This is Digital Podcaster hosted by Dylan Schmidt. Welcome to Digital Podcaster. My name is Dylan Schmidt. And I'm super excited because this week, I'm chatting with a content expert, who wrote the book on content, content creation. Her name is Melanie diesel, and Melanie wrote a book called The Content fuel framework. Melanie is a keynote speaker, author, award winning branded content creator and a lifelong storyteller. And I came across Melanie's book the content fuel framework, which we'll be chatting about in this episode. But I've never seen such a comprehensive guide to content. Like if you have ever had any blocks to what kind of content to create. Melanie's book is so thorough, I'm telling you, you got to pick it up. Because it's one of those and I say this on the podcast, but like, you, I just, I'm just leaving it on my desk, because it's, you just flip it open. And there's like all different types of ideas. But it's not in this kind of way, where it's like, just post something, you know, from your desk or something like that. There's like a whole framework she's made, it's in the title that is really clever, but also really clear and practical. So I'm really excited to share this conversation with Melanie, because I was really looking forward to speaking with her. And I'm so glad that I could share with you in this podcast. So here is my conversation with Melanie. And she's the author of the book, the content fuel framework. Here we go. Thank you for joining us today, Melanie. So you're at the book, content fuel framework. And I just have to start with a little bit of praise. First, and I was gonna say I want to, I wanted to say it when we first hopped on the call, but I wanted to hit record first. So there's a document of this. But holy cow, I have never seen so much jam packed into one book. And I know this book came out last year. But like many things in life late to the game, and one year isn't so bad. I mean, there's many other things I missed better years later, but holy cow, you. There are like a couple things which I want to talk to you about. Like yeah, your book plus, a couple things are really all one needs to create content for the foreseeable future. And I mean, yeah, just your book, too. But there's a couple things. I think that would also be in addition, that would be awesome. And awesome job, like, what the heck, how long did it take you to write? So this book actually was not. It wasn't sort of from nothing to this book, right? This book is actually based on a workshop that I had been doing for six to eight months prior to when I started writing the book. So a lot of the ideas kind of already existed. So I wrote the book in about three months. But again, it was sort of already outlined, like I already knew what the content was because I had been teaching it in a workshop environment. So yeah, I wrote it in the summer of 2019. I was actually I was pregnant. So I had a very good deadline of you better get this book done, because you know, child waits for no manuscript. So that was that was a fun little challenge to make sure I got it all out in time. Yeah, it's, um, how was that process? Like? How was that? Yeah. So I mean, the, what's interesting for me is I've always thought of myself as a writer, I studied journalism. So luckily, like the written word, and communicating through writing comes really natural. To me, it's something I really enjoy. And I'm typically pretty efficient with it. Like I can write, you know, a couple articles a day if I need to, but I had never worked on anything of that size. And, you know, to your point, it is a quick read, there's only I think there's about like, 25 30,000 words in that piece. So it's not huge. You look at a lot of business books are, you know, sometimes in the 60 plus 1000 range, so it's not a hefty book. But yeah, I mean, for me, the only way that I was able to tackle it was really breaking it into small chunks, which I know is sort of like general advice for all big things in life. But the book is very well structured in terms of there are specific types of chapters, the chapters are organized in a very sort of templatized way to make it really easy and consistent. So I just worked piece by piece, I didn't write the book in order since I knew what all the pieces were and I knew the order they needed to go in. I would just write whatever I was feeling that day. So Oh man, I'm, I saw a really cool infographic. I'm really feeling infographics today, let me write about infographics for that chapter. And, you know, the next week I'm like, Man, I went on this awesome podcast with dealing like, I'll probably be alright, the the audio chapter today, you know, so really kind of bounced around and had the ability to write whatever I was feeling inspired to write at that moment. And I just had a big old spreadsheet where I kept track of every chapter, you know, the examples, the sections of the chapter, and just kept track of, you know, what I had worked on and what I had and then put it all together. Did you write the book in the spreadsheet, or did you like write it in Google Docs? Can a Google Doc? Yeah, I did it in a Google Doc. Which is funny because you know, I, everything I do is in Google Docs, like I'm just a Google Docs person now. But like the publishing the formal publishing community, you know, the