{"version":"1.0.0","segments":[{"startTime":0.08,"endTime":3.6,"body":"Do you ever wonder why sometimes your content takes off and other times it"},{"startTime":3.6,"endTime":7.2,"body":"flops? I do too. I should say I did too. So I"},{"startTime":7.2,"endTime":10.9,"body":"used AI to analyze hundreds of my posts across Instagram,"},{"startTime":11.04,"endTime":14.48,"body":"TikTok, and my podcast. And what I found is completely changing my"},{"startTime":14.48,"endTime":18.145,"body":"approach to content. Today, I wanna share with you and break"},{"startTime":18.145,"endTime":21.824,"body":"down what I learned. I started this rabbit hole last week, and there's"},{"startTime":21.824,"endTime":25.585,"body":"some surprising mistakes that if I didn't address them, they"},{"startTime":25.585,"endTime":29.345,"body":"would kill my reach. So if you've listened to this podcast or you've"},{"startTime":29.345,"endTime":33.05,"body":"consumed any of my content, you know that I am big on"},{"startTime":33.05,"endTime":36.89,"body":"experimenting with content. I've experimented more in the past six"},{"startTime":36.89,"endTime":40.65,"body":"months than I had the previous three years before that. So I was putting out"},{"startTime":40.65,"endTime":44.41,"body":"all these different ideas. There's like a through line, of course, what I"},{"startTime":44.41,"endTime":47.995,"body":"talk about, but I was really turning up the temperature"},{"startTime":48.135,"endTime":51.975,"body":"on the creative dial, not sticking to just one subject like"},{"startTime":51.975,"endTime":55.735,"body":"content creation, but really wildly experimenting with different"},{"startTime":55.735,"endTime":59.51,"body":"things. And experimenting is awesome because you get to approach content"},{"startTime":59.73,"endTime":63.49,"body":"from different angles, and it just feels fresh. And it gives you a ton"},{"startTime":63.49,"endTime":66.85,"body":"of data to then go back and look at. But that's the thing. You have"},{"startTime":66.85,"endTime":69.73,"body":"to get that data to go back and look at it, which is what I"},{"startTime":69.73,"endTime":73.495,"body":"did last week. Because to be fully transparent, my strength is"},{"startTime":73.495,"endTime":77.195,"body":"in momentum and volume. It's not in analyzing."},{"startTime":77.495,"endTime":81.175,"body":"I'm not a big analysis guy. I'm in a big let's"},{"startTime":81.175,"endTime":84.775,"body":"move forward guy. I get into routines, and I can stay"},{"startTime":84.775,"endTime":88.359,"body":"consistent like nobody else. But when it comes back to looking"},{"startTime":88.359,"endTime":92.039,"body":"through all of the data, I'm not super excited about it. But I"},{"startTime":92.039,"endTime":95.719,"body":"am always looking to improve, and you have to look at what you've"},{"startTime":95.719,"endTime":99.259,"body":"done to look ahead. Right? So I used OpenAI's"},{"startTime":99.56,"endTime":103.305,"body":"Deep Research tool in ChatGPT. I gathered data from"},{"startTime":103.305,"endTime":106.985,"body":"Instagram, TikTok, and my podcast, and I put it into separate CSV"},{"startTime":106.985,"endTime":110.744,"body":"files. And for Instagram, I created these columns that"},{"startTime":110.744,"endTime":114.505,"body":"had basically data from the past six months of my posts. And so"},{"startTime":114.505,"endTime":118.14,"body":"for each post, I would have data for the title, the"},{"startTime":118.14,"endTime":121.66,"body":"format, if it was like a real, a carousel, or just a"},{"startTime":121.66,"endTime":125.18,"body":"static image post. And I had views, likes, comment,"},{"startTime":125.18,"endTime":128.699,"body":"shares, saves, watch time, follows, caption that I"},{"startTime":128.699,"endTime":132.515,"body":"used, the transcript of the video, or the text that was on the"},{"startTime":132.515,"endTime":136.355,"body":"carousel or static image. I had the similar data for TikTok. And then"},{"startTime":136.355,"endTime":140.055,"body":"for my podcast, I grabbed the episode title, number of downloads, duration,"},{"startTime":140.275,"endTime":144.0,"body":"episode description, a transcription of the episode. And then I created this"},{"startTime":144.16,"endTime":148.0,"body":"200 word prompt for ChatGPT, and I did it"},{"startTime":148.0,"endTime":151.36,"body":"one at a time for each platform, Instagram, TikTok, and my"},{"startTime":151.36,"endTime":155.12,"body":"podcast. After