This is Digital Podcaster host d by Dylan Schmidt. We're talki g about consistency consistenc. There's an 80s pop so g somewhere deep in there. Toda, I'd love to chat with you abo t the power of consistency in yo r content. So what is consisten y with your content? Sounds pret y self explanatory, but let s break it down. So we're talki g about the same thing I'm talki g about when I'm saying consiste t on your content, your podcas, your social media, whatever t is, I'm talking about y u putting out content regularl, and the quality of conte t remains high. So it's one thi g to be consistent, like, oh, y u keep posting, it's also anoth r thing to post regularly hi h quality content, if you c n maintain that, over a period f time, your audience will gro. And it's very much easier o monetize, it doesn't solve a l your problems, right, you sti l have to have a strategy have n place of what you're talki g about. But you still have o have a strategy in place of li e how you're going to monetiz. But it's much easier, everythi g becomes easier when you' e consistent over time. And that s really the main benefits f consistency is making your li e easier. While there is t e upfront cost of creating t e content and putting it o t regularly, the return on yo r investment of time a d resources. In creating th t content, you get back in maki g your life easier when it com s time to sell something or, y u know, looking for brand deal, that type of stuff, way easi r when you're consistent. f you're not consistent, yo r audience isn't showing up. The e is an idea around this, that I haven't seen anyone talk abou. But I would love to bring it u. So in sick psychology, t e therapeutic world, I don't kn w really know where this fal s under. But there is this thi g called the attachment theor, right? I don't know everythi g there is to know abo t attachment theory, but I do kn w a couple things that will t least explain what this is. o attachment theory, from what I understand is, we all have n attachment style to differe t relationships. And that can e whether it's with something li e content, podcasting, soci l media, etc. And it could also e with people in general. And t e different attachment styles a e anxious, avoidant, a d disorganized and secure. Tho e are the four I know of the e might be more, I'm not sure. B t for the sake of th s conversation, these will be t e most important to us in th s conversation. So anxious a d avoidant are, I think, n disorganized are the most comm n and secure is like a healt y secure relationship to it. A d it's not all or nothing, y u know, you could be have a secu e relationship, and one are, secure attachment to in one ar a to something but then like n that same thing, you might al o have a disorganized attachme t in a different area around t e same thing. And you know, th t refers to relationships. But I like to look at this in t e terms of our audience. As you' e creating content, you' e creating content for n audience, right, you're n t creating it for just yoursel, to hear yourself talk bac. That's weird. Definitely, I don't even listen back to a l t of this stuff. Because th t would just be weird. Th t definitely doing this not f r me. I promise you that because I don't really love the sound f my own voice still after a l these years. But when you' e creating content you're you ha e whether you know it or not, y u have an attachment style to yo r audience. And looking at t e attachment styles. There the anxious, avoidant, disorganized, secure, I would say a secure attachment is one where you are publishing consistently, you are putting yourself out there, you're not really, you know, falling too much into the comparison trap, the imposter syndrome trap all that stuff. You're just putting yourself out there consistently. And your audience is in your you're building an audience, your audiences enjoying the content you're putting out there. One from an avoidant attachment style with your content would be one where you just post completely randomly, but for the most part, you don't really post and your audience isn't really showing up for that because you're not really publishing. So you're avoiding publishing and your audience is avoiding you, not whether they know it or not, and whether you know that you're avoiding your content or not. But regardless, there's avoided avoiding happening on both sides, right. And your audience again, doesn't know they're avoiding you because they don't even know your content. If there is no content for them to avoid, but your audience is missing you. And then you're anxious style would be like you're posting frantically and It's maybe not on brand, it's maybe a little all over the place. And your, your audience's like, Oh, what is going on, this isn't really solving any problem I have. And this is talking about all over the place. And maybe you're like showing up really frantic and like, oh, my gosh, this happened to me today, this happened to me today, oh, my gosh, I'm dealing with so much issues. And I'm putting this on my audience. And you're just like, really anxious, I don't know how else to say that. And I see this across the board too, with different people's accounts, where they're bringing up all their own issues to their audience. And it's not even like they want their audience to solve them. And yeah, you can bring issues to your audience. But if a majority of the time you're bringing this anxious energy to your audience, you're gonna really attract some anxious energy, people who are vibing on that same wavelength, if you know what I mean. And then looking at disorganised, again, your content just all over the place, maybe it doesn't really have that