{"version":"1.0.0","segments":[{"startTime":4.64,"endTime":8.24,"body":"Welcome to Digital Creator. My name is Dylan Schmidt, your host. And today I have"},{"startTime":8.24,"endTime":12.08,"body":"a special interview episode for you. Talking with Andy"},{"startTime":12.08,"endTime":15.835,"body":"Murphy. He is the host of the Secure Family Podcast. He's"},{"startTime":15.835,"endTime":19.275,"body":"also an author and as you'll hear in our conversation, he's just an"},{"startTime":19.275,"endTime":23.115,"body":"awesome dude. Andy show the Secure Family Podcast just hit number one"},{"startTime":23.115,"endTime":26.955,"body":"in the parenting category on Apple Podcasts. And what's interesting about that"},{"startTime":26.955,"endTime":30.73,"body":"is starting just this year, he rebranded his podcast because it was was"},{"startTime":30.73,"endTime":34.329,"body":"formerly called the Secure Dad Podcast. So about a month into his"},{"startTime":34.329,"endTime":38.09,"body":"rebrand, he hits number one on the Apple charts, which is just incredible. And I"},{"startTime":38.09,"endTime":41.77,"body":"wanted to talk to Andy to just get an idea of what his process was"},{"startTime":41.77,"endTime":45.15,"body":"for doing his podcast show rebrand. And if you're considering"},{"startTime":45.225,"endTime":49.065,"body":"rebranding your show, this is a must listen. Or if you're ever, like, maybe"},{"startTime":49.065,"endTime":52.664,"body":"wondering if you can change your show in the future, there's a lot of"},{"startTime":52.664,"endTime":56.445,"body":"valuable gems Andy drops along the way. So please enjoy my conversation"},{"startTime":56.504,"endTime":57.484,"body":"with Andy Murphy."},{"startTime":61.07,"endTime":64.91,"body":"Andy, welcome for the first time to Digital Creator. Thank you. I"},{"startTime":64.91,"endTime":67.79,"body":"mean, I appreciate this. It's as awesome to sit down to talk to you and"},{"startTime":67.79,"endTime":71.39,"body":"be a part of your show. Diving right in. Can we start out first a"},{"startTime":71.39,"endTime":75.034,"body":"little bit about where you're at today? Sure. So,"},{"startTime":75.354,"endTime":78.954,"body":"I started a podcast in 2018 called the Secure Dad"},{"startTime":78.954,"endTime":82.475,"body":"Podcast. It is now called the Secure Family Podcast, and we're gonna talk about that"},{"startTime":82.475,"endTime":85.695,"body":"more in a minute. And right now, I am on episode number"},{"startTime":86.1,"endTime":89.54,"body":"314. This is one of those things that when I started it, I was"},{"startTime":89.54,"endTime":93.22,"body":"like, nobody's gonna listen to this. I'm gonna run out of content in six"},{"startTime":93.22,"endTime":96.74,"body":"months. Who's gonna care? You know, that sort of thing. So, I made a"},{"startTime":96.74,"endTime":100.065,"body":"commitment early on that I would do it for six months. And And at that"},{"startTime":100.065,"endTime":102.385,"body":"point, I was like, you know what? This is going pretty well, so let's do"},{"startTime":102.385,"endTime":106.065,"body":"it for a year. And so, kinda pushed it that far. So"},{"startTime":106.065,"endTime":109.825,"body":"today, you know, there's been a lot of success. There's"},{"startTime":109.825,"endTime":113.38,"body":"been a lot of failure along the way too. Things are growing. The podcast"},{"startTime":113.439,"endTime":116.979,"body":"is hovering in the top 10 on the parenting category"},{"startTime":117.36,"endTime":121.119,"body":"on Apple Podcast, which is awesome. So in a lot of"},{"startTime":121.119,"endTime":124.899,"body":"ways, things are going the best that they ever have, which is awesome."},{"startTime":125.025,"endTime":128.865,"body":"And I don't wanna bury the lead here, but you did hit number"},{"startTime":128.865,"endTime":132.565,"body":"one in the parenting category. Is that right? Yes. I did."},{"startTime":133.105,"endTime":136.805,"body":"I did. And it, apparently, was only for I appreciate that."},{"startTime":137.905,"endTime":141.7,"body":"But I think it was for, like, six hours, and I just happened to check"},{"startTime":141.7,"endTime":145.22,"body":"it the right time. But I don't care. I've got the screenshot. I've got"},{"startTime":145.22,"endTime":148.52,"body":"proof. It happened. That was one of my goals for"},{"startTime":148.82,"endTime":152.605,"body":"2025 was to reach number one, and I did it, check it off. And now"},{"startTime":152.605,"endTime":155.725,"body":"I can just, you know, slide on down back to, you know, eight where I"},{"startTime":155.725,"endTime":159.245,"body":"normally am. You can take a vacation on any goal for the rest of the"},{"startTime":159.245,"endTime":162.865,"body":"year, I guess. Right? Yeah. Yeah. I hit the big one. It's we're done. February."