214. 5 Biggest Online Nutrition Biz Mistakes To Avoid In 2026

Online business for nutritionists and health coaches has changed DRAMATICALLY in 2025.

Listen to this episode for 5 Biggest mistakes holistic practitioners are still making that need to be avoided at all costs for big business success in 2026.

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Hi, I’m Andrea Nordling – Nutritional Therapy Practitioner, business coach, entrepreneur, and host of The Profitable Nutritionist Podcast.

Since age 22, I’ve built 3 highly successful businesses from scratch, including my own online holistic nutrition practice. After deleting all of my social media accounts in early 2021, my business grew faster than ever — and now I teach other health professionals how to do the same.

On this pod, you’ll learn how to:

✅ Build a thriving online practice without relying on social media
✅ Consistently attract and convert clients
✅ Create simple systems that scale without overwhelm

💡 Subscribe or Follow so you never miss a new episode packed with practical strategies that actually work.

© 2021 - 2025 Andrea Nordling

DISCLAIMER: The podcasts available on this website have been produced for informational, educational and entertainment purposes only and do not make any representations as to the future income, sales, or potential profitability or loss of any kind that may be derived as a result of use of the content, including paid programs and all free resources. Listeners should take care to avoid program content which may not be suited to them. The contents of this podcast do not constitute medical or professional advice, No person listening to and/or viewing any podcast from this website should act or refrain from acting on the basis of the ...

Transcript

 00:01
Andrea Nordling
Hello my friend. Welcome back to The Profitable Nutritionist podcast. I am super glad that you are tuning into this because we are going to talk about what is working right now in online health and wellness businesses and what to avoid doing if you want it to work even better as we're heading into 2026. This is super top of mind for me and for my clients in the profitable Nutritionist program. And this is what we are talking about all of the time. And because the current here right now and like the. Maybe it's the undercurrent, maybe it's the. I don't know, it seems pretty overt. But. Well, you can decide. The consensus we'll go with. The consensus is that online marketing has changed a lot in the last few years, but really specifically in the last year. 

 00:50
Andrea Nordling
And marketing in general has changed a lot for reasons that we're going to talk about. And what works to connect with your clients has changed a lot based on market fact and just the changing of the times. Again, this is all stuff I'm going to talk about in this episode, but because of all of these changes and things changing really fast, it feels like a little bit of a vortex. It's like, why are the things that aren't that used to work aren't. Why aren't they working anymore? That's the biggest question that people are asking me. They're like, oh my gosh, this used to work so well now does it work anymore? Why is that? I've seen that in my business as well, so I have lots of insights on that. 

 01:26
Andrea Nordling
And then also for those that are just super starting their business or just have been ramping up in 2025, it's like, what do I listen to, what do I tune into, what strategies are going to work best right now and where do I put my time and attention? Because there are a lot of conflicting schools of thought on that. So my hope for this episode is that it is going to give you some simple strategies that you can deploy in 2026 to help you not make the biggest mistakes that people are making right now and have been for the last year or two. 

 01:57
Andrea Nordling
But also it's going to help you distill down all of the noise about this, do that, do this, do that into a doable plan for you that makes sense, and that you can use your own discernment and your own common sense to take what you need from this and leave the rest. So that shall all become more clear as we get into the five biggest mistakes that nutrition and health and wellness businesses have been making and that I want you to avoid making in 2026. Now, if you don't know much about me, my name is Andrea Nordling. 

 02:28
Andrea Nordling
I am the founder of the Profitable Nutritionist and I have been working full time, full immersion, 100% of my brain power has been in helping health and wellness business owners to sign more clients, make more money and have a business that they love that doesn't burn them out since 2019. So I have really been in the trenches on this for years and that's why I can confidently bring to the conversation these five mistakes because I am actively seeing this. I sadly have watched way too many really talented and passionate nutrition and health and wellness professionals close up their businesses in the last few years and things are failing faster than they were before, I think. But they're also succeeding faster than they have been in the past. 

 03:13
Andrea Nordling
Because when you really understand the things I'm going to talk about in this episode, it becomes very clear what you need to do and what you don't need to be doing. So just know that my hope is that I am going to set you up for success in 2026. Take the things that resonate here and leave the rest. Starting with a really weird analogy that I want to talk about. Maybe this isn't that weird, but something I've been talking about recently to explain what I see happening in the market these days is a three legged stool metaphor. Analogy. I don't know which one it is, but whatever it is, picture a three legged stool, okay? And your business is like this three legged stool, okay? Your business is sturdy. Hopefully it has a, it has strong legs on the three legged stool. 

 03:57
Andrea Nordling
And you can stand on it, you can sit on it. It's not wobbly, it's not shaking, hopefully. Except the thing is, for a lot of us it is a little shaky and it is a lot wobbly because one or two of the legs of the stool is not strong or it is too short. So things are wobbly and they're tipping. And I think that we need to have a little conversation about that. So what are the legs of the stool? Well, my friend, the legs of the stool are messaging, strategy and mindset. And these are three things that need to be really strong in your business in 2026 and beyond for you to be successful in helping your clients and in achieving the income and the impact that you want to make in this world. Mindset, messaging, strategy. Strategy, messaging, mindset. 

 04:43
Andrea Nordling
Put it in any order you want, but these are three legs of the stool. So I want you to picture a stool with really strong, thick legs. They're like five inches thick. They're solid oak. This is a strong stool. That's what I want your business to be versus a stool that has little toothpick legs that are not thick enough and they're wobbly and they're mismatched sizes and it's all shaky. And that could be your business if you are not paying enough attention to these three things equally mindset, messaging, and strategy. The big, big overarching theme that I've seen in business for years, and this is not new, just something that I see a lot is focusing on strategy, strategy. Here's the strategy, the social media strategy that is going to get you clients and it's going to make you money. 

