{"version":"1.0.0","segments":[{"startTime":2.0,"endTime":5.759,"body":"I've been wrestling with this tension. Maybe you can relate. There's"},{"startTime":5.759,"endTime":9.599,"body":"like a push pull between wanting to evolve, constantly want to"},{"startTime":9.599,"endTime":12.9,"body":"improve, be your best. Do you have these big goals, aspirations,"},{"startTime":13.12,"endTime":16.185,"body":"dreams, all that stuff, and feeling absolutely"},{"startTime":16.885,"endTime":20.485,"body":"trapped by your niche? Let me give you an example. When it comes to"},{"startTime":20.485,"endTime":24.165,"body":"creating content, there is this natural, like I wanna"},{"startTime":24.165,"endTime":27.845,"body":"create innovative groundbreaking stuff. I wanna do stuff that has"},{"startTime":27.845,"endTime":31.44,"body":"never been talked about before. I wanna put out new ideas into the"},{"startTime":31.44,"endTime":35.04,"body":"world. I want to synthesize all this information I'm taking in, and I"},{"startTime":35.04,"endTime":38.72,"body":"wanna share it with you, and I want you to enjoy it. I wanna share"},{"startTime":38.72,"endTime":42.56,"body":"stuff that you're interested in. And part of pushing the boundaries there,"},{"startTime":42.56,"endTime":46.115,"body":"I think, is always running against this push and pull this"},{"startTime":46.115,"endTime":49.875,"body":"tension of wanting to involve and feeling trapped. There's this myth"},{"startTime":49.875,"endTime":53.395,"body":"that creators owe consistency to their topic, not their"},{"startTime":53.395,"endTime":57.155,"body":"perspective. Like you're building an audience, but now you"},{"startTime":57.155,"endTime":60.98,"body":"feel almost like a parody of yourself. You know what performs, but it"},{"startTime":60.98,"endTime":64.739,"body":"feels mechanical. Like you could do it, but it's almost hard to do it"},{"startTime":64.739,"endTime":68.5,"body":"because you feel like every idea you come up with is something you've"},{"startTime":68.5,"endTime":72.28,"body":"already said or has been said before, and you start craving change."},{"startTime":72.34,"endTime":76.005,"body":"And maybe you've had the thought that, like, pivoting will kill the momentum that"},{"startTime":76.005,"endTime":79.305,"body":"you've created, that changing direction is confusing,"},{"startTime":80.005,"endTime":83.445,"body":"it's selfish, it's giving into what you"},{"startTime":83.445,"endTime":87.13,"body":"want, not what your audience came to you for. So"},{"startTime":87.13,"endTime":90.73,"body":"instead of shifting, you silence that part of you that wants to"},{"startTime":90.73,"endTime":94.49,"body":"grow. So you choose the safety over creativity, and it starts to show up in"},{"startTime":94.49,"endTime":98.25,"body":"your work. And you get the resistance, and the resistance becomes"},{"startTime":98.25,"endTime":101.895,"body":"louder and louder. And then you ask yourself, is this"},{"startTime":101.895,"endTime":105.575,"body":"burnout or am I just utterly bored with the niche I just"},{"startTime":105.575,"endTime":109.415,"body":"chose and I need to just burn it all down? But here's the thing."},{"startTime":109.415,"endTime":113.195,"body":"Good stewardship, which I use stewardship as leader,"},{"startTime":113.89,"endTime":117.49,"body":"you in your brand, you as a creator showing up, it doesn't"},{"startTime":117.49,"endTime":121.329,"body":"mean staying exactly the same forever. It means evolving in"},{"startTime":121.329,"endTime":124.79,"body":"a way your audience can follow. Because a good"},{"startTime":124.93,"endTime":128.47,"body":"steward or good leader, good creator, if they're authentic"},{"startTime":128.655,"endTime":132.334,"body":"to the reason why they started, the audience never fell in love"},{"startTime":132.334,"endTime":136.175,"body":"with just the niche that the creator