editors of folks that I worked with, they're not Google Docs. Yeah. So it was an adjustment for me. I wrote the whole thing in Google Docs. And then from there on out, like the whole editing process was all done through Microsoft Word. So it's, I haven't worked in asynchronous documents, and so long, right, there's versioning, and different titles and track changes. So that was definitely like a flashback for me. Like, I haven't worked that way in quite a while. Yeah, it always like kind of stresses me out when someone sends like a Word doc or Excel, cuz I'm like, What version is this? Am I looking at the most recent version? And oh, no, no, no, that's, that's the old. There's two pass. Why are we doing final final underscore final, trusting verse system, and everyone has their own system of what something means? It's no not final, final, final, final final. Oh, okay. Yeah, that's amazing. And so cool. And it makes sense about the template. Like, one thing about your book, though, that I noticed is, so I don't keep many books. I'm a bit of a minimalist. And so I don't really keep books like handy for the most part. And also, if I cannot get the Kindle version of a book, but your book doesn't, to me, it works great in flipping through, because it's like I was getting so inspired. As I'm going through it, I was like, you know, what, if I'm ever feeling stuck, which I can create, on some days, I feel I can create content till the end of time. And then other days, I'm like, Yeah, I know everything. But I also know nothing at the same time, and I don't know what to talk about. And I was like, Okay, this book, just staying on the desk, because I could literally just flip to any page. And then it's a starter. And there's so many templates out there of here's a prompt, here's 800 prompts on this, but, but those aren't really always applicable in handy, and it doesn't deliver it in the way that yours does, as far as seeing it through because there's one thing about a one line prompt. And then there's another thing about explaining the why I guess, behind the how is what I really get from your book, that's really awesome to hear, I was just gonna say My only regret looking back is that we didn't include more whitespace for people to like jot notes or keep ideas, because I feel like that really was a big part of the goal, I wanted it to be a quick and easy read. And I wanted it to be something you could reference really easily. If you're working, you're stuck on a particular problem or type of content that you could flip open to that chapter, using the subtitles easily find what you need and, and hopefully make it something you can come back to, it's going to be a permanent staple on my desk, which doesn't have any other book on it. It's just because it's as a content creator. It's like constantly needing to make content. And I have traps set up, I guess or system setup. But traps is more fun, where I'll capture ideas. But it doesn't matter if I have like, hundreds of ideas, but they're still like this. Well, I want to create something from nothing of that desire. And it's still just, but I don't know what to talk about. And so the idea of not feeling also, like you're talking about the same thing, because I see it with clients, and I see it when I'm consuming content of of creators getting into the thing that they always do. You know, it's like, yeah, this worked once. And let me just keep doing it. And then having a hard trouble thinking outside the box. And if you could just go inside the box, and then go inside the rectangle question for you. Because I think you could speak to this on ways that I can't. So there's this idea. Specially when it comes to content marketing for parents, that there's there's kind of like general suggestions, right? When it comes to content, it's just put out content. If you're on Instagram put out like two to three reels a day, if you're not doing enough, you got to do at least the minimum, there's these crazy amount of suggestions on what to do for content, completely stressful and overwhelming for any living, breathing human being. It's impossible to live up to some of these suggestions. Of course, if someone was to follow them all, but especially for like, parents, I'm not a parent yet, and not expecting, but what how do you recommend managing that because say I got your book, I got what I want to post but then actually managing that energy and like creating something with it. What do you recommend for other people that maybe have dependents? You know, this might be a controversial response. But this is the hill I'm willing to die on. I think we have to give ourselves a little bit of grace. And there is so much pressure to be on every platform everywhere every day always hustling. I mean, it's like this real. I don't want to say toxic but like it's a very high pressure kind of culture and expectation that in many cases we're putting on ourselves, you know, you look at something Unlike a Gary Vaynerchuk, or you know, some other large name, and we forget that they are not just a single human managing all their own channels and their own life, like they have a lot of support. And so, for measuring ourselves up against the standard of someone who has, you know, a personal assistant, and you know, a 20 person team supporting their content creation, like, we're