{"version":"1.0.0","segments":[{"startTime":7.839,"endTime":11.599,"body":"It's a new year. Welcome to 2025. Welcome to Digital Creator with me,"},{"startTime":11.599,"endTime":15.264,"body":"your host, Dylan Schmidt. This is the first time we're meeting. Hello. I am recording"},{"startTime":15.264,"endTime":19.025,"body":"this episode, hopefully, without interruption because there are high"},{"startTime":19.025,"endTime":22.465,"body":"wind warnings where I live. And Edison, the electric"},{"startTime":22.465,"endTime":25.985,"body":"company, sent me an email saying, hey. Your power could be shut off sometime between"},{"startTime":25.985,"endTime":29.72,"body":"Tuesday Thursday. At minimum, it would be out for 8 hours. So hopefully that"},{"startTime":29.72,"endTime":33.56,"body":"doesn't happen. Hopefully, I could just record this in one shot. Today,"},{"startTime":33.56,"endTime":37.239,"body":"I wanna talk about a reality check as we start out the new year, why"},{"startTime":37.239,"endTime":41.085,"body":"most creators stay stuck. This could also be a completely"},{"startTime":41.704,"endTime":45.385,"body":"different outcome by the end of this year than it was for"},{"startTime":45.385,"endTime":48.445,"body":"you last year. For the end, I wanna say of 2023,"},{"startTime":49.305,"endTime":53.02,"body":"I heard a lot of creators talking about burnout. 2024,"},{"startTime":53.08,"endTime":56.84,"body":"I would say I heard a lot of creators just fizzling out,"},{"startTime":56.84,"endTime":60.6,"body":"getting other jobs, just not counting it"},{"startTime":60.6,"endTime":64.36,"body":"as hard, because they weren't seeing a return on the investment in time"},{"startTime":64.36,"endTime":67.715,"body":"spent and money spent. Totally cool. If you keep doing the same thing, you're gonna"},{"startTime":67.715,"endTime":71.475,"body":"get the same results. I wanna talk about why most creators stay stuck. That is"},{"startTime":71.475,"endTime":75.155,"body":"the content hamster wheel. Creating more doesn't equal earning"},{"startTime":75.155,"endTime":78.835,"body":"more, which is a brutal reality anyone who is creating content"},{"startTime":78.835,"endTime":82.609,"body":"has to learn at some point. You can post 20 times a day, and you"},{"startTime":82.609,"endTime":86.39,"body":"can post 2 times a week and earn the same amount of money"},{"startTime":86.45,"endTime":89.89,"body":"depending on how you have your content business set"},{"startTime":89.89,"endTime":93.649,"body":"up. Both can be effective. Both have their places. Not everyone"},{"startTime":93.649,"endTime":97.015,"body":"needs to do more, and not everyone needs to do"},{"startTime":97.015,"endTime":100.615,"body":"less. It's all about what's serving your goals and outcome. And so I'm gonna break"},{"startTime":100.615,"endTime":104.295,"body":"down kind of like a 3 tier revenue system, if you"},{"startTime":104.295,"endTime":108.135,"body":"will, in this episode right now, so we can kind of"},{"startTime":108.135,"endTime":111.95,"body":"make sense of how you can get off the hamster wheel and"},{"startTime":111.95,"endTime":115.79,"body":"treat this like a real business that supports you so"},{"startTime":115.79,"endTime":119.63,"body":"that you can keep making content, not burn out, and have a"},{"startTime":119.63,"endTime":123.07,"body":"clear difference between just some passive income"},{"startTime":123.07,"endTime":126.37,"body":"stream, active income stream, and link"},{"startTime":126.704,"endTime":130.144,"body":"the idea behind having a large audience and why that doesn't"},{"startTime":130.144,"endTime":133.765,"body":"guarantee revenue. So let's break it down. The 3 tiers. At a high level,"},{"startTime":133.905,"endTime":137.444,"body":"I'll go over it and then we'll go in the weeds. Tier number 1 is"},{"startTime":137.584,"endTime":141.43,"body":"foundational revenue. Tier number 2 is scalable revenue, and tier"},{"startTime":141.43,"endTime":145.269,"body":"number 3 is premium revenue. Looking at these closer, tier 1"},{"startTime":145.269,"endTime":148.629,"body":"would be foundation revenue, and this is advertising and"},{"startTime":148.629,"endTime":152.09,"body":"sponsorships. This is pricing your content based on impact,"},{"startTime":152.335,"endTime":156.035,"body":"not just the views you get. This is creating the long term partnership"},{"startTime":156.815,"endTime":160.415,"body":"packages, keyword packages, and then"},{"startTime":160.415,"endTime":163.795,"body":"building, recurring sponsorship revenue. This is also"},{"startTime":164.255,"endTime":167.89,"body":"secondary to that Affiliate marketing strategy, selecting"},{"startTime":167.89,"endTime":171.51,"body":"products that align with your audience's journey, creating evergreen"},{"startTime":171.65,"endTime":175.33,"body":"affiliate content, and using more advanced techniques for"},{"startTime":175.33,"endTime":179.09,"body":"increasing conversion rates around that. Now each of the six"},{"startTime":179.09,"endTime":182.724,"body":"things that I just laid out could be its own podcast episode."