{"version":"1.0.0","segments":[{"startTime":2.0,"endTime":5.779,"body":"Maybe you've had it too. You get really ambitious. You get excited"},{"startTime":5.92,"endTime":9.76,"body":"about the idea of doing something, and then a wall"},{"startTime":9.76,"endTime":13.299,"body":"comes. And you don't feel as excited, or maybe life happens,"},{"startTime":13.745,"endTime":16.565,"body":"and you're just like, you know what? I gotta put this on the back burner."},{"startTime":16.865,"endTime":20.305,"body":"This is something we all struggle with at some point or another. Even if you"},{"startTime":20.305,"endTime":24.064,"body":"wanna take something like creating content, publishing podcast, publishing"},{"startTime":24.064,"endTime":27.84,"body":"videos seriously, there comes a time where it becomes a"},{"startTime":27.84,"endTime":30.72,"body":"job or a grind. And that doesn't mean that you're not supposed to be doing"},{"startTime":30.72,"endTime":34.399,"body":"it. It's how can you plan for those moments when they come. We"},{"startTime":34.399,"endTime":38.079,"body":"look at other people and sometimes we don't always see that struggle. We just"},{"startTime":38.079,"endTime":41.735,"body":"see them doing their thing and they're like, man, they're just always crushing it. They're"},{"startTime":41.735,"endTime":45.355,"body":"always putting out these videos. They're always doing the things. And I"},{"startTime":45.415,"endTime":49.114,"body":"have to recognize that people probably see that with me too with the consistency"},{"startTime":49.255,"endTime":53.015,"body":"of, like, he's always doing these things. Yeah. But there is sometimes"},{"startTime":53.015,"endTime":56.61,"body":"where it's a grind. And I think it's in those moments where you can"},{"startTime":56.61,"endTime":60.45,"body":"navigate the grind that really dictates how sustainable everything"},{"startTime":60.45,"endTime":64.069,"body":"is that you're doing. When you find yourself still showing up,"},{"startTime":64.129,"endTime":67.89,"body":"still posting, recording, editing, but it feels like there's this"},{"startTime":67.89,"endTime":71.335,"body":"voice that's saying, what's the point of all of this? Because"},{"startTime":71.395,"endTime":74.915,"body":"nothing feels really urgent and nothing feels like it's"},{"startTime":74.915,"endTime":78.675,"body":"moving. Everything feels disconnected. Like, you're just kind of tossing"},{"startTime":78.675,"endTime":82.355,"body":"ideas into the void. There's no real feedback loop. There's no signal that's"},{"startTime":82.355,"endTime":86.15,"body":"saying, hey. Keep going. This matters. I've come"},{"startTime":86.15,"endTime":89.75,"body":"to this realization that one of the most important things you can do in"},{"startTime":89.75,"endTime":93.35,"body":"times like that is find your compass. And that leads me"},{"startTime":93.35,"endTime":96.95,"body":"to the acronym KPI. You don't know what"},{"startTime":96.95,"endTime":97.76,"body":"KPI stands for? It stands for key performance indicator. When I think of KPIs, I"},{"startTime":97.76,"endTime":98.26,"body":"think"},{"startTime":103.645,"endTime":106.305,"body":"executives, I think spreadsheets, Excel."},{"startTime":107.725,"endTime":111.244,"body":"But one clear key performance indicator is"},{"startTime":111.244,"endTime":115.09,"body":"actually way more important when you're doing everything yourself. Yes."},{"startTime":115.09,"endTime":118.789,"body":"It's valuable for a team, but it is so important"},{"startTime":118.85,"endTime":122.149,"body":"for just a single team player as well because"},{"startTime":122.21,"endTime":125.59,"body":"passion is unreliable. The direction you're going isn't."},{"startTime":125.835,"endTime":129.514,"body":"And KPIs give you the direction. They give you the"},{"startTime":129.514,"endTime":133.275,"body":"compass. They give you the North Star. They tell you whether what you're doing"},{"startTime":133.275,"endTime":136.955,"body":"is working or not. And one KPI can bring everything into"},{"startTime":136.955,"endTime":140.8,"body":"focus. It's a common problem, actually, I see as people start thinking, like,"},{"startTime":140.8,"endTime":144.4,"body":"I need to track everything. And that just becomes a job in itself and"},{"startTime":144.4,"endTime":148.16,"body":"usually a job that just falls by the wayside or becomes a project that"},{"startTime":148.16,"endTime":151.94,"body":"they'll do someday. Like, I'm gonna build a dashboard. I'm gonna build and track"},{"startTime":152.0,"endTime":155.735,"body":"every number that matters and suddenly every number matters."