},{"startTime":163.085,"endTime":166.47,"body":"We're done. Retirement party incoming. That's"},{"startTime":166.47,"endTime":170.31,"body":"right. Not to sidetrack the conversation here,"},{"startTime":170.31,"endTime":174.15,"body":"but you have written a book that is available on Amazon. Did you write"},{"startTime":174.15,"endTime":177.45,"body":"the book before launching the podcast, or did you launch the podcast"},{"startTime":177.909,"endTime":181.625,"body":"and then write the book? I wrote the book, and I created the podcast"},{"startTime":181.685,"endTime":185.444,"body":"to push people to go buy the book. And so if you look at"},{"startTime":185.444,"endTime":189.065,"body":"the, it's right here over my shoulder. And that was the original,"},{"startTime":189.125,"endTime":192.95,"body":"like, cover art was, like, something that kinda threw back"},{"startTime":192.95,"endTime":195.829,"body":"to the book. So we're like, oh, I'm in the right place. Or when I"},{"startTime":195.829,"endTime":198.549,"body":"went to go see the book on Amazon, oh, this is definitely the book because"},{"startTime":198.549,"endTime":202.15,"body":"it's the same thing. So I I wrote the book first and then launched"},{"startTime":202.15,"endTime":205.505,"body":"the podcast almost simultaneously, which is"},{"startTime":205.505,"endTime":208.625,"body":"crazy to think about now that I look back on it. Like, why did I"},{"startTime":208.625,"endTime":212.065,"body":"choose to do those both at the same time? But it worked. The"},{"startTime":212.065,"endTime":215.825,"body":"book did really, really well when it opened"},{"startTime":215.825,"endTime":218.485,"body":"in 2018. I think I got to"},{"startTime":219.49,"endTime":223.01,"body":"one zero nine on the Amazon author"},{"startTime":223.01,"endTime":226.63,"body":"list when it came out, which for an unrepresented"},{"startTime":227.17,"endTime":230.85,"body":"new author is almost just lightning in a bottle. So yeah."},{"startTime":230.85,"endTime":234.635,"body":"So it it it did really well, and the podcast all"},{"startTime":234.635,"endTime":238.075,"body":"kinda coming together. So I guess I did the right thing. It you know, I"},{"startTime":238.075,"endTime":240.635,"body":"look back on it now, like, oh, I woulda do it differently now. But, of"},{"startTime":240.635,"endTime":244.395,"body":"course, I'm you know, that was 2018 also. So but, yeah, those"},{"startTime":244.395,"endTime":247.85,"body":"two things came pretty much at the same time. Feels just like a couple years"},{"startTime":247.85,"endTime":251.31,"body":"ago, but 2018 supposedly was, like,"},{"startTime":252.09,"endTime":255.61,"body":"seventeen years ago now. There's a pandemic in"},{"startTime":255.61,"endTime":259.31,"body":"between then. You know? There's a lot in between"},{"startTime":259.93,"endTime":263.615,"body":"today and 2018, But that in my mind would"},{"startTime":263.615,"endTime":267.074,"body":"place more significance on what you've built during"},{"startTime":267.375,"endTime":271.074,"body":"all those years, launching it, with your book."},{"startTime":271.294,"endTime":275.055,"body":"And then take us up to, you know, just recently where you"},{"startTime":275.055,"endTime":278.669,"body":"had basically like what, what got you thinking about rebranding your"},{"startTime":278.669,"endTime":282.43,"body":"podcast, especially after you've done it for so many years? So I was reaching"},{"startTime":282.43,"endTime":285.789,"body":"episode number 300, which is a big deal for me. Cause I had ed"},{"startTime":285.789,"endTime":289.069,"body":"Calderon on the show, you know, ed, that was a big deal. I had been"},{"startTime":289.069,"endTime":292.805,"body":"working for two years to get that. And so it finally"},{"startTime":292.805,"endTime":296.245,"body":"happened. I finally got to the right person. And I was like, okay. So this"},{"startTime":296.245,"endTime":299.764,"body":"is like the pinnacle, you know, here of the Secured Ad Podcast to have him"},{"startTime":299.764,"endTime":303.604,"body":"on. And so, about that same time, I was thinking because"},{"startTime":303.604,"endTime":307.31,"body":"we're also approaching the end of the year, at episode 300. And so I"},{"startTime":307.31,"endTime":310.21,"body":"was like, I I think I might need to do something"},{"startTime":311.15,"endTime":314.99,"body":"different. You know, I don't quite know what because as"},{"startTime":314.99,"endTime":318.35,"body":"a creator, you understand this. I mean, you you're doing, like, a a rebrand thing"},{"startTime":318.35,"endTime":322.165,"body":"yourself. You wanna keep it fresh for your audience, but you also wanna, like,"},{"startTime":322.165,"endTime":325.925,"body":"keep it fresh for yourself. So I had a great conversation, with"},{"startTime":325.925,"endTime":329.605,"body":"our mutual friend Jeremy from Creator Club, and he was like, hey. You"},{"startTime":329.605,"endTime":333.04,"body":"know? So you have the Secure Dad. Do you feel like that can be an"},{"startTime":333.04,"endTime":336.8,"body":"exclusive title because it's for you know? The connotation is is this"},{"startTime":336.8,"endTime":340.4,"body":"for men only. And I get that. I do. And I've I've always had mom"},{"startTime":340.4,"endTime":344.08,"body":"listeners. But I was like, you know what? I think at this point in time,"},{"startTime":344.08,"endTime":347.535,"body":"Jeremy is really making sense here. Let's look at rebranding"},{"startTime":347.995,"endTime":350.074,"body":"just the podcast. So, like,"},{"startTime":350.074,"endTime":353.595,"body":"thesecuredad.com stays. The book stays the"},{"startTime":353.595,"endTime":357.435,"body":"same. My LLC and copyrights all stay the same. We're just gonna"},{"startTime":357.435,"endTime":360.815,"body":"change the name of the podcast just to do something fresh"},{"startTime":361.194,"endTime":364.98,"body":"and different for the audience, but also for me. Just I I just wanna"},{"startTime":364.98,"endTime":368.44,"body":"do something exciting for me. And so it was like"},{"startTime":368.98,"endTime":372.26,"body":"once I decided to actually do it, I started, you know, talking to people like"},{"startTime":372.26,"endTime":375.7,"body":"yourself. I talked to Brian Marron who has the, Human Behavior"},{"startTime":375.7,"endTime":379.355,"body":"Podcast because they did a rebrand of their podcast as well. And he"},{"startTime":379.355,"endTime":383.135,"body":"was just like, yeah, man. It's easy. You just go in and you just change"},{"startTime":383.275,"endTime":386.715,"body":"all of the titles and stuff inside of your, you know,"},{"startTime":386.715,"endTime":390.235,"body":"podcast provider, and that's it. And I'm like, oh, like, I would have thought,"},{"startTime":390.235,"endTime":394.02,"body":"like, I had to go through some sort of, like, process or, like, get customers."