},{"startTime":183.265,"endTime":187.105,"body":"I'm not gonna do it justice here, but I do kind of wanna just, like,"},{"startTime":187.105,"endTime":190.705,"body":"go through each of these a little bit more in-depth"},{"startTime":190.705,"endTime":193.905,"body":"because what I'm about to lay out in this whole episode is, like, probably an"},{"startTime":193.905,"endTime":197.72,"body":"online course, But I don't have time or desire to make some online"},{"startTime":197.72,"endTime":201.319,"body":"course, so I'm just gonna, like, cram in my brain to download to you. You"},{"startTime":201.319,"endTime":205.159,"body":"know? So advertising and sponsorship's done right. You don't need a large following."},{"startTime":205.159,"endTime":208.575,"body":"You don't even have to have started creating content around your niche"},{"startTime":208.815,"endTime":212.575,"body":"to secure advertising and sponsorship. If you align yourself with the"},{"startTime":212.575,"endTime":215.795,"body":"right partner and you paint the vision,"},{"startTime":215.935,"endTime":219.694,"body":"advertisers or sponsors would be interested in that. Happened when I started"},{"startTime":219.694,"endTime":223.129,"body":"making content on social media. Right away, I had people interested"},{"startTime":223.269,"endTime":227.03,"body":"and I had organic interests of people that were just like, hey, I"},{"startTime":227.03,"endTime":230.549,"body":"like what you're doing. I had people that were peers of mine in the industry"},{"startTime":230.549,"endTime":233.269,"body":"who I'd never met that were like paying attention. I was like, woah, this person's"},{"startTime":233.269,"endTime":236.275,"body":"been doing it for 3 years. I just started and they're paying attention. And And"},{"startTime":236.275,"endTime":239.235,"body":"then I also had companies that were like, I see what you're doing. This is"},{"startTime":239.235,"endTime":242.835,"body":"very interesting. And I'm like, you're paying it. You see me? That's weird. And then"},{"startTime":242.835,"endTime":246.515,"body":"as I've kept doing it, getting interest from, you know, bigger"},{"startTime":246.515,"endTime":250.275,"body":"companies, smaller companies, everything in between, it doesn't matter about the views. Like,"},{"startTime":250.275,"endTime":253.97,"body":"I don't pay attention to the views because that is tied to"},{"startTime":254.349,"endTime":258.19,"body":"mental things for me that it just doesn't serve me. Right?"},{"startTime":258.19,"endTime":261.949,"body":"If a TikTok video gets 200 views, cool. If"},{"startTime":261.949,"endTime":265.745,"body":"it gets 2,000 views, cool. If it got 20,000, 200,000"},{"startTime":265.885,"endTime":269.645,"body":"views, cool. It's not gonna change my mood. I can't let it"},{"startTime":269.645,"endTime":273.105,"body":"change my mood. And when it comes to money, companies, brands,"},{"startTime":273.485,"endTime":277.265,"body":"they don't really care about it. The right ones that you would wanna pursue"},{"startTime":277.74,"endTime":281.58,"body":"an advertising and sponsorship relationship with, they're not tied to that."},{"startTime":281.58,"endTime":285.36,"body":"They're more tied. They're more interested into who you are, where you're going,"},{"startTime":286.22,"endTime":289.74,"body":"probably where you've been. Right? Hopefully, I haven't done anything like shady that, you know,"},{"startTime":289.74,"endTime":293.2,"body":"they're not gonna align with someone that doesn't represent their core values."