228. How 2 NTP's Made $24k In 2 Weeks Without Social Media

Good news: You do NOT need to create social media content to sign clients or get the word out about your nutritional therapy or health coaching practice.

In this episode you'll hear exactly how 2 Nutritional Therapy Practitioners ditched social media posts and went from $1000/month to $24,000+ in just 2 weeks of focused action on the right things.

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Hi, I’m Andrea Nordling – Nutritional Therapy Practitioner, business coach, entrepreneur, and host of The Profitable Nutritionist Podcast.

Since age 22, I’ve built 3 highly successful businesses from scratch, including my own online holistic nutrition practice. After deleting all of my social media accounts in early 2021, my business grew faster than ever — and now I teach other health professionals how to do the same.

On this pod, you’ll learn how to:

 ✅ Build a thriving online practice without relying on social media
 ✅ Consistently attract and convert clients
 ✅ Create simple systems that scale without overwhelm

💡 Subscribe or Follow so you never miss a new episode packed with practical strategies that actually work.

© 2021 - 2026 Andrea Nordling

DISCLAIMER: The podcasts available on this website have been produced for informational, educational and entertainment purposes only and do not make any representations as to the future income, sales, or potential profitability or loss of any kind that may be derived as a result of use of the content, including paid programs and all free resources. Listeners should take care to avoid program content which may not be suited to them. The contents of this podcast do not constitute medical or professional advice, No person listening to and/or viewing any podcast from this website should act or refrain from acting on the basis of the c...

Transcript

 00:00
Andrea Nordling
I sent out one email in November 2025 where I was doing an experiment on taking some one one clients, 

 00:06
Kelly Portz
An insane amount of hormone imbalance to which the majority of our clients have come to us with put more effort. 

 00:15
Aaron Wiest
Into growing a business. But I also have to like, be able to be a mom and be a wife, right? And be able to like have that cut off and have that time to myself. 

 00:25
Andrea Nordling
How do you go from making about $1,000 a month to $24,000 a month serving your ideal clients, giving them incredible transformation and honestly living your dream business? 

 00:37
Kelly Portz
How do you do that? 

 00:38
Andrea Nordling
Stressful, super burned out. Posting on social media all the time, not making money to actually helping people, not posting on social media, not having a niche over here. We had a niche, no niche over here. Making way more money and getting people way better results. What happens to transform a business from this to this? So glad you asked, because today I am interviewing two of my clients. They're actually students in the profitable nutritionist program and one one, private clients of mine. And I'm asking them that exact same question because that is what has happened since we have been working together one one. Okay. They've gone from a very stressful business model where they're super burned out helping a very specific type of person in a very specific niche to. To no niche. 

 01:17
Andrea Nordling
Making way more money, helping way more people, and honestly enjoying their business so much more. So I am going to let them tell you in their words exactly what has happened and what has changed for them to make this huge transition, which actually they did in the course of one month. Wasn't. It wasn't a long time. They did it super fast, have been very successful, and they have a lot of takeaways and tips for you on what that actually looked like. So you can do it for yourself. Without further ado, I'm going to quit yapping and. And let Kelly and Erin take it away. Ladies, Erin and Kelly, welcome to the profitable nutritionist podcast. So glad you guys are here today. We're just jumping right in. Are you ready? 

 01:53
Kelly Portz
We're ready. Okay. We were. 

 01:55
Andrea Nordling
We were just debriefing before we hit record, and Kelly was like, I have no idea what you're going to ask us. And I was like, neither do I. This will be so fun. Way to just get thrown in the deep end. Okay. So I usually start these episodes, even though I do know kind of the direction that I will be questioning you about, the probably the direction will go. I like to start with just how did you get here. How did you get in business? And super unique for you guys because you're in business together. So why don't you give us, like, a little bit of backstory for both of you on how that happened and catch us up a little bit. 

 02:27
Kelly Portz
All right, so. Well, before we cut each other off. Right. Because. So I'll start quickly. So basically, in a nutshell, we had both had our individual practices. So I had been doing this about five years, this nutritional therapy, actually. So I started as a health coach. So back in 19, I started my own health journey, you know, because I had been about eight years into a pretty vicious downward spiral with my own health. A lot of gut health issues, lots and lots of just, I was like, just really stressed to the max, my hormones. I'd had my third child at that point, and everything kind of tanked right before I got pregnant. And then it really went downhill after he was born. So I had actually put myself through my own healing journey on a whim because I was just desperate to feel better. 

 03:25
Kelly Portz
And then I noticed that it worked, 

 03:27
Andrea Nordling
Which is pretty awesome. 

 03:29
Kelly Portz
And that's. And I. So I actually had dove into health coaching first. So I had my health coaching certification, which I started in 19, so it was actually right in the middle of COVID So I started my health coaching, changing careers, homeschooling, had a toddler. Like were doing all of the. 

 03:46
Andrea Nordling
Things at the same time. 

 03:47
Kelly Portz
Because that's what you do, right? Sure, yeah. And then, so. And then I did my. I deep into that with my nutritional therapy certification, and two years later, and so I'm about, you know, like three years into the nutritional therapy side, and then I was working one to one with clients myself. 

 04:09
Andrea Nordling
Okay. And then enter Aaron. 

 04:13
Aaron Wiest
Yeah. So my journey actually began when I was at the age of 10. I had lots of hormone issues, actually, as soon as I started my period at the age of 10, I found myself in the nurse's office at school more than I was actually in a classroom. And I struggled with that for 20 plus years. And the. The thing that broke the camel's back was the fact that when they told me that there was a good chance I couldn't have kids, and I was like, okay, I am not taking this no for answer because I was so passionate about being a mom. And then I had kids. 

 04:51
Andrea Nordling
So I started to really dig into. 

 04:52
Aaron Wiest
My own health when they kept telling me that, you know, nutrition didn't really matter, lifestyle didn't really matter when it came to my hormones. And I just started to really dig deeper on my own and did my own research. And the more I dug, the more I was interested in this work and so passionate about helping other people. Fast forward. I became a mom, and when my son was three, actually, he started having seizures. And we did the whole thing of, like, going to the doctor, you know, going to the specialist, all the things. They, of course, wanted to put him on medication right away. We did a trial of the medication. It didn't really sit right with me because they also told us at that point, at the age of three, that, you know, diet and lifestyle did not matter for him. 

 05:42
Aaron Wiest
When we had him on. When we had him on the medication, he was no longer. It was probably, like, not even two weeks in, and he became very violent. He actually almost got kicked out of daycare because he became a very different child. And at that point, as a mom, I was like, there's something more here. There's something more. This is not. I probably shouldn't say this, but I actually weaned him off myself, off of the medication, because I had called the doctor, and they were like, just keep going. Just keep going. Like, this is part of the process of on this medication. I'm like, this is not my child. And my mom intuition, it was just like, what is going on? This is not him. This is not my child. Completely different. 