 05:33
Andrea Nordling
And here is the online course creation strategy, and here's the membership strategy and all the strategy, strategy. Without addressing the mindset that actually has you executing or not executing that strategy in the first place and the messaging behind it, because you can have the best of the best strategy. And if people aren't gravitating towards you and it's not magnetic and they don't even understand what you do and how that strategy could help them, it's all for not. So we have to equally talk about mindset, messaging and strategy in each of these four mistakes. And I'm going to show you, or these five mistakes, rather, and I'm going to show you how they are popping up and why this really makes sense right now and is super timely. In fact, mistake number one is so common you might be doing it right now unconsciously. 

 06:16
Andrea Nordling
And so make sure that we specifically address mistake number one. But I'm going to start with and keep you in suspense a little bit on what that one is. I'm going to start with mistake number five. Now, this seems like good business sense, and I probably have even said before that this made good business sense. And it used to, but it doesn't anymore. What is it? What is the mistake? Oh, my gosh. Using 2022 or 2023 messaging in 2026 is a really bad idea. Okay, mistake number five, using old messaging and old marketing that is no longer resonating with a 2025, 2026 buyer and trying to rinse and repeat what used to work, it's not working anymore. The market has shifted. Buyer psychology has shifted. What people need to hear to take action with you is different than it used to be. 

 07:08
Andrea Nordling
And again, this is something I have had to learn the hard way over the last few years, because I have been doing this for a long time. I know in 2019-2020-2021-2022, even into 2023, what worked really well to reach my ideal client and to compel them to take action. I know what that was. 2024 started to change a little bit. I was like, gosh, this is interesting. It is changing. 2025, it's been the wild west. It's been totally different. And the things that I used to say that I used to rinse and repeat aren't. They aren't landing anymore. It's not resonating because of all of the things we're gonna talk about today. Things have changed, and so we need to change as business owners. 

 07:44
Andrea Nordling
So if you've been at this game for a while and you are feeling really frustrated, like, oh, my gosh, it's crickets out there. My people are not talking back anymore. They're not engaging. I'm not feeling like interested leads are coming at the rate that they used to. My sales conversations are different. If it all just feels really different, it's because it actually is really different right now than it used to be. So quit trying to rinse and repeat what worked and what messaging used to work. Quit trying to do it. Okay, Vague messaging is just really invisible now. And I think that this is for a few different reasons. One of them, I think, is a saturation problem. And I. I mean, I don't. That sounds a little dismal. Like, gosh, we're just saturated. 

 08:23
Andrea Nordling
But I do think to a certain extent, that is true. To be a human in 2025 and going into 2026, we are just absolutely blasted with marketing and sales messaging all the time. Most of our life has a digital component on our phone, on our computer, on our TV, on our, you know, YouTube app, on our TV, whatever. Wherever you are tuning into life, there probably is a tech component to it. And you're getting blasted with ads and messaging and marketing all the time. So it's just saturated. It's just. There's just. There's just so much, and our brains can only handle so much, can only see so much, and we tune out. We all. But the most compelling and the most specific, anything even remotely vague is just completely getting tuned out because we are saturated with these messages all the time. 

 09:11
Andrea Nordling
So I think that is just a sign of the times. It's just a thing. It's just what's happening, and we have to know that. And a Few years ago, it wasn't necessarily at the saturation point that it is now. So you used to be able to say I help busy moms balance hormones and people would respond to that, but it's invisible now. It is not specific enough. And I will tell you what is specific enough. We'll get into that. But just know that the vague messaging isn't getting results in 2025 and into 2026 because we are saturated. And that's just the truth. 

 09:40
Andrea Nordling
So knowing that and knowing that your ideal client's brain as a coping mechanism is just filtering out anything that sounds like it's repetition, like everybody else is saying it's not interesting, it's not bold, it's not a hyper specific result in a very condensed timeline. If that's not what your ideal client is hearing, they're not paying attention for the most part, they're really not. So instead of that really vague messaging about balancing hormones, it's got to be really specific instead. So I have a client recently who was doing this. We've been doing a lot of work on messaging in the TPN program recently. I have some brand new content that I've been releasing. We have, it's just top of mind for everybody to re engage their audience and their interested past leads and client list and future client list. 

 10:29
Andrea Nordling
All of the people with very different hyper specific messaging. And so I have a client who did this and she was talking about how she went from saying things like I help women with gut health, which nobody understands what that means. It is so vague. It is, it's like nobody's going to respond to that at this day and age. Used to, yes. Does it work now? No, because it's just too vague. It's just too ambiguous. It's just a little too generic. So instead of saying that, she started experimenting with hyper specific results in a small like much more condensed timeline and saying things like I help women with constipation to poop regularly in 14 days or less without laxatives. Do you know what happened? A lot of people reaching out to her. A lot of people saying, oh I do want that. 

 11:15
Andrea Nordling
They don't know they want gut health. They know they want to poop. This is just an example. But put this in context for your people. A hyper specific result with a very small timeline and without the thing that they don't want to do, without the thing that they hate. And how do you speak to your people in that way? It's different. It's different. Than you used to speak to them. I have also experienced this. Okay, so if you have been hanging around the profitable nutritionist email list for any length of time, you may have seen me experimenting with this over the last eight or nine months I have been doing some periodic call outs in my emails with really specific results. 