spoke"},{"startTime":136.175,"endTime":139.535,"body":"about. The audience fell in love with the lens the"},{"startTime":139.535,"endTime":143.16,"body":"creator was creating from. The way the creator"},{"startTime":143.22,"endTime":146.819,"body":"observes, explores, explains. That's the"},{"startTime":146.819,"endTime":150.26,"body":"durable asset, the through line through everything. And there's a way"},{"startTime":150.26,"endTime":153.94,"body":"to stretch without snapping. There's a way where you can"},{"startTime":153.94,"endTime":157.345,"body":"explore new ideas while honoring the thread that you've already"},{"startTime":157.725,"endTime":161.485,"body":"weaved for your audience, that they came for. And I think when fear"},{"startTime":161.485,"endTime":165.245,"body":"comes up around this topic of pivoting and changing, your"},{"startTime":165.245,"endTime":169.084,"body":"niche, the fear is really about losing relevance, destroying everything that"},{"startTime":169.084,"endTime":172.72,"body":"you've created, but staying stuck and staying"},{"startTime":172.72,"endTime":176.56,"body":"stagnated and not evolving, you can guarantee is gonna be the fastest way to lose"},{"startTime":176.56,"endTime":180.4,"body":"your spark and your audience because you might think that they won't notice your sparks"},{"startTime":180.4,"endTime":184.16,"body":"coming, but they'll notice. So to tie this into a personal example that I"},{"startTime":184.16,"endTime":187.835,"body":"have thought about myself, I have all sorts of interests that I do"},{"startTime":187.835,"endTime":191.675,"body":"not talk about for good boundary setting on this podcast or in my"},{"startTime":191.675,"endTime":195.275,"body":"content. Because it would be utterly confusing, let me just give you a"},{"startTime":195.275,"endTime":198.96,"body":"snapshot. My hobbies include personal"},{"startTime":199.5,"endTime":202.8,"body":"development, fitness, the Dodgers, Godzilla,"},{"startTime":203.42,"endTime":207.1,"body":"hiking, content creation, entrepreneurship. I can"},{"startTime":207.1,"endTime":210.7,"body":"weave in like Dodgers, Godzilla, hiking, like very"},{"startTime":210.7,"endTime":214.08,"body":"subtly. But if I was going too heavy on Dodgers"},{"startTime":214.485,"endTime":218.165,"body":"or Godzilla or hiking, I'll probably be just as confused as"},{"startTime":218.165,"endTime":221.465,"body":"you are about, like, why you would even be showing up in the first place."},{"startTime":221.525,"endTime":225.364,"body":"But I can't deny the fact that hiking, for example, because"},{"startTime":225.364,"endTime":229.21,"body":"my friend invited me to hike Mount Whitney with him in July, I"},{"startTime":229.21,"endTime":232.73,"body":"can't help but get excited about training for that. So I could talk about it"},{"startTime":232.73,"endTime":236.57,"body":"here as an example. But if I wanna go further than that, I'll just"},{"startTime":236.57,"endTime":240.33,"body":"create a subpage or a new Instagram page where I'll talk about that, and it's"},{"startTime":240.33,"endTime":244.085,"body":"completely separate. Creates a sandbox for that creative energy"},{"startTime":244.085,"endTime":247.625,"body":"I feel without blowing up the core brand and the core topics"},{"startTime":247.765,"endTime":251.545,"body":"with the goal of serving you and not confusing you."