Marcos Medeiros on Purpose, Authenticity, and the Truth About Brand Storytelling

Rupert sits down with Marcos Medeiros, Partner and Creative Leader at Sentimental Film, to discuss his transition from agency leadership to production, the shift from advertising to entertainment-driven storytelling, and why craft and authenticity matter more than ever in a world where audiences are skipping ads.

Marcos Medeiros is a globally recognized creative leader with over 30 years of experience in advertising, having held senior roles at agencies including DDB, FCB, and Crispin Porter + Bogusky, where he helped build the agency’s presence in Brazil. An award-winning art director and storyteller, he has worked with major global brands such as Diageo, AB InBev, and Volkswagen, earning international recognition including Cannes Lions. Now based between Lisbon and São Paulo, Marcos has moved into production to focus on creating more meaningful, craft-driven work, blending his passion for photography, film, and art into a new chapter at Sentimental Film.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.