 06:25
Aaron Wiest
We weaned him off, and then I just began to dive in even more, like, into neurology, into nutrition, and. And then I found the nutritional therapy association, and I really dove deep. And then the more information that I began to learn, the more moms started coming to me about, like, oh, what have you done about this? Or, what have you done about that? And we've never had him on medication since. And then fast forward to up until like, a year ago, we actually found out he had Lyme. And that's been a really big piece, we feel like, since it all started. He's 11, and we're working on a protocol right now to get rid of and put his Lyme in dormancy, and his seizures are 80% better. 

 07:10
Kelly Portz
That's incredible. 

 07:11
Aaron Wiest
So I feel like that's really been the trigger of even his epilepsy the entire time. Really long journey, but it's been worth. 

 07:21
Andrea Nordling
It in the end. 

 07:22
Kelly Portz
Yeah. 

 07:23
Andrea Nordling
Which. Spoiler alert. Aaron loves working with the complex cases. This sheds a lot of light into why that is. You're like, I got this. I want to dig right in. And I think that's your superpower. Okay, so both of you had your own practices. You're working with one one clients. How did you come together as business partners? Because this is super unique and I think that people will be very curious. 

 07:45
Kelly Portz
So we are both in the Nutritional Therapy association cohort together. So that's how we met. We had this awesome little study group that we had really like there was like eight of us, I think or something that we had just kind of clicked and you know, we started, you know, just kind of sharing stories and like working through different things. So we had all stayed in contact and you know, even after we had graduated the program and you know, some of us had started our businesses. So were just like, it was just that support and Aaron and I had really, you know, connected as were. We were two that were working pretty much full time at that point. We had both left our jobs essentially and decided like were going all in and were really going to do this. And it came up. 

 08:33
Kelly Portz
So it was. It was actually like late last spring. 

 08:37
Andrea Nordling
20, 25. 

 08:39
Kelly Portz
Yes. Okay. Sorry. Years are. They're gone for me. 

 08:43
Andrea Nordling
So. 

 08:45
Kelly Portz
So yes. So yeah, it was last summer or like late last spring that we really just started talking about it. We had always just said we wish we had a second brain some days because with one to one clients, I mean I had a pretty full load of clients myself and. And so did Aaron. And it was just like there was so much and it was like you just wanted somebody to collaborate with, bounce ideas off of and all this thing. And were like maybe like what if we just put them together and. And were talking about the support a lot of our clients. It was really difficult. It's difficult journey. We had both been through our own healing journeys and. And we kind of did it on our own. We went rogue in a lot of ways. 

 09:25
Kelly Portz
We were just like throwing spaghetti at the wall, just trying to figure stuff out. So were like, we need to give people the support like at that time. And we also needed it ourselves. So we felt that we could better practitioners, but we felt like we just needed a second brain. And so we live in two different states. So that was a completely new navigation. And honestly we just were like, you know what? We did it really fast. We decided were just going to. We created a whole new business, merged them together, launched it in like less than two months. You know, we still had individual clients. We started working with clients together. We totally changed our dynamic. And in what I think was last June, I think we just literally hit the ground running. 

 10:16
Kelly Portz
Some days we thought like we just hit the ground but we were really running. 

 10:22
Andrea Nordling
Easier to see in hindsight, isn't it? At the time it's like I'm just bouncing off the ground here. I don't know about the running. So fun. Okay, so enter this transition that you guys are in. You're merging your practices together. What did you do first and what did you create first and what was your business plan in this new business together? This is very leading question in getting into where I think that we're going to go here. So why don't you guys set the stage on what you decided to create together and what you were selling together and why? 

 10:52
Aaron Wiest
Well, we did things a bit like Kelly said, all over the place because we really did hit the ground running. So were for sure, like, we're going to niche. Like we are thousand percent. We're going to niche. We're going to niche and we're like, we had this mindset, like we're going to niche. We also wanted some type of like community or group setting. We both knew that we wanted that one to one, like support for people that we never got in our own healing journeys, both as women, but as moms too. Because we've both been through our own journeys as moms for our kids as well. So we really wanted something for people, some place for people to go and be heard and be seen and not feel so alone in their own journeys. So we created a community. 

 11:38
Andrea Nordling
Yes, you did. And what did you do in the community? What did you sell? 

 11:41
Kelly Portz
What that looked like. So I mean we like went full on. We, we put like, we did so much. We literally took everything that was in our brains and were like, people just want to know and in a place where like anybody that was curious could come in and connect. So we literally built a platform, you know, where there's monthly education. We gave our members access to us always. So we're literally, we're in there when you, we tell people this all the time like that we don't have admin, right? So if you're going to ask a question right, Aaron, it's going to be Aaron or myself that are going to answer you. So we created, you know, just kind of a monthly package where they could come in, they could join, they could be curious, they could ask questions, they could interact with us. 

 12:33
Kelly Portz
You know where people are starting their journeys was like, how, what do you change? How do you do all of this? Like, you know, I don't know what products are good, like what Am I supposed to be eating? And nutrition was both. Was such a turning point for both of us in our own healing journeys and our children. You know, Erin went through a journey with her son. I have two sons that are neurodivergent and, you know, had been through their own different struggles. I have one that's on the verge of potentially being diagnosed with celiac as we speak. You know, so knowing what we know and in the amount of information and the amount of people that needed help, were like, we're just going to give as much as we possibly can. And we just loved the atmosphere of like people coming together. 

 13:20
Kelly Portz
So we just built this and we opened the doors to it. We were like, we put so much months building this community and putting it together. We also built a group program because were like this, were kind of tired with brain, like mentally tired with the one to ones. So we did have a couple of one to one clients in the very beginning. And then we built a group program to really focus on those foundations that we just know are crucial for everybody. And this was all what we had done and launched this fall. 

 13:57
Andrea Nordling
It was. Yeah. So that was between June when you guys merged your practices together and like by December or by September, you had created this super robust community and a group program and launched it. And then you were millionaires, right? 

 14:14
Kelly Portz
Yes, in our brains. In our brains. It's amazing. 

 14:19
Andrea Nordling
Look at this. 

 14:19
Kelly Portz
It's amazing. 

 14:20
Andrea Nordling
Everybody's coming, everybody's paying us all the money. This is so good. This is worth all of the time we're putting in. Says no one ever that's launched a membership. So I laugh and I say this as somebody who's done the exact same thing. So I totally get it. But what actually was the result of that, of months and months of effort, like what happened in over those months? Monetarily, I should specify this like monetarily, what had happened and were you actually less burned out and less like mentally fatigued after this? Let's go there. Kelly's laughing so hard right now. 

 15:01
Kelly Portz
Let's be honest. 

 15:02
Andrea Nordling
Oh, that's funny. 