},{"startTime":394.02,"endTime":396.9,"body":"No. You could just change the name of your show whenever you want to. So"},{"startTime":396.9,"endTime":400.58,"body":"that was really cool. Once I kinda got the the feeling that I"},{"startTime":400.58,"endTime":404.34,"body":"needed to do something different, and I was just like it it made"},{"startTime":404.34,"endTime":407.965,"body":"me excited again. It really did make me excited again to be creating"},{"startTime":407.965,"endTime":411.665,"body":"and doing this stuff and to just hopefully open up to"},{"startTime":412.045,"endTime":415.085,"body":"a different audience and bring more people in. Because at the end of the day,"},{"startTime":415.085,"endTime":418.06,"body":"that's just what I'm doing. I wanna help as many people as I can. That's"},{"startTime":418.06,"endTime":421.76,"body":"awesome. To be fair, it used to be, like, a few years ago,"},{"startTime":422.38,"endTime":426.14,"body":"harder to change your podcast. Like, it would mess up the RSS feed"},{"startTime":426.14,"endTime":429.5,"body":"and, like, links. Like, I still have some Sure. Chat. But these days,"},{"startTime":429.5,"endTime":432.86,"body":"it's way easier. It's it's so nice. Were you worried"},{"startTime":432.86,"endTime":435.975,"body":"about losing any of your existing audience"},{"startTime":436.835,"endTime":440.675,"body":"changing the identity of your show? You never know when you"},{"startTime":440.675,"endTime":444.195,"body":"make a big change, how people are going to respond to it. But I was"},{"startTime":444.195,"endTime":447.795,"body":"also like, if they don't like the fact that I changed literally"},{"startTime":447.795,"endTime":451.61,"body":"one word in the podcast title, everything else is pretty much gonna"},{"startTime":451.61,"endTime":455.37,"body":"stay the same, then they can go. It'll be alright. I'm not gonna miss"},{"startTime":455.37,"endTime":459.05,"body":"those people. I don't know. I'm sure I did. I'm sure I lost somebody,"},{"startTime":459.05,"endTime":462.425,"body":"but, like, I don't really know. I haven't noticed. It's"},{"startTime":462.425,"endTime":466.045,"body":"funny, I made a big deal about a one word"},{"startTime":466.745,"endTime":470.285,"body":"rebrand going from the Secure Dad podcast to the Secure"},{"startTime":470.425,"endTime":474.105,"body":"Family podcast. I was going around in circles"},{"startTime":474.105,"endTime":477.82,"body":"trying to figure out what does the new name need to be. Like, how is"},{"startTime":477.82,"endTime":481.12,"body":"this gonna work? What are we gonna do here? And I was talking to you,"},{"startTime":481.26,"endTime":484.06,"body":"and I was running through, like, all the list of stuff. And you were like,"},{"startTime":484.06,"endTime":487.76,"body":"Andy, you're already ranking number one for the Secure Family podcast."},{"startTime":488.14,"endTime":491.945,"body":"Why don't you just consider this one? And it was very much"},{"startTime":491.945,"endTime":495.305,"body":"like, Andy, stop worrying. Just go with this one. It's gonna be fine because you're"},{"startTime":495.305,"endTime":498.985,"body":"already ranking here. So thank you for that. But, yeah, it was just like, I'm"},{"startTime":498.985,"endTime":502.505,"body":"gonna keep this one word change, and it's really not that big a deal. And"},{"startTime":502.505,"endTime":506.025,"body":"the artwork changed, so I think I'm gonna carry all of my people through"},{"startTime":506.025,"endTime":508.66,"body":"this. I felt confident that I probably carried"},{"startTime":509.04,"endTime":512.799,"body":"99.5% of people through, with me to"},{"startTime":512.799,"endTime":516.42,"body":"the Secure Family podcast. Not to mention all the people that you'll"},{"startTime":516.64,"endTime":520.0,"body":"gain. I mean, obviously, it's working well. You're in the top"},{"startTime":520.0,"endTime":523.615,"body":"10 of parenting podcasts. Right. Yeah. Right. Yeah. And just to"},{"startTime":523.615,"endTime":527.375,"body":"share with with people listening, Andy had"},{"startTime":527.375,"endTime":530.015,"body":"mentioned a couple names to me and was like, what do you think about these?"