},{"startTime":293.555,"endTime":297.175,"body":"But I've said it before and I'll say it again. Companies lack"},{"startTime":297.315,"endTime":301.155,"body":"a human touch most of the time. And when they can invest in somebody that's"},{"startTime":301.155,"endTime":304.435,"body":"like a human face, like a content creator, they know it works well. Like, from"},{"startTime":304.435,"endTime":307.815,"body":"a business standpoint, it works well because they are trying to advertise"},{"startTime":308.11,"endTime":311.79,"body":"this product or service they offer, which is just straight sales. And then they have"},{"startTime":311.79,"endTime":315.33,"body":"a content creator who has done so much work building up trust,"},{"startTime":315.55,"endTime":319.09,"body":"giving away value, and they have an audience that's interested"},{"startTime":319.23,"endTime":322.19,"body":"and they have all the gear and everything. And I've worked with these companies, you"},{"startTime":322.19,"endTime":325.435,"body":"know, and a lot of the companies they're like, they struggle. They go internal. So"},{"startTime":325.435,"endTime":329.195,"body":"they go, oh, we could have our CEO do it. The CEO and what happens"},{"startTime":329.195,"endTime":333.035,"body":"is, like, the marketing team tries to get CEO to start a podcast or make"},{"startTime":333.035,"endTime":336.635,"body":"content, and it doesn't go well. The CEO is way too busy. Usually, they're not"},{"startTime":336.635,"endTime":340.47,"body":"the best on camera, generally speaking, and it's not a priority for"},{"startTime":340.69,"endTime":344.53,"body":"them. And, you know, as a content creator, it's already hard enough to balance all"},{"startTime":344.53,"endTime":348.13,"body":"the different things associated with it. Imagine trying to run a company, and then you"},{"startTime":348.13,"endTime":350.53,"body":"have a marketing team that's, like, trying to get you to do this stuff, and"},{"startTime":350.53,"endTime":354.29,"body":"you're like, yeah. I've seen Joe Rogan or, you know, whoever. The idea of"},{"startTime":354.29,"endTime":357.615,"body":"it sounds cool, but doing it and then doing it long term and doing it"},{"startTime":357.615,"endTime":361.395,"body":"well and getting better at it like a skill, night and day difference."},{"startTime":361.535,"endTime":365.315,"body":"So you position yourself with these companies and you"},{"startTime":365.375,"endTime":368.755,"body":"make their lives easier because they don't have to get their CEO to do anything."},{"startTime":368.79,"endTime":372.47,"body":"You make it super easy. You offer them a package. You know? This is what"},{"startTime":372.47,"endTime":375.45,"body":"I talk about. This is the audience that I help. This is who I reach."},{"startTime":375.51,"endTime":379.19,"body":"It's a no brainer. They have money for this. Right? And before we"},{"startTime":379.19,"endTime":382.57,"body":"move on to tier 2, I'll just say, creators will look at companies"},{"startTime":383.175,"endTime":386.855,"body":"and use their own budget as a reference for how"},{"startTime":386.855,"endTime":390.615,"body":"much the company could spend on the services that they would invest"},{"startTime":390.615,"endTime":394.215,"body":"in the content creator. For example, might be like, oh, I might"},{"startTime":394.215,"endTime":397.84,"body":"wanna charge this company $700 a month or something."},{"startTime":397.98,"endTime":401.42,"body":"And they're like, wow. $700 is a lot of money. Not to these companies, it's"},{"startTime":401.42,"endTime":405.18,"body":"not. They make $700 mistakes all the time when it comes you"},{"startTime":405.18,"endTime":409.02,"body":"know, I see some of these companies with their Facebook advertising, and they have the"},{"startTime":409.02,"endTime":412.575,"body":"targeting set wrong. So they're advertising to people who have already"},{"startTime":412.955,"endTime":416.795,"body":"bought their thing or, you know, they do it through you have to spend a"},{"startTime":416.795,"endTime":420.395,"body":"bunch of money on testing anyways. When you're pricing these"},{"startTime":420.395,"endTime":424.175,"body":"projects that you're doing with these companies, don't use your own reference"},{"startTime":424.235,"endTime":427.775,"body":"point for if something's a lot of money or if it isn't. That's important."