Aishwarya Nambiar on Driving Global Marketing at Scale from the UAE

Rupert sits down with Aishwarya Nambiar, Former Head of Global Marketing for Etihad Airways, to discuss brand transformation at global scale, the balance between brand and performance marketing, and why purpose must show up in behavior rather than messaging. They explore the complexity of marketing across more than 60 countries, the expectations of the UAE consumer landscape, and why relevance, timing, and experience matter more than ever in a world where audiences are avoiding interruption.

Aishwarya Nambiar is a senior brand and marketing leader with more than 15 years of experience across brand strategy, customer engagement, loyalty, partnerships, CRM, and integrated marketing. She spent 14 years at Etihad Airways, where she worked across multiple brand and marketing roles and most recently led global marketing across more than 60 countries. Her work has focused on building long-term brand equity, driving commercial growth, shaping customer experience, and translating brand purpose into clear, consistent experiences across markets, cultures, and touchpoints.

Rupert Maconick is the Founder and Executive Producer of Saville Productions. Saville Productions works with major brands to produce brand-sponsored films and documentaries on a wide range of social and environmental issues.