Category creation: Jack Davies on creating demand for things no one's heard of

Perfectly Content

Perfectly Content
Category creation: Jack Davies on creating demand for things no one's heard of
Jan 18, 2022 Episode 4
Foleon

 In this episode of Perfectly Content, Foleon's content strategist, Adrie, interviews Jack Davies, head of global content at Qualtrics, about how they created their own category (experience management) through content and clever storytelling.

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