always going to feel like a failure. So I am like, champion number one of lower the expectations, not because we're settling, but because we're acknowledging what's realistic. So, you know, if you were to go to my Instagram, you won't find that I'm incredibly active, I post a couple times a month, and it's really when I feel inspired, I don't have a regular cadence, I'm breaking all my own rules, but I have a kid. And that's what's realistic. For me, my life is not always photo ready in a lot of cases, you know, whereas on Twitter, it's quick and easy. And it's written content, which I'm very comfortable with. So I'm much more active there. So find the finding what's realistic for you? For me, I feel like the advice is, is that I try to follow is where can I produce quality consistently, and that's where I focus the majority of my attention. So for me, I'm spending a lot of time on Twitter, because that's what I can do frequently of quality, and I enjoy it. You know, there are folks who video comes more natural to them. And so video is what they're creating every day, you know, they're on Tik Tok or something similar. You know, I think it really is that combination of what's realistic for you from the consistency and quality standpoint. And then also just acknowledging where is your audience? For me, I find that my audience, which happens to be marketers, and creators, and advertising folks are on Twitter. So that's a convenient alignment for me, I can spend time there, enjoy it and connect with the people I want. If I loved LinkedIn, or, you know, tick tock or something, and I'm spending all my time there, I might not even be connecting with my audience. So I'm in favor of, you know, sort of the the Cal Newport School of digital minimalism, you know, pick the places where it's going to make a difference and focus your attention there rather than feeling like you're mediocre in 20 places. Yeah, I love that. Make me You make me question two is Does anyone actually love LinkedIn? That is that website is stuck like 15 years ago, and like, I swear that I just, it's just what is going on on LinkedIn is what I want to know is unnecessarily confusing to navigate on there. For someone that spends time on the internet all day. I just got to say, Yeah, I think a lot of a lot of platforms have kind of gotten that sort of clutter. I feel the same way about Instagram, to be honest, I used to love Instagram, I was all over it. I was posting every day, sometimes multiple times a day. I was like doing dedicated shoots for Instagram content, like I was into it. Yeah. Now like, I don't even know how the heck to find a post anymore. Like I've got to there's three clicks to create a post, whereas that used to be the central function. And I'm I get it like the platform's have to evolve. But yeah, you do hit a point, I think, as a user, where there's so many different functions, like I don't even know what to do anymore. Yeah. And they don't know how to find the things. Yeah, yeah. So it can definitely get overwhelming. But I think that just makes further makes the case for like, where can you create easily quickly, you know, quality that you can enjoy? And, and, you know, put your effort there? Yeah, yeah, that makes a lot of sense. Is it? And I'm asking like naive questions, but I'm thinking someone, I'm thinking of someone in my audience, just whatever the season of life is going on right now that there's Yeah, people in my audience that are having kids, and I don't have the expertise on that. And I wouldn't ask, you know, I wouldn't want I don't act like I would know what that be like. But is it realistic when you have a young kid to still have a like, how is the output? Is it like a personal brand? As someone who's creating content for yourself? What's the output? What can you expect? You know, I think it's different for everybody. And I know that may sound like sort of a cop out answer. But you know, there are certain periods of you know, typical child development where your kids don't need as much active attention. You know, when you have a brand new newborn, you're exhausted, you're, you know, tuned into every moment, every breath, it's pretty hard to get your attention away from that, if you don't have to, right. There are some folks who have the liberty of have a really long maternity or paternity leave. And so, you know, they're able to get that time, there are others who have to go straight back to work. And so they're, they're back to the brand, you know, six weeks in, you know, and also acknowledge that every child develops differently, and they have different needs from like a, you know, a dietary standpoint from a physical ability standpoint. So it's hard to say that that parenting experience would be, you know, sort of universal for everyone. But what I do know is if you're lucky enough to have childcare, or to have some sort of balance in your life that allows you to set dedicated time for creating content you can do that. I have found just personally something that works well for me is more batching of content. So when I do get that time when there's daycare or a babysitter or whatever, that allows me to switch into work mode, I tried to really focus my attention on planning ahead so that I have stuff ready for those days where I don't have that liberty. Again, acknowledging