},{"startTime":155.795,"endTime":159.395,"body":"But sometimes, it's not even just like numbers, it's just"},{"startTime":159.395,"endTime":163.235,"body":"one phrase. For example, for content clips, when we're"},{"startTime":163.235,"endTime":166.535,"body":"making a clip, there's a whole bunch of stuff"},{"startTime":166.834,"endTime":170.28,"body":"inside like the science, the art of making a"},{"startTime":170.28,"endTime":174.04,"body":"clip. But the main overarching KPI is, does this"},{"startTime":174.04,"endTime":177.56,"body":"clip make people want more from this person? Or for"},{"startTime":177.56,"endTime":181.4,"body":"podcasts, yes. There's all this editing that goes involved in"},{"startTime":181.4,"endTime":185.045,"body":"branding and all that stuff. But the main KPI is, does"},{"startTime":185.045,"endTime":188.724,"body":"this episode make someone want to spend more time with"},{"startTime":188.724,"endTime":192.564,"body":"this person? Notice how it has that north star for my"},{"startTime":192.564,"endTime":196.405,"body":"newsletter. Does this email make the reader feel closer to my world and wanna"},{"startTime":196.405,"endTime":199.87,"body":"stay in it? There's a lot that goes into making the reader feel"},{"startTime":199.87,"endTime":203.55,"body":"closer to my world. Forget open rates, unsubscribes, clicks,"},{"startTime":203.55,"endTime":207.07,"body":"all that for just a second. If nothing else, like, if I didn't track any"},{"startTime":207.07,"endTime":210.91,"body":"of that other stuff, is the next email I write making the reader feel closer"},{"startTime":210.91,"endTime":214.715,"body":"to my world and wanna stay in it? If yes, hit publish. If"},{"startTime":214.715,"endTime":218.495,"body":"no, fix. That simple. Identifying that one"},{"startTime":218.555,"endTime":221.995,"body":"overarching KPI is your accountability partner when your"},{"startTime":221.995,"endTime":225.355,"body":"passion just goes out the window. And what's great is even when your"},{"startTime":225.355,"endTime":229.18,"body":"passion comes back in the window, you're almost more fired up because"},{"startTime":229.18,"endTime":232.78,"body":"you have a sense of purpose of why you're doing what you're doing. And if"},{"startTime":232.78,"endTime":236.54,"body":"you're like me, you are fantastic when you have a clear goal and"},{"startTime":236.54,"endTime":240.075,"body":"you know where you're going. You can make anything happen. But the flip side to"},{"startTime":240.075,"endTime":242.235,"body":"that is if you don't have a clear goal and you don't know where you're"},{"startTime":242.235,"endTime":245.835,"body":"going, you start feeling like you're spinning your wheels and burnout is"},{"startTime":245.835,"endTime":249.375,"body":"just creeping on the edge. So my task for you this week is identify"},{"startTime":249.755,"endTime":253.47,"body":"your overarching main KPI as your low effort way to stay focused."},{"startTime":257.07,"endTime":260.91,"body":"What if I told you that AI YouTube tutorials and templates can"},{"startTime":260.91,"endTime":264.19,"body":"only take you 95% of the way and that the last"},{"startTime":264.19,"endTime":268.03,"body":"5%, the piece that actually keeps you going isn't something that you can"},{"startTime":268.03,"endTime":271.825,"body":"automate. Here's what I've been seeing. A lot of creators feel like they're doing everything"},{"startTime":271.885,"endTime":275.565,"body":"right. They've optimized their tools, sharpened their workflow, even started"},{"startTime":275.565,"endTime":279.345,"body":"using AI to move faster. But something still feels flat. Momentum"},{"startTime":279.405,"endTime":283.23,"body":"stalls, ideas lose energy, motivation fades. Not because they're"},{"startTime":283.23,"endTime":286.99,"body":"missing a strategy, but because they're missing people. There's a kind of support"},{"startTime":286.99,"endTime":290.67,"body":"that no tool can give you. It's the 5% gap between I'm"},{"startTime":290.67,"endTime":294.19,"body":"building and I'm not building alone. That's why I started the creator"},{"startTime":294.19,"endTime":297.855,"body":"club. Not as a guru, not as a course, but as a co op"},{"startTime":297.855,"endTime":301.295,"body":"for values based creators. People who care about meaning, not just"},{"startTime":301.295,"endTime":304.895,"body":"metrics. If you've been feeling a little stuck lately, it might not be your system."},{"startTime":304.895,"endTime":308.515,"body":"It might just be your environment. That 5% gap is where community"},{"startTime":308.575,"endTime":312.31,"body":"lives. And when you fill it, everything changes. To join us in the Creator Club,"},{"startTime":312.31,"endTime":316.07,"body":"which is a % free, just go to the creatorclub.com. I'll see you"},{"startTime":316.07,"endTime":316.57,"body":"there."}]}