{"version":"1.0.0","segments":[{"startTime":1.199,"endTime":4.88,"body":"I have the pleasure of working with some of the smartest people. Not"},{"startTime":4.88,"endTime":8.639,"body":"just, like, smart because they can use fancy words like I can't. Smart"},{"startTime":8.639,"endTime":12.42,"body":"like they went to school, they are very studied, academic."},{"startTime":13.025,"endTime":16.785,"body":"They maybe have a PhD. They might be a doctor. They have a lot of"},{"startTime":16.785,"endTime":19.185,"body":"experience in the things that they're doing. And maybe you have none of those, and"},{"startTime":19.185,"endTime":22.545,"body":"you're listening to this, and you're like, that's not me, Dylan. Cool. Hang with me"},{"startTime":22.545,"endTime":25.904,"body":"for a second because I don't have any of those things either, but we're still"},{"startTime":25.904,"endTime":29.62,"body":"here. I've noticed this pattern, though."},{"startTime":29.62,"endTime":32.98,"body":"And you don't have to have a PhD or have gone to"},{"startTime":32.98,"endTime":36.42,"body":"Stanford or to have, like, letters at the end of your"},{"startTime":36.42,"endTime":40.26,"body":"name for this to apply to you. This really is for people who"},{"startTime":40.26,"endTime":43.795,"body":"are just really experienced at something and have a lot of knowledge"},{"startTime":43.935,"endTime":47.615,"body":"around a certain topic or maybe certain topics. Like, it's not"},{"startTime":47.615,"endTime":51.075,"body":"just one thing, it's multiple things. And I've noticed this pattern in these"},{"startTime":51.215,"endTime":54.79,"body":"smart and thoughtful creators. And I felt it inside myself"},{"startTime":54.79,"endTime":58.47,"body":"too. We get inside of our own head. It's this sense of like,"},{"startTime":58.47,"endTime":62.31,"body":"I'm too smart for content. Even if you would never say those words out"},{"startTime":62.31,"endTime":65.985,"body":"loud. I'm too smart to be saying what I"},{"startTime":65.985,"endTime":69.585,"body":"want to say on this platform that is also being shared with,"},{"startTime":69.585,"endTime":73.185,"body":"like, Instagram models or basically anything. You go on"},{"startTime":73.185,"endTime":77.024,"body":"social media. There is if you can think it, it's being, like, posted about, which"},{"startTime":77.024,"endTime":80.46,"body":"is scary and overwhelming all at once."},{"startTime":80.62,"endTime":84.46,"body":"But this can hold a lot of us back when we think I'm too"},{"startTime":84.46,"endTime":88.299,"body":"smart for content. Let's dive into this just a little bit more. So what"},{"startTime":88.299,"endTime":91.74,"body":"happens when you add this label of I'm too smart for"},{"startTime":91.74,"endTime":95.385,"body":"content? It brings up some things. I've noticed some patterns. It looks"},{"startTime":95.385,"endTime":98.685,"body":"like overthinking, overloading, or just ghosting,"},{"startTime":98.905,"endTime":102.505,"body":"posting altogether. Underneath this thought of I'm too smart for"},{"startTime":102.505,"endTime":106.345,"body":"content, there's this fear of being misunderstood, this fear of"},{"startTime":106.345,"endTime":110.07,"body":"having to dilute the topic that you're talking about, that you can't talk"},{"startTime":110.07,"endTime":113.77,"body":"about it in the way that you wanna talk about. And there's this fear of"},{"startTime":113.83,"endTime":117.59,"body":"not being seen for what you really offer because you have so"},{"startTime":117.59,"endTime":121.35,"body":"much experience around a certain topic. If you even tried sharing it,"},{"startTime":121.35,"endTime":124.865,"body":"it would get lost in the noise. So how do you communicate it effectively? And"},{"startTime":124.865,"endTime":128.625,"body":"here's the real problem of the whole thing. It's not the format. It's"},{"startTime":128.625,"endTime":132.385,"body":"not social media's fault. It's not the people on social media's"},{"startTime":132.385,"endTime":135.905,"body":"fault because we're all on social media, whether it's a little bit or a lot"},{"startTime":135.905,"endTime":139.67,"body":"of bit. It's the