submitting it to ChatGPT, took about ten"},{"startTime":155.12,"endTime":158.755,"body":"minutes to get the results back. I got an overwhelming amount of"},{"startTime":158.755,"endTime":162.595,"body":"information. Honestly, way too much to process at first, so I would just take,"},{"startTime":162.595,"endTime":166.115,"body":"like, little small peaks. I'm like, I need to sip away from the computer. My"},{"startTime":166.115,"endTime":169.92,"body":"eyes are hurting at this point. But it confirmed suspicions that I had already"},{"startTime":169.92,"endTime":173.76,"body":"had with much clearer insights around them, and that's what I wanna share with you."},{"startTime":173.76,"endTime":177.36,"body":"On Instagram, I thought reels were mainly for reach, but they do"},{"startTime":177.36,"endTime":180.8,"body":"also drive new followers when the topic is"},{"startTime":180.8,"endTime":184.625,"body":"trending. I assumed longer carousels were better, but shorter"},{"startTime":184.625,"endTime":188.085,"body":"actionable ones performed just as well. And I hugely underestimated"},{"startTime":188.545,"endTime":192.145,"body":"motivational quote cards or I call them quote cards. They're just images with"},{"startTime":192.145,"endTime":195.905,"body":"text on it. These relatable messages drove some of the biggest engagement I got over"},{"startTime":195.905,"endTime":199.67,"body":"the past six months. On TikTok, I believed short videos were key,"},{"startTime":199.67,"endTime":203.27,"body":"but length had little correlation with overall success. I assume"},{"startTime":203.27,"endTime":207.11,"body":"TikTok exclusive content was necessary, like, if you had to make the"},{"startTime":207.11,"endTime":210.855,"body":"content contextual to the platform. It didn't matter actually. Cross"},{"startTime":210.855,"endTime":214.615,"body":"platform posts did just as well, if not better. I thought"},{"startTime":214.615,"endTime":218.295,"body":"motivational content would work also on TikTok, and I had just"},{"startTime":218.295,"endTime":221.655,"body":"shared about this last week in my newsletter. I even linked to a couple of"},{"startTime":221.655,"endTime":224.77,"body":"them, and I even mentioned like, hey. They're not doing good. This was before I"},{"startTime":224.77,"endTime":228.37,"body":"analyzed them more. But it turns out on TikTok, at least, my"},{"startTime":228.37,"endTime":231.81,"body":"audience prefers more practical, actionable advice. I also"},{"startTime":231.81,"endTime":235.49,"body":"expected, like, fun facts to engage because those had done"},{"startTime":235.49,"endTime":239.015,"body":"really well on YouTube shorts and did okay on Instagram."},{"startTime":239.315,"endTime":243.075,"body":"But they only did well when they were relevant or niche specific"},{"startTime":243.075,"endTime":246.595,"body":"facts on things that I normally talk about, which completely blew my mind"},{"startTime":246.595,"endTime":250.215,"body":"because I really thought TikTok would just show your video kinda to anyone."},{"startTime":250.51,"endTime":254.35,"body":"But the algorithm seems to be dialed into people who are"},{"startTime":254.35,"endTime":258.05,"body":"a little bit more tuned into content that you normally post."},{"startTime":258.27,"endTime":262.029,"body":"Like, I thought I could make a video about absolutely anything, and it would"},{"startTime":262.029,"endTime":265.395,"body":"take off on TikTok. But the data shows that's not"},{"startTime":265.695,"endTime":269.375,"body":"necessarily what's happening, at least for me. On my podcast, I"},{"startTime":269.375,"endTime":272.895,"body":"assume longer episodes were better, but shorter value packed"},{"startTime":272.895,"endTime":276.595,"body":"episodes, like in the ten to twenty minute range performed just as well."},{"startTime":276.655,"endTime":280.17,"body":"Also, I had kind of thought that maybe sharing more"},{"startTime":280.17,"endTime":284.01,"body":"personal stories might help connect more, but it was the"},{"startTime":284.01,"endTime":287.63,"body":"actionable advice that consistently outperformed the personal stories."