{"version":"1.0.0","segments":[{"startTime":1.12,"endTime":4.72,"body":"Most people think credibility comes from confidence, but really"},{"startTime":4.72,"endTime":8.4,"body":"it comes from curiosity. Let's get into"},{"startTime":8.4,"endTime":11.84,"body":"this. To put a little clear, most people think that they need to be seen"},{"startTime":11.84,"endTime":15.584,"body":"as an expert when they're creating content to make valuable content. But"},{"startTime":15.584,"endTime":19.365,"body":"really, the most original work comes from being open"},{"startTime":19.505,"endTime":22.945,"body":"in the process of where you're at. The expert trap is so"},{"startTime":22.945,"endTime":26.704,"body":"tempting. I get it. Especially if the thing that you're talking about, you've"},{"startTime":26.704,"endTime":30.119,"body":"been doing it for a long time. You know what you're talking about. I"},{"startTime":30.119,"endTime":33.72,"body":"believe you know what you're talking about. You don't have to prove what"},{"startTime":33.72,"endTime":37.559,"body":"you're talking about, especially if you're building a personal brand. I've felt"},{"startTime":37.559,"endTime":41.26,"body":"that internal pressure myself. When I first started talking about podcasting,"},{"startTime":41.8,"endTime":45.1,"body":"I have had so much experience with podcasting"},{"startTime":45.615,"endTime":49.375,"body":"that when I created my own personal brand, which I"},{"startTime":49.375,"endTime":53.215,"body":"mainly talked about podcasting, I almost just felt like I'm like, I just got so"},{"startTime":53.215,"endTime":56.815,"body":"much to say. It just came from so much authority, but I was doing"},{"startTime":56.815,"endTime":60.655,"body":"myself such a disservice. And I can use a more recent example of that."},{"startTime":60.655,"endTime":64.34,"body":"So I've spoken a little bit lately about how I've been getting into"},{"startTime":64.34,"endTime":68.02,"body":"hiking more. Now I am the opposite of the"},{"startTime":68.02,"endTime":71.86,"body":"spectrum here hiking right now. I know very little. I've learned a"},{"startTime":71.86,"endTime":75.54,"body":"bit and some of it is like common sense and whatnot, but there's a lot"},{"startTime":75.54,"endTime":79.325,"body":"I don't know. I am so far from being an expert in it."},{"startTime":79.325,"endTime":83.005,"body":"And getting into this new hobby is really highlighted to me, like, if I was"},{"startTime":83.005,"endTime":86.305,"body":"to create content around this topic, which I know"},{"startTime":86.604,"endTime":90.45,"body":"somewhat very little about, how would I approach it? And it's highlighted"},{"startTime":90.51,"endTime":94.35,"body":"areas in things that I do know a lot about, which is we miss so"},{"startTime":94.35,"endTime":98.19,"body":"much stuff when we only share from a place of authority. People don't want"},{"startTime":98.19,"endTime":101.57,"body":"to just connect with expertise. They connect with perspective."},{"startTime":102.115,"endTime":105.555,"body":"And the most powerful perspectives come from people who are in"},{"startTime":105.555,"endTime":108.995,"body":"motion, who are doing the things that we wanna be doing. People who are"},{"startTime":108.995,"endTime":112.755,"body":"noticing, not just knowing. Curiosity is often more"},{"startTime":112.755,"endTime":116.215,"body":"valuable than mastery. That's why we see the people"},{"startTime":116.355,"endTime":119.79,"body":"that are before us, maybe on the"},{"startTime":119.79,"endTime":123.63,"body":"experience scale, have a lot of success doing something that"},{"startTime":123.63,"endTime":127.33,"body":"maybe we could do so much better, so much more efficient,"},{"startTime":127.79,"endTime":131.555,"body":"so much faster, whatever. You see the 16 year"},{"startTime":131.555,"endTime":135.395,"body":"old who plays video games and makes millions of dollars a year. It's"},{"startTime":135.395,"endTime":139.155,"body":"not because he knows exactly what he's doing. He's just developed a"},{"startTime":139.155,"endTime":142.995,"body":"certain skill in chasing his curiosity. He's not trying"},{"startTime":142.995,"endTime":146.22,"body":"to look smart. It, in fact, might even be trying to look dumb because he"},{"startTime":146.22,"endTime":149.9,"body":"knows that might increase the number of people that pay attention. Now, that's a"},{"startTime":149.9,"endTime":152.38,"body":"separate topic. You don't need to dumb down what you're saying here. That's not what"},{"startTime":152.38,"endTime":155.9,"body":"I'm saying at all. But I'm just saying the difference between being"},{"startTime":155.9,"endTime":159.325,"body":"perceived as an expert and claiming expert status are"},{"startTime":159.325,"endTime":162.625,"body":"two totally separate things. Using my hiking"},{"startTime":162.925,"endTime":166.685,"body":"example here, if I create a page on Instagram about"},{"startTime":166.685,"endTime":170.365,"body":"hiking, I don't have to share anything that leads anyone to"},{"startTime":170.365,"endTime":174.129,"body":"believe I'm an authority on the subject of hiking. Because I could just simply be"},{"startTime":174.129,"endTime":177.89,"body":"talking about hiking. I could talk about hiking from a hundred years ago using"},{"startTime":177.89,"endTime":181.569,"body":"the Library of Congress, like their national archives, could share one of those"},{"startTime":181.569,"endTime":184.93,"body":"photos with a little caption that says, you know, this is one of the first"},{"startTime":184.93,"endTime":188.235,"body":"people to take a picture of Yosemite or something like that."