In this episode Megan Faragher talks about her new book, Public Opinion Polling in Mid-Century British Literature: The Psychographic Turn (Oxford University Press, 2021). She shares stories about what she calls "pollmindedness" in the 1930s, its roots in Victorian occultism, and its relevance today. We discuss the writers Celia Fremlin, Naomi Mitchison, and H.G. Wells as well as the work of Mass Observation and the British Institute of Public Opinion (BIPO). Megan is Associate Professor of English at Wright State University - Lake Campus. Her research and teaching interests center on British literature between the world wars, and the intersection between technology, information, and culture. Her scholarship has been published in Textual Practice, The Space Between Journal, and Literature & History. She has also contributed essays to the collections Humans at Work in the Digital Age: Forms of Digital Textual Labor (Routledge 2019) and Twenty-First Century British Fiction and the City (Palgrave 2018).