},{"startTime":287.77,"endTime":291.45,"body":"And I've really tried to cover a large amount of topics in the last"},{"startTime":291.45,"endTime":294.735,"body":"six months. It's funny because sticking closer to"},{"startTime":295.195,"endTime":298.955,"body":"core content creation themes was more effective. So my hunch"},{"startTime":298.955,"endTime":302.715,"body":"was diverse content topics would keep things fresh but"},{"startTime":302.715,"endTime":306.31,"body":"actually keeping that range tighter is the move. Now looking at what"},{"startTime":306.31,"endTime":309.91,"body":"actually is working for me, like the patterns I'm picking up from the"},{"startTime":309.91,"endTime":313.43,"body":"data. On Instagram, the most impactful posts, they had high"},{"startTime":313.43,"endTime":317.27,"body":"saves and high shares. That was more important than the likes. Quote cards"},{"startTime":317.27,"endTime":320.97,"body":"or these static image posts, they delivered the highest engagement per impression."},{"startTime":321.325,"endTime":325.165,"body":"Carousel posts had the highest save rates, and those are treated as more"},{"startTime":325.165,"endTime":328.785,"body":"resources like how to stuff, educational stuff. On TikTok,"},{"startTime":328.845,"endTime":332.525,"body":"there was no clear correlation between video length and success of the"},{"startTime":332.525,"endTime":335.965,"body":"video. Hooks and a topic that's relevant mattered the"},{"startTime":335.965,"endTime":339.65,"body":"most. Also having a structured format like listicles where you kind"},{"startTime":339.65,"endTime":343.25,"body":"of do things like one, two, three, or like five reasons why you"},{"startTime":343.25,"endTime":347.01,"body":"should blank or doing rankings that consistently performed well for"},{"startTime":347.01,"endTime":350.63,"body":"me. Also having like a mild urgency or slightly"},{"startTime":351.194,"endTime":354.634,"body":"controversial hooks increase engagement versus purely positive"},{"startTime":354.634,"endTime":358.335,"body":"messaging that was less engaging. On this podcast, actionable"},{"startTime":358.395,"endTime":362.235,"body":"insights solving a specific pain point consistently outperformed other"},{"startTime":362.235,"endTime":365.76,"body":"formats. And, basically, the formula is starting with a common challenge then"},{"startTime":366.0,"endTime":369.46,"body":"providing solutions. And underperforming episodes were"},{"startTime":369.76,"endTime":373.36,"body":"focused on me rather than the audience, which not that I wanna make this"},{"startTime":373.36,"endTime":376.4,"body":"podcast about me at all, but it's funny because in my mind, when I was"},{"startTime":376.4,"endTime":380.065,"body":"experimenting over the past six months, it wasn't me trying to"},{"startTime":380.125,"endTime":383.965,"body":"talk about myself. Like, that's the last thing I wanted to do. I was experimenting"},{"startTime":383.965,"endTime":387.805,"body":"with if that's something I should be leaning into of talking about myself. But"},{"startTime":387.805,"endTime":391.485,"body":"there is a specific way to talk about myself that doesn't make it about"},{"startTime":391.485,"endTime":394.95,"body":"me as the center, but more as a"},{"startTime":394.95,"endTime":398.47,"body":"tool for sharing how something I learned can benefit"},{"startTime":398.47,"endTime":402.07,"body":"you, which is, I think, something I just wanna get better at and,"},{"startTime":402.07,"endTime":405.67,"body":"honestly, probably my intention there from the beginning. So if anything, that"},{"startTime":405.67,"endTime":409.495,"body":"data is probably just showing me trying to get better at that. And so that's"},{"startTime":409.495,"endTime":413.175,"body":"a lot there. But how is this actually gonna change my strategy on these three"},{"startTime":413.175,"endTime":416.535,"body":"platforms moving forward? For number one, on Instagram, I'm gonna be"},{"startTime":416.535,"endTime":420.134,"body":"prioritizing content for more saves and shares. Things like"},{"startTime":420.134,"endTime":423.72,"body":"actionable carousels, relatable quote cards, and"},{"startTime":423.72,"endTime":426.22,"body":"more of both of those formats because"},{"startTime":426.759,"endTime":430.36,"body":"95% of what I post on Instagram are reels and"},{"startTime":430.36,"endTime":434.12,"body":"videos because I post them everywhere. So it's not like I'm, like, not gonna post"},{"startTime":434.12,"endTime":437.88,"body":"videos, but I'm gonna increase the amount of carousels and quote cards that I"},{"startTime":437.88,"endTime":441.685,"body":"do post because those are working. I didn't feel like they were working for"},{"startTime":441.685,"endTime":445.525,"body":"some