},{"startTime":188.475,"endTime":192.155,"body":"Over time, there creates a halo effect that people"},{"startTime":192.155,"endTime":195.535,"body":"will associate hiking with me, and they'll go,"},{"startTime":195.675,"endTime":199.435,"body":"wow. Dylan's an expert hiker. Now this is all theoretical. I'm not really"},{"startTime":199.435,"endTime":201.995,"body":"planning on this, but they would look at me and go, oh, wow. Dylan's an"},{"startTime":201.995,"endTime":205.73,"body":"expert hiker. And here I am. I have told you I'm not"},{"startTime":205.73,"endTime":209.27,"body":"claiming to be expert status whatsoever. In fact, I'm claiming beginner"},{"startTime":209.49,"endTime":213.09,"body":"or amateur status. Doesn't negate the fact that I'll still be perceived"},{"startTime":213.09,"endTime":216.93,"body":"by some as an expert. Now some people know this and"},{"startTime":216.93,"endTime":220.694,"body":"they use it for bad, and they take advantage of people. And some people"},{"startTime":220.694,"endTime":224.215,"body":"will lean so hard into trying to be perceived as an expert that they just"},{"startTime":224.215,"endTime":227.515,"body":"rub people the wrong way. And they wonder why no one's sticking around is because"},{"startTime":227.655,"endTime":231.095,"body":"they're trying so hard to be an expert. And these people usually start to resent"},{"startTime":231.095,"endTime":234.93,"body":"their audience because they don't feel like their audience is respecting the fact that they"},{"startTime":234.93,"endTime":237.97,"body":"are an expert and that they should be honored to be able to consume the"},{"startTime":237.97,"endTime":241.49,"body":"content that this expert is putting out for them. So challenge for you, the next"},{"startTime":241.49,"endTime":245.09,"body":"time you hesitate to share something, just ask yourself, am I trying to be helpful"},{"startTime":245.09,"endTime":248.455,"body":"or am I just trying to look smart? Because your audience doesn't need you to"},{"startTime":248.455,"endTime":251.995,"body":"have all the answers. They need to see how you get the answers."},{"startTime":252.295,"endTime":255.815,"body":"That's where the trust is built, and that's where your best ideas will live. That's"},{"startTime":255.815,"endTime":259.58,"body":"where you innovate. That's where you grow and your audience grows. And the"},{"startTime":259.58,"endTime":263.1,"body":"best part is you don't have to wait any longer to show up as the"},{"startTime":263.1,"endTime":266.4,"body":"scientist, not the professor, and just explore and help."},{"startTime":270.62,"endTime":274.305,"body":"You know what's crazy about being a creator? Everyone sees the final product, the"},{"startTime":274.305,"endTime":277.905,"body":"polished videos, the engaging podcast, the perfect post. What they don't"},{"startTime":277.905,"endTime":281.745,"body":"see is that 90% of us have hit a wall at some point."},{"startTime":281.745,"endTime":285.58,"body":"Feeling burnout, overwhelmed, overstimulated, a combination of"},{"startTime":285.58,"endTime":288.94,"body":"all the above, maybe even thinking about throwing in the towel. And I get it."},{"startTime":288.94,"endTime":291.82,"body":"I've been there. There could be a lot of pressure to keep up with algorithm"},{"startTime":291.82,"endTime":295.58,"body":"changes, always needing fresh content ideas. It's a lot of work"},{"startTime":295.58,"endTime":299.12,"body":"going into being a content creator. It can feel pretty lonely sometimes."},{"startTime":299.335,"endTime":303.034,"body":"That's exactly why I made The Creator Club. And look, this isn't some exclusive"},{"startTime":303.175,"endTime":306.775,"body":"expensive mastermind group. It's just a free Discord community where"},{"startTime":306.775,"endTime":310.294,"body":"creators like you and I can connect, we can share wins, we can get"},{"startTime":310.294,"endTime":314.055,"body":"feedback, and just be real with other real people who"},{"startTime":314.055,"endTime":316.86,"body":"get it. Whether you're just starting out or you've been in the game for a"},{"startTime":316.86,"endTime":320.3,"body":"few years now, you're welcome to join us. If you need feedback on your latest"},{"startTime":320.3,"endTime":323.919,"body":"podcast episode, post it. If you're working on a new thumbnail design,"},{"startTime":323.979,"endTime":327.264,"body":"share it. You wanna celebrate a win? We wanna hear about it. And the best"},{"startTime":327.264,"endTime":330.384,"body":"part, it doesn't matter where you are in the world because it's available twenty four"},{"startTime":330.384,"endTime":332.785,"body":"seven. Joining is as simple as heading over to"},{"startTime":332.785,"endTime":336.405,"body":"thecreatorclub.com. There's no complicated sign up process, no"},{"startTime":336.405,"endTime":340.085,"body":"membership fees, literally just real creators supporting real"},{"startTime":340.085,"endTime":343.625,"body":"creators. Thanks again for joining me today. Until next time, keep creating."}]}