 11:53
Andrea Nordling
And when I do this, the response rate is 10, 20 times higher than when I am talking about something that is a little more vague or the timeline is longer. So for example, when I can, when I send out to my list, I say I, you know, help people triple their program sales in three months or less without social media, I get a big response. When I say I help you build a six figure business over the course of the next 12 months, I get a response. But it's not the same. It is not as much. It's not people that are as excited because it's not as specific and the timeline is longer. 

 12:29
Andrea Nordling
So all of us to just know this, take this, take whatever part of that you feel like you were meant to hear today and change that messaging if you want help doing this. By the way, this is exactly what we do in the TPN program. We are doing a lot of live work around messaging. We are workshopping it live. We are using these different frameworks and different ways to deploy call outs because doing it in email or on social media or you know, in text messages are not the only way to do that. But just know that there is a system working right now in 2025 and into 2026 for getting those hyper qualified hot leads reaching out to you. That's what we're doing. 

 13:05
Andrea Nordling
My clients are having huge results with this already because it's knowing that the market has changed, it's knowing that the messaging needs to change with it. The way that people buy is changing. And I have a lot of thoughts on this because I hear a lot of marketing gurus talking about a trust recession. A trust recession. We're in a trust recession. And I just think that is, that is a symptom. That is not the cause. The symptom of thinking people don't trust anymore is in my opinion, not the root cause. The root cause, like people don't know what they're buying. It's not specific enough and we need to change that. Okay, so I digress. That's probably a different podcast that needs to come out about my thoughts on a trust recession or not trust recession. 

 13:43
Andrea Nordling
But the bottom line is mistake number five that you are not going to make anymore is rinse and Repeating outdated messaging that isn't resonating with your people anymore in 2025 and into 2026. All right? But even perfect messaging is not going to save you if you are making mistake number four. Remember, this is a three legged stool. Messaging is not the only leg of the stool. So mistake number four that I see quite a bit right now is people trying to sell information, okay? They're trying to sell information. They're trying to sell information instead of selling the results that their clients actually want to get. So this is a, this will show up. If you are having sales conversations that people aren't buying because you think that you need to sell them information, they need to learn what's going on in their body. 

 14:32
Andrea Nordling
They need to learn all of the things. They're going to become an expert. They're going to be so wowed by all of this expertise that you have and you're going to share this knowledge with them and you think this is going to be absolutely amazing. And that is not why people are buying in these days. Why is that? Because information is free, okay? Information is absolutely free. A Google search, a YouTube video, an AI question. And people, whether they have the information or not, think that they have the information. They think that they have the answers. So we can't be selling something that people perceive to be free. Now we could make a case all day long that the information that you have is different than what they can get from ChatGPT. 

 15:09
Andrea Nordling
And I would agree with you wholeheartedly, that is true, but they don't necessarily think that, okay? So having more information right now is not the selling point for people. In fact, they have too much information. Information overload. They probably have books that they've read on this. They are podcasts, they've already watched YouTube videos, they've been to a doctor already maybe about this. They've already tried protocols, they've tried different diet plans, they've bought online courses, maybe they've joined memberships. They have information. They actually have too much information. So what people are buying right now is certainty from you that you are going to give them the right information from them and they're actually going to implement it. What they want is simplicity. They don't want to be overwhelmed with more information that their brain has to sift through and think about. 

 15:57
Andrea Nordling
They want you to distill down all of this noise into a personalized plan for them. Okay? So what people actually are buying is certainty and guaranteed implementation and personalization and customization and simplicity. They do not want more information. Stop Trying to sell your people more information. Stop trying to sell them. The features of working with you is going to be that they're going to get an online course or they're going to get. Don't, don't make it sound hard. I see, I see people doing this all the time. They're like, we're going to meet every single week and it's going to be an hour long and I'm going to teach you this and we're going to talk about this and all the people are hearing is this is going to be hard. This is going to be a lot. 

 16:35
Andrea Nordling
Oh my gosh, this is going to be another full time job for me to implement and I do want these results and I want to do it, but I can't do it right now because it sounds really hard right now. Maybe I'll do it later. So if you're hearing a lot of that of like this sounds great, but the time isn't perfect right now. I need to start later. And then later never comes. This is what's happening. Okay? People don't want information. They don't want it because they think they can already. They think they already have it first of all, or they think they can get it elsewhere or it sounds really hard to have to sort through more information. So any one of those three things could be happening. 

 17:06
Andrea Nordling
But your job is to make people feel very comfortable with the fact that what they're actually buying when they hire you is certainty and guaranteed implementation and personalization and that you've already sifted through all of the information and you've simplified it for them. Exactly. That is what they are paying for. Okay? So the reality is people don't want another protocol that they could get online or that they think they could get online. They don't want another meal plan that they think that they could create in ChatGPT. What they want is they want their meal plan for their specific body. They want their protocol that they can't get anywhere else. And they want your confidence and your assurance that you're going to get them to follow it. 

 17:48
Andrea Nordling
That you have the secret sauce for making this so simple and doable that they will actually finish it this time. They will actually get results this time and you are going to help them do that. That is what people are buying right now. They're not buying more information. I think we could make a really good case that people are not buying online courses and self paced DIY stuff at the rate that they used to because the market has shifted. Information is so readily Available people do not have. They don't feel like the information isn't there and more gatekeeping the information than they need to pay to access it. And that is different. That has changed in the last few years. The bottom line is people aren't buying information and the information is worthless the minute that somebody gets it. 