},{"startTime":428.05,"endTime":431.81,"body":"Okay. Tier 2 is the scalable revenue, and that's things like a digital product suite"},{"startTime":431.81,"endTime":435.41,"body":"development, templates and tools, online courses and workshops, membership"},{"startTime":435.41,"endTime":439.17,"body":"communities. Also, automations and systems. So that's like sales funnels,"},{"startTime":439.17,"endTime":442.635,"body":"email marketing sequences, and payment and delivery systems. This doesn't"},{"startTime":442.635,"endTime":446.475,"body":"mean, you know, all content creators need to create their own online"},{"startTime":446.475,"endTime":450.235,"body":"course, but think about ways, because there's quite a few of"},{"startTime":450.235,"endTime":453.915,"body":"them, that you as a content creator could scale your"},{"startTime":453.915,"endTime":457.66,"body":"own revenue with things that don't require more"},{"startTime":457.66,"endTime":461.18,"body":"of you. So I'll just give you a bunch of ideas here. And if you"},{"startTime":461.18,"endTime":464.86,"body":"do it right, you only need like one. We're talking if you were a"},{"startTime":464.86,"endTime":468.565,"body":"podcaster around this specific topic, it could be how to start"},{"startTime":468.565,"endTime":472.245,"body":"a podcast course. Or if you were a real estate"},{"startTime":472.245,"endTime":475.605,"body":"agent content creator, it would be how to get more leads"},{"startTime":475.605,"endTime":479.305,"body":"for real estate through social media templates or whatever."},{"startTime":479.445,"endTime":483.09,"body":"Typically, if you're more in the thought leadership realm, you're gonna"},{"startTime":483.09,"endTime":486.53,"body":"use more templates, tools, clear outcome"},{"startTime":486.53,"endTime":490.37,"body":"focused, vehicles that help people achieve a specific"},{"startTime":490.37,"endTime":494.05,"body":"result. Like, a fitness trainer is obviously gonna help people, you know, get in"},{"startTime":494.05,"endTime":497.785,"body":"shape. What is that version of getting in shape for you if you are in"},{"startTime":497.785,"endTime":501.305,"body":"that kind of thought leadership space? But if you're not in that thought leadership space,"},{"startTime":501.305,"endTime":505.145,"body":"if you're more in, like, the interviewer type where maybe you're"},{"startTime":505.145,"endTime":508.585,"body":"an absolute thought leader and you have amazing thoughts and all that, but you're saying"},{"startTime":508.585,"endTime":512.289,"body":"you've positioned yourself as more of like an interviewer, someone who it's been a"},{"startTime":512.289,"endTime":515.649,"body":"few years now, but who has done this well as, like, Lewis Howes. He wasn't"},{"startTime":515.649,"endTime":519.49,"body":"seen as, like, a thought leader at first. He would just ask questions to people"},{"startTime":519.49,"endTime":523.245,"body":"he's interviewing, but over time, he became more of a thought leader. I think Jay"},{"startTime":523.245,"endTime":526.765,"body":"Shetty actually falls under this too. But regardless, anyways, if you were an"},{"startTime":526.765,"endTime":530.445,"body":"interviewer, you could still look at your audience and figure"},{"startTime":530.445,"endTime":533.885,"body":"out what it is that they're looking for. Why do they come to your content,"},{"startTime":533.885,"endTime":537.105,"body":"your podcast, your YouTube videos, whatever, and offer them"},{"startTime":537.45,"endTime":541.21,"body":"something that enhances their experience in that. Now I'll give you an example. I"},{"startTime":541.21,"endTime":545.05,"body":"am not a baseball expert by any means, just a fan, but I've"},{"startTime":545.05,"endTime":548.81,"body":"been experimenting with baseball content. I would never wanna position myself"},{"startTime":548.81,"endTime":552.33,"body":"as a baseball thought leader at least right now because I don't know"},{"startTime":552.33,"endTime":555.975,"body":"enough, just a fan. But what I could do is"},{"startTime":555.975,"endTime":559.435,"body":"set up some type of Patreon and offer a simple"},{"startTime":559.815,"endTime":563.574,"body":"but scalable, keyword scalable solution where people could pay"},{"startTime":563.574,"endTime":567.37,"body":"just a little bit of money and get access that enhances their experience."},{"startTime":567.67,"endTime":571.21,"body":"It creates revenue for me. It helps me create more baseball"},{"startTime":571.67,"endTime":575.35,"body":"content and doesn't need to be complicated. And in fact, every new"},{"startTime":575.35,"endTime":578.71,"body":"thing you add into something like that makes it less likely to be a hit,"},{"startTime":578.71,"endTime":581.925,"body":"no pun intended, with the audience you're trying to target. What I mean by that"},{"startTime":581.925,"endTime":585.365,"body":"is if I was doing a baseball Patreon, I wouldn't add in, like, you get"},{"startTime":585.365,"endTime":589.045,"body":"a community, you get weekly live calls, you get, you know, all these different"},{"startTime":589.045,"endTime":592.885,"body":"things. It's like you just get the community or you get"},{"startTime":592.885,"endTime":596.62,"body":"a sticker pack once a month and the community or something, you know,"},{"startTime":596.68,"endTime":600.28,"body":"something very simple that doesn't require people spending"},{"startTime":600.28,"endTime":603.58,"body":"much time and effort to be a part of. People love"},{"startTime":603.8,"endTime":607.34,"body":"making purchases that solidify their identity."