},{"startTime":530.015,"endTime":533.855,"body":"And I had googled the Secure Family. Mhmm. I I I think I might"},{"startTime":533.855,"endTime":536.095,"body":"have put the podcast on there. I think it was just to see if it"},{"startTime":536.095,"endTime":539.67,"body":"was taken. I was like, oh, let me just Google this, and then Andy's,"},{"startTime":540.37,"endTime":544.13,"body":"podcast was, like, the first result. I'm like, wait. There he is. Like, that seems"},{"startTime":544.13,"endTime":547.97,"body":"really natural. Right. And that's not a step that I'd even done. And, like,"},{"startTime":547.97,"endTime":551.105,"body":"yeah, I was like, oh, yeah. That would that's smart. Yeah. Because I thought I"},{"startTime":551.105,"endTime":553.585,"body":"thought I'll get there when I figure out what the what I want the name"},{"startTime":553.585,"endTime":555.905,"body":"to be, but that helped me to get there, and that was that was good"},{"startTime":555.905,"endTime":559.585,"body":"to think ahead. Even stuff that I I don't even have any"},{"startTime":559.585,"endTime":563.28,"body":"intention of using sometimes. I'm like, I wanna Google this just to see if it's"},{"startTime":563.28,"endTime":567.04,"body":"taken. You know? Even actually I like just googling random inventions too."},{"startTime":567.04,"endTime":570.8,"body":"Like, last night, my wife was like, oh, we should invent because"},{"startTime":570.8,"endTime":574.48,"body":"our daughter likes eating food that's, like, way cooled down,"},{"startTime":574.48,"endTime":578.285,"body":"like, has no it's, like, neutral temperature, not even room temperature,"},{"startTime":578.505,"endTime":581.785,"body":"like, colder. And she was like, we need to invent something that cools down food."},{"startTime":581.785,"endTime":585.305,"body":"And I'm like, I bet that exists. I cool it. Sure enough. It's like this"},{"startTime":585.305,"endTime":588.505,"body":"fan you can place on top of food that covers it and, like, cools it"},{"startTime":588.505,"endTime":592.0,"body":"down. Yeah. It exists for that exact"},{"startTime":592.0,"endTime":595.68,"body":"situation for kids. But the Secure Family Podcast name wasn't"},{"startTime":595.68,"endTime":599.52,"body":"taken, which is, like, crazy that even in this"},{"startTime":599.52,"endTime":603.2,"body":"was 2024, that something that you would"},{"startTime":603.2,"endTime":606.755,"body":"think I I thought would have been taken was not. Mhmm. Right."},{"startTime":606.894,"endTime":610.654,"body":"Yeah. It's yeah. And it's crazy. Like, what is copyrighted and what isn't? Like,"},{"startTime":610.654,"endTime":614.255,"body":"I admit, like, for me, hell froze over and I"},{"startTime":614.255,"endTime":618.095,"body":"joined TikTok after it came back from the ban. And I was like, well, if"},{"startTime":618.095,"endTime":621.6,"body":"it survives this, I'll give it a shot. And so I go to sign up,"},{"startTime":621.6,"endTime":625.28,"body":"and sure enough, the Secure Dad I thought somebody would have, like, poached it a"},{"startTime":625.28,"endTime":627.84,"body":"long time ago. So I was like, I thought I was gonna have to change"},{"startTime":627.84,"endTime":630.88,"body":"it up or do something different or try to fight somebody. But, no, it was"},{"startTime":630.88,"endTime":634.475,"body":"like, it's it's here. It's ready to go. And that was another thing. Like, I"},{"startTime":634.555,"endTime":638.235,"body":"I've really only changed the name of the podcast. All of my socials"},{"startTime":638.235,"endTime":642.074,"body":"are still at the Secure Data. I'm very lucky that they are all"},{"startTime":642.074,"endTime":645.755,"body":"the same, because I guess it's just a a"},{"startTime":645.755,"endTime":649.42,"body":"random assortment of words. My son and I"},{"startTime":649.42,"endTime":653.2,"body":"actually have a podcast together that's called Farmer Brown's Dinosaur"},{"startTime":653.26,"endTime":657.02,"body":"Farm, and I chose that many words so that I didn't"},{"startTime":657.02,"endTime":660.825,"body":"have to worry about, like, specific copyrights or whatever. It"},{"startTime":660.825,"endTime":663.545,"body":"was just like, here's something that's gonna be brand new. If somebody types this in,"},{"startTime":663.545,"endTime":667.065,"body":"our show's definitely gonna come up because nobody else is gonna have a"},{"startTime":667.065,"endTime":670.825,"body":"kid's podcast that is this many words. You know? So it was just,"},{"startTime":671.305,"endTime":674.82,"body":"kinda, I think, just like a continuation of that. Yeah. I love"},{"startTime":674.82,"endTime":678.26,"body":"that. I know you do, you know, some sponsorships, partnerships,"},{"startTime":679.36,"endTime":682.42,"body":"with brands and companies. Did changing"},{"startTime":682.8,"endTime":686.64,"body":"the name, the identity of your show, affect"},{"startTime":686.64,"endTime":690.345,"body":"that at all? How did that process go? No. They loved it."},{"startTime":690.345,"endTime":694.185,"body":"They were they were on board, from the beginning. I remember I was"},{"startTime":694.185,"endTime":697.865,"body":"having a conversation with one particular sponsor, and they were like,"},{"startTime":697.865,"endTime":701.58,"body":"this aligns perfectly with what we wanna do in 2025. So I was like,"},{"startTime":701.82,"endTime":705.42,"body":"alright. Well, then there we go. So going forward, when we work together in"},{"startTime":705.42,"endTime":709.1,"body":"'25, it's just gonna be the Secure Family podcast. And,"},{"startTime":709.42,"endTime":713.26,"body":"so everybody has been very supportive of it. Nobody has has"},{"startTime":713.26,"endTime":716.86,"body":"said anything. I don't think I've even gotten a complaint that I changed the"},{"startTime":716.86,"endTime":720.644,"body":"name. Mhmm. I don't think anybody's ever never complained about"},{"startTime":720.644,"endTime":724.105,"body":"it. So Yeah. Did you reach out to those companies"},{"startTime":724.644,"endTime":728.245,"body":"before