This is the show for creative entrepreneurs who have a message to share and want to live a life of freedom. Learn how to grow your network and net worth. Hear from exciting guests and more. My name is Dylan Schmidt and Welcome to Digital Podcaster. noticed a lot of trends, and some things have been around for a while and some things are new. One thing though, that I've noticed, just amongst all the conversations I'm having is repurposing. And I'm like doubling down tripling down on helping people repurpose to be more effective because the repurposing whole aspect of of well, podcasts. I think a lot of people do podcasts once, because it's like simpler than maybe creating short little social media videos or YouTube videos like podcasts are incredibly effective. But one of the themes I'm noticing with a lot of people are that they get overwhelmed by all of the content they have to make. And so you know, I'm always looking for solutions, because that's part of an entrepreneur's job, right? And so, one of the solutions I've found is repurposing is effective, and I've been doing it for years. And it's obvious to me and, you know, I'm a late bloomer. So the things that seem obvious to myself, I don't always share right away with other people, because I'm like, Oh, I thought everyone knew that. So I've been doing this for years. And then finally I'm like, oh, yeah, so it's a trend in kind of my space as far as repurposing, but I'm realizing it's not brand new or anything, it's just, there's very few people that do it effectively. And it's just because they don't know. So that's kind of my mission, what I'm gonna share today is, is how you can repurpose your podcast to grow your business. And there's a couple things in there. But I'll hopefully by the end of this, we'll make it all very clear on how you can repurpose your stuff to grow your stuff. Think you're 100%? Right, that there, I think there's plenty of software and stuff out there that can, you know, entrepreneurs can try and figure it out and do it. But so many podcasters and entrepreneurs don't have time to figure it out or do it. And, you know, even two years ago, a lot of people podcasting and they still do, because they didn't want to do video. But now more than ever, these short video clips, and these types of posts on socials are really what's trending what needs to be done, you know, I told my clients this, like, sorry, we need to do these short videos, you can maybe apart or pull them from your episode recordings. But it's what's going on. So what we need to do, and I'm going to zip my lip. And once again, here you go. This time, I'm going to toss the virtual activity. So there you go. Yeah, yeah. Let's see, I'm going to share my screen here, I got some slides. That just will help me illustrate the point. And also just kind of, I hopefully make this all more effective. Can you see my slide? Good. Sweet. Awesome. So we're gonna be talking about repurposing your podcast to grow your business. There's a great like side effect that I didn't put on the slides, of repurposing your podcasts to grow your business, not only are you going to be growing your business, you'll also be growing your podcast, you'll also be growing your platform, you'll be growing your audience, and you'll be spreading your message far and wide. And there's a lot of other things that come with that, that it's just while it is growing your business. You know, there's a lot, there's a lot more happening. So why repurpose in the first place? Why not just make everything from scratch, because maybe you've heard you know, people say like, Oh, you don't want to repurpose, you want to create it for the platform. But I found time and time again, it's most effective use of your message. Especially if you are an entrepreneur or your time is very limited. The last thing you need to be doing is doing, you know, a whole bunch of work. When you already did the work, which was the podcast, then you had the podcast, man help you make that happen. Like, you don't need to do more at this point. Really, you've done the more part now it's just using what you have effectively. It's kind of like I guess if you had like a really big house, and you were like, oh, I need a place to you know, and you had multiple empty rooms and you're like, oh, you know, I need a place to put my new podcast studio in my house and you're like, well, one of the rooms would do you know you don't need to build a new house for that or something. Just use what you got. You already got this stuff. And your podcast, believe it or not has content in it already. That is perfect for social media, email newsletters, blogs, and much much more. There is rarely will I say this on anything I do, but there is a little bit of an art to repurposing. Anyone can do it. Anyone can learn it. It's just people We'll do it wrong. And I'm gonna highlight some of the ways that people do it wrong. But first, let's talk about some tough love, even though I just met you. And I just always want to be transparent as possible and not sugarcoat things and make you think, like, I don't know, something is what it isn't, I just want to be upfront. But the truth about content in general is nobody cares. Nobody cares if your content, unfortunately, took you 15 seconds to make. And I know, we all have seen an example of this, where someone has a shaky cellphone footage, and it's a viral piece of content, right? Like, they put no effort into it, they there was a lighting wasn't right, they didn't have the perfect edited thing, they didn't have a great camera, they didn't have all these things. And it went viral, or it spread far and wide. And next thing you know, you know, they are building a platform. Nobody cares, they just, they don't care about that. Nobody cares. Also, on the flip side, if it took you 15 hours to make, unfortunately, like, it's part of this is unfortunate, because it's not, the more time it takes