},{"startTime":607.88,"endTime":611.515,"body":"I am guilty of this all the time. So I say this not from,"},{"startTime":611.515,"endTime":615.115,"body":"like, this is a manipulated thing. This is like, I do this. If I'm"},{"startTime":615.115,"endTime":618.895,"body":"taking something seriously and I wanna really get into it, I make purchases"},{"startTime":619.355,"endTime":623.035,"body":"to reinforce my belief in what it is that I"},{"startTime":623.035,"endTime":626.61,"body":"am into. For Godzilla, to use another example, super"},{"startTime":626.61,"endTime":630.37,"body":"into Godzilla. I'm watching every Godzilla movie in order. So what"},{"startTime":630.37,"endTime":633.97,"body":"do I do? I purchase every Godzilla movie. Can I watch every Godzilla movie on"},{"startTime":633.97,"endTime":637.67,"body":"streaming? Absolutely. But I want to own every Godzilla"},{"startTime":637.73,"endTime":641.345,"body":"movie so I could watch it in 10 80p or 4 k because"},{"startTime":641.725,"endTime":645.485,"body":"that reinforces my own personal belief that"},{"startTime":645.485,"endTime":649.084,"body":"I am interested in this thing. And if someone was like, you can't"},{"startTime":649.084,"endTime":652.845,"body":"buy the Godzilla physical media anywhere, I'd be like, what? And then"},{"startTime":652.845,"endTime":656.53,"body":"you would know people would start making, like, bootleg Godzilla movies so that you could"},{"startTime":656.53,"endTime":660.21,"body":"buy them. Right? There would be a market for it. So the whole thing here"},{"startTime":660.21,"endTime":664.05,"body":"is not to just, like, create something out of nothing so that"},{"startTime":664.05,"endTime":667.51,"body":"you can make money. It's to create something that can scale,"},{"startTime":667.81,"endTime":671.615,"body":"that people really want and you can deliver, but it"},{"startTime":671.615,"endTime":675.295,"body":"doesn't take much out of you. Next is tier 3, which is premium revenue, and"},{"startTime":675.295,"endTime":679.055,"body":"these are not gonna be your everyday things unless you're a"},{"startTime":679.055,"endTime":682.755,"body":"millionaire. But these are things like your high ticket offerings, your 1 on 1 consulting,"},{"startTime":682.975,"endTime":686.52,"body":"group coaching programs, done for you services, could be things"},{"startTime":686.52,"endTime":690.3,"body":"where, like, you create a presentation. You have, like, a keynote presentation."},{"startTime":690.68,"endTime":694.04,"body":"Donald Miller, who wrote a brand story, Business Made"},{"startTime":694.04,"endTime":697.88,"body":"Simple, he talks about having, like, a keynote speech that you deliver. And, you"},{"startTime":697.88,"endTime":700.754,"body":"know, public speakers get paid a lot of money, but if you could get in"},{"startTime":700.754,"endTime":704.435,"body":"the public speaking circuit where you did, like, 4 to 6 per"},{"startTime":704.435,"endTime":707.954,"body":"year, some of these public speakers are getting paid 20 k plus an"},{"startTime":707.954,"endTime":711.254,"body":"event if you find the right event. And what's cool is if you get, like,"},{"startTime":711.315,"endTime":714.915,"body":"in with the people where they do, like, a yearly event or maybe even there,"},{"startTime":714.915,"endTime":717.85,"body":"like, a touring event, You might have a setup where you have a 6 figure"},{"startTime":717.85,"endTime":721.29,"body":"business where you're just doing like 4 to 6 events a"},{"startTime":721.29,"endTime":724.81,"body":"year and making a really nice income from just that"},{"startTime":724.81,"endTime":728.57,"body":"alone. And these public speaking events again are around topics"},{"startTime":728.57,"endTime":732.345,"body":"where you're already creating content on that. So, you know, there's so many cool little"},{"startTime":732.345,"endTime":735.704,"body":"strategies I could get into on how you could create that keynote. But your social"},{"startTime":735.704,"endTime":739.464,"body":"media, the content that you're already creating is a testing ground for that"},{"startTime":739.464,"endTime":743.225,"body":"content