Insights

S1 Ep 5 - "Building Your Personal Brand as an IT Leader" - The Conversation with Ken Viciana

November 06, 2021 SINC USA Season 1 Episode 5
Insights
S1 Ep 5 - "Building Your Personal Brand as an IT Leader" - The Conversation with Ken Viciana
Show Notes

Always essential for businesses, brand identity is quickly becoming crucial for the individual as well. But the power of branding isn’t siloed—an individual with a strong personal brand brings that resultant influence to the benefit of their organization. 

Our conversation with Ken Viciana outlines Ken’s own brand development journey, offers advice and best practice for personal brand curation, and includes key insights on current and future trends. You’ll hear Ken’s firsthand advice on how to: 

  • Differentiate yourself as an IT professional/leader
  • Communicate and curate your brand identity
  • Maintain your brand identity and continue making connections through disruption (i.e. when in-person isn’t possible) 

Ken Viciana is a globally-recognized leader with a robust personal brand, VicianaData, primarily focused on Data Management, Business Analytics, Information Governance, Cyber Security, and Risk Management.

Ken’s career includes executive roles with Fidelity, Suntrust, ING, Equifax, Fiserv, where he has successfully developed and mobilized strategies, capabilities, and programs putting data to work for business.