you, the better results you're gonna get is, well, I'm kind of burying what I'm gonna say what they do care about, but we'll talk about that in a second. And nobody cared. And this is a really this is, this hurts me just reading it out loud. But nobody cares. If your content took you a lifetime to learn, you could share the most important message that you have, like ever come across in your life. It doesn't matter if it's like on your podcast, or repurpose or anything like that, or you just recorded a video and put it on Tik Tok, you could share the most important message of your lifetime. And it doesn't resonate with anybody, just people just, you know, they see it and then they move on. And it just like the algorithm kind of keeps it down. And that's not to say it's not important. It's not to say any of that. It's just we'll we'll talk. And nobody cares if your contents repurposed. They really don't. If you look at a lot of content out there, right now it's being repurposed, you might not even realize that it's being repurposed, because maybe you haven't repurposed your own content correctly. So then you don't have a good example of your own content, what it would look like repurposed. While nobody cares about all this stuff, it's because it's your own process. And, and people aren't going on social media, with the primary focus to you know, care necessarily, they're looking to be educated, that's a personal goal of theirs to be entertained. That's a personal goal, or mixture of the two to be inspired, or, you know, but really comes down to education or entertainment, right? Inspiration might be a byproduct of that. And, you know, so because they're going to social media, or an email newsletter, it's like they're looking at it, you know, what's in it for them, doesn't make them selfish, none of that. It's just how we approach these things. There's too much content out there for us to as individuals to go on and be like, Oh, my gosh, this took you 15 hours to make, the only person that will really care about that, as much as you probably want is someone that's like close to you and knows you in real life. But like your client, your customer, they don't, you know, we watch I mean, think about how much we watch a movie at the movie theaters, it took them $200 million to make. And then we walk in the movie theater, we're like that movie sucked. And it's like, these people gave up like years of their lives. It's the biggest moment biggest opportunity of their life. And then critics are just trashing it. And we're like, oh, yeah, this and that. And all of the sacrifices someone might have gotten injured on set, like, oh, this movie is so boring. It's like, that's just naturally how we are. We're in the audience, right? So seeing things from an audience perspective, just being aware of this is just I hope, the goal of me saying nobody cares is that it takes a little bit of pressure off your shoulders to not put so much weight on everything you make are everything you repurpose, because it's more of a long term play here. So we got to talk about the key to repurposing and this is all connected to your business, but we'll go full circle at the end. So the key to repurposing if, if I was just being a Debbie Downer and said nobody cares. The key to repurposing is connection. Because nobody cares how long it took you. Nobody cares how much it costs you nobody cares of all this stuff. At the end of the day, we can find the thread that weaves through a 15 second viral video or a 15 hour to make peace of thing is the connection, right? If we walk out of the movie that cost $200 million to make and it says it sucked, which you know, we usually make those comments like quick and enjoy He's kind of like, off the cuff, I guess it's not like we knew the actors in it. But we usually would say that or we would give a movie a bad rating or something, because it didn't connect with us. If something connected with us, we would probably love it, we'd be like, telling our friends about it and whatnot. So it's not that you, you know, you can repurpose content, and you can repurpose it in a way that connects with others. It's missing the connection. You know, it's no wonder, and a lot of people get in their own way of doing that. So let's talk about some of the finer details of repurposing. And when I've talked about repurposing, um, this is one of those things that's, you know, more obvious to me, I'm trying to make it more obvious to others. And, you know, I have my own terminology. And I know Zack and I will talk more about this, but things you should know about clips. So an hour podcast episode, from what I've found, will typically yield seven great clips for social media. You know, that varies depending on your subject matter. But just as a general rule of thumb, that's what I like to share. Again, sometimes it is less, sometimes it is more, but usually not much more than seven seconds of sweet spot of what I would expect to get. Clips are perfect to use on tick tock Instagram, Facebook, YouTube, shorts, LinkedIn, Pinterest, if you are, if you've been, you know, making any content for at least just, I guess just even a few years now, you've, you've seen the shift into short form video, and particularly, how, how the biggest change is how all these platforms used to be so different. And it's like, we're finally at a sweet spot with these platforms, where there's a common thread you can weave through virtually all of them without having to do you know, more work. So before it was like, Oh, how do I create something for Tik Tok? How do I create something for Instagram, or Facebook, or YouTube or LinkedIn or Pinterest, or Twitter, but Twitter's just, I like to do Twitter just a little differently. So how, you know, before you had to build from scratch all these things and approach it differently. And you know, in a perfect world, yes, maybe you would have like, repurpose content. And