 15:03
Kelly Portz
Let's be honest. In theory, it sounded so good. Now doing a thousand percent, like, I love that community with everything. I'm so glad that we built it. So much work. And furthermore, we built a program, like a small group program to give that support more work than anything we could have ever imagined. Our families were like, are you ever gonna like, come join us ever again? We put hours upon hours, like so Many you. We can't even. We can't. There is no words. I mean, if you could have ever lost a year's revenue in a short amount of time, like for the amount of time and effort that we put into it was there, you know, our community was. We were like, it's so affordable. Like it's for everybody. Because that's. We knew the cost thing. 

 15:52
Kelly Portz
The cost perspective for people was always a factor when it was one to one. 

 15:56
Andrea Nordling
So were like, okay, we're going to create something that is affordable for everybody. They're going to get results in here. They're going to get answers like, this is going to be great. Sounds like a sound decision. I've done the same thing. I've coached hundreds and hundreds of people on this. So I love that we're having this conversation because the grass is always greener. And the reason that we do this is because we think, I can just build this and then it will just sell and it'll be passive. It's like on some level we think something about something's going to be passive. These are lies. These are lies. On the Internet, it is the least passive thing in the entire world. It is hard. A group program hard. Digital product hard. Membership hard. Different kind of hard. 

 16:36
Andrea Nordling
Different kind of hard than one ones, but not less hard, I think is how I feel about it. How do you feel? 

 16:44
Aaron Wiest
Agreed. 

 16:45
Andrea Nordling
Yeah. 

 16:45
Kelly Portz
Yeah. It's like a thousand percent. It was way harder to sell. It was almost like it was. Because it was. They were like, well, that's too easy. You can't really be in there. And like, what do you. What are you really giving? Right? Oh my gosh. So in the group program. Great. And I love it. However, we put so much information in there and so much value because I think were so determined to help people to see. Right. And it was so overwhelming, like, so overwhelming. And. And that was the thing is like we burnt ourselves out with our one to one clients. Yeah. Well, those what, three, four months of building all this, like took burnout to a whole new level. And it really. And then, and then it got us. 

 17:32
Kelly Portz
And then were literally like all over the place because we didn't know. 

 17:35
Andrea Nordling
Did we want to continue the way I thought it was going to. Now what do we do? 

 17:39
Kelly Portz
Oh my God. Yes. Yes. And that was working a whole nother thing. 

 17:46
Andrea Nordling
So then that brings us to November 2025. And I. Erin, you weren't in the TPN program, but Kelly was and she was getting my emails and I sent out one email in November 2025 where I was doing an experiment on taking some one clients, such as adult one email that I was going to be taking some private one clients. And Kelly responded and she booked a call for us to do a sales call on ones. And then why don't you say, like, what happened? I just, this is the most fun to me. I think it's hilarious. And all roads lead to Rome and like, God has jokes all wrapped into one. So go ahead. 

 18:28
Kelly Portz
Yeah. So I responded to the email on a whim while going to pick up my kid and I'm like, I'm just going to do it and let's just see what happens. And then I was like, and then I kind of panicked for a minute and didn't respond when it was like, we're going to book a call. And. And then, and then you so nicely followed up with me just to check in. And I believe you told me you were going on vacation, so. And of course were approaching the holidays. Right. The worst time to make any major decision. 

 18:53
Andrea Nordling
This is the very end of November, if I remember. 

 18:56
Kelly Portz
Yeah. Oh, yes. Yeah, it was like Thanksgiving. Yeah, right in there. It. Yeah, it was. Oh, yeah. 

 19:02
Andrea Nordling
I had a lacrosse tournament with my daughter in Florida. So were getting ready to go and I was like, well, I mean, 

 19:06
Kelly Portz
If she wants to do a call. And I. 

 19:08
Andrea Nordling
There was, you know, a handful of people that responded to that email. I'm like, well, if we're doing calls, we got to do them because I'm maybe out of here. 

 19:12
Kelly Portz
So that's exactly what you told me. 

 19:14
Andrea Nordling
Like, you know. Yeah. 

 19:18
Kelly Portz
And then I did. And it was because. And as everybody knows, I was in the TVN community prior. That was an investment that I had made to help grow my own business when I was still one to one. And the one thing I had always said was that I was really annoyed that you didn't work with people one one because to me I'm like, okay, yes, I get the coaching, yes, I get the community. Yes, the program's great. But I would like to ask you a question and I would like you to just like talk to me, right? And I'm like, oh my God, she's taking one to ones. This never happens. So I just on a fleeting moment responded. And then I told Aaron what I did and she was like, well, it's all right. It's just a call. 

 19:59
Kelly Portz
Like, you know, see what it is, it's gonna be crazy. And like, yeah, a Lot. A lot of yada. Yeah. So I took the call. It was super fun. 

 20:09
Andrea Nordling
And Kelly told me before the call. She's like, I don't even know why I was doing the call because I knew it was gonna be so expensive. And I didn't even know why I was doing. 

 20:17
Kelly Portz
I was like, there's no way we can do this. Right. We had literally like dumped. We were like just going for it at that point. And then so we got off the call and I remember telling Aaron, I was like, it's so funny because, you know, here we are, like, this is what it would be like. This is the program. And never in my wildest dreams ever did I ever think that Aaron was going to say to me, let's just do it. What? 

 20:46
Andrea Nordling
Meanwhile, I've never talked to Aaron before. She doesn't know me at all. She's like, let's just do it. So funny. So fun. So we did. So we started working together one one. 

 20:56
Kelly Portz
Yeah. 

 20:57
Andrea Nordling
And so we accelerated our timeline because. 

 20:59
Kelly Portz
I said January and she was like, we're going to do it now. So it was what, the first week of December, I think right in the middle of the holidays, in the middle of the craziest time. Erin was like, no, we're going to do this and we're going to, we're doing, we're going to do it now. 

 21:15
Andrea Nordling
We're going to start right now. Yeah. So fun. So we had a three month engagement at the beginning of December where I, I love it. I just have to reflect back to you guys. I loved that decision so much for both of you because. And that told me everything I needed to know about both of you. That you weren't like, okay, like, let's just, you know, let's like ease into this. Let's wait till the holidays are over. 

 21:37
Kelly Portz
You both were like, we're gonna be. 

 21:38
Andrea Nordling
Talking to people over the holidays. Let's figure out how to make some money. Like, let's just jump in. Let's do it. Let's do it now. And which has served you very well. So we did start working together one one in December. And the first thing we did was we looked at your offers and we looked at your goals and we saw current offer structure. Current goals do not. These are not going to. The math is not going to. Math on this. One of these has to change either. You need to be good with making way less money in the next 12 months as you ramp up either your group program or the membership Or a combination of both. Or we need to have a different offer that's going to make you more money, faster working with less clients. And we chose that one together. 

 22:18
Andrea Nordling
So do you guys maybe want to talk a little bit about that decision and how we radically shook up your offers that you had been selling up to that point? 