 18:29
Andrea Nordling
But what isn't worthless the minute somebody gets the information is the guided implementation, the personalization, the coaching, the simplicity that you bring to the table, the certainty that they are buying when they hire you because they know, okay, this is the. I have tried stuff before, but this is the reason why I haven't followed through and why it wasn't right for my body and why it wasn't. It wasn't working. And this is going to be different this time. And it's your job to sell them that. All right? So instead of trying to sell people on the amount of sessions that they're getting and the amount of time that they're getting with you and that it's six months and you're going to be, oh, my gosh, I'm going to be holding your hand for six months. That just sounds hard. That sounds hard. 

 19:06
Andrea Nordling
That sounds long. What they're hearing is it's going to take me six months to get results. Oh, my gosh, this is going to be a grind. This is going to be another job for me. I'm going to have to learn so much. I'm going to have to do so much here. Don't do that. Okay. Don't do that. Instead, sell the results that they get and the vehicle to getting those results is the personalization. It's the process that you already have. It's the simplicity that you are going to bring them through. That is what you are selling. I want you to listen to this phrase I'm about to say, and I want you to write it on your mirror and in your car and on your screensaver and everywhere you ready? Sell the problem you solve, not the product you have. 

 19:43
Andrea Nordling
Okay, this is good sage business advice for all of us for always. But it has never been more important than it is right now going into 2026. Sell the problem you solve, not the product you have. I'm gonna say it one more time. Sell the problem you solve, not the product you have. Okay, so personalization, key, key, key Customization. If you don't personalize and customize, you need to figure out how you. How you now do in 2026. You sure do both of those things. So we need to change your offer. We need to change the way that you're delivering to clients and we need to make sure that's a component of it. And you're probably seeing me do this in real time, by the way. I am offering a of the profitable nutritionist program. 

 20:27
Andrea Nordling
Sometimes I've been experimenting with this and the take rate has been really high on that because people do want my eyes on their work, on their messaging, on their marketing, on their website. They want to have a one one call with me. They want one one coaching with me, which I've never offered before. And so of course the investment for that is a little bit higher. But that is something that is working really well right now that I notice is a shift. And before I didn't used to be. So I'm right here with you, I'm figuring it out with you on how do we make the personalization, the customization, how do we make that front and center? Even when people are to a certain extent buying information, when you join the profitable, nutritious program, you are buying information. I'm giving you the strategy. 

 21:06
Andrea Nordling
I'm giving you a step by step process. It is information. But the reason that you will continue to pay and you will continue to renew year after year, which my clients do, is because of the support in implementing that information and because of the certainty that you will be successful. When you have our support and you have the coaching on a weekly basis and there's guaranteed implementation and personalization there to a certain extent, which is what we are also changing. There's also a lot of simplicity here. Like we're not doing a million strategies, we're doing your one strategy that's actually going to work and we're keeping you focused on it without you burning out. That is what I mean here. Okay? Personalization, implementation, certainty, simplicity, all of the things sell the problem you solve, not the product you have. 

 21:49
Andrea Nordling
Oh my gosh, it's so fun. Okay, so let's transition into mistake number three because these, the next mistakes we're talking about are real confidence killers right now. When they are not, when you have the wrong strategy here, this can really kill your confidence. And I've talked a little bit about this, but I want to dig into it a little bit more specifically. And I'm going to call out the elephant in the room, which is online courses. So mistake number three is creating courses when you really need to be creating clarity. Okay? This is like the PhD trap that overwhelms your clients. Like I just said in mistake number two or in rather Mistake number four. 

 22:26
Andrea Nordling
When your clients feel like they are going to need to get a PhD level education to work with you or that's what you're providing to them, it is so overwhelming. And this is what people do with best of intentions a lot of times when they want to make an online course. Okay, so two years ago, three years ago, four years ago, five years ago, online courses were hot, hot. I understand the appeal. I have sold millions of dollars of online courses. I understand. And I'm going to tell you right now, as somebody who has gone through this for years and years, literally been making online courses since 2015, I can tell you that this has changed for all of the reasons that we've just said. 

 23:06
Andrea Nordling
The education, the education piece, the information piece is not what people are buying at a steady rate right now and trying to make. I don't even know how I want to say this. Trying to make people want that when they don't want it by creating courses is problematic. Okay, so creating clarity for your clients, very important. Overwhelming them with information and courses, not a great idea. Okay, so this is when you're trying to educate people into transformation and you feel like you need to distill all of the expertise that you have and all the certifications you have and all of the nuanced everything. Like they have to know it and you have to get it to them. Where have I seen this recently? Well, I want to tell you a few stories about some clients that I have seen recently. 

 23:52
Andrea Nordling
And I do discovery calls with a lot of people. Some of them become clients of mine and some don't. And so I can see patterns in people that want to change this and people that don't. Because I'm very honest with somebody in a sales conversation that what I see being a problem in their business and them not getting the results is X. For a lot of people, it is trying to create online courses, trying to automate delivery of their processes to their clients, trying to create a membership that serves everybody because they don't want to leave anybody behind and they want it to be affordable and they don't want people to not be able to get their services. 

 24:23
Andrea Nordling
And they want to educate people and they want to change the story around X topic and all of the reasons that are great reasons, but just not appropriate for the stage of business that they're at. And I, I just see this so, so much. So let's talk about mistake number three. Creating courses to do this effectively, to create a passive delivery of information that people actually want to buy and then buying it and getting results from it and you getting testimonials so that you continue to fuel the marketing of that thing is a super duper advanced skill set. I'm just going to call this out. It's very advanced. There are so many moving parts to that. There are so many pieces of that puzzle that can be missing that make it just not work. 