creator's unwillingness to commit to"},{"startTime":139.67,"endTime":143.19,"body":"just one idea at a time. Depth doesn't come from"},{"startTime":143.19,"endTime":146.87,"body":"saying everything in every single post. It comes from making one"},{"startTime":146.87,"endTime":150.295,"body":"thing unmistakably clear. You don't have to dumb down your"},{"startTime":150.295,"endTime":153.435,"body":"message. But if you do want to be a good communicator,"},{"startTime":153.895,"endTime":157.575,"body":"an empathetic creator, you have to give your audience a real shot"},{"startTime":157.575,"endTime":161.334,"body":"at getting what you're saying. You're not too smart for creating content"},{"startTime":161.334,"endTime":164.959,"body":"or too good for it. You're just skipping the parts where you give"},{"startTime":164.959,"endTime":168.64,"body":"context, structure, and space for your message to"},{"startTime":168.64,"endTime":172.019,"body":"breathe. So I have a real simple fix for you today. This is an exercise"},{"startTime":172.079,"endTime":175.84,"body":"you can come back to if you ever feel like you are falling into those"},{"startTime":175.84,"endTime":179.605,"body":"symptoms that I talked about just a minute ago, which is overthinking, overloading,"},{"startTime":179.665,"endTime":183.345,"body":"or ghosting. And the exercise looks like this. Start by imagining a real"},{"startTime":183.345,"endTime":186.305,"body":"person on the other side, maybe on the other side of the camera or on"},{"startTime":186.305,"endTime":189.665,"body":"the other side of what you're typing out, whatever it is. Then what's one thing"},{"startTime":189.665,"endTime":193.13,"body":"they need to understand today? Not tomorrow, today."},{"startTime":193.43,"endTime":196.17,"body":"Then say it like you would in a conversation. If you and I were talking,"},{"startTime":196.23,"endTime":199.83,"body":"you wouldn't be trying to impress me by using a bunch of words and explanations"},{"startTime":199.83,"endTime":203.67,"body":"for something. You would just simply connect. And that's it. Three steps. Imagine"},{"startTime":203.67,"endTime":206.935,"body":"a person on the other side. What's one thing they need to understand today and"},{"startTime":206.935,"endTime":210.635,"body":"say it like you would in a conversation. This is gonna help you simplify for"},{"startTime":210.855,"endTime":214.614,"body":"the person, not the algorithm. And that's where your smartest work is gonna"},{"startTime":214.614,"endTime":218.455,"body":"live. For a long"},{"startTime":218.455,"endTime":222.29,"body":"time, I thought my my weekly email newsletter needed to prove something, that I was"},{"startTime":222.29,"endTime":226.129,"body":"on top of trends, that I had all these fresh tools, that I"},{"startTime":226.129,"endTime":229.51,"body":"was paying attention. So I packed it with links, quotes,"},{"startTime":229.569,"endTime":233.41,"body":"updates, things that I thought were valuable, but it never felt quite"},{"startTime":233.41,"endTime":237.035,"body":"right. And, honestly, there were times where I didn't even wanna write it. So"},{"startTime":237.035,"endTime":240.795,"body":"that's when it hit me. The emails I love getting, they don't try so hard."},{"startTime":240.795,"endTime":244.555,"body":"They don't lecture or overwhelm. They just simply connect. One"},{"startTime":244.555,"endTime":248.255,"body":"clear idea, one short story, something that I can actually feel,"},{"startTime":248.53,"endTime":251.409,"body":"and I can carry it with me into the day. So that's the new rule"},{"startTime":251.409,"endTime":254.849,"body":"for me. Not everything needs to be a buffet. Sometimes the best thing you can"},{"startTime":254.849,"endTime":258.61,"body":"offer is a single bite that sticks. And if you're interested in getting my free"},{"startTime":258.61,"endTime":262.383,"body":"weekly email newsletter, which is just one clear idea, one short"},{"startTime":262.383,"endTime":266.063,"body":"story, something that you can actually feel and carry with you into your day, you"},{"startTime":266.063,"endTime":268.483,"body":"can sign up for free at dylanschmidt.com."}]}