 22:28
Aaron Wiest
I think the biggest thing that I remember was like, because were so dead set on like beaching down and. And then we have like the first or second conversation with you and you're like, why do you want to do that? And we're both like. There was literally a dead silence on the call because we're like, good question. Why do we want a niche? Because really, like, realistically, when we get out of school, like, that's what so many practitioners do. They're like, we're going to niche. We have to do this, we have to do it this way. And then we're like, well, we have to niche because that's what everybody else does. And then you kind of like gave us some open ended questions and we're like, oh, we never thought about that. Maybe we don't need the niche. And then we didn't. 

 23:06
Andrea Nordling
And all of a sudden the gate came open. They sure did. They sure did. So from my point of view, I mean, I am just curious in those conversations, what is the goal? And so I'm trying to find out, as your coach, is the goal to work with a very specific person in a very specific program and like, this is my version of heaven, is to serve this person with this very specific goal? If so, then we do that for sure. But the goal in talking to you guys was like, no, we need to get this business going. We need to make some money so that we have a cushion here and so that we can really help people with complex health conditions. Because that was in talking to both of you, like, that's really where your heart was. 

 23:47
Andrea Nordling
Yes, it was in serving moms. Yes, it was in serving in your community. But like, there's like, people don't have answers that have this really complex stuff going on and we can help them and we want to help them. So it was just like, okay, well, that's the goal. We need to make money. We need to get this business profitable in a big way as quickly as possible. Then that becomes very clear what the path is. And so I loved when you guys are like, oh, yeah, do we have Tunisia? Does that even make sense right now? Or do we just need to help the people that want to pay us? And we just need to get paid and help them like, oh yeah, let's do that. Which is what you did. So December was a fun month. 

 24:22
Andrea Nordling
Lots of decisions made, lots of just changing things around a little bit in terms of what you guys thought you were going to be doing in December. And I think we should talk a little bit about how you had been marketing your business before that, social media, like where you were spending your time. And so there was definitely a transition in December as you wrapped your mind around. Nope, we're going to work with one of my clients. We're going to sell them a premium offer and we are not niching down. We're just helping the humans. What did that look like in December as you recalibrated? Which by the way, you guys both did so well and so fast. And I just, I think you did a beautiful job. You're like, I can tell. Both of you are like, yeah, no behind the scenes. 

 24:59
Andrea Nordling
And I know. It's so messy and it's so hot mess. 

 25:04
Kelly Portz
It was a hot mess, my dear. 

 25:06
Andrea Nordling
Yeah. 

 25:07
Kelly Portz
And it was. We didn't even have time to really, the best thing about it is it was moving so fast. We didn't have time to overthink, which is if, you know, Aaron and I, that is a strong characteristic that we both extend Excel in. And so we had one offer. We had everything set up like when were. Our focus was really our community and you know, we wanted to get switched to the group programs and we want. We had this mentality. We had only taken on a couple of one to one clients together. We still had our. 

 25:37
Andrea Nordling
Up until us working together in December. So up until that point. 

 25:40
Kelly Portz
Yes. 

 25:42
Andrea Nordling
Yeah. 

 25:42
Kelly Portz
So you had. 

 25:43
Andrea Nordling
How much were you guys making? About like on average a month up till then, if you're comfortable sharing realistically, 

 25:50
Kelly Portz
If we're bringing in like $1,000 a month. Right. Like were doing. Yeah, that was great. Yeah. 

 25:56
Andrea Nordling
Yeah. Because it's a different model getting a membership going and a group, A lower price group program going. It's a very different model. 

 26:04
Kelly Portz
Yeah. 

 26:04
Andrea Nordling
So you guys had been living that and going, oh my gosh, how are we going to sustain this? So that was the, that was until December. Then we definitely switched gears and how did that feel? 

 26:18
Kelly Portz
Horrifying. And it felt like amazing at the same time because we really didn't. We never spent a lot of time on our one to one offer originally when we had joined and opened, like I think it was because we had our own clients and like were so focused on the community. But the reality is of a $39 a month community, as much as we love it, like, that's not going to pay the bills at the end of the day. And unless you have a thousand people in there, which is great. So we, and we had spent so much time, were like, we have to get exposure. We have to get exposure. And we're both from in like kind of more rural areas. So were using social media despite our disdain in a lot of ways. I think disdain is the nice word. So, so. 

 27:05
Kelly Portz
But a time suck if there ever was. Like, it was a lot of time being spent for both of you. It was worse than I ever would have, could have, would have ever imagined. We did a little time audit at. 

 27:19
Andrea Nordling
The beginning of working together on how much time was being spent for both of you on social media. And that was clear super early on. Like, this is just not worth the return on. Your time is just not there. And especially for both of you, Like, I mean, people may listen to this or watch this and go, oh my gosh. Well, they get twice as much done because there's two of them. And in theory that is true. But you guys were both spending so much time on social media. So it wasn't like one person was doing that while somebody else was doing something else. It was very time consuming for both of you. And so that was what were like, well, where are clients actually coming from? What is this actually going to look like longer term? And things evolved in December. So messy. 

 28:00
Andrea Nordling
Yes, chaotic, hot mess behind the scenes for sure. But both of you got to work. You, I think, did an amazing job of just pivoting from the membership and the group offer into, okay, premium 101 offer. That's what we're going to sell. We're going to give ourselves some breathing room financially by bringing in some money in this business. And we're actually going to really serve people at a deep level. We can worry about the membership and growing that and serving the masses later, but let's like put the oxygen mask on first and get the business really going before we do that. Which was a very sound decision. So you did that really well. You hadn't thought about the one one offer before very much. And then you did and you made decisions super fast. 

 28:41
Andrea Nordling
Like, maybe you guys don't see this, but I'm going to just tell you guys made decisions super fast and you acted on them. And by the end of December, things were Cranking what did what, like catch us up there. And then we're going to get into January, which was really fun. 

 28:55
Kelly Portz
We just like, we jumped into every bit of conversation we could possibly. Anybody that would talk to us like they were talking to us because we were having conversations and we had really our one to one offer. We had kind of, we had taken a look at it with you know, and then we adjusted it again because it was like, okay, we really need to make, we, you know, when we set our financial goal year to date, we really needed to make this much money. There's two of us, which sounds great in theory, you know, but then you're also paying, you know, you're literally somebody's paying for both of you. So. And at that point our expertise needed to make sure that it was coming into that and being compensated for it. 

 29:38
Kelly Portz
Like all the time that were putting in because we both were putting in a ton of time. So we kind of refined that offer, we increased that offer, you know, price point perspective. And we just started having so many conversations. We, we pulled back from social media. We didn't worry about it at nearly as much. I had more conversations with people at Christmas parties than I could have ever imagined. 