you changed the name, like, when you were just in the thinking phase? Were"},{"startTime":728.245,"endTime":731.79,"body":"you like, hey. I might be doing this? Well, the"},{"startTime":731.79,"endTime":735.41,"body":"thinking phase also happened to coincide with renewing"},{"startTime":735.55,"endTime":739.39,"body":"contracts. So it was like, hey. While we're talking about 2025,"},{"startTime":739.39,"endTime":742.75,"body":"this is something exciting that I'm going to be doing, which I also"},{"startTime":742.75,"endTime":746.465,"body":"think showed my folks that, oh, Andy's just not doing the"},{"startTime":746.465,"endTime":749.665,"body":"same old copy and paste stuff that he did last year. He's gonna be pushing"},{"startTime":749.665,"endTime":753.425,"body":"his brand forward, which is what, you know, brands who wanna partner"},{"startTime":753.425,"endTime":756.96,"body":"with you wanna see. They wanna see that you're climbing the ranks and you're not"},{"startTime":756.96,"endTime":760.64,"body":"satisfied with you are. They wanna see you moving forward. So,"},{"startTime":761.04,"endTime":764.8,"body":"yeah. No. They were they were great about that, and and there was no"},{"startTime":764.8,"endTime":768.56,"body":"issues there. And it was just cool to to have their support because, you know,"},{"startTime":768.56,"endTime":772.225,"body":"these are professionals who deal with other people, not just, you know, me."},{"startTime":772.445,"endTime":776.125,"body":"And they were and just to get their feedback on what they thought it was"},{"startTime":776.125,"endTime":779.725,"body":"was extraordinarily valuable to me to have their opinions. Oh, yeah. I think this is"},{"startTime":779.725,"endTime":782.285,"body":"a great idea for you, that sort of stuff. And if they had told me"},{"startTime":782.285,"endTime":785.245,"body":"that it wasn't a good idea, I would have listened as well. So, you know,"},{"startTime":785.245,"endTime":789.02,"body":"it was just great all the way around. Nice. And going back to"},{"startTime":789.02,"endTime":792.86,"body":"that still thinking phase, did you have a plan of this"},{"startTime":792.86,"endTime":796.62,"body":"will unlock, you know, this for me in the future type of thing? That"},{"startTime":796.62,"endTime":800.245,"body":"makes sense. Sure. So I was hoping to bring more"},{"startTime":800.245,"endTime":803.685,"body":"parents into the fold. Obviously, when you have the word dad in there, it's like,"},{"startTime":803.685,"endTime":807.064,"body":"okay, your show is for dads. And honestly, that was not my"},{"startTime":807.444,"endTime":810.964,"body":"intent. That was the voice that I had when I started this thing. I've done"},{"startTime":810.964,"endTime":814.38,"body":"a lot of reading with Michael Hyatt, who started Platform"},{"startTime":814.38,"endTime":817.18,"body":"University at the time, and he was just like, you need to find your voice"},{"startTime":817.18,"endTime":819.82,"body":"and tell people what your voice is. So I was like, okay. Well, the Secure"},{"startTime":819.82,"endTime":823.5,"body":"Dad is is my voice. And a couple years ago, I had"},{"startTime":823.5,"endTime":826.86,"body":"sent out an email to folks asking them, hey. You know, why why do you"},{"startTime":826.86,"endTime":830.675,"body":"listen to the Secure Dad? Why do you follow? And this this lady replied."},{"startTime":830.675,"endTime":834.035,"body":"She's like, my husband doesn't care about this stuff, so one of us has"},{"startTime":834.035,"endTime":837.495,"body":"to. And that helped me realize, wait a minute. There's a whole lot more"},{"startTime":837.714,"endTime":841.394,"body":"moms listening to the show than I thought. So that's where I kinda came up"},{"startTime":841.394,"endTime":844.695,"body":"as a kind of a bridge. You know, every parent is a protector"},{"startTime":845.13,"endTime":848.83,"body":"because we are. Every parent is a protector. So I was hoping"},{"startTime":848.89,"endTime":852.33,"body":"with the Secure Family podcast, when people are"},{"startTime":852.33,"endTime":856.17,"body":"scrolling scrolling through and they see it, will kind of make that zero moment of"},{"startTime":856.17,"endTime":859.77,"body":"truth a little bit easier for moms to say, oh, this is a family"},{"startTime":859.77,"endTime":863.415,"body":"show. It's not just for dads. I'll give it a listen. And"},{"startTime":863.415,"endTime":867.255,"body":"hopefully, it's gonna be something that's meaningful and impactful to to them and their family"},{"startTime":867.255,"endTime":871.095,"body":"and their personal lives. So it's like you started it out thinking"},{"startTime":871.095,"endTime":874.81,"body":"it was gonna be one audience, Then you got the"},{"startTime":874.81,"endTime":878.49,"body":"feedback of it's going to be actually, this is who's showing"},{"startTime":878.49,"endTime":881.71,"body":"up. And then you adjusted your branding"},{"startTime":882.49,"endTime":886.33,"body":"and messaging a little bit to better fit who"},{"startTime":886.33,"endTime":889.825,"body":"actually is there versus saying like, no, my"},{"startTime":889.825,"endTime":893.425,"body":"original intention was to only reach these people. Yeah."},{"startTime":893.425,"endTime":897.265,"body":"That's cool. That's cool. And does that inform your topics or guests"},{"startTime":897.265,"endTime":900.725,"body":"or things like that? Like when you started planning this year?"