anxious energy, but it just, it's not in one area, it's all over the place. One day you're posting about marketing, the next day, you're posting about food, the next day, you're posting about, you know, some relationships with children or something. And I see that too, and disorganized and anxious, I think they kind of go very similar in a lot of ways. And then secure. And then secure is just, you know, we talked about that. But it's just more you're showing up, you feel good, and what you're doing, and you're just showing up regularly, and there's a healthy relationship, you're not, you know, over giving to the point where you're completely exhausted, and then you slip into that anxious energy, or you have to go disorganized, and you're not, you're not avoiding it completely, the secure attachment to your content, your audience would be more in line with like, you're just you're you've found a way that works for you. And I don't know about you. But for me, the secure attachment style to my content and audience sounds, the healthiest sounds, sounds the best way to go about things. And for me, one of the ways that I've had that secure attachment with content and my audience is staying consistent. So how does that look like in my case, and what I create for clients is consistency, like there are things that are realistic with content and publishing. And there are things that are not, and it takes being realistic about what those things are, you know, sure, I would love to just publish a podcast every day, I would, I will I have so much I want to share, there's way more that I want to share than I can get out and possible. In one possible day, for example, like I would be posting all day on social media, I want to be on all the social media platforms, I want to publish the daily podcast, I want to interview all the people, I want to share all that stuff, I want to do all that stuff. And I just can't because I know that would be a fast track to burning myself out. And that wouldn't make me better in the long run. But what would be better in the long run is kind of tapering that energy that focus into something that's realistic. So for myself, that's publishing once a week on a podcast once a week, I know that I can do that I can meet that quota of 52 weeks, 52 weeks in a year, right 52 weeks of podcast, I can do that. And I can still also fit in interviews with people. And if I wanted to, or if I, I have it in the schedule, I can layer in pieces of content, in addition to the once a week. But I'm not going to just suddenly shift over to you know, every day, that would be kind of going for slipping in that anxious, because I know because I've been doing this long enough, I know that there will be weeks where I just don't have the energy or I don't have the focus or I'm focused on other stuff like I shouldn't, I shouldn't be focused every single week or every single day on the podcast because there's a lot more to life than just the podcast. So it's important that I set that up in a way that's realistic. And that's how I create a secure attachment with the podcast with my audience. And that's what works for me. You know what works for you might be less it might be more I don't really know, because it all depends on your, what you're able to output. And I think once a week is actually pretty frequently frequent, especially if you're doing it by yourself. But once a week, once a week feels like you know, for some people that sounds like almost minimal. Some people that sounds like a lot. It's all about you know your perspective and how long you've been doing something. But I think once a week minimum across the board for something is very important whether it's a podcast, email, Instagram posts, Facebook posts, LinkedIn posts, Twitter posts, YouTube, whatever. Any of it. Publishing once a week is very important, I think. And you know, again, is it something simple that you can put out there? Cool, but what can you what can you put out that's high quality, and still stay consistent every week? And you know, you say, Well, what about every other week? Well, I think, at the bare minimum, I think anyone can publish once a week, given the tools that we have at our disposal, whether it's Canva, or whether it's help, for editing a podcast, for example, or, you know, writing in a quick little newsletter, I don't personally know anybody that is so busy in their life, that can't, at the bare minimum, publish a quality piece of content once a week. And that, again, looks like a different thing for everybody. So it's hard to say prod strokes across the board, what it is for you, because I can't say what it is for you. But I know that you probably have an idea. And all I'm saying is once a week, bare minimum, what comes along with that consistency is huge, though, because when you start building a secure relationship with your content and audience, then they start building that secure relationship with you, they can trust that you are going to show up consistently, they can trust that you are the go to person in this area, that expertise is there there is sure there's other people, but those other people, like let's just not even compare, let's just talk about them for a second. You know, we don't really know what their style their attachment style is, you know, they might slip into an avoidant or anxious or disorganized, cool, we're staying secure. We're just staying in our lane, publishing consistently, once a week, helpful, high quality piece of content, one piece at the minimum, and more if we can, and just stay in trucking along just slow and steady the marathon over the sprint, that kind of stuff. That does wonders for that secure