 30:04
Andrea Nordling
Because, and I think it was because you were no longer qualifying them as if they were in your niche or not, or if it was just like, I'm just talking to everybody about what I do and just pretending that nobody knows anything about what I do and having fresh conversation and let's just have those conversations, which you did beautifully and the offer. Before we move on, I think it's important to note the one one offer that we like outlined and that you guys got comfortable with at the beginning of December had people paying you a base rate and then they were paying for their testing on top of that offer, depending on what they were going to need testing wise. And we like went back and forth on that. But you guys were like pretty set on. 

 30:42
Andrea Nordling
No, we want to do it this way because there's different, like legalities in what state they're ordering it from. So we're like, okay, perfect, let's go. That ended up changing. But for December, for the context of this conversation, you guys were like, okay, decisions made. Let's go have all the conversations with all the people at the Christmas parties, which was great. What did you learn in those conversations? 

 31:04
Kelly Portz
That, that everybody was like super curious. Everybody needed help. Right? We were so glad that we didn't Narrow it down. But it also was so much more freeing because weren't worried, weren't focused on like one area or one thing. So were just having the conversations and people were so curious and it would. 

 31:21
Andrea Nordling
This was. 

 31:22
Kelly Portz
None of this was in a. In a setting of like a work environment. These were. I mean, and Erin was talking to people at her kids basketball games. And you know, were talking to like, friends of friends or somebody that was talking to us. You know, were at the social gatherings and they were like, so what is it that you do again? Like, what's going on? They had seen the fact that we had individually done different things in our business, which was great, which was starting that conversation. But we also remembered a conversation like this hit really big with me about our internal network and the people that are surrounded by us. You had mentioned, you had told us this story about how somebody very close to you had thought that they had known what you do, right? 

 32:04
Kelly Portz
And you were like, well, of course, you know what we do. We didn't want to be salesy and we didn't want to sound like were selling. And then all of a sudden you were like, they don't know what. What I do, right? So we have to tell them what we do it based on your experience. So I kind of took that to heart. And as I started talking to people, I really just brought it way down to a casual conversation. Asking them so many questions about themselves, what we know to do just build trust with people. And because it was genuine, like, I really wanted to know. We really want to help people. And when we took off those glasses of, we're focused on this one area. Like, we're focused on these. 

 32:42
Kelly Portz
On these, like, on this group of people and creating content for them to. 

 32:46
Andrea Nordling
Like, reach them on Instagram, like, whatever that is. We just throw that out then. Different conversations. 

 32:54
Kelly Portz
It literally just started. It was so natural. It felt the most normal of any sales conversation that we've ever had. And then we started then. Then kind of January started, and then we started playing with a lot of different things. And then, I mean, kind of we got super curious. And then we also started, like, figuring it out because we started. We started getting several discovery calls, and it happened very quickly. All of a sudden, in one week, like in like four days, we had three calls back to back. And they were very unexpected. Like, not. I was just like, oh, okay. And through realizing like, what people were going through, and we had such a structured offer, and I think that we tried to Justify our price point so much just to make sure, because we know it's expensive. 

 33:44
Kelly Portz
And we kept trying to justify, like, we're giving. We're going to give you all of these things. Nobody cared about what any of it. They just wanted to feel better. And then they were also. We noticed it was also super confusing for them of like, okay, we're going to have this base price, right? And we had upped it so much from our individual, by the way, so were super uncomfortable even starting our one to ones. I mean, Aaron was. Put it in perspective. Aaron was charging $1,500 originally for like six. Six months. I was charging 1875 for six months. Right. And then, of course, testing was additional and whatever. Right. When we had put together our base package was 3200. And that was like. So were. Oh, it was like, sweat kind of moment because were like, oh, my God. 

 34:33
Andrea Nordling
That was. You know, we, like, we did some math. We did some stuff. We got to 3200. I was like, okay, but you guys, like, this has to go up, but let's start here. Let's get some clients here. Let's get some momentum. But we're going to have to revisit this. And I think both of you heard that. You're like, fricking pull off the band aid right now. Then we got to just. We got to keep raising it till the math. Maths here, and it actually makes sense. And we can, you know, be profitable at this offer because there is so much involved in it. So I was watching you guys, like, I'm so proud of them because every time you had a call, you're like, this still isn't. Like, this isn't enough yet. 

 35:04
Kelly Portz
Like, oh, my gosh. We're. 

 35:05
Aaron Wiest
We're. 

 35:06
Andrea Nordling
This is a really complex case. And then we have this testing, and it's really overwhelming them because there's potentially, like, really expensive testing that we're going to have to do. And, like, how do we have those conversations? So then what happens? I'm like, I shouldn't be saying this. You guys should be telling how this went. 

 35:23
Aaron Wiest
Then we got very individualized. We knew. We knew based off of we know, obviously, in this space, we know lots of practitioners, and they do different things, and that's, you know, that's up to them, right? Like, we all have our own thing. But Kelly and I knew that, like, we wanted to still make this so personal for each individual client because they deserve that, right? Like, hands down, they deserve that. 

 35:45
Andrea Nordling
Experience and they're not getting it anywhere else. That's why they're talking to you, because they're not getting that anywhere. 

 35:52
Aaron Wiest
Yeah. And we both knew that regardless of what package they were going to get, were going to give that foundation that they absolutely deserved. But we also discovered that not every test was right for that particular individual. So then we're like, okay, what if we add the testing based off of that person's needs into their package and included it with their package rather than them having to pay extra and all the things. So we got like really focused on as far as packaging. We got really focused based off of that person's individual needs. And I think that's where we really like took off because we're like, this is so much better. 

 36:33
Andrea Nordling
Yeah. And just the freedom to like, okay, this. Every person that I talk to, every offer is going to be a little bit different. It's going to be super accustomed to them. And that is a feature, not a bug. That's like why they're here. And we don't have to try to have the pressure to have one offer that's going to work for everybody. It's just like that's the freedom that you have working with one one clients. And that's why I love the model of working with one ones until your business is really sustainable. Because you have the flexibility to do that. You have like a, you have a personal connection with somebody and the ability and like the gift that you get to give them is like, this is exactly what you need. You're not getting it anywhere else. 

 37:12
Andrea Nordling
And you just can't do that when you're selling a membership or when you're selling a group program. And it is very regimented and that you have to make those decisions in advance. You can't be so nimble. So it's not as good for you in the business in the beginning and it's not as good for the client. I love, I love how you guys did that. So you started making different offers to different people, depending on what they needed that you guys figured out during the discovery calls. And so as we're coaching on this in January and as we're going back and forth in our project management system in between our calls, like, I loved these. You're. I mean, I think I remember Kelly being like, okay, but this, like, just so you know, we're selling everybody a different offer. Like, perfect. 

 37:50
Andrea Nordling
This isn't a problem because discovery call booked, you do the call, they're signing up, you Guys are like, boom, boom. It's working. It's working. And these clients are super excited because they haven't been getting answers anywhere. And it is go time, and it's January, and they're like, help me. And you guys are like, okay, it's working. So January was big. What? Before we tell everybody how big January was, what did we learn in January? So many things. 