the full amount of privilege of being able to have daycare and have childcare support, not everyone has that. And so it can definitely be a challenge. But I do think batching your content, when you do have time is something that helps. And the other thing that many people find helpful is not creating so much separation between those two parts of their life, everyone draws those boundaries differently. I, as an example, I will post photos about my daughter, you know, of my daughter occasionally, but it's not a big pillar of content, if I was okay with, you know, talking about her all the time, if that was part of my brand, if I was, you know, identifying as a mom as like my primary brand, then, you know, maybe I could integrate those two worlds better and still be really active. But, you know, straight up, there are days where, like, I'm taking her to the park, or we're going on a hike, and I don't want to be in my phone, I just want to hang out with her. And I don't want to share that with other people, you know, and so I think everybody's gonna draw those boundaries differently. But yeah, if you're, if you're lucky enough to be able to carve out dedicated time, I think you can, you can keep it up and take advantage of batching to keep things going strong. Yeah, that's, that's awesome. Yeah, it seems like this unknown mystery, you could have no doubt. You might, you know, and there's this, I think, fear that I sense that a lot of people think that their business and identity will completely crumble if they don't set something up beforehand. So I see something like your book of kind of adding some reassurance on some level of, you know, hey, here's how you can kind of organize the things you want to do before something happens in a way, which is it's funny, you're you're making that connection, because the book in a lot of ways, the timing of it anyway, was was driven by that exact fear that you're talking about. Right? So I was out in the market, my primary business is, you know, offering corporate workshops, speaking at conferences, things like that, basically, I'm in the education business. And my concern was, of course, that when I go on maternity leave, and I'm out, you know, for weeks or months, and my daughter happened to be born in late summer, so that leads into this holiday time of year, you know, November, December, where things aren't generally super busy. I was, of course concerned, what if I can't, you know, pick that momentum back up, or, you know, even even still, what if I decide, I don't want to after I have a little one at home, you know, my, my priority is my shift. So a big part of the book was, knowing that I had something business wise to look forward to that post maternity leave, I was having this book launch coming out, she came out about six months after she was born. So it was kind of like that, again, like giving myself a deadline of this is when I'm going to have to make those kinds of decisions. This is what I can plan for. And this is my path to make sure I'm getting back to some of those things that I'm passionate about, of course, did not anticipate a global pandemic shutting the world down the day after my book launch, unfortunately. For sure, I thought we all saw that coming. But I mean, that's amazing. I don't know, I think of content. And I think when content creation happens for me, there's a lot of feelings and emotions that come up with that, because it's like, who am I to say this? Who might do this? Who might uh, you know, there's always an imposter syndrome, all that stuff. And then it's, to me, it's, Oh, you want to make it even, like, a little bit more intense is throw having a kid on top of that, and your whole identity is about to shift in Yeah, in a way that, of course, you know, billions of people have, you know, humans have always gone through, but that doesn't make it any, like less significant in one's life. Right? Well, I think, you know, it's, it's true to about other major life changes, it's not just having a kid, you know, it could be that someone in your family is ill, or you're getting married, you're moving, you know, loss of a job, I mean, all those things affect your mental health, your outlook on things, your ability to motivate, you know, your own physical health can can have an impact on that too. And so it can be really tough to kind of keep things feeling the same when you're not feeling the same. And I think the last two years with varying degrees of lockdown and loss that everyone's been experiencing, has really, I hope, and I think helped us be more open about those kinds of things. I know I personally in the content that I'm consuming a lot of personal brands, I'm seeing more and more honesty about when people are struggling when they're feeling lonely, when they're suffering from grief when they're having mental health challenges with their given situation. I think that kind of honesty is is really important. I I think it's really easy when you work in any sort of personal brand capacity to get into this weird space where you accidentally create a public facing version of yourself. And it happens almost without you knowing there's this you know how Beyonce has Sasha Fierce or like stage presence. You almost do the same thing for yourself sometimes without realizing it. So I think when you try