on tick tock, you'd also maybe do some trends. But the perfect world gets a little tricky, because then, you know, that perfectionism gets in the way of you actually just publishing and growing, because you don't need to do trends to grow. It's, it's just, you know, maybe that's something that would fit for your business. But regardless, repurpose content will still fit. So we live in a great time that we don't have to do 123456, just looking at the six platforms, we don't have to do six times the work, we can just do the work once and post to all the platforms and grow, and our content is now exposed to new audiences that didn't previously know us, and they're exposed to our businesses, they're exposed to our podcast, they're exposed to everything that we make. And it's, it's honest, it's like the best time that I can remember, because even Instagram reels, they're getting pushed out to people who don't follow us. Whereas before we would make content, and it was really just shown to our, our followers, and even of those followers, it would be shown too much less, for example, and I'm always testing, you know, content and things like that, you know, I have one account that I'm growing from scratch, only using repurpose content, I'll post, you know, that has, say 150 followers right now. And I can get, you know, 5000 views on a video. Whereas, you know, it's so much wider than just my audience, my current followers, I should say. And so you could also use clips to create email newsletters, blogs, ebooks, PDFs, it's all about you know, how you repurpose it, and what you need to do, do you need to do 6789, possibly 10? You know, 10 things with your clips? No, if you just did one of these platforms, you would be in a much better shape than not doing any of these. So the goal isn't to do everything I'm listing out here perfectly or anything like that. I know, it's really easy to be like, Well, alright, you know, Dylan said it would be I could just post all of these things at once. That's not what I would recommend going from zero to 10. But just knowing that you have the power and the capability to use these clips on these different platforms is incredibly powerful. And adding a little call to action at the end of the videos, either driving people to your podcast, or driving people to your business to purchase something from you. Is 100% possible and is how I grow one of my businesses regularly is just through organic content. Now, if we want to get in the weeds just a little bit, you could, you know, this is more of an advanced strategy, but I gotta like nerd out for just a little bit, you could just post these clips as organic pieces of content on these platforms. And then, you know, in 30 days or 60 days, look back and see which performs best, and then turn one of those into like a paid ad type thing that's 100% possible to, you don't have to do that I'm just trying to give you with as much as I can in the short amount of time. So that you, you realize your options. And you, you know, the power that repurpose content can yield, because that's honestly like a big aha, I think a lot of people have. So how does this relate to growing your business? Because that's what we're here for. And I've already it's probably already obvious to you, but I'm going to make, there's the implicit things that we know inside of us that we don't necessarily share. And then there's the explicit things that we share, right? I tried to do my best to and this is the whole purpose of all of this. And basically, almost the theme is taking what's inside of me and making it clear to others. So I'll just say it, even if it's obvious to you, how does this relate to growing your business? Your customers are online looking for you. We all know that everyone's not everyone I want to generalize. Most people, a lot of people are addicted to their phones, they're addicted to scrolling, they're addicted to all this stuff, right? I don't know of any industry that I can think of that the customers aren't online, especially if you have a podcast. So we just, we just know if you are even interested in podcasting, let alone have a podcast with the podcast man, like your your audience is online, I can, I would bet every microphone I have on my desk, which is too many. So your customers are online, and they're looking for you. And your content is how they find you. The all the things I just mentioned with the discoveries, the discovery, that your content is shown to all these new people now, people are exposed to your content in ways that they never were before. And when you make content from just a place of connection, you are like bypassing all of the other people who are trying to make their content into an ad for their podcast, or an ad into their business. All of these different things, people see that and immediately know it's an ad or is not something that they're going to take action with or they're going to trust, right. And I am using this quote from Zig Ziglar. I was looking for a good sales quote to do on this because it's related. So Zig Ziglar said, every sale has five obstacles, no need no money, no hurry, no desire, no trust. And, you know, if you're if you're, if you have a business, you've got obstacles, right. That's basically what we do as business owners is overcoming obstacles. And part of overcoming obstacles is utilizing your time more effectively. And part of that is repurposing your content. So every sale has five obstacles, right? But your content, your content highlights the need for your product and service. Even if it doesn't feel directly related. It is related enough like it doesn't need to be like if you were selling, I'm just throwing this absurd example out if you were selling mattresses, and on your piece of content that may be repurposed from a podcast about mattresses or sleep, if your your clip talked about exercise or something in the related field of, of, let's say