 38:18
Kelly Portz
Oh, yeah. Where do you even start with that? So January was just so transformative, because, first of all, like, so one, we just learned to just. We had to trust ourselves. We had to trust what we knew. We were trying to. Essentially, we tried to follow the other models that. What we had known, but what everybody else was kind of doing too. And, you know, so were like, it should look like this or it should look like that, or it had to look like something specific. And what set us apart and I think more than anything is we learned that we truly. We gave people more of an individualized package than they could. They could ever imagine. So we also kind of do, like, a pre questionnaire with our clients before they're getting on discovery calls. 

 39:05
Kelly Portz
So that one we're really getting specific and narrowing down what it is that we think that they need coming into it. Then our discovery calls are an hour long, and were really, like. We were diving in. We really wanted to know, and we started telling people, these are customized for you, specifically for you. We're very intentional about what we're choosing from a testing perspective, because we know that one. It is super expensive, but we. We just. It was embraced, and it's hard for people because it's. It's still expensive, but they were like, oh, my gosh. Right? Like, nobody's ever told me this before. But it's also, you know, like, the fact that we could do it completely differently, and it could work a thousand percent. Yeah. And we didn't have to. Well, we. 

 39:55
Kelly Portz
Of course, we know we overthink it, but we didn't have to overthink it. And. And. And a lot of times, we didn't have the time to overthink it because it was happening so quickly. 

 40:06
Andrea Nordling
And it's like, you're making a decision. And we got another call tomorrow, and we got this one. It's like, now we're onboarding, and it's all just happening. 

 40:12
Kelly Portz
Yeah, it happened very fast because clients were also confirming and ready to go at the end of the call. This was not before. At the end of our sales calls, were always like, so here's our information. We Spit it out really fast. And it was, like, super uncomfortable. And. And we're like, so we'll follow up with you, but ask us if you have any questions. And we didn't do any of that. At the end of those calls, were asking questions. We were telling them what the process looked like, how individualized it was for them. And truthfully, were so ready to get them answers because we've been a lot. Every one of our clients that we've taken on has been very complex, more complex than we ever could have, you know, thought that imagined really, at that point. And, you know, we're. 

 40:58
Kelly Portz
You know, we understood their need to want answers, and were connecting dots right off the bat that we knew that there were things here that. That were being missed. 

 41:09
Andrea Nordling
And I think that you guys have been better able to. As you've onboarded these clients and now you're working with them, I think you've been better able to serve them with, like, more support in the offer because you are charging, like, more, and you're charging enough, and it's finally, like, you know, cohesive in that way that you're able to actually serve clients. I mean, I guess this is kind of a leading question. This is what I'm seeing. But tell me if this is true. It seems like you guys are more comfortable serving clients on a much deeper level because, like, you can. You can afford to, like, the offer is actually a way better offer than I think either of you ever entertained before, because you just weren't charging enough to be able to offer the support that you now can. 

 41:46
Andrea Nordling
Does that make sense? Is that true? 

 41:49
Kelly Portz
Yeah, 1,000%. Because before, were all then always worried about, okay, now they really need this test in this test is potentially a thousand dollars, right? And then that's just one more thing. And, like, how do you sell that? And, like, how do you help them to understand that this is, like, super important? And then. And then all of the different. The. The amount of time and effort that goes into building these protocols was. It's so much more involved. It's so much more complex, takes so much more time. And. And were worried. Do we have the capacity for that? Like, how do you factor that in after the fact that. And when we took all of that off the table and really just listened to what they were telling us and then. And. 

 42:30
Kelly Portz
And we would plan out strategically what we thought we would reevaluate, were okay saying, if we, you know, we need to adjust this, but, you know, or we need to discuss this Further, we did have, you know, two clients where weren't able to, like, tell them exactly right. Then you know what that looked like. And I think it built a lot of trust with us, you know, from a client perspective, because it showed that were really taking it seriously. We were researching what was the best for them and putting their needs for, like, were. It's really our clients first, like, first and foremost, no matter what. Yeah. And they could feel that. So that transitioned to a really good January. 

 43:16
Andrea Nordling
Like, how good. How good was January coming from averaging about $1,000 a month up until then. What did we do in January? Let's celebrate. 

 43:24
Kelly Portz
Well, let's just say from mid month, when this start. When this all of a sudden, all of these seeds started to sprout, essentially. 

 43:32
Andrea Nordling
Yeah. 

 43:33
Kelly Portz
We went from, like, not having anybody signed one to one that in that month to. We had signed five clients by the end of the month. I mean, we brought. It was $24,000. And it was really. The reality is this was in two. 

 43:50
Andrea Nordling
Weeks, in the last two weeks of the month. Totally. 

 43:53
Kelly Portz
Yeah. Yeah. 

 43:54
Andrea Nordling
It all just came together really fast. And I remember us as we're coaching on this as it's happening, evaluating where are these people coming from? And it was like this friend of a someone at a wedding, like here and then this one. I couldn't have anticipated that seed was gonna sprout. And actually then. Then here it is, and then this. And it was just like, who knows? We just let the magic happen because you guys were talking to everybody. And word was spreading as it does. So huge month in January, five clients. Now we're into February as we're recording this. We're end of February. So we've been working this month on the delivering, the onboarding. Like, what does that look like? Bridge bringing five complex clients with very premium offer delivery on the table. 

 44:40
Andrea Nordling
Like, what does that look like as you continue to sell and as you continue to plant more seeds? Because we can't stop planting the seeds. But also you need to farm your field that's already planted or like, whatever analogy makes sense there. You know, just insert whatever makes sense. You got to keep doing that. So that's what we've really been coaching on and talking a lot about this month. I don't know. Do you guys have anything you want to talk about in that department? As I say that, does anything come up that you feel like is noteworthy? 

 45:07
Kelly Portz
There's a lot noteworthy there. Right. First of all, let it be known that onboarding five Clients with five completely different packages in completely different avenues. That was a learning curve unto itself because before we kind of knew what everybody was going for. So, you know, we always brought people in with foundations and like there was like, okay, we're going to, you know, start with a traditional gut map or maybe do a blood panel or, you know, always the foundational things that we had learned and done and now we had taken completely different roads and in stuff we knew that could be extremely effective, you know, but took so much time. So were really like setting them up in phase protocols and we had completely redone our onboarding experience because one, we had to. 

 46:02
Kelly Portz
Because all of a sudden we have a lot of clients doing it all at the same time. To which you didn't normally have that. Right. It was one thing to onboard one or two and then have some space. All of a sudden everybody was going through their journeys at the exact same time. And we build, we still build foundational protocols for everybody. Then were phasing it out, then were getting these tests coming back with some of these results that are like 30, 40 plus pages long worth of results that take a whole nother level of brain power to implement while were, you know, and then we got different people that were reaching out to us and continuing to have other conversations with equal complexity. And we found that this. Customize a plan for everybody. Is it. 

