{"version":"1.0.0","segments":[{"startTime":1.36,"endTime":4.96,"body":"Tell me you've been there. You have sat down. You open a blank"},{"startTime":4.96,"endTime":8.34,"body":"page or maybe it's the camera app or your podcast"},{"startTime":8.8,"endTime":12.559,"body":"mic. You go to hit record or you start planning out what you're gonna talk"},{"startTime":12.559,"endTime":15.965,"body":"about. And then suddenly you're wondering, should this be a newsletter?"},{"startTime":16.505,"endTime":20.105,"body":"Or is it better as a video? Or is it supposed to be a"},{"startTime":20.105,"endTime":23.865,"body":"blog post? Should I just wait until I'm clear on what I'm"},{"startTime":23.865,"endTime":27.63,"body":"doing here? And this leads to a mindset trap that I see"},{"startTime":27.63,"endTime":30.89,"body":"a lot of creators fall into. I've lived it myself"},{"startTime":31.19,"endTime":34.87,"body":"many times. And it's the moment where you're making something, but"},{"startTime":34.87,"endTime":38.55,"body":"instead of making it, you're obsessing over how it should be"},{"startTime":38.55,"endTime":42.085,"body":"made. This is an optimistic podcast episode. We have never"},{"startTime":42.085,"endTime":45.925,"body":"had so many awesome opportunities to get our voice out into the"},{"startTime":45.925,"endTime":49.285,"body":"world. We've got newsletters. We've got videos, short form and long"},{"startTime":49.285,"endTime":53.065,"body":"form. We've got images we can take and write nice captions,"},{"startTime":53.24,"endTime":56.84,"body":"could launch a Substack, could be on TikTok, could be on X,"},{"startTime":56.84,"endTime":60.6,"body":"threads, LinkedIn, some app that I didn't even know still exists"},{"startTime":60.6,"endTime":64.12,"body":"like Snapchat. The vehicle these days does not matter as much as the"},{"startTime":64.12,"endTime":67.924,"body":"voice. Using myself as an example, in the past, there's been some weeks"},{"startTime":67.924,"endTime":71.765,"body":"where I didn't feel like writing, so then I would record. Other weeks,"},{"startTime":71.765,"endTime":75.205,"body":"I would skip the mic, and I would go straight to a Word doc. And"},{"startTime":75.205,"endTime":78.645,"body":"recognizing that the fluidity isn't a flaw, it's what's kept me"},{"startTime":78.645,"endTime":82.37,"body":"moving. And I speak with creators who, in the beginning, they get tripped up"},{"startTime":82.37,"endTime":85.57,"body":"on, like, I don't know how to say what I'm saying or how to get"},{"startTime":85.57,"endTime":88.87,"body":"it out. Like, should this be an Instagram story? Should it be an Instagram post?"},{"startTime":89.09,"endTime":92.45,"body":"It can be whatever you want it to be. There are no rules to this"},{"startTime":92.45,"endTime":96.145,"body":"thing, but there is something beneath the"},{"startTime":96.145,"endTime":99.925,"body":"question of asking yourself, where should this go"},{"startTime":100.385,"endTime":103.745,"body":"that I think is worth addressing? I'm kinda jumping, but that"},{"startTime":103.745,"endTime":107.505,"body":"hesitation is, I don't know if I should be saying what I'm saying. Like,"},{"startTime":107.505,"endTime":111.229,"body":"does anyone is is anyone gonna care? And they will not care"},{"startTime":111.229,"endTime":115.07,"body":"if you don't publish it because nobody will ever hear about it and it just"},{"startTime":115.07,"endTime":118.67,"body":"won't exist, which is a safe place to be. If you do not share something"},{"startTime":118.67,"endTime":122.45,"body":"with the world, nobody can form an opinion on it, good or bad."},{"startTime":122.509,"endTime":126.245,"body":"Think about how many ideas people have and then never act on"},{"startTime":126.245,"endTime":129.764,"body":"them. I don't know. I have no clue what the number is. And I bet"},{"startTime":129.764,"endTime":133.525,"body":"there's some really great ideas out there that we'll just never"},{"startTime":133.525,"endTime":137.205,"body":"know about. Maybe the creator got held up on the"},{"startTime":137.205,"endTime":141.04,"body":"format, and, ultimately, they just felt hesitant on sharing what it is"},{"startTime":141.04,"endTime":144.72,"body":"that they wanted to share. So if you're waiting for the perfect container to"},{"startTime":144.72,"endTime":148.319,"body":"hold the message that you wanna ship out to the world, just start making it."