},{"startTime":900.945,"endTime":904.56,"body":"So I kind of looked at it as in a way we're starting over."},{"startTime":904.72,"endTime":908.56,"body":"And so I took it from the very first episode that we"},{"startTime":908.56,"endTime":912.32,"body":"did. So January 1 was a Wednesday, and I released shows on Wednesday. And I'm"},{"startTime":912.32,"endTime":915.7,"body":"like, nobody's gonna listen to a podcast on January 1 or I've released the trailer."},{"startTime":916.08,"endTime":919.894,"body":"So the next one, which was January 8, I was like, okay."},{"startTime":919.894,"endTime":923.334,"body":"What is the most important lesson that I could tell these folks? What is it"},{"startTime":923.334,"endTime":926.875,"body":"that they're going to hear today that's gonna bring them back next week?"},{"startTime":927.014,"endTime":930.74,"body":"And if it's something that I've covered in the past, that's okay. I'm gonna"},{"startTime":930.74,"endTime":934.34,"body":"say it differently. I'm gonna say it new with a lot more experience. So I"},{"startTime":934.34,"endTime":938.18,"body":"really looked at it as we're just starting over again. We're you know, if"},{"startTime":938.18,"endTime":940.98,"body":"I could start this podcast over again, what would I tell you? What are the"},{"startTime":940.98,"endTime":944.514,"body":"most important things? So we're just kind of, I'm still working from that"},{"startTime":944.514,"endTime":948.274,"body":"timeline on what is it that parents really truly"},{"startTime":948.274,"endTime":952.115,"body":"need to know. We're gonna build this audience and we're gonna build this journey"},{"startTime":952.115,"endTime":955.875,"body":"together and we're gonna walk it together, you know, pretty much starting new back"},{"startTime":955.875,"endTime":959.569,"body":"in January. Nice. And and you had shared at the beginning"},{"startTime":959.569,"endTime":963.17,"body":"that you've recorded over 300 episodes. So Mhmm. You"},{"startTime":963.17,"endTime":966.85,"body":"didn't change any of the prior episodes, it sounds like."},{"startTime":966.85,"endTime":970.449,"body":"Right? It just sounds like those stayed in the feed. Yep. They are all still"},{"startTime":970.449,"endTime":974.264,"body":"there, and I think all of, like, the podcast art is still"},{"startTime":974.264,"endTime":977.464,"body":"there too if you scroll back far enough. But yeah. So they're all still there,"},{"startTime":977.464,"endTime":980.584,"body":"and I reference them all the time. And I was like, hey. I covered this"},{"startTime":980.584,"endTime":984.425,"body":"in the past, or I had this great guest on. I think I I"},{"startTime":984.425,"endTime":987.75,"body":"did a throwback to Tony Blauer, like, the first first time I had him on."},{"startTime":987.75,"endTime":991.245,"body":"Was like, hey. Go listen to episode, I don't know, 100 and something where I"},{"startTime":991.245,"endTime":994.522,"body":"talked to Tony Blauer about this exact same thing, and he gave great insights for"},{"startTime":994.522,"endTime":997.798,"body":"it. There's a link for you in the show notes. Go listen to it so"},{"startTime":997.798,"endTime":1000.885,"body":"people can go back and listen to it. Like, and all they're all still on"},{"startTime":1000.885,"endTime":1004.165,"body":"the website. All the blog posts are still there. Everything is still there so that"},{"startTime":1004.165,"endTime":1007.945,"body":"people can go back and reference it. I didn't wanna just completely"},{"startTime":1008.165,"endTime":1011.605,"body":"start over again. I wanted those, you know, past guests. I wanted to honor"},{"startTime":1011.605,"endTime":1015.39,"body":"them, and I wanted to make sure that their words still lived on. I think"},{"startTime":1015.39,"endTime":1019.07,"body":"that's an important thing to highlight is you didn't act like it didn't"},{"startTime":1019.07,"endTime":1022.61,"body":"exist or it's some Right. Right. Other universe because"},{"startTime":1023.23,"endTime":1026.609,"body":"I've spoken to a lot of people that kind of feel like that. Like they're"},{"startTime":1026.829,"endTime":1030.589,"body":"letting go of everything that they did to create something new. And it's"},{"startTime":1030.589,"endTime":1034.345,"body":"like, you don't have to. Like, it sounds like you didn't really overthink"},{"startTime":1034.404,"endTime":1038.164,"body":"that part of it. No. I I wanted to let people know"},{"startTime":1038.164,"endTime":1041.365,"body":"that, oh, yeah. Okay. So this is like the first real episode of the Secure"},{"startTime":1041.365,"endTime":1044.79,"body":"Family Podcast, but I've been doing this for a long time. You can trust"},{"startTime":1044.79,"endTime":1048.55,"body":"what I'm saying. So I've looked at it as like, here's this whole"},{"startTime":1048.55,"endTime":1052.39,"body":"library you can go back and take a look at. Here's all my receipts."},{"startTime":1052.39,"endTime":1055.77,"body":"Here's all this stuff that I've done so that you can know, okay."