 25:08
Andrea Nordling
And it is not for the faint of heart to look at data over the course of months and years and tweak that to figure out where are those puzzle pieces that are missing and where do you need to fill those gaps? And is it possible? Of course, I've done this. I've done this. I yes, it's possible. Is it the best path right now in 2025 and going into 2026 when people are already saturated with courses that they've bought and information that they bought that they haven't implemented and memberships they started that they gave up on because they already have too much information. I just don't think it is a sound strategy right now for wellness business owners unless you have a massive audience already. 

 25:48
Andrea Nordling
Unless you have a super proven course or a membership that is selling like hotcakes and has been forever and you don't see a dip right now in the market. If that's you, then I'm not talking to you. But I know that is a mere 1% maybe of people that will hear this episode. And the reality is like the things that were working a few years ago, especially selling courses, are not working the same way that they used to. And it's kind of the elephant in the room because people that are selling how to make courses don't want to say courses aren't selling the same anymore, but it's just the way that it is. Okay? For all of the reasons we've already talked about, market has shifted. Buyer psychology has shifted. 

 26:21
Andrea Nordling
AI has changed a lot of things online and it will continue to do so. So we need to be aware of that. All right? So quit trying to educate your people. Quit trying to add value to them with more information and more stuff that they need to consume and that their brain needs to sift through and organize and ruminate on. There are some clients of yours that will like that, but the vast majority are just going to feel like it's more noise and it is not the best use of your time to create resources that are going to be noise for the majority of people. It's just not a good use of your limited bandwidth and hours in the week as a business owner. So let's not do that and instead let's just shift the mindset here. 

 27:02
Andrea Nordling
What your people actually need again is simple personalized action steps that work for their life that they will actually take, that they will get results with. They want simplification, they want you to help them with a personalized plan. They want it to feel personal to them. They want it to feel like this is not just information they could go get in a book or in a YouTube video. This is very personal to them, to their body, to their stage of life, to their exact lifestyle, to the things that they like and that what they don't like. It's like this is for me, I couldn't get this anywhere else. That is what people truly need right now. So just want to say this out loud. Hear me say this. It's bold. Your value isn't in teaching your people everything or maybe even anything. 

 27:43
Andrea Nordling
It's in knowing exactly what they need right now and showing that to them in a simple, doable way. I really feel like self paced online courses are hard to sell. They are even harder for people to justify buying in these days. Now that's just my thoughts. And if those do not, if those are not helpful for you can leave them. But if some part of that feels true to you and you know that you're trying to force a square peg in a round hole by creating course or creating assets in your business, digital assets that are just information based. And I see people do this, for example, if they work with one one clients, but they also have a deep desire to create a low priced membership community or something like that. 

 28:20
Andrea Nordling
And they're like, I'm just going to have all of my one one clients are also going to be part of that community and it's going to be so great for them. And the reality is it's not great for them. They don't want to be saturated with more information, they don't want to have more to dos. They just want their to dos. They want their super hyper customized, personalized doable strategies for them that is just like their exact little three part checklist for the week. They don't want to tune in to the membership, they don't want another job to go do that. It's not helpful for your business to be creating it. And again, I'm calling this out because I do have lots of conversations with people that are still trying to do this or they're trying to do it way too early. 

 28:58
Andrea Nordling
Or they're just thinking like, yep, my people want to know more. And the reality is they don't. There might be a few of them that do, but the majority don't. So don't even put your time and attention there, in my opinion. All right, mistake number two, Overnurturing. Oh, my gosh, what the heck does she mean? How is that even possible? Is overnurturing even a thing? That sounds like an oxymoron. I know you're thinking all these things, and I don't blame you because even a year ago, two years ago, I would have said, that's not a thing. That's not even possible. You can't over nurture. So hear me out on that. This. 

 29:32
Andrea Nordling
If you assume that everybody that comes into your orbit, that is a potential lead for your business, that might work with you, if you're assuming all of them need to bond with you for six months, they need to. And I hear this all the time. It's like, well, people have to develop the know like and trust factor with me. They have to trust me. They have to know like and trust me. Know like and trust me. Know like and trust me. Like, I could I. For the number of times that I have heard this. And is it sage advice or was it yes. Okay, so there's a piece of that people should know like and trust you, that is a given. 

 30:02
Andrea Nordling
But assuming that people need a lot of time with you being nurtured and coddled and they need your firstborn baby, and then they need a contract with you, and then they need to snuggle for another six months after that before they will hire you. That is not helpful for your business strategy in 2025, going into 2026. And it's the mindset of that. This is where we get back to our stool again. Like, we're thinking about the three different legs of a stool. If you have the mindset that people really need to know trust you before they hire you are going to nurture them forever. And you're going to nurture and nurture. And you're going to have a teenager that's still breastfeeding at this point because you're nurturing forever and it is not helpful. Okay, so stop over nurturing. 

 30:42
Andrea Nordling
Stop with that mindset of people need to know like and trust me forever before they can make a decision. It's not true. Not, not true. What I want you to shift this mindset into is the fact that there are people that are hot action takers right now that want what you have right now. And they want very uber super direct messaging from you that speaks to a very specific result in a compressed timeline. These are your hot toddies, okay? They're hot. They're ready. They're. They. They want it now. We talked about this in the first mistake. I talked about being really specific, hyper specific in your messaging going into 2026. This is not the vague stuff from a year ago, two years ago, three years ago. This is not I help people thrive. This is not I help people reclaim their energy. 