},{"startTime":148.319,"endTime":151.674,"body":"Just start putting it in a container, even if it's the wrong container. Because if"},{"startTime":151.674,"endTime":155.194,"body":"you put your message in the wrong container, there's no rules that say you"},{"startTime":155.194,"endTime":158.954,"body":"can't change the container later on. For example, you go, hey. I'm gonna"},{"startTime":158.954,"endTime":162.394,"body":"make this video. Cool. You put the video out there and"},{"startTime":162.394,"endTime":165.42,"body":"maybe a couple weeks later, you're like, this would have been better as an email."},{"startTime":165.5,"endTime":169.02,"body":"Hey. Nothing's stopping you from putting in an email. The key is just to pick"},{"startTime":169.02,"endTime":172.459,"body":"the format that you're drawn to today. That's the one that you're actually gonna follow"},{"startTime":172.459,"endTime":176.3,"body":"through on. And this is an underrated creative strategy. Doing what you"},{"startTime":176.3,"endTime":179.965,"body":"feel like, not what you feel like you have to. Your energy"},{"startTime":179.965,"endTime":183.405,"body":"is gonna change. Allow your format to change too. That's not"},{"startTime":183.405,"endTime":187.245,"body":"inconsistency. That is sustainability. The real magic is in the"},{"startTime":187.245,"endTime":190.845,"body":"message. Don't lose it trying to wrap it up perfectly. Instead of"},{"startTime":190.845,"endTime":194.525,"body":"asking what should I do, ask what feels most alive to make right"},{"startTime":194.525,"endTime":198.26,"body":"now. The format can change tomorrow. The platform can shift next"},{"startTime":198.26,"endTime":201.319,"body":"month, but the only way to build momentum is to move."},{"startTime":203.86,"endTime":207.48,"body":"Do you ever feel like you're making good content and it's still not gaining traction?"},{"startTime":207.62,"endTime":211.235,"body":"Yeah. Same. Lately, I've been feeling this weird creative gap. The"},{"startTime":211.235,"endTime":214.834,"body":"kind where I know the stuff I'm posting is thoughtful, unique, and for someone"},{"startTime":214.834,"endTime":218.515,"body":"specific, but it's like the algorithm forgot to hand out the invites. And it's easy"},{"startTime":218.515,"endTime":222.36,"body":"to blame the platforms. This is not me being a victim by any means. Here's"},{"startTime":222.36,"endTime":226.12,"body":"what I've realized though. Most creators are waiting for the algorithm to do the job"},{"startTime":226.12,"endTime":229.96,"body":"of audience clarity, but that's our job as creators. If we're not telling"},{"startTime":229.96,"endTime":233.4,"body":"people who our content is for, they'll just assume that it's not for"},{"startTime":233.4,"endTime":236.935,"body":"them. Even the best post could become invisible if the right person doesn't"},{"startTime":236.935,"endTime":240.775,"body":"recognize themselves in it. So I'm making little shifts in my content right now,"},{"startTime":240.775,"endTime":244.135,"body":"and maybe you wanna do the same. Less hoping it lands and more"},{"startTime":244.135,"endTime":247.815,"body":"signaling who it's for. Less look how smart this is"},{"startTime":247.815,"endTime":251.63,"body":"to, hey, I made this for you. Less being vague to reach as"},{"startTime":251.63,"endTime":255.41,"body":"many people as possible to more being obvious to someone specific."},{"startTime":255.79,"endTime":259.49,"body":"Not for everyone, but really, really for someone."},{"startTime":259.63,"endTime":262.625,"body":"Let's be louder about that. And if you wanna see what I mean, I post"},{"startTime":262.625,"endTime":265.985,"body":"a lot of short form videos and little insights. If you vibe with the stuff"},{"startTime":265.985,"endTime":269.824,"body":"I talk about, creator entrepreneurship, making without losing yourself, finding"},{"startTime":269.824,"endTime":273.66,"body":"momentum through confusion, then I want you in my orbit. And not just"},{"startTime":273.66,"endTime":277.44,"body":"listening to this podcast. I'm on all the usual platforms, Instagram,"},{"startTime":277.66,"endTime":281.5,"body":"TikTok, YouTube. I've got my weekly email newsletter, LinkedIn too, but"},{"startTime":281.5,"endTime":284.62,"body":"we're still figuring that one out. So here's me saying it more directly. If you've"},{"startTime":284.62,"endTime":288.245,"body":"been nodding along silently, let's stop pretending like we don't know each other. Pick your"},{"startTime":288.245,"endTime":292.085,"body":"favorite platform. Look me up at the Dylan Schmidt, hit follow, and let's"},{"startTime":292.085,"endTime":295.463,"body":"keep this thing going. I'm not for everyone. I understand that. But if you're still"},{"startTime":295.463,"endTime":298.343,"body":"listening, I can tell you right now what I do make is for you. So"},{"startTime":298.343,"endTime":299.963,"body":"come say hi on your favorite platform."}]}