},{"startTime":1056.07,"endTime":1059.885,"body":"Andy has a pretty good understanding of what he's talking about here and also"},{"startTime":1059.885,"endTime":1063.325,"body":"to let them know that I'm not gonna go out and say something that either"},{"startTime":1063.325,"endTime":1066.205,"body":"I don't mean or I don't do myself, that sort of thing, just to kind"},{"startTime":1066.205,"endTime":1069.885,"body":"of, like, just build a catalog of stuff that people can go back and listen"},{"startTime":1069.885,"endTime":1073.325,"body":"to because hopefully they have. I hope that people have really liked it and said,"},{"startTime":1073.325,"endTime":1076.18,"body":"oh, I'm gonna go back and, you know, look for this guest or that sort"},{"startTime":1076.18,"endTime":1079.06,"body":"of thing and and see what he's done in the past so I can have"},{"startTime":1079.06,"endTime":1082.44,"body":"a better idea of what to do. How did you communicate the"},{"startTime":1082.58,"endTime":1086.26,"body":"rebrand to your audience, in the podcast and then,"},{"startTime":1086.26,"endTime":1089.955,"body":"like, on social media and email? Sure. So I took the entire"},{"startTime":1089.955,"endTime":1093.475,"body":"month of December, and I mentioned in every"},{"startTime":1093.475,"endTime":1096.995,"body":"episode in December, hey. There's gonna be some changes coming to the show in"},{"startTime":1096.995,"endTime":1100.674,"body":"January. You know? Tune in next week. I'll tell you more. And so,"},{"startTime":1100.674,"endTime":1104.39,"body":"eventually, by the time we got to the last one, it was, hey. I'm starting"},{"startTime":1104.39,"endTime":1108.07,"body":"the Secure Family podcast. By the way, I'm gonna take off Christmas"},{"startTime":1108.07,"endTime":1111.35,"body":"Day and New Year's Day because those are both Wednesdays. And then when I come"},{"startTime":1111.35,"endTime":1114.87,"body":"back in January, it's gonna be a fresh new look, but I'm still gonna be"},{"startTime":1114.87,"endTime":1118.645,"body":"me. I'm still going to do all the same stuff. Still gonna have wonderful guests."},{"startTime":1118.645,"endTime":1122.265,"body":"It's just gonna look different. And also in the emails that corresponded"},{"startTime":1123.045,"endTime":1126.885,"body":"with those, there was a a lead up to, oh, hey. Here it is. And"},{"startTime":1126.885,"endTime":1130.725,"body":"then I think on January 1, I emailed my folks and"},{"startTime":1130.725,"endTime":1134.5,"body":"we're saying like, hey. The trailer for the show is here. If you wanna go"},{"startTime":1134.5,"endTime":1138.1,"body":"listen to it, this is what the show is. This is what it looks like."},{"startTime":1138.1,"endTime":1141.78,"body":"But, yeah, it's still me. I'm still doing all this great stuff. So and I"},{"startTime":1141.78,"endTime":1145.56,"body":"was trying to communicate that on social media. I got good feedback"},{"startTime":1146.034,"endTime":1149.794,"body":"from my email list and also from, like,"},{"startTime":1149.794,"endTime":1153.554,"body":"podcast listeners. It got a little weird in social media, and I"},{"startTime":1153.554,"endTime":1157.315,"body":"don't know if that's just how maybe you have a shorter form or whatever,"},{"startTime":1157.315,"endTime":1160.99,"body":"but people were getting very confused thinking that, like, the secured ad was"},{"startTime":1160.99,"endTime":1164.67,"body":"going away. So I had to address that publicly and then"},{"startTime":1164.67,"endTime":1168.27,"body":"message people and be like, oh, hey. No. Everything is still staying the same basically"},{"startTime":1168.27,"endTime":1172.03,"body":"because I don't wanna change the Secured Dad LLC. It took me a long"},{"startTime":1172.03,"endTime":1175.515,"body":"time to get that. That's what my registered business is. I'm not"},{"startTime":1175.515,"endTime":1179.115,"body":"changing anything with that. So everything is under that. So and and"},{"startTime":1179.115,"endTime":1182.315,"body":"people seem to connect with that. They just like, oh, yeah. Cool. So you're just"},{"startTime":1182.315,"endTime":1186.095,"body":"changing that. Yep. And even, like, the SecureDad logo is still"},{"startTime":1186.154,"endTime":1189.79,"body":"on the cover of the Secure Family Podcast because I want"},{"startTime":1189.79,"endTime":1193.07,"body":"people to realize when they go to it, oh, this is still Andy's thing. It's"},{"startTime":1193.07,"endTime":1196.75,"body":"the same logo that's on the book back here and on the website and also"},{"startTime":1196.75,"endTime":1199.95,"body":"in all my social media stuff just to try to have I know we have"},{"startTime":1199.95,"endTime":1203.715,"body":"a different name for a podcast and then a different URL,"},{"startTime":1203.855,"endTime":1207.215,"body":"but it's, it's all the same. Also, if you go to"},{"startTime":1207.215,"endTime":1210.655,"body":"securefamilypodcast.com, it just redirects to the"},{"startTime":1210.655,"endTime":1214.495,"body":"securedad.com. So I do have that if people start to search for it and"},{"startTime":1214.495,"endTime":1218.2,"body":"that sort of stuff. When you were in the idea phase,"},{"startTime":1218.74,"endTime":1222.58,"body":"what advice would you give yourself then from"},{"startTime":1222.58,"endTime":1226.2,"body":"where you are now, like, if you could go back? I would probably"},{"startTime":1226.26,"endTime":1230.095,"body":"tell myself, don't overthink it. It's really not that hard. And"},{"startTime":1230.095,"endTime":1233.855,"body":"that's where talking to you and talking to Brian and talking to Jeremy really"},{"startTime":1233.855,"endTime":1237.215,"body":"kind of came into place. For anybody who's looking to do a"},{"startTime":1237.215,"endTime":1240.86,"body":"rebrand, you know, it's it's not scary. You know, go for it."