health and wellness is just the general category. Well, anyone related in the health and wellness category needs a good night's sleep. So they're going to be interested in your product. So if you make it to, you know, the term on the nose, if you make everything too, you need a mattress, you need a mattress, then people are not going to be dropped, they haven't reached as big of an audience. So just highlight simple needs that humans have that are related in your product. If you're selling mattresses, but you have a clip about a recipe on how to make tacos, that probably wouldn't be the best clip of content to use because, well, yeah, maybe the people that are interested in mattresses also like tacos, there's probably if there was a Venn diagram that's there's not as much of an overlap, right. But when we're talking about general categories like health and wellness, things like that, there's going to be much more of an overlap. So you want to find where those things overlap, but don't put too much stress on it. Let things kind of breathe a little and realize that part of the connection is just being human. And humans don't have a singular focus of what they talk about. Like if I only talked about repurposing content. I wouldn't be Wanna go off track and talk about mattresses and tacos and things like that? Right, I would be able to use examples like that. And what do mattresses and tacos have in common? I don't know. But so your content also creates urgency, right? We see so much stuff these days, not only at the end of your clips, can you add a call to action that then gets someone to take action, but people will save stuff and do stuff just because of the fact that they're afraid of forgetting. So when someone comes across your piece of content, they're like, oh, no, I don't, I don't know if I'll ever see this again. So let me do something. So just naturally being top of mind in front of your audience, your front of your customers, is going to create urgency. And, you know, it's a simple, you know, it's, it's a simple thing, you know, the more you post, the more results you'll see, as long as it's connecting. Also, your content drives the desire. So like the idea between around say, like, health and wellness categories, because your audience is those things that you're struggling with. And let's just use the mattress example. Again, if your audience is not getting, you know, the sleep that they want, and you highlight that need, naturally, you're going to drive the desire to fulfill that need. And all great marketing does is highlight underlying desires that we have in us, right. So your content will do that naturally. And again, the better it connects, the better it is, and relates to your audience, the more trust that you're building with them as well. And that's the last thing and I didn't address the money thing because your content, while it does a ton, it can't really handle the money objection. I think that's something that most likely your sales page would do. And this, that's something like a little trigger could do of like, where they see that, but because they wouldn't see the price on your clip. The money part is an objection that you'd handle separately, because it's not even objection objection that they would know that they have yet because that's not created yet. So it it highlights and overcomes the objections, the obstacles that you have in front of you. And that is why I think repurposing content is super powerful. Just, I guess, briefly, I guess is that I'll just put, I just put this on the final slide and know what to do. But thank you for letting me share this, because it's important to me, and I just, Jen genuinely see problem, overwhelm and confusion out there of like what's possible. And I literally got into and started my business because I was bothered by people putting misinformation out there about what you should and shouldn't do. And I'm like, I have the results. I've helped companies make millions of dollars and build an audience of audiences of millions of people using repurpose content. And I just see what people like, Don't repurpose. I'm like, No, that's it's couldn't be farther from the truth, I have years to back that up. So I have a company called Content clips, where we make the clips, we take the podcast content and then create like these highly optimized clips, I don't really like explaining it as much as I like showing it. So if it is something that you're interested in, the easiest thing to do is go to Content clips are calm, and fill out just a couple pieces of info. And then we'll make you an example clip. So you can see what it's like, rather than like me try to explain what it's like, we'll use you in the example. So you can see. And there's a little bit of magic to it. So I always like when people give me the least amount of information possible. But there is still a little bit of information that I need. And you can fill that out at content cubs.com For some people, content clips is like that. Okay. Like, that's cool. Well, I'm in the process now of making content secrets as well, which is a whole framework of how to take one podcast or one workshop or one masterclass. One pre recorded piece of video and turning it into a ton of content through the framework that I've developed. That essentially is what I'm talking about today. But this will be more of for teams. And for more people who are like, want to like invest their time, not not money wise but in want to invest your time and like, now I can do this. Like I have the team I just they just need a playbook to implement. That's what content secrets will be. And it's I'm super excited. I'm super excited about both of these things because it makes everyone's life easier and content secrets is finally a way that that will show you literally exactly how to like do it in the simplest way possible. I'm all about easy. If that didn't come across. I'm all about easy.