that people are wanting. So you can kinda like rest assured if people are"},{"startTime":743.225,"endTime":746.88,"body":"liking it at a free level, in a public workshop"},{"startTime":746.88,"endTime":750.64,"body":"level, chances are high that they'll be interested in it, of course, if you tweak"},{"startTime":750.64,"endTime":753.839,"body":"it so that it's contextual to the audience you're giving it to. And the thing"},{"startTime":753.839,"endTime":757.36,"body":"that people are missing out on when it comes to, premium"},{"startTime":757.36,"endTime":761.125,"body":"revenue is telling the truth. What I mean by that is"},{"startTime":761.125,"endTime":764.645,"body":"you are a content creator, very likely that you're not making your main"},{"startTime":764.645,"endTime":768.405,"body":"income from creating content. You probably have a regular job and then content"},{"startTime":768.405,"endTime":771.605,"body":"creating on the side, maybe you like to do content creating full time. Whatever it"},{"startTime":771.605,"endTime":775.06,"body":"is, your time is limited and people forget to"},{"startTime":775.06,"endTime":778.76,"body":"express that and people go, well, they should know how much stuff is, like, overlooked,"},{"startTime":778.82,"endTime":782.18,"body":"we assume. Right? You have to mention that you do have limited time and"},{"startTime":782.18,"endTime":785.62,"body":"availability. There needs to be some type of application process so that you can weed"},{"startTime":785.62,"endTime":789.335,"body":"out serious people and also you have boundaries of the type of projects that"},{"startTime":789.335,"endTime":793.175,"body":"you do wanna take on, whether you're doing a live workshop speaking"},{"startTime":793.175,"endTime":796.135,"body":"or 1 on 1 consulting or group coaching, but whatever it is done for your"},{"startTime":796.135,"endTime":799.95,"body":"services needs to be an application process so that your own"},{"startTime":799.97,"endTime":803.49,"body":"sanity is taken to an account, and you can deliver what you're trying to"},{"startTime":803.49,"endTime":806.93,"body":"deliver at a high value. And for these, you need to have a premium pricing"},{"startTime":806.93,"endTime":810.69,"body":"strategy. Someone that's paying $20 should not get the same experience that is paying"},{"startTime":810.69,"endTime":814.315,"body":"$20,000. I mean, how would you feel, right, if you paid"},{"startTime":814.315,"endTime":818.075,"body":"that and you got that experience? It's gotta be different. You can't give your"},{"startTime":818.075,"endTime":821.915,"body":"life away for $20,000, but you can design it so that,"},{"startTime":822.075,"endTime":825.515,"body":"it does feel like a premium experience and they are getting something that nobody else"},{"startTime":825.515,"endTime":828.05,"body":"is getting. So if I was giving you homework and you're like, Dylan, this sounds"},{"startTime":828.05,"endTime":831.41,"body":"awesome. How do I put this into practice? This is what I would do. Phase"},{"startTime":831.41,"endTime":835.17,"body":"1, 1st couple of months, January, February, audit your current revenue"},{"startTime":835.17,"endTime":838.87,"body":"streams, optimize your existing content for monetization opportunities,"},{"startTime":839.17,"endTime":842.705,"body":"set up some basic systems and tracking in place so that you"},{"startTime":842.705,"endTime":846.305,"body":"know who's coming from what and where. For my company,"},{"startTime":846.305,"endTime":849.665,"body":"ContentClips, I know where everybody came from. I know if they came from"},{"startTime":849.665,"endTime":853.425,"body":"TikTok, from Instagram, if they were a referral. Who referred who? What's"},{"startTime":853.425,"endTime":856.83,"body":"going on? I need to know that so I know what's working. Anyways, then you"},{"startTime":856.83,"endTime":860.27,"body":"would get some quick wins to generate immediate revenue. You need to know it can"},{"startTime":860.27,"endTime":864.11,"body":"work, but more importantly, you need to know it's possible because that will fuel"},{"startTime":864.11,"endTime":867.63,"body":"you to get to the next tier. And that phase 2 is"},{"startTime":867.63,"endTime":871.355,"body":"scale. This would be like March. Oh my god. I'm doing months. If you've"},{"startTime":871.355,"endTime":874.475,"body":"listened a few months ago, you know that I graduated high school before knowing the"},{"startTime":874.475,"endTime":877.995,"body":"months in order, and here I am