reason, and reels kinda feel like the hot thing. I don't know. Video,"},{"startTime":445.525,"endTime":448.505,"body":"short form video, especially. But I need to be prioritizing"},{"startTime":448.965,"endTime":452.699,"body":"more carousels and quote cards. Then when it comes to"},{"startTime":452.699,"endTime":456.539,"body":"carousel slides, I'm gonna be making sure, of course, that each one is"},{"startTime":456.539,"endTime":460.38,"body":"packed with clear value and keeping them tight and concise. On TikTok, I'm gonna"},{"startTime":460.38,"endTime":464.16,"body":"be doubling, tripling, quadrupling down on making strong hooks,"},{"startTime":464.22,"endTime":467.835,"body":"focusing on that first seven to ten seconds, and then really"},{"startTime":468.775,"endTime":472.535,"body":"going more into topic relevance over video length. And I"},{"startTime":472.535,"endTime":476.375,"body":"could do a whole episode about just topic relevance alone"},{"startTime":476.375,"endTime":480.055,"body":"when it comes to, like, TikTok. Topic to me is everything. Also"},{"startTime":480.055,"endTime":483.57,"body":"on TikTok, I'll be confidently now repurposing successful"},{"startTime":483.79,"endTime":487.47,"body":"cross platform content because if it works on TikTok or even if it doesn't work"},{"startTime":487.47,"endTime":490.93,"body":"that well, that doesn't mean it won't also work on other platforms."},{"startTime":491.23,"endTime":495.07,"body":"Like, people on YouTube are interested even if I make something"},{"startTime":495.07,"endTime":498.795,"body":"just for TikTok. That's cool. Also, I'm gonna create more structured,"},{"startTime":498.795,"endTime":502.575,"body":"easily digestible formats like that listicle or ranking type content,"},{"startTime":502.715,"endTime":505.835,"body":"which you might have already seen me do. Now on this podcast, couple of ways"},{"startTime":505.835,"endTime":509.455,"body":"I'll be changing up my strategy is better directly addressing"},{"startTime":509.835,"endTime":513.65,"body":"your pain points with practical solutions. So if you wanna make my"},{"startTime":513.65,"endTime":517.27,"body":"job easier there, which, hey, who doesn't wanna make someone's job easier?"},{"startTime":518.13,"endTime":521.89,"body":"Especially if it benefits you is share with me. Like, what is"},{"startTime":521.89,"endTime":525.675,"body":"not working for you? Where are your pain points? Send me an email. Send"},{"startTime":525.675,"endTime":528.394,"body":"me a DM. Call me in the middle of the night. Say this is your"},{"startTime":528.394,"endTime":531.995,"body":"problem because I wanna know. I wanna know that I'm utilizing my time"},{"startTime":531.995,"endTime":535.755,"body":"most effectively when I'm making these episodes for you, so we'll help each other"},{"startTime":535.755,"endTime":539.51,"body":"out here. You told me your pain points. I'll provide practical solutions when"},{"startTime":539.51,"endTime":543.03,"body":"I have one for that. Also, I'll be balancing my own, you know,"},{"startTime":543.03,"endTime":546.87,"body":"personal stories with immediate actionable insights here. So it's not just"},{"startTime":546.87,"endTime":550.63,"body":"me, me, me, which, again, I don't think I came off that way. That's where"},{"startTime":550.63,"endTime":554.335,"body":"you have to interpret the data so you don't go off on this tangent"},{"startTime":554.335,"endTime":557.855,"body":"of like, oh, maybe I was making it all about myself. Like, I don't think"},{"startTime":557.855,"endTime":561.455,"body":"I was doing that. I just really want to, be aware of that"},{"startTime":561.455,"endTime":565.135,"body":"too. Now if you are curious on how you could"},{"startTime":565.135,"endTime":568.56,"body":"audit your own content, maybe you're like, Dylan, that sounds awesome for you. How can"},{"startTime":568.56,"endTime":571.36,"body":"I make it more personalized to me? This is what you can do in three"},{"startTime":571.36,"endTime":574.98,"body":"steps. Number one, you could gather clear data. So export your platform"},{"startTime":575.04,"endTime":578.685,"body":"data into CSV files, which you could use something like Google Sheets."