 46:50
Kelly Portz
Honestly, there's nothing has felt more comfortable and more like real when it comes to working with one one clients than to have, we have a foundational package and then we just take it and we really just specify, like, make it really individualized for everybody. And it just feels, so. It feels like the easiest avenue. And to that point, you know, here we are in February to mind you, a completely different lane than we ever thought that we would be in whatever, wherever we are eight months later, nine months later, the lane of very complex toxicity based, very immune focused clients. 

 47:33
Andrea Nordling
Give my examples for everybody listening on the kind of clients that you're working. 

 47:36
Aaron Wiest
With right now as far as age or just like the complexity of the. 

 47:41
Andrea Nordling
The complexity. Yeah, the complexity. 

 47:44
Aaron Wiest
Anywhere from gut dysfunction to mold toxicity to heavy metal burden to Lyme disease. 

 47:52
Andrea Nordling
Okay. Yeah, Lots of big stuff all over the place, like a little sprinkle of digestion here and some Lyme disease. 

 48:04
Kelly Portz
With an insane amount of hormone imbalance to which the majority of our clients have come to us with. And like Erin is like in love with everything, with the gut. Kelly hates the gut. I know it don't Love there. I love the hormones. Erin does not love the hormones. So we put them together and add in a heavy dosage of toxicity to what we had really started to uncover and immune dysfunction to find a huge connecting root cause to the majority of women in transition at different life stages. You know, whether they're, you know, whatever journey that they're in had really started to shed a lot of light, which had taken us down an immune path that we never saw coming. Yeah. 

 49:01
Andrea Nordling
When you're like, okay, this week we're deciding our niche, and it's like, well, you don't know what that is yet. You don't know who you're working with. You don't know who you love working with. You don't know. Like, we just don't know what we don't know. So I love when you guys took the pressure off on that part, and you're just like, we just work with all the people, see who comes forth. Let them pay you work with them. Now you are seeing some patterns that you didn't anticipate before, which is, I mean, just how it goes. 

 49:24
Kelly Portz
It's just. 

 49:25
Andrea Nordling
That's just part of it, right? 

 49:28
Kelly Portz
It's really. It's changed tremendously. Like, absolutely tremendously. Yeah. I think one of the things that we had said that, you know, it was like, do we really wanted to get into these complex cases? And at first it seemed like. Like a year ago, if you would have asked us, it was a hard no. And now the thought of not doing it is kind of crazy. We're like, now we have, like, yes. Because we see these different things, and our clients are responding so very well to so many of the things, and it's actually been better for them because they have a totally different but concrete direction that they've never had before. 

 50:11
Andrea Nordling
Okay, so I want to talk about the balance between selling and delivering, because I feel like you guys are just in it right now, and people like anybody in their business is always going to be. Be figuring this out. And, I mean, hopefully you're making money working with clients, and you get to figure this out, because when you do, then you realize, oh, my gosh, there's a. Like, there's a balance somewhere where you can't have a month, like January every single month and sustain it without having periods of rest where you recalibrate your nervous system and you really pour into client delivery. Like, there has to be a balance there. Because you guys were talking to so many people. The discovery calls were come in like crazy. 

 50:48
Andrea Nordling
You were getting paperwork ready Getting it out to people, getting them signed, getting them on the calendar. There was so much frenzy the last two weeks of January. The one we came to, our first coaching call in February, I was like, okay, we're celebrating. And like, how are we celebrating and slowing down? And Kelly's like, we're not slowing down. We're slowing down. We're not slowing down. We're absolutely not slowing up. It's February. Time to go. Like, we look at. It's working. It's working. And it is and has continued to work February. You're still signing clients in February. But there is a need to reprioritize your time into the delivery to clients and to understand that you won't like. I guess what I'm trying to say is the expectation is like, well, if I do this once, this is now the new standard. 

 51:25
Andrea Nordling
It will be like this forever. And in business, it just doesn't work like that. And we have to give ourselves the realistic expectation that it isn't always going to be the highest high forever. And if we don't have that every minute, like, something is wrong because there are the seasons of, okay, now we're pouring into client delivery. We're making this better. That's what we've been coaching on now in February is like, okay, what can we make better in the client experience for them and for you? How can we make this easier for them? Less overwhelming. How can we make this less overwhelming for you guys and your calendar as you're delivering to these really complex clients? And so we've been working on that strategy. And meanwhile, I can feel Kelly in the background. She's like, we got to do more. 

 52:04
Andrea Nordling
We got to do more like a racehorse that wants to just be let out of the gate. And so maybe we could talk about the reality of that a little bit. And, like, what that's been like this month. 

 52:16
Aaron Wiest
I think it's different for both of. 

 52:17
Andrea Nordling
Us. 

 52:19
Aaron Wiest
Because our last call with you, Andrea, we kind of had a heart to heart. I kind of had a heart to heart with Kelly, and I was like. Because when I worked in the corporate world, I came from. When I quit the corporate world to start this business on my own, I was very much, very burnt out. Very burnt out. 40, 50, 60, sometimes hours a week. Just crazy burnt out. And I was. I was still a mom, right? I'm a wife. I'm a mom, right? Like, all the things. And I'm like. And I really realized, especially from a mom perspective, like, I. Whatever I do in my future, I know that I can't put more effort into growing a business. But I also have to, like, be able to be a mom and be a wife. Right. 

 53:04
Aaron Wiest
And be able to like, have that cut off and have that time to myself without completely burning myself out in the end. Right. So I think, like, this is very much a work in progress for both of us. 

 53:16
Kelly Portz
Yes. Okay. So this is. Everybody has their areas of opportunity. And I always tell my clients, like, right. Like you're not alone in this transition. Kelly's used to working seven days a week. I mean, I have a real estate. I have a corporate background for many years, you know, but I also have a real estate background, which is what I came out of. And anybody that's been in that business knows you don't. I mean, our hours, I'd be working till 10, 11 o' clock at night. I could be operating contracts at 5 o' clock in the morning. I work Saturday and Sunday. Like, it's just a normal day. I am used to going. And that's, I'm very used that my kids are used to that because it's always been. 

 53:59
Kelly Portz
But they're all, you know, I'm still always present and as much as I possibly can be. So that was a thing that I had, that flexibility. But I'm always terrible at turning off. Terrible. Yes. And my clients know it. And like, so we're all working progress. 

 54:16
Andrea Nordling
We're all working at it. So that's where our coaching has been. I just thought we should probably bring that up because it just is a useful part of the conversation and nothing has gone wrong when you're in that feeling of like, okay, I hit it so hard and like, do I have to keep hitting it that hard? Do we get to have a period of recalibration of rest of like, you know, get to maintain a new baseline and then hit it hard again? Which I think is the way that we have to approach it. Like, clients wise, you do the same thing with your clients. But we have to do that in our business. 