doing the months live on this podcast. So"},{"startTime":877.995,"endTime":881.835,"body":"months 3 4, March April, you would develop your"},{"startTime":881.835,"endTime":885.51,"body":"first digital product. You create an automated sales system. You build an"},{"startTime":885.51,"endTime":889.029,"body":"email marketing engine, and you would establish a content to sales"},{"startTime":889.029,"endTime":892.65,"body":"pipeline, meaning you know where people are coming from. You know how"},{"startTime":892.87,"endTime":896.675,"body":"you're reaching people. You have a digital product of some type to"},{"startTime":896.675,"endTime":900.455,"body":"sell. You're moving them from your content to your digital product."},{"startTime":900.515,"endTime":903.955,"body":"Email is helping you achieve this. Zapier is maybe"},{"startTime":903.955,"endTime":907.715,"body":"automating some things, but you have a clear content to sales pipeline."},{"startTime":907.715,"endTime":911.55,"body":"And then phase 3 would be optimization, which would be May June. So"},{"startTime":911.55,"endTime":915.39,"body":"by my birthday, you'd be launching premium offerings, refining your"},{"startTime":915.39,"endTime":918.83,"body":"systems and processes, scaling winning strategies, and"},{"startTime":918.83,"endTime":922.61,"body":"starting to get the idea of or already building a team and delegating"},{"startTime":922.83,"endTime":926.245,"body":"some tasks so that it would take off stuff from your"},{"startTime":926.245,"endTime":930.005,"body":"plate. Now old Dylan would have, like, gave you all that without saying"},{"startTime":930.005,"endTime":933.365,"body":"the months. I would have just said, you would have done your foundation, then you"},{"startTime":933.365,"endTime":937.205,"body":"scale it, and then you optimize it. 2025 Dylan is saying, let's just stop"},{"startTime":937.205,"endTime":940.9,"body":"for a second. That's 6 months. Dylan, I wanna do this by the next"},{"startTime":940.9,"endTime":944.66,"body":"week. Cool. That's not how this works. It takes time. And"},{"startTime":944.66,"endTime":948.42,"body":"a very wealthy, very successful man once said to me"},{"startTime":948.42,"endTime":952.1,"body":"years ago, and I think about it all the time, is the longer the"},{"startTime":952.1,"endTime":955.855,"body":"ramp, the more successful it will be. So if you give yourself realistically, like, 6"},{"startTime":955.855,"endTime":959.635,"body":"months to do this, but you follow what I've laid out here in a line,"},{"startTime":959.695,"endTime":963.535,"body":"you'll be more successful than if you try to do this by February. Longer"},{"startTime":963.535,"endTime":967.295,"body":"the ramp, more success. Now that doesn't mean sitting around or anything like that. And"},{"startTime":967.295,"endTime":971.14,"body":"in fact, there are some common pitfalls you're gonna wanna avoid, like starting too many"},{"startTime":971.14,"endTime":974.82,"body":"revenue streams at once. Don't just throw everything against the wall and see what sticks."},{"startTime":974.82,"endTime":978.6,"body":"Be methodical about it. Don't move so fast. You're just gonna be spinning in circles."},{"startTime":978.66,"endTime":982.235,"body":"Also, underpricing your offerings, it's one thing to"},{"startTime":982.535,"endTime":986.215,"body":"set the price really low so that you see if anyone kind of bites. It's"},{"startTime":986.215,"endTime":989.975,"body":"another thing if you set it too high and people don't have"},{"startTime":989.975,"endTime":993.255,"body":"that trust yet. You can look at what other people are charging for a similar"},{"startTime":993.255,"endTime":996.54,"body":"service. You can also go into the creator club, if you're not a member already,"},{"startTime":996.54,"endTime":1000.06,"body":"the creator club dot com, and get some feedback there. Also, don't"},{"startTime":1000.06,"endTime":1003.74,"body":"neglect your existing audience relationships. A lot of what we've laid out"},{"startTime":1003.74,"endTime":1007.245,"body":"here, you might think, this is cool. Is this for someone more experienced? No. You"},{"startTime":1007.245,"endTime":1011.084,"body":"have an audience even if you haven't published content yet because your audience could"},{"startTime":1011.084,"endTime":1014.764,"body":"be considered business relationships that you've made up until now in your life"},{"startTime":1014.764,"endTime":1018.365,"body":"or people that you've never met in your existing audience already. For example, you