to be honest about those things, it just it keeps you grounded and it keeps those parts of you from getting to separate as an example of few thing was about two months ago, I posted on Twitter and I just said, Guys, I'm not really feeling it right now, like, I got a lot going on, I'm gonna take a break for a little bit. And I wasn't expecting anyone to care or say anything, but it was just sort of being like, Hey, it's okay. If you don't feel like posting on Twitter every day, like, we're humans, you know, and people connect to you as a person. So don't forget to be a person, I think it's, it's important for us to acknowledge that because we, we feed into that same hustle culture idea that I talked about before where, you know, whatever version of that, where you're looking at Instagram, and you think everybody's life is beautiful and perfect. Or you look at LinkedIn or Twitter, and everyone is successful, and no one struggles, right? I don't want to be part of that problem. So for me, I try to be like, aggressively honest about, you know, the parts that are not so great of anything, you know, that that I'm going through, just so people don't feel like it's, it's too much roses, and, you know, rainbows over here. Yeah, yeah. And you made me think too of like, how what you put out is kind of like what you get in a lot of ways. If you're putting out that hustle culture stuff, you're gonna get that back. And it just hit me, who's got the best setup right now that I can think of? And it's not Gary Vaynerchuk it's not Brunson. It's in Cal Newport. Because who's expecting that dude to respond to their text immediately? or do anything like he's he set himself up in such a way? He's like, You didn't respond to my texts immediately? Did you read my book digital minimalism? I told you, I'm leaving the phone at home. You know, there's zero expectation on that guy right now. Yeah, I mean, that's, that's a smart way to do it. I think it's also I mean, I really commend Cal for that I've tried to adopt some of those tendencies, it's a little difficult now, you know, more power to him. But I think it is important to have those boundaries for yourself too, again, that we want to keep the versions of ourselves the same. But we also want to make sure we're protecting the things that are important to us. And so I have made it a habit of I don't, I don't require myself to respond to emails within 24 hours anymore. If it was urgent, I feel like people would would get a hold of me or follow up, and then I can prioritize it. But otherwise I I respond, as soon as I'm able to allocate the sort of mental bandwidth. And I just say, Thanks for your patience on a reply I was working on and I tried to share something that I was working on or something that I was, you know, handling in the meantime. Because, again, if you respond right away, now, I'm putting that same pressure back on this other person to say, like, I responded in 20 minutes, now you have to respond. And I just don't want to be a force for stress in the world. Yeah, right. There's already enough of that. Yeah. I totally love that. And it's funny, you know, I've noticed, you know, especially lately, like some of the things if I don't respond right away, if I just give my self a moment to respond, how things seemingly work themselves out a little bit, you know, like, maybe I wasn't needed on something was, oh, nevermind, I found the solution, you know, yeah. Oh, and making myself you know, less available, in some ways has helped with that, I guess. Yeah. When necessary, of course. So you mentioned working with corporate clients, and content, how have you found because I don't have much experience with corporate, that whole kind of segment of the population? You know, I'm more like, personal brands, entrepreneurs, how have you found like, the content fuel framework, applying for like a company that maybe doesn't have like a face behind it? Yeah. So I mean, the The wonderful thing about the content fuel framework, at least, you know, in my obviously biased opinion, is that it's really flexible for whatever it is that you're trying to do. So it was built with a corporate entity in mind, but can obviously be done as a personal brand as well. It's really about a way of thinking. And so when I work with corporate clients, oftentimes I'm working with a team of individuals, whether that's a sales team, a marketing team, comms engineers, you know, whatever the case may be, all I'm really trying to do is to get them to see the possibility. And to think differently about content. In most cases, I'm trying to take someone who thinks content is hard, complicated, impossible, not their skill set, and try to get them walking away feeling like, Oh, I could do this, this, I've got the skills like I know how to do this. That's really my goal. So in a corporate environment, I'm typically less concerned with sort of the overall content strategy and more about the mindset of the people who contribute to that work. Really just trying to help them see like your creativity is an unlimited resource as long as you know how to activate it. And so that's, that's really what the focus is, for me getting folks to tap into that creative side of them that they've probably suppressed over time. Yeah, that's amazing. Yeah, I love that and see how your book does that. When