attachment on both ends. So it's secure attachment on the audience, then they build that with you, because they're building a relationship with your brand, whether it's a personal brand, or business, whatever. And then they start trusting and knowing what you're about, because there's now time given for them to digest what it is you're saying what it is, you're about how you can help them all that good stuff. And it makes it easier for them when they're when it comes time for them to like purchase what you're selling, if it makes sense for them. Because they have that trust and Trust is everything. People do business with people they trust, they don't do business with people that they think are going to scam them or something, right. And when you show up over time, just naturally, through that secure attachment, you're again, you have a relationship there. And it's funny because people like might just pop into your universe. And because they haven't even been in your universe, for as long as maybe some other people, there's something about the aura of you doing it consistently for a long period of time. That's just evident. It's like in the DNA over time that isn't there when you're just starting out for one. And when you just stay consistent over time. It's in the DNA, like you can sense it, oh, this person has been doing it for a while. This isn't their first rodeo, that type of thing. And yeah, you don't get that when you just start out. And when you're all over the place. Like yeah, I'll do one post this month, maybe, maybe I'll take a next month off, and then I'll go and do another one, maybe we'll see we'll just postpone I feel like that kind of thing. So at the end of the day, staying consistent over a long period of time is the name of the game for creating personal brand, business, etc. And one of the ways you can stay consistent is having, you know, some type of schedule in place. So having, you know, for the podcast, it's every Tuesday, every Tuesday, I will leave publishing a podcast for the foreseeable future. Unless it's you know, unless there's actually at this point, I only see me adding in more like, at this point, minimum is once a week. I do. I do have like a backlog of interview episodes that I need to get out. But I'm creating so much stuff right now that it's hard to get out everything I want to. So I have like a funnel issue. My funnel hole is too small and is draining too slowly for the content I'm trying to push out. But so the only way I could fix that is making the hole bigger. And that hole would be like the once a week of publishing the podcast. So if I made the hole just a little bigger twice a week, you know, maybe that's something that happens temporarily, but again once weeks the minimum. So that's the power of consistency in your content strategy, how you can change it from maybe you were disorganized, anxious or avoidant. Change it more into the secure scheduling Showing up weekly, not bi weekly, not monthly. I'm here to tell you weekly. If there's anything you remembered from this episode, it is Dylan says I should be publishing weekly. And the power comes from consistency. And it doesn't come from getting it right, and making the perfect post, or making the perfect podcast episode, it comes from showing up regularly. That's how you build a relationship with your content and your audience. That's all I got to say about that. Thank you for listening. If you're listening to this, check the show notes. I just created a new course called podcast starter Academy. So if you've wanted to start a podcast, a profitable podcast that that and maybe you want to make podcasting side business, maybe you want to make it your main business, maybe you want to use it to grow an audience for something else. I made in in depth podcast, started Academy, all about that. So check the show notes for that. Really excited for that. It's been a long time in the making. And I'm finally so pleased to be able to release that and share it with because it answers all the questions I get all the time. So I finally was able to put something together that's like, hey, go here and check this out. Because everyone's like, you know, what microphone should I get? I don't know what to talk about. What else do they say? Oh, my gosh, so much stuff. Do I do it by myself? Do it someone else I need to get it go host I don't really you know, basically, I get all the questions, all the starter podcast questions, which is totally cool. I want to answer them till the end of time. That's what I'm here for. That's a vessel for that. But at the same time, if I could narrow that in kind of more shape that energy into something that's actually powers you into something rather than, like, just answer one by questions, because when I'm asked, you know, certain questions, it's like, and then I give an answer that's like, I don't feel like I'm doing you a service when I answer the question, because there's more to the answer. And it's like, if the yes, the microphone is important, like you do need a microphone to make a podcast. But at the same time, there's more to it. And my goal with podcast starter Academy is for you to launch your first podcast episode through the course. So, you know, yeah, you could just you could just yet we could talk about microphones. I'm cool talking about microphones. But I'm actually more cool talking about you and your first podcast episode and seeing it live. And being like, Hey, you made this. What a cool thing to do with your voice using your voice all that stuff. So podcast starter Academy is now live. Check it out, check the show notes for info on that. And thank you very much for listening and being here.