You set up your camera, you plugged in your microphone, you spent all this money, and then nobody even consumes it. And, you know, I get it like speaking personally, you know, every platform is different for me. I upload these on YouTube, my YouTube views at the moment aren't anything really. You know, Twitter, it's like, I don't have much of a following. But I don't let that stop me. And I don't focus on that, right, I still keep going. But I'm also not really trying to grow YouTube, or I'm not even trying to grow a Twitter. So that's also like one thing that doesn't stop me focusing more on Twitter or Twitter, focusing more on Tiktok and Instagram these days. And my podcast. And so what I want to let you know, and what I see across the board, because I'm really deep in this field, is there's a ton of content out there that just blends in and why does it blend in, it blends in because it is too round. If you can go visual with me for a minute, say there's a hole, there's a hole and if the content can fit through. And if it fits through people understand it, like the more it fits in the hole, people understand it. And oftentimes, I think when people make content, they're making it too wide. It's like one of those inflatable balls, and they're trying to cram it down this hole, right. And they add in too much information, too much context, too much story too much fluff around the main idea. And the more you can cut out of anything, the easier it will be transferred, right. And I use this in practice, actually just yesterday with a member of Podcasting Academy, and friend, Brian Drake on his Instagram, we were talking during a Podcasting Academy office hours. And I told him, You know, I was like, What's stopping you from making content every day? He's like, I don't see the value. Basically, like I post, nobody sees it, that kind of thing. So I was like, I'm gonna give you a challenge. I'm gonna tell you what to say. Don't add any graphics don't add No, no fancy stuff, like literally just add what I'm doing, like, do what I'm telling you as an experiment. And let's see what happens. He has like 130 followers, maybe I could be wrong. But it's like, I think it's less than 200 I'm pretty sure. And he doesn't post frequently on Instagram at all. So I tell him what to say. I say do it in this way. And what do you know, he gets like 10,000 views on a reel and he's got like, 100 followers. And it worked. And I don't know for sure. Like, like, I've learned pretty quick, like, unless you're Mr. Beast, the biggest YouTuber in the world. There's no guarantee across the board that something will work when it comes to content, if you don't have a budget that like you could really pour into this stuff. You know, if you're just making simple stuff, like you can hope for the best but algorithms are finicky. And yeah, there's like certain things you can do and strategies like that. But like anyone who's telling you Oh, this is a guaranteed way is a little bit Have a scam in a way because we're dealing with humans, we're dealing with emotions, we're dealing with connection. And yeah, you can manufacture connection in some way. But I mean, think about the marketing budgets or how much goes into putting on a movie. And then it flops right, like even movies, Jared Leto, who Morbius was Morbius, like how much people made fun of that, and how much how much work and money went into that. And that thing is like made fun of now. So there's no absolute guarantee that everything would be a success. If there was, then everyone would just be doing it right. And then we would have nothing but successes, and content is an organic game. So what did he do, though, that made his Instagram reel so successful? And what did I tell him? Right? I don't think I have the actual script. Use No. But actually, I do have one of the things. Basically what I did now I got this here. I basically made a couple sentences. But I basically I think this was what it was, I said, here's something I wish I knew earlier. And I'm almost embarrassed to say it. When talk when I didn't cut out, I cut out the other. That's me. Here's something I wish I knew earlier. You I'm almost insecure, or I almost feel silly saying it. When you're talking in business, it's best to speak like a fifth grader, because you'll never have to worry about being misunderstood. And it's such a simple idea. And when I told him that when I gave him like the script, he was like, I need to like I want to add in. I was like, No, just the script. Don't say anything else. Don't add any qualifiers don't add any explanation. Don't add anything else. Just do the thing on that. Just watch what happens. And what do you know, he does it, he gets comments, he gets a lot of views, he gets followers, he gets likes, because on the short form content, it's like we want to fill in these gaps. There's gaps being filled in by our minds for everything, right? I want to explain myself all the time, or I want like people to see the real villain, you know, but people see that over time through content. And what we think is helping a piece of content oftentimes, like short form content especially doesn't it's detracting from the message. And if you can make your content smaller, and cut out any unnecessary fat, and let the person that's consuming the content, actually fill in those blanks in their head, and have the confidence that they will and have the confidence that you don't need to give all these certain qualifiers, like I don't need to explain how I came to this conclusion of what I'm even telling you right now. Other than the simple fact I said, like I spent a lot of time this world, like that's it. And I only say that because it's on a podcast. But if it was a short form piece of content, I wouldn't be like, well, you know, this is what I came to cut out all of that I would say, make. If I was making like what I'm saying right now and do short form piece of content, I would say, ever wanted to know how short form content works. It's about cutting out any unnecessary noise and delivering one key p one key p one key pieces of information. That's it, edit out any of the blanks, edit it and unnecessary noises, things like that. And just deliver it that way. There doesn't need to be some, you know, more than that. I think people are giving too much information. And I think that you could and we see this actually with trends on Tiktok and Instagram reels especially. But there's like noises, right? There's things happening. But people are not saying anything. They're just pointing to things. And they might point to like one sentence, right? That's it. And people will love that that could go get millions of views. So I just want you to know, oftentimes, when it comes to content creation, less is way more. And I've been toying around with this idea. And I'm only saying this because this is a podcast. But you know, I've been doing the news, a news channel called simple social news, where I do the News Daily on social media, and it's like 15 seconds or less. And it's a script I use, I haven't changed the script in like four or five months now, I think. But if I had just a little bit more time, and I've mentioned it on the podcast before, but if I had more time, I would love to do a 15 second podcast, because why not? I would get value out of that if I was listening to it. And I wanted to hear that like no fluff, no opinion, no, nothing just like straight to the core. And there's again, there's a time and place for more. And there's a time and place for less. But how often, like we know there's so much content out there. How How much do we wish we could be like, you know, can we just pause on all media for a second and we could just catch up a little bit cuz there's a bottomless newsfeed these days, it's constantly refreshing, we're constantly behind. And, you know, as consumers, we're, we feel overwhelmed and full, and we have a never ending amount. And at this point, it's like, can we just cause it? Can you just press timeout. And that's not gonna happen, obviously, as consumers, so we have to manage that and set boundaries on our own side. But then on the creation side, just be mindful of that. Don't just make stuff to make stuff, make stuff that has purpose and try and remove anything that doesn't have purpose. There's a great article. It's not even like an in depth article. I think they just, it's like a two paragraph blog post. That navall who is an author, he, there's this tool I use called the script that it makes editing audio really easy. And the the script wrote this about Novalis. Team, the author, and they said, how, like how it evolves, team will edit an hour of audio into a two minute podcast. I thought that was really interesting. Because an hour into two minutes and people love hearing navall Speak. One of his books. I don't know how many books he has maybe one. It's like a best seller. It's wildly popular. People love hearing him speak and he's condensing things down to a two minute podcast episode. I think that's something we could all learn for from and I'll leave it at that. I hope you're having a great day so far. Hope it's a beautiful day ahead. Feel free to reach out. Email hello at Digital podcaster.com Digital Podcaster on socials if you want to say hi, I would love to say hi back. I'll talk to you soon.