people then walk away with that mindset, I would imagine that there's like, a new set of problems that kind of maybe arise, you know, like, it's, is there something that you typically see? Okay, like After there like now I know what to post? Is it? I don't know, I definitely don't want to like say what it is because I don't I don't know what it is or what you're seeing, but like, is it something like, Yeah, I'm afraid to put themselves out there or something? I don't know something that comes up? I don't know. I mean, there's, there's a couple things that come up frequently. One is sometimes people feel like, well, what do I do with all of these ideas? Like, where should I keep them? How do I organize my ideas? Is there like a dedicated system for tracking ideas? Because you don't want to forget stuff? If you come up with something, right? And there is no one answer to that. It's again, it's whatever system you're using is probably the best system. So find a way to loop it into whatever systems you use, whether that's, you know, make a Google Doc, or if you use Trello, make a Trello board, like whatever your system is adapted to collect all those ideas and save them. Next is often sort of a prioritization question of, okay, you know, now I have 78 ideas for the blog, like, what do I do first? And it's a question of, you know, these are all fun, these all seem exciting, but how do I determine which one to do first, and my recommendation, there is some alignment of what you're capable of doing. Because a lot of our ideas may require, you know, more tools, budget or skills than we have at the moment. So whatever you're capable of doing, and whatever best aligns with your business goals, if you are in a season with your business, or your personal brand, that's very focused on sales, you want to find the idea that's going to most likely lead to sales. I mean, that's, that's further down the funnel, that's going to help make that point for you, you know, like, actually get you conversions. If you're brand building, then maybe you can do some of the more awareness or opinion focused stuff that really, you know, lets your personality shine. So those are the two big ones is the sort of, okay, now, how do I organize this thought process now? Like beyond this point? And then how do I figure out what to start with? Nice. And I have to ask, is there any, do you have something else in the works currently? Is there is there like a, I mean, I can't even imagine a 2.0 because, but there there is another book. Another book, I'm actually as we speak, working on the the first round of edits to that manuscript should be coming out. Mid to late 2022. We'll see. There's fun and yeah, and you're saying, okay, exactly. A book been to be clear. Yeah, no, no pregnancy deadline this time around. But we do we are up against a, you know, paper and printing supply shortage, thank you to, you know, COVID supply chain. So, you know, TBD on when that book can actually be created and sent to the world. But hopefully mid to late 2022. Oh, wow. But that that book is, is let it's not really a sequel to this book, and that we're not talking about the content field framework. This is really more about the strategic choice part of it, of how to choose what comes next. And by aligning with your business goals. That's really the focus of this of this next book. So that's going to be exciting to bring out into the world. That sounds amazing. I'm like, I'm eating up whatever you're cooking. So. So last question that you may or may not have experimented with, have you messed with any of the artificial intelligence, content creators. So there are some really cool tools out there that I've had some fun with. There was a tool called snazzy AI, which has since been acquired by Unbounce. And is now smart copy, it's built into their website builder. That's cool. It's pretty cool. It doesn't it doesn't really good job of kind of like writing sample headlines giving you starter copy to work with kind of iterating on an input that you give and giving you different versions of it. I think the the often sort of implied or follow up question here is, are we all doomed? And is AI going to replace us? Oh, yeah. But I mean, heck, I mean, if you want to go there, it's usually what comes next. Right? There are some things that AI will be very, AI is very good at helping us. I mean, you know, machine learning is involved in a lot of the sort of Grammarly type tools or you know, adapting your language, making it more clear and grammatical and things, that's always going to be helpful. I think iterating on an input is also really helpful. When you're like, Man, how many different ways can I say this value proposition? Or this this question that I'm asking, that's going to be helpful. Cop the AI is good at picking out keywords from a large text or helping you kind of distill things down by searching for those those key elements. But there's a lot of things that AI is not good at and probably won't be for the foreseeable future. I haven't seen AI making good puns or sort of play on words the way that that things kind of work outside of their definition. Yeah. You know, we don't see AI understanding broader context around things. So you know, an AI isn't going to know for example, that as you're, you know, you're promoting your pajamas or