},{"startTime":251.605,"endTime":255.42,"body":"And honestly, not confusing myself because when I show up to sit"},{"startTime":255.42,"endTime":259.26,"body":"down to record this podcast, for example, I don't have to go, should I talk"},{"startTime":259.26,"endTime":263.1,"body":"about the Dodgers' new rookie pitcher? Which Godzilla movie from the"},{"startTime":263.1,"endTime":266.94,"body":"seventies was the best? Or what new hiking gear I brought from"},{"startTime":266.94,"endTime":270.625,"body":"my trip to Mount Whitney? That creates decision fatigue in me. That creates"},{"startTime":271.085,"endTime":274.605,"body":"cognitive function, I'm sure, in you when you're just trying to follow this episode to"},{"startTime":274.605,"endTime":278.205,"body":"get some core idea from it. So to wrap this up and not leave"},{"startTime":278.205,"endTime":281.245,"body":"you at the top of Mount Whitney, if you ever find yourself in this position"},{"startTime":281.245,"endTime":282.389,"body":"and you want the fix, start by evolving your angle inside your niche before you"},{"startTime":282.389,"endTime":286.02,"body":"jump ship. Share what's creatively inside your niche before you jump"},{"startTime":286.02,"endTime":289.78,"body":"ship. Share what's creatively alive for you and then frame"},{"startTime":289.78,"endTime":293.62,"body":"it through the value your audience already expects. The people in"},{"startTime":293.62,"endTime":297.46,"body":"your audience that trust your thinking, they'll come along for the ride as long"},{"startTime":297.46,"endTime":301.055,"body":"as you stay clear on the story that you're telling. You don't need to rebrand."},{"startTime":301.355,"endTime":304.895,"body":"You just need to connect with what feels alive and carry your audience"},{"startTime":305.035,"endTime":308.555,"body":"with you instead of abandoning them. Staying in your niche, isn't"},{"startTime":308.555,"endTime":312.395,"body":"about discipline. It doesn't take willpower. It's just about honoring the"},{"startTime":312.395,"endTime":314.575,"body":"original connection while evolving the"},{"startTime":318.94,"endTime":322.78,"body":"Look. Here's something I hear from creators all the time. Dylan, I know I need"},{"startTime":322.78,"endTime":326.46,"body":"to be putting out content every single day, but I just don't have"},{"startTime":326.46,"endTime":330.045,"body":"the time or resources to make it happen. And I get it. You're busy"},{"startTime":330.045,"endTime":333.725,"body":"creating amazing podcast episodes, but you know that video and"},{"startTime":333.725,"endTime":337.325,"body":"posting every day is absolutely crucial. It's been reported that over"},{"startTime":337.325,"endTime":341.165,"body":"80% of people have been convinced to buy something after watching"},{"startTime":341.165,"endTime":344.83,"body":"a video on social media. That's huge. And the thing is, you shouldn't have to"},{"startTime":344.83,"endTime":348.67,"body":"choose between creating great content and getting it out to the world. That's"},{"startTime":348.67,"endTime":352.35,"body":"exactly why I created content clips. We take your podcast episodes and we"},{"startTime":352.35,"endTime":355.935,"body":"transform them into engaging social media content that gets you"},{"startTime":355.935,"endTime":359.715,"body":"noticed without you having to do anything extra. No more workflow"},{"startTime":359.775,"endTime":363.535,"body":"bottlenecks, no more resource constraints. You just share a link to"},{"startTime":363.535,"endTime":367.235,"body":"your content with us and we'll handle everything else. We're talking podcasts,"},{"startTime":367.43,"endTime":371.11,"body":"social media videos, the whole package. Our philosophy at ContentClips is"},{"startTime":371.11,"endTime":374.95,"body":"simple, be everywhere every day. And we make that possible without"},{"startTime":374.95,"endTime":378.79,"body":"you having to spend hours figuring out editing software or hiring a"},{"startTime":378.79,"endTime":382.155,"body":"full production team. If you're ready to multiply your content reach without"},{"startTime":382.155,"endTime":385.195,"body":"multiplying your workload, let's talk. Just head over to"},{"startTime":385.195,"endTime":388.888,"body":"contentclips.com and we can get started. Thanks again for joining me today."},{"startTime":388.888,"endTime":390.508,"body":"Until next time, keep creating."}]}