People that are scrolling through social media, they're not looking for a podcast. In that moment, they're probably just scrolling as a form of like passive consumption. This is the show for creative entrepreneurs who have a message to share and want to live a life of freedom. Learn how to grow your network, and net worth. Hear from exciting guests, and more. My name is Dylan Schmidt and Welcome to Digital Podcaster. Let's talk about social media videos, specifically Instagram videos, Tik Tok videos, all those short form videos we're using to promote our podcast, you and I, both of us, right, we're creating these short 15 to 62nd content clips is I call them because my company's called Content clips. But we're creating these short videos with the goal of growing our podcast with a goal of growing our social media platforms, really with a goal of growing everything we're doing, and expanding our online presence, I've noticed a huge difference between creators who have success in the field of using repurpose clips for social media, and ones that are like it just doesn't work, or it doesn't work for me. And so what I want to do in this episode is lay out the key differences between what I'm doing which is successfully doing it, and doing it for a lot of others with my company content clips, and then point out some of the things that I see that people do it unsuccessfully, and what are the key differences between making it work for you. And just not having any success or gaining any traction with that not getting any views not getting any likes or saves or shares any of that stuff. So let's break down the differences. Number one, a huge difference I'm seeing people who aren't doing it successfully is they're adding way too much graphics and design in what it is that they're trying to post. So they'll take the clip that they find from their podcasts or other long form content. And then when they reformat it for social media, whatever program you use, doesn't matter. If you use Final Cut Pro, Cap cut, there's so many different apps out there now, or descript. All these different apps, it doesn't really matter which app you use, because the goal is still the same. When it comes to designing the clip and packaging the clip up. When you add in all these logos and all these texts. And next thing you know, the actual video itself, the packaging of it, the design of it is so full of things that is immediately reads like an ad or immediately just overwhelms the person that comes across it. And so they move on. People that are on social media that are scrolling through social media, most typically, they're not looking for a podcast. In that moment, they're probably just scrolling as a form of like passive consumption. They don't know what videos coming next. So they're just like laying down on the couch, they're waiting at the doctor's office, they're doing something where they're actively trying to consume social media content, but passively consuming content in the way that they're going to take action on something. Now you can get someone to take action, by adding a call to action and your video and all that stuff. It's not to say you can't. But the way to even increase your odds of someone taking action isn't by throwing all these little ads hoping that that's the thing that they see. You want to make it really effective. And so when it comes to like advertising, let me use that is an analogy for a second, when you create an ad, you don't want to throw all this stuff on the ad, it's going to overwhelm the person that it is that you're trying to advertise to right. And you'll notice this now, if you hadn't before, have good advertisements. They're simple, because they want to have the focus around one thing. For example, if it was a text only advertisement, which we don't really see those too often. But even if it had an image, it'll have that big headline, and then an image. And then sometimes there might be smaller texts. But sometimes you you have to look to find the logo of what it is that's being advertised on the ad, right? Whether it's in a magazine or on a commercial, you're like, What is this advertisement for? That's because advertisers know that they have a limited amount of space to work with. And if they just overwhelm you, with showing you all these different things, every new thing they show you in one frame is going to lose the effectiveness of the overall goal. So it's in the advertisers best interest to have one clear headline one clear thing happening at a time. And the same goes for you repurpose content. The more you add in, the more you want to put that listen on Spotify throughout the whole clip or listen on Apple podcasts or the whole clip less effective your clip is going to be sometimes it's crazy to think that Digital Podcaster is already on its way to cross over 15,000 followers on Tiktok and Instagram I try my best to post engaging short form content there that gives you bite sized tips so that you can incorporate things in your show and provide a better listening experience for your audience. Just go to tick tock or Instagram and search Digital Podcaster and I will see you there So when it comes to repurposing, you want to keep a very simple headline if you add a headline, which can also act as your hook, if you're familiar with making content, you know that the hook is very important on social media videos, it's what gets someone to stop. And you don't always have full control over your hook for repurpose content. For example, a hook might be, here's eight Things You Didn't Know About podcast, whatever. But we usually don't talk like that in long form content. So if you, you know, find that like the hook isn't hooking someone, you can add a text hook through the design of it. But I find a lot of people either don't write a good hook, and they don't have a simple enough design that is going to have someone be able to stop. Because people think if I make it overwhelming, it's going to cause someone to stop and get their attention. Typically, the opposite will happen, we're really good at taking in information really quick. So when we stop on something, and it's just overwhelming, we're like, oh, this is too much for me to handle. Right now. I'm just looking to be entertained or educated in a simple way. Because again, it's that passive form of content consumption. So my mission, my homework for you, between now and the next episode you listen to of Digital Podcaster, hopefully, is to really rethink the design of your social clips that you're using to promote your podcast. Really make them simple. If you want to look at what I'm doing. As an example, I think that's a great idea. Hopefully not like just copying my design, but copy the beats of it, right where there's a headline, try your headline there, notice the spacing, I leave, everything is intentional. There's nothing done by accident. So take a look at what I'm doing. And then incorporate your own brand elements into your own social clips. And really make your designs effective, the packaging of your clips effective. And that is going to improve your social media reach because the algorithm is going to favor those videos, you're going to get more listeners or wherever you're driving people to whatever the purpose is of your clips, because people will be able to understand and comprehend what it is you want them to comprehend. And it's just going to make your overall videos that much better. If you have any questions about this, feel free to reach out. Alright, that's all I got for now. I will see you in the next episode.