something that you should make a reference to the fact that people have been wearing pajamas while working from home, right? That's an outside context. That's not part of the text that it's not going to be able to make that leap. Emotions are difficult to bring in humor is difficult to bring in So lucky for us, all the things that make us different from Ai, that make us uniquely human are the things that we can continue to bring value to. It just means again, letting your personality shine, bringing in humor and outside references your own experiences is really, it's really the the best thing about what we get to do. Yeah, oh, yeah, I could see that, like, I've messed with quite a bit, I'm not sure if we're filming with jarvis.ai conversion is, it's, it's just another one of those AI writing tools, I've used it enough to have a pretty strong grasp on it. And I am convinced that Well, for one, it doesn't replace you know, everything like like you just said, like such great points about AI using it currently and the future. But like, the content fuel framework, for one might not even need a tool like that. Because it would almost take more work to try and narrow in the AI to do what you want that you by that time, you could have just done it yourself. And the framework, like you lay out if if you even needed a little bit extra assistance in that creation, then it would come in handy, but it's not a to me, it's not an either or, it's start with content, feel framework, and then bring in if you don't even need it to most people, it's almost like the way you the steps you walk through. It's almost kind of a foolproof in a lot of ways. You know, you really just kind of go 123 Yeah, yeah, well, that was sort of the goal, right is giving you this framework where you know, the human side of us that is focused on creativity and inspiration. And all of that is very unstructured. Typically, it's just, I think I talked about this in the beginning of the book, like we think it's luck, or, you know, a muse or you know, you I'm not feeling inspired. Like, really, once you realize that this is a process, and there's a system to it. And if you can understand and try to use that process to your advantage by thinking of things in a certain order, it actually helps you activate it anytime you want. So I guess it's sort of like putting a layer of, of system underneath the inherent creative part of all of us. Yeah. And it seems like such a mystery, as on the on the consumer side of things. You're like, how do they make this? They're so like, they're so amazingly creative. And while yeah, that is not any less true, though, the way you lay it out is anyone can do this. And it makes awesome, helpful stuff. It's not putting more mess out into the world, which is, which is really nice. Well, thank you very much. For now, besides picking up a copy of the content, feel framework, is there any place you'd like to send people as far as you know, next steps? Yeah. So your home base for all things me his story, fuel CO. So it's story su e l.co. That's my main website. So you'll find information about this book. Soon, you'll find information about the next book, all my social links are there, if you want to find me. And again, I'm most likely to be on Twitter. So find me there. There's some some printable resources for you some things related to the book that may be also helpful. So story fuel.co. That's the place where you probably want to head for any of your questions. Awesome. Thank you so much melody. Yeah, thanks for having me. How awesome is Melanie. And she wrote a book, like that story about how she wrote the pressure of writing the book, because she was pregnant, to get her book out there in the world, talk about a deadline. That is something and I think it speaks to a lot of projects that we all create for ourselves, or we don't create for ourselves, because we don't have some type of deadline. And I do think deadlines are very important for creatives, because if it's left up to us, and there's no one counting on the piece of art, or there's nothing attached to it, we tend to not do it, and it starts to live in our head, which it's fun having those things live in our head. But the ideas are much, much better when they're expressed with others, right? I love expressing ideas with others. And I know you do, too. And that's what's drawn us together. So I want to thank my guest today, Melanie, again for joining me on this podcast and sharing everything around content. And if you haven't already added it to your cart and Amazon, make sure to get the content fuel framework, because that is an awesome, handy guide to have as a content creator. And then also just a heads up, I just released the thing. I released the thing, I released a service called podcast Pro, which is an on demand editing service. And all you got to do is record your podcast, upload it to Google or Dropbox. We take care of the editing. We can also do the publishing if you'd like but we basically make it all sound all good. And then bring it back to you and you get a couple other things as assets from your podcasts. which is really cool so just go to digital podcaster comm check that out check out the show notes for links for all things Melanie and until next time I'll see you this digital podcaster My name is Dylan Schmidt See you soon