},{"startTime":1240.86,"endTime":1243.82,"body":"Just make sure you know what you wanna do, and you talk to people about"},{"startTime":1243.82,"endTime":1247.5,"body":"it to make sure that you're tracking in the right direction, especially to"},{"startTime":1247.5,"endTime":1251.26,"body":"people who have done it before. A part of a a mastermind group that I"},{"startTime":1251.26,"endTime":1254.705,"body":"talked about this rebrand that I was doing, And they were all like, yeah. Go"},{"startTime":1254.705,"endTime":1258.465,"body":"for it. And if you do it, like, commit to it a %. Like, don't"},{"startTime":1258.465,"endTime":1262.145,"body":"act like you might go back or anything like that. It's kind of the whole,"},{"startTime":1262.145,"endTime":1265.745,"body":"you know, Columbus made it to the new world and burns his ships kind of"},{"startTime":1265.745,"endTime":1269.58,"body":"thing. We're we're here and we're gonna stay, which, ironically, Columbus did not burn"},{"startTime":1269.58,"endTime":1272.7,"body":"all of his ships because he ended up going back to Spain. That's just one"},{"startTime":1272.7,"endTime":1276.38,"body":"of those things in history that, it sounds cool, though. I love it. I love"},{"startTime":1276.38,"endTime":1279.98,"body":"it. Thank you so much for sharing. Let's mention your podcast too, which we've been"},{"startTime":1279.98,"endTime":1283.575,"body":"talking about this whole time. But, where can people find"},{"startTime":1283.575,"endTime":1287.175,"body":"your podcast now? Sure. So anywhere you"},{"startTime":1287.175,"endTime":1290.635,"body":"listen to podcast, the show is there. Just search for the Secure"},{"startTime":1290.775,"endTime":1294.615,"body":"Family podcast, and it'll come up on Google as, you know,"},{"startTime":1294.615,"endTime":1298.43,"body":"you have demonstrated personally that it's there. And and if you"},{"startTime":1298.43,"endTime":1302.27,"body":"wanna know more about me, you could just go to the securedad.com. But, yeah, I"},{"startTime":1302.27,"endTime":1306.11,"body":"release a new show, every Wednesday. It's a lot of fun. We talk about"},{"startTime":1306.11,"endTime":1309.95,"body":"all the different things that pertain to keeping your kids"},{"startTime":1309.95,"endTime":1313.635,"body":"and yourself safe. And, yeah, a lot of it is, you know,"},{"startTime":1313.635,"endTime":1317.394,"body":"sometimes it's basic stuff, and then sometimes it's like, oh, wait a minute. You might"},{"startTime":1317.394,"endTime":1321.154,"body":"need to actually freeze your child's credit because their Social Security"},{"startTime":1321.154,"endTime":1324.835,"body":"number can get stolen from them. And that's not something that everybody thinks about, but"},{"startTime":1324.835,"endTime":1328.62,"body":"it's actually a pretty big deal. So we're covering everything from making sure that your"},{"startTime":1328.62,"endTime":1332.32,"body":"home is safe at night to making sure that your child's financial future is secure."},{"startTime":1332.54,"endTime":1334.48,"body":"Important stuff. Thank you so much, Andy."},{"startTime":1338.46,"endTime":1342.225,"body":"You know what's crazy about being a creator? Everyone sees the final product, the"},{"startTime":1342.225,"endTime":1345.825,"body":"polished videos, the engaging podcast, the perfect post. What they don't"},{"startTime":1345.825,"endTime":1349.664,"body":"see is that 90% of us have hit a wall at some point,"},{"startTime":1349.664,"endTime":1353.424,"body":"feeling burnout, overwhelmed, overstimulated, a combination of"},{"startTime":1353.424,"endTime":1356.82,"body":"all the above, maybe even thinking about throwing in the towel. And I get it."},{"startTime":1356.82,"endTime":1359.7,"body":"I've been there. There could be a lot of pressure to keep up with algorithm"},{"startTime":1359.7,"endTime":1363.46,"body":"changes, always needing fresh content ideas. It's a lot of work"},{"startTime":1363.46,"endTime":1367.0,"body":"going into being a content creator. It can feel pretty lonely sometimes."},{"startTime":1367.14,"endTime":1370.905,"body":"That's exactly why I made the creator club. And look, this isn't some exclusive"},{"startTime":1371.045,"endTime":1374.645,"body":"expensive mastermind group. It's just a free discord community where"},{"startTime":1374.645,"endTime":1378.165,"body":"creators like you and I can connect, we can share wins, we can get"},{"startTime":1378.165,"endTime":1381.925,"body":"feedback, and just be real with other real people who"},{"startTime":1381.925,"endTime":1384.77,"body":"get it. Whether you're just starting out or you've been in the game for a"},{"startTime":1384.77,"endTime":1388.13,"body":"few years now, you're welcome to join us. If you need feedback on your latest"},{"startTime":1388.13,"endTime":1391.809,"body":"podcast episode, post it. If you're working on a new thumbnail design,"},{"startTime":1391.809,"endTime":1395.25,"body":"share it. You wanna celebrate a win? We wanna hear about it. And the best"},{"startTime":1395.25,"endTime":1398.755,"body":"part, doesn't matter where you are in the world because it's available twenty four seven."},{"startTime":1398.895,"endTime":1402.655,"body":"Joining is as simple as heading over to thecreatorclub.com. There's no"},{"startTime":1402.655,"endTime":1406.495,"body":"complicated sign up process, no membership fees, literally just real"},{"startTime":1406.495,"endTime":1410.287,"body":"creators supporting real creators. Thanks again for joining me today. Until"},{"startTime":1410.287,"endTime":1411.507,"body":"next time, keep creating."}]}