might"},{"startTime":1018.365,"endTime":1021.71,"body":"be connected with a bunch of people on LinkedIn who, you know, you met them"},{"startTime":1021.71,"endTime":1024.829,"body":"4 years ago, but you haven't kept in touch with them. And you start posting"},{"startTime":1024.829,"endTime":1027.47,"body":"some content. Next thing you know, you're like, oh, I haven't caught up with this"},{"startTime":1027.47,"endTime":1030.99,"body":"person, but they now work at this one company that's exactly interested in what I'm"},{"startTime":1030.99,"endTime":1034.829,"body":"doing. So there'll be all these connections that is gonna work out differently than"},{"startTime":1034.829,"endTime":1038.375,"body":"how it is in your mind, if that makes sense. Don't count your existing"},{"startTime":1038.375,"endTime":1042.214,"body":"audience out before you just try going and throwing in more people and"},{"startTime":1042.214,"endTime":1045.974,"body":"thinking you need a bigger audience. Not true. Also, now the pitfall to avoid"},{"startTime":1045.974,"endTime":1049.75,"body":"would be poor system documentation. Start to treat what you're doing as if you"},{"startTime":1049.75,"endTime":1053.13,"body":"had to explain it to somebody or you were gonna sell what you were doing."},{"startTime":1053.19,"endTime":1056.95,"body":"Not only will you find inefficiencies in what you're doing, but when you get to"},{"startTime":1056.95,"endTime":1060.79,"body":"that 5, 6 month range of when you're starting to look at building a team"},{"startTime":1060.79,"endTime":1064.415,"body":"and delegating some things, Your future self will be so thankful of"},{"startTime":1064.415,"endTime":1068.015,"body":"your current self that you thought in this way because you don't have to start"},{"startTime":1068.015,"endTime":1071.855,"body":"from scratch because people go years without documenting any"},{"startTime":1071.855,"endTime":1075.455,"body":"of the systems they're doing. And then last pitfall I wanna highlight here is"},{"startTime":1075.455,"endTime":1078.809,"body":"insufficient market research. If you offer something that nobody"},{"startTime":1078.809,"endTime":1082.65,"body":"wants, it's not other people's fault. It's your fault for not"},{"startTime":1082.65,"endTime":1086.41,"body":"doing enough market research and finding out if there's any demand for what"},{"startTime":1086.41,"endTime":1090.01,"body":"you're offering. And the same goes for topics in your content too. Niche"},{"startTime":1090.01,"endTime":1093.385,"body":"content is fantastic. It performs great. But"},{"startTime":1093.385,"endTime":1097.005,"body":"monetizing niche content is a different ballgame. Getting someone"},{"startTime":1097.065,"endTime":1100.585,"body":"to pay attention and getting someone to pay 2 different things. And it's"},{"startTime":1100.585,"endTime":1104.24,"body":"important to study what people are paying for, not just what people are"},{"startTime":1104.24,"endTime":1107.94,"body":"watching with their time. A great example of this would be recently"},{"startTime":1108.48,"endTime":1112.02,"body":"the YouTuber, Marcus Brownlee. He launched an app that was wallpapers,"},{"startTime":1112.48,"endTime":1116.1,"body":"and it was a huge failure because it was charging something like $60"},{"startTime":1116.4,"endTime":1119.845,"body":"a year or something for wallpapers. People were like, I get wallpapers for"},{"startTime":1119.845,"endTime":1122.904,"body":"free. It was one of the bigger flops of 2024"},{"startTime":1123.524,"endTime":1127.205,"body":"because whoever was looking at that didn't do the right market"},{"startTime":1127.205,"endTime":1130.83,"body":"research. People don't wanna pay for wallpapers, especially"},{"startTime":1130.83,"endTime":1134.669,"body":"when they're used to getting something from for free from somebody that they're used"},{"startTime":1134.669,"endTime":1138.429,"body":"to getting something free to. Alright. On that note, come say hi"},{"startTime":1138.429,"endTime":1141.438,"body":"if you're not already in the creator club. We'd love to chat more about this."},{"startTime":1141.518,"endTime":1144.638,"body":"If you need direct help from me, just let me know. I do offer coaching"},{"startTime":1144.638,"endTime":1148.238,"body":"consulting. And just like I was saying in tier 3, it is more premium. So"},{"startTime":1148.238,"endTime":1150.798,"body":"it's not for everybody, but if you think it might be for you, feel free"},{"startTime":1150.798,"endTime":1152.313,"body":"to reach out. I'll catch you in the next one."}]}