},{"startTime":578.765,"endTime":582.445,"body":"Just create the columns like I mentioned. Number two, you wanna ask AI the right"},{"startTime":582.445,"endTime":586.285,"body":"questions. So you can have AI either write you"},{"startTime":586.285,"endTime":589.565,"body":"a prompt, like ask ChatGPT to write you a prompt. And what you wanna ask"},{"startTime":589.565,"endTime":593.245,"body":"it is basically, help me identify the common traits of high performing"},{"startTime":593.245,"endTime":596.48,"body":"content. What do I need to do more of? And do it for just one"},{"startTime":596.48,"endTime":600.16,"body":"platform at a time because if you try to do all three at once, I"},{"startTime":600.16,"endTime":604.0,"body":"don't think it's gonna go as deep as you would really want. You wanna"},{"startTime":604.0,"endTime":607.814,"body":"go really deep with each platform because there's nuances to each of them. Now after"},{"startTime":607.814,"endTime":611.654,"body":"you get the feedback of the data from each platform, then"},{"startTime":611.654,"endTime":615.254,"body":"you could have it analyze all the platform information that you got"},{"startTime":615.254,"endTime":619.035,"body":"back and say, now notice all of the trends across these platforms"},{"startTime":619.49,"endTime":623.329,"body":"so that you can, number three, focus on actual patterns so that you"},{"startTime":623.329,"endTime":627.17,"body":"can repeat more of the successful formats themes. And so you can look"},{"startTime":627.17,"endTime":630.69,"body":"for ways on how you can best create content that rides"},{"startTime":630.69,"endTime":634.475,"body":"the through line of each of those platforms because, like I just said,"},{"startTime":634.475,"endTime":638.155,"body":"there's nuances, but there are overlaps. So you wanna find those"},{"startTime":638.155,"endTime":641.915,"body":"overlaps. Those are your strengths. That's what you need to do more of. To cap"},{"startTime":641.915,"endTime":645.49,"body":"this episode off, my homework for you is to analyze your content. You don't"},{"startTime":645.49,"endTime":649.09,"body":"have to go super deep like I did, but don't just spend"},{"startTime":649.09,"endTime":652.47,"body":"time in the moving forward phase that you don't"},{"startTime":652.53,"endTime":656.37,"body":"pause for a moment to look back and see"},{"startTime":656.37,"endTime":659.385,"body":"what you're doing and how you could make it better. That's all I got for"},{"startTime":659.385,"endTime":661.085,"body":"you this week. I'll catch you in the next one."},{"startTime":664.185,"endTime":667.945,"body":"Let's talk about something I'm really passionate about, helping creators break through"},{"startTime":667.945,"endTime":671.785,"body":"invisible walls that are holding them back. Maybe you're creating great content but you're"},{"startTime":671.785,"endTime":675.529,"body":"struggling to monetize it or maybe you've got all these amazing ideas but"},{"startTime":675.529,"endTime":679.37,"body":"something keeps stopping you from hitting that publish button. Here's the thing, every"},{"startTime":679.37,"endTime":682.97,"body":"creator's journey is different and that's exactly why I love doing one on one work."},{"startTime":682.97,"endTime":686.41,"body":"What I do isn't your typical consulting where I just throw a bunch of strategies"},{"startTime":686.41,"endTime":690.134,"body":"at you and hope that something sticks. No. What we'll do is we'll work together"},{"startTime":690.134,"endTime":693.894,"body":"to really dig deep and identify what's actually blocking your progress. For"},{"startTime":693.894,"endTime":697.514,"body":"some creators I work with, it's about cracking the code on how they're gonna monetize."},{"startTime":697.894,"endTime":701.495,"body":"For others, it's about breaking through those mental barriers around showing up"},{"startTime":701.495,"endTime":705.32,"body":"consistently. Whatever it is for you, we'll figure it out together and we'll create a"},{"startTime":705.32,"endTime":709.079,"body":"clear path forward. This kind of personalized work isn't for everyone. It is an"},{"startTime":709.079,"endTime":712.6,"body":"investment, not just financially, but in terms of your commitment to make"},{"startTime":712.6,"endTime":716.04,"body":"real change. But if you're ready to stop spinning your wheels and start making"},{"startTime":716.04,"endTime":719.875,"body":"genuine progress, let's talk. The first step is simple. Just send me an"},{"startTime":719.875,"endTime":723.555,"body":"email at hi@dylanschmidt.com. Thanks again for joining me today."},{"startTime":723.555,"endTime":725.175,"body":"Until next time. Keep creating."}]}