 54:46
Andrea Nordling
We have to really normalize that and not have this false expectation that like, once you know that it's possible to make $24,000 a month, that every month you're going to make $24,000, you're going to do what it takes to do that. High achievers dilemma for those of us in business is that's where our brain goes. We're like, well, now I know that's possible. I know I can do that. I got to do that, I got to keep doing it. And sometimes to our own detriment. So let's like normalize the fact that also there's an ebb and flow to that. And over time it does trend upward. Our business makes more money, we can serve more clients at a deeper level. We get better in our processes, they get better results, like everything compounds. 

 55:22
Andrea Nordling
But we have to give ourselves the space to acclimate to those new levels too and not always be pushing so dang hard. I give this advice to myself as much as to you. 

 55:34
Kelly Portz
I think that was big for us to learn in February because were like, oh my gosh, we have to keep selling. We're still having conversations and we're planting all of those seeds that we know that we need in the future. But at the same point now we're full. We're still running the community, which is, you know, we're grateful and it's growing and. But we pour. There's a ton of time that goes into that. Every single month we do live calls in there. So like in addition to the content and education and all these other things. So it's like we have that now. We're onboarding multiple clients. We're still having conversations and discovery calls. We completely transformed our onboarding process because we had to. So then we had all made a. 

 56:21
Andrea Nordling
New website in the middle of all of this. Can we just have a minute? Also, the strategy on the community has changed because you're still running the community, you're still supporting people in there, but really that has become a very good vehicle for people to identify if they want to do a one one call with you and for booking discovery calls through the community. So we really turn that into a lead generator and like a qualifier kind of for who might be suitable to be a great one one client for you versus we're just giving them everything, like downloading our brain to them every single month to these people for $39. Like, no, the strategy is a little bit different. 

 56:56
Andrea Nordling
It's supporting them and nurturing them and making very clear calls to action for people that are ready to work one and what that would look like and moving them into a one relationship. So that has also worked well. 

 57:07
Kelly Portz
That has actually been fantastic because when we changed how we thought about the community, it gave us a bigger opportunity to one. It took a lot of pressure off, just first and foremost, it took a ton of pressure off of selling that little itty bitty offer. Right. And wanting it to be so Big and people to realize how much value is there. But just the fact that you can go and communicate. But it's also given us the opportunity to really make connections with a lot of these women and just have honest conversations with them of what's going on. The questions that we get have been so. They're so genuine, but they're really conversation building. And then by the time we're getting on discovery calls with some of these people, we know so much of their background, we can really give them in their story. 

 58:00
Kelly Portz
We've been able to deliver, you know, very matter of fact, like this is really what we think is going on. These are your next steps. Very confidently knowing how we can get them to where they need to go. And then of course they stay within the community like during the time that they're working with us also. And that also helps to get the foundational part and it helps their progress too. And then we've of course, also. Yes, of course. 

 58:27
Andrea Nordling
Okay. 

 58:28
Kelly Portz
So you had to bring up the fact that I decided to build a website on a Saturday when I had an extra few hours, right. 

 58:35
Andrea Nordling
Under direct, I'm pretty sure, like under direct guidance to rest. She went and built a new website. 

 58:43
Kelly Portz
I was resting. 

 58:44
Andrea Nordling
Takes one to no one. I did it. But also we're supposed to be resting anyway. And it's beautiful. 

 58:54
Kelly Portz
So does that help? What's that? It was per your direction or per your feedback? I should say your feedback. You didn't tell me to do it, but it was. I took your feedback and transformed. And we love it. 

 59:05
Andrea Nordling
It's great. The website's absolutely beautiful. Simplified a ton. So from their other site to the new site, just we did a ton of simplification. Just didn't know you were going to like, you know, I was like, I think that this page could be simplified. And Kelly's like noted, gonna redo the whole site. 

 59:20
Aaron Wiest
Got it. 

 59:21
Andrea Nordling
Gonna simplify everything. Which you did and you did super well. I wanna make a little caveat note here. For anybody listening or watching this, that's like, oh my gosh, I, I'm hearing that I need to go start a community for lead generation. Don't do that. Hardest way ever. But in the strategy, since Aaron and Kelly already had this asset and they are already have people in the community, they've already built it, we're using it and we're using it for lead generation, for qualifying really good one one clients that they can help at a deeper level. But I don't want anybody hearing this to go, oh my Gosh, I know what I need to go do is create a membership. Hardest thing you could ever do. Don't do that. Not step one by any means. 

 59:58
Kelly Portz
Definitely don't do that. We love it. And, and honestly that was the one thing that we had told you. Like my heart is there within that community so much because I just love connecting with. With people and building relationships and supporting people. But so we didn't want to give it up. We just had to figure out a new way. You know, we had to figure out a new approach to it. And when we created that is really like a lead generator in a funnel and it just changed everything. It took so much pressure off. I would definitely not recommend that as a like do that. 

 01:00:30
Andrea Nordling
Yeah. Not. Not the preferred method, but were using the assets that you have and reallocating your time differently. You guys have not been on social media very much in the last few months. You just have been putting your focus in other places that is getting a much higher return on investment for that time. And I'm super excited about everything that you guys have coming up. But thank you for coming and sharing so openly about what this has been like because I think we could have waited to do this episode even, but I really wanted to do it now while it was fresh in all of our minds. But how quickly things shifted, especially in January, second half of January, as like things just started clicking. 

 01:01:07
Andrea Nordling
And I, I think the best part of this conversation and really the most impactful thing that I want everyone to take from it is the imperfect action you guys took. And you just did it quickly and you didn't overthink and you're just like, okay, decision made, let's go. And because you have iterated quickly and just taken action, we've been able to figure out the patterns of like, what's working the best and what to change and what to tweak so much faster because we're just getting data so much faster and it's just like, okay, it's all working and it's working better and it's going to keep working better over the months to come. I know it feels chaotic and messy in it when you're doing it, as it always will. 

 01:01:43
Andrea Nordling
But from my perspective, as I get to meet with you guys every few weeks and we get to go through all of this, I'm like, this is perfect. We're getting so much data and I can see how much better it's working for you and for your clients, which is super exciting. So before we land the plane, tell everybody what kind of clients do you work with that they should send your way? And how do they find you? Like, are you making us have a niche? Come on, what's going on? 

 01:02:11
Kelly Portz
So we work with all the people. We work with all the people. Right. If it's, I mean, very foundationally, our heart will always be there. It's always a food first approach, no matter who we work with. But really, like, in the complexity, we work with everybody from digestive issues to hormones to, you know, ADHD, toxicity cases to, you know, extreme allergies or hormone dysregulation or, I mean, anxiety. We really do go down every avenue. Aaron and I both have specialty additional certifications in other concentrated areas, you know, that we bring. We've literally just molded it all together. So if there's some, if you have something that nobody else has been able to figure out yet, give us a call or, like, look us up, send us an email, I guess. Yeah, Whatever they do these. 

 01:03:06
Andrea Nordling
Days, whatever the kids