 31:26
Andrea Nordling
No, nobody is listening to that. Nobody knows what that means. Nobody's paying attention, okay? They want to sleep through the night in 14 days or less. This is what they want. And I know that your brain is exploding right now and you're saying I can't possibly say that. I can't promise that. I can't get everybody results for that. I get it. I totally get that. And I am teaching a completely different way to look at your messaging and to look at your marketing through that lens, but in a way that is integrity and that is very. That does feel good for you. Okay? So just know when I say that and I'm giving you, like, I'm kind of speaking in extremes to just give you the example. 

 32:02
Andrea Nordling
But just know that with the magnetic messaging that we are doing in TPN right now and that I'm teaching to my clients, it isn't making bold claims that aren't true and it isn't like hype marketing. That's not what I'm talking about. But I, I do think that we need to really examine why you wouldn't say the big bold thing and like, what is the mindset behind that? What is the fear behind that? Do you think you can't get your client's results? Let's fix that. Let's fix your client process to make sure that your clients get results. It's another thing I teach in tpn. It's like, we need to really look at the milestones that you bring your clients through. We need to look at how measurable it is. 

 32:36
Andrea Nordling
We need to look at what's your evaluation process if they aren't getting results, what's plan B? Where do we go from there? And when you get really clear on all of that in your offer and in your process, you are much more bold in talking about the results that your clients get and what you can help people with, which means, once again, all three legs of the stool coming together because it's not just the strategy. It's not just the messaging. It's the mindset behind it and the confidence to actually execute the bold messaging that's working right now and the confidence to actually execute the strategy that's working right now. You have to have the mindset behind it to do that. So mindset equals confidence, having high confidence. 

 33:10
Andrea Nordling
And to do that, you have to stop thinking that you have to nurture your people forever and that they need to snuggle with you forever to trust you and to maybe possibly give you some money. I hear people say this like, well, I don't want to ask people to give me money. What is happening? Nobody's giving you money. People are investing in the results that they're getting with you. We have to look at this mindset. Like, if you. If any part of you feels like they're doing you a favor when they hire you, we gotta. We gotta quit that immediately because that mindset is going to have you thinking that you need to nurture, nurture, give, give. And that. Even as I say that, I'm like, okay, people are going to hear that and they're gonna say, she's saying, don't serve people. 

 33:53
Andrea Nordling
Don't nurture, don't. And that's not what I'm saying. Over delivering and providing value. It goes without saying, but I want you to know that there are people that are hot and ready right now, and they want you to tell them very succinctly how you can help them in a direct way. And they want you to help them in a direct way. And those people are there right now. You just have not been saying what they need to hear to get them to take action. If they're not reaching out to you hot and ready and actually engaging with you right now, it's because you are not saying the things that they need to hear. So we need to get out of the mindset that everybody needs to be nurtured forever, that everybody needs to snuggle and snuggle. We need to get out of that. 

 34:31
Andrea Nordling
We need to realize there are people that are hot and ready and we can reach them right now. And everybody else that does need to be nurtured will be nurtured. We will take care of them. They will get what they need, and they will become a client at some point. Let's go into it with that mindset, but let's not assume that's everybody. Okay? This is a huge difference from messaging a few years ago. And like I said, I would have definitely told you two years ago, I would have said we need to over deliver and we need to definitely be nurturing your people, keep them warm. And that would have been top of mind a few years ago and that worked. But because of all the things we've already talked about, that type of. I don't know if it's. 

 35:11
Andrea Nordling
Prioritization is the word I want to use, but like looking at that first and foremost is just getting people desensitized to what you're saying. And it just turns, it turns them off with really vague messaging at this point. So we have to adjust the mindset and go, okay, yes, we are going to nurture. There are people that are going to take a minute before they make a decision or before they reach out to me and they need to know that they can trust me and they need to like me and they need to know me. Yep, those. That's true. All of that is true. And also there are a lot of people that are ready right now. How do I reach them? How do I talk to them? What's the messaging that they're going to respond to? 

 35:42
Andrea Nordling
Because they are hot and ready right this minute. Okay, so that brings us to the number one mistake that I really see people making right now and I don't want you making in 2026, which is thinking that this strategy is the whole recipe. So as I've been going through these mistakes and I'm talking about marketing and I'm talking about different strategies for your offer and we're talking about what's working right now, which is not courses, which is a hyper personalized customized offer, and the process you bring your clients through, that's all strategy. But thinking that's the only thing that matters is going to destroy your business in 2026, truly I believe that. And so I'm going to be really bold in saying that this is mistake number one, thinking that's the only leg of the stool that we need to be paying attention to. 

 36:29
Andrea Nordling
It's strategy, strategy. Maybe a little messaging. Okay. She keeps talking about messaging. That makes sense. Let's add that in. If we are not tackling the mindset component, it's not going to work. This is like making the most amazing dinner. I'm recording this right before Christmas. And so it's top of mind for me. Like the holidays, the dinners, the things that we do, that baking, like all of it so much in the kitchen at this time of year. So this is a Good analogy. This is like, if you're focusing on strategy and messaging and you're not thinking about your mindset, it's like making this amazing holiday meal with all of the things, the most nutrient dense ingredients, the highest quality ingredients. 

 37:09
Andrea Nordling
You have sourced all of the organic vegetables and produce all of the herbs, the most high quality, best sourced proteins and meats and all the things, you know, insert whatever your highest quality meal is. And that's like the best messaging. So you're saying the right thing. The strategy is on point. You're doing all of it right. And if you don't add any salt to the meal, it's going to taste terrible, your guests are going to hate it's not going to be good. You're going to spend all of this time and effort and energy creating this meal that should be perfect, has all the right ingredients. All of it. You did all of it. It looks good on the outside. Like you set the table and it looks good and it's incredible. 

 37:50
Andrea Nordling
And everybody sits down and they take that first bite and it's like, this is. Something's missing here. This is not good. This could better. This, okay, because there's no salt. What is the salt? The salt is your confidence. It's the mindset. It's the way that you execute the meal for a better way of saying it. This is why people can have the perfect funnel, the perfect strategy, the perfect messaging. And it still falls flat. Because if you are not believing and having confidence at the highest level in yourself and your capacity to serve your people and to show up for them and to be consistent, if you don't believe in that and don't have that confidence, it's like putting no salt in the meal. People will feel that, they will feel that hesitation. They'll feel the lack of confidence will not be compelling. 

 38:39
Andrea Nordling
You can say the right words and you cannot say the wrong words. And also people are just going to feel that something's missing and they're not going to take action. So that's an energetic thing. If you don't have a high belief in your offer, your people will feel that if you're saying all the right things about your offer and you're saying, and your messaging is on point. And again, like, your website looks perfect and all of the things are there, the strategy is good. It's a very profitable offer. Like, you've gone through all of the right strategy and all of the messaging and it's great, but you don't actually believe that it's going to get people results else and you're hesitant about it, they're gonna feel that there's no confidence behind it. It's not compelling. 

 39:18
Andrea Nordling
You can't make an offer compelling if you don't believe in it. People will feel that it's like the meal with no salt, right? It looks beautiful, the packaging is great, the table is set, it looks fantastic and then it doesn't taste right and it's just not good, not satisfying. Okay, I, maybe that's a tired analogy, but I really feel like that is, that is what we're talking about here. If you do not have high belief in your client and their resourcefulness and their ability to pay and their ability to follow through and you do not believe in them and have confidence in them, they will feel that again. All the rest of it can be perfect. That meal can be set per. It can be just the best. And if you don't believe that they're going to actually do the things. 

 39:57
Andrea Nordling
If you don't believe that they're actually capable and resourceful and you don't hold that space for them, they will feel that they won't buy, they won't get the results. Results maybe they will buy and, but they're not going to get the results. They're going to feel your hesitation, they're going to feel your lack of confidence. If you don't believe in their business success and your business success, but in their. No, I said this the wrong way. If you don't believe in their success to come through your process and as a result you don't believe in the success of your business, the viability of your business, the fact that it could be sustainable. If you don't believe that it's, it's all for not. It's like putting no salt in the meal because your lack of conviction, your lack of confidence is just sprinkled everywhere. 

 40:41
Andrea Nordling
It's like to mix metaphors because why not? It's like spraying on a really bad smelling perfume on you. It's like it just stinks. The lack of confidence, the lack of conviction and of belief is just everywhere and they can feel that it. And so I see this, like I've said with technically perfect businesses, like they have a really good offer, they have a great funnel, they have a lot of interested leads but it's not working the way that they want it to. The numbers aren't working, it feels flat. It's converting at a very low level, if at all social media, I'm looking at you here. We see this A lot with people that they're posting the right things, they're saying the right things, they're directing people to a call to action to do the right next step, whatever like quote unquote right is. 

 41:29
Andrea Nordling
But they aren't doing it with conviction and certainty and high belief. Their mindset is really low, their confidence is really low. And so that hesitation, it comes through the screen, it comes through the copy on the page, it comes through in person conversations, it comes through with lack of referrals because when you're not confident, you're not asking for referrals. So for all of those reasons, people aren't buying. And that's a business destroyer, my friend. Only worrying about the best strategy, only worrying about the messaging and just thinking that's the recipe. It's like we're forgetting the salt, we're forgetting that just the ingredients aren't going to make it good. We have to have the salt, we have to have the right cooking methods, like whatever that is that feels really good for you. Remember this, Remember this. 

 42:13
Andrea Nordling
I see this like I, I do see this a lot again because I'm in the trenches and I'm coaching people and I'm having one one conversations on sales calls and all of those things. I just, I, I see this so often. I can have two people with basically identical businesses. Like their offers are very similar, their expertise is very similar, their certifications very similar. And one of them believes so deeply in the personalized approach that she offers and how much time and money it saves her clients when they work with her. And she just believes this and she's excited to share that with people. She has conviction, she has confidence in spades. She maybe doesn't even have a website. She but doesn't have a lot of the technical stuff going on, but her belief is so high and she converts at 85, 90. 

 42:56
Andrea Nordling
Somebody has a conversation with her, they're going to become a client because of that belief, because of the mindset. Now I can have that other person that talks to me that has imposter syndrome about their pricing. They have a lot of money blocks. They don't believe that people have money to invest in their health. They don't actually believe that people are going to follow through. They really are struggling to believe that they can get people results and as a result they don't convert. You know, they have the right offer, they have the right everything, they're saying the right words, but their belief is not there. So when they have a Sales, conversation, they're converting, you know, maybe 10%, maybe same recipe, but one of them forgot the salt. And so mindset, conviction, belief, confidence, that can get you really far. 

