16. Stop "Convincing" and Start Marketing
The Profitable Nutritionist
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The Profitable Nutritionist
16. Stop "Convincing" and Start Marketing
Jan 18, 2022 Episode 16
Andrea Nordling

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Marketing does not equal convincing.

You're not trying to "recruit" your friends and family to work with you or coercing everyone you talk to into booking a consultation with you with a hard sell.

We want you to have a social life and not be shunned, ok?

So stop “convincing.” No more of that.

Anytime you're feeling a convincing, needy, desperate energy, it's going to be felt by everyone you speak to (and write copy to), which will repel your easiest, dreamiest clients. They don't need to be "convinced."

What I teach is how to create so much value and possibility for your people that they don't ever need to be convinced. The most perfect, ideal clients are coming to you asking how they can work with you and when they can start.

That's creating clients, not convincing.

That's also what great copy can do, my friend. Let’s talk about it so you can stop “convincing” and start writing some great copy that speaks directly to your dream clients, instead.

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