 43:38
Andrea Nordling
And honestly, that can make up for a lot of deficiencies elsewhere in your business. So it is the first thing that we work on in the profitable nutritionist program. If you're already a client of mine, you know this. And if you're not in TPN yet, you need to be. For this reason. It is the very first leg of the stool that we work on is the mindset. Because all of the rest of it isn't going to matter if you don't believe. And there's actually a process for increasing your belief. First we have to identify where you are in low belief and then we actually have a process for increasing it. And it's not just woo, and it's not just, you know, like off the wall stuff. This is very strategic. Looking at, is it your offer that you're not believing in? Is it yourself? 

 44:19
Andrea Nordling
Is it your clients and their resourcefulness? Is it money blocks? Is it the success of your business because you've failed business before or because everybody in your life tells you that you're crazy for having a business that can come up a lot? Well, we need to look at where the belief is low and then we have strategies for fixing those things. So for actually shoring up the beliefs, fixing what your subconscious mind is looping on and thinking this is why it's not going to work, well, we go fix those things and then we also use some very specific coaching tools to increase your belief. Now why this is really important is because your clients are having the same problem. They have the strategy, but they don't have the confidence and the belief and the mindset necessarily. 

 44:54
Andrea Nordling
And that is where you are bringing in these tools to help your clients. This has been true forever, but it has never been more true than it is going into 2026. People need coaching tools from you. They need you to show them where their brain is resisting the strategy that they already have. Remember, people aren't buying information anymore. They can get the information anywhere. But they do know that they don't usually do the information. They don't do the strategy that they get. They don't implement that information. That's again, what they're buying from you, is the certainty that you are going to help them to actually implement. 

 45:29
Andrea Nordling
And in my opinion, the quickest, best, fastest, most sustainable way for you to do that is for you to have these coaching tools that you use in your business first towards your business goal and increasing your confidence in every aspect of your business. And then we teach you how to deploy those exact same coaching tools with your clients so you can show them where their belief in themselves or in the process that they're going through is lacking and help them to overcome those limitations and to see the mindset that they have and to see where they're sabotaging themselves and bring them through it. Now, you don't need to even explain to them how you're doing that, but if. 

 46:07
Andrea Nordling
If you are using those tools as part of your offer, and this is what my clients do, is they deploy these very strategically and kind of secretly in the delivery to their clients. Those clients get incredible results because they have human brains, too, that are sabotaging them. They need to have three pronged stool as well in their health approach. And you're helping them do that with the mindset. So I feel like that was a little bit of a rabbit hole, but it couldn't be more important going into 2026. Okay. The information isn't what they want. It is the confidence that they're going to actually implement it. It is the confidence that what you are bringing to the table is personalized to them. It is custom to them. They can't get it elsewhere. 

 46:47
Andrea Nordling
And for that reason, all of that put together, they feel like my likelihood of success here is so high. Like, I would be silly not to do this. This is going to save me so much time. It's going to save me so much money over the long. The long haul. It's going to save me so much energy. This is going to be so much simpler than what I've been doing up until now. Yes, I want all of this. And when you are messaging those results that they want in a really succinct way that cuts through the noise in 2026, that is a recipe for success right there. You are addressing the mindset of your clients and yourself simultaneously. You have the right strategy and you're bringing them the right strategy that they need moving forward. 

 47:23
Andrea Nordling
And the messaging is actually landing with them because you are selling the problem you solve, not the product you have. Right. Okay. So I feel so good about this conversation that we've just had that I've just had at you. I also want to invite you into the profitable nutritionist program where we do this. We have a process for doing this. We help you to do this. You have full support and all of my best framework and content, which is new. I've said this a few times. But just know that as the market is changing and as messaging needs are changing and strategy is changing, so is the support that I am offering in the program. And since I'm right here in the trenches with you, I'm updating things quite a bit these days and quite quickly to respond to the change in the market. 

 48:09
Andrea Nordling
So if you feel like this has been very confusing, the last year or two years has felt like, gosh, what is going on, this crazy market, like things have changed and people are talking about the economy. And is that the reason and all of it, you know, to a certain extent, yes. But it's not helpful to think that there isn't a way to fix it, because there is. We just need to adjust to those big circumstances in the world and whatever they may be, and we need to figure out how to still help the people. And I'm so confident that I can help you do that. If you're a health and wellness professional, you're still listening to this episode right now. You would only still be listening to this if this was helpful for you. And this is where you're at right now. 

 48:46
Andrea Nordling
So if you are hearing this, I know I can help you. I am so confident I can help you in the TPN program. We would love to have you. It is linked up in the description of this episode. But if you're listening to this without the ability to look at the description, you can go to theprofitablenutritionist.com join and get all of the program details. Now. If you are listening to this prior to December 20th, it is your lucky day because the 2026 pricing for the TPN program will be taking effect on December 20th. So if you're hearing this before December 20th, 2025, you go to the profitablenutritionist.com join and enroll. Grab. 

 49:24
Andrea Nordling
The 2025 pricing wallet is still available and you are going to get the full support of me and our team and our entire community, over 700 of your colleagues that are in the program right now using these strategies and having way more success than those that are still trying to figure out how to make 2023 strategies work for them. Okay, my friend, I would love to help you in the program. I am so excited for you in approaching this new year differently and for everything that is ahead. So enjoy the rest of this episode. If you want to go back, I guess not the rest, but if you want to go back and listen to those five mistakes again, this might be one that you actually save and go revisit. 

 50:04
Andrea Nordling
And again, I'll make the strong call to action to you that if you want help implementing all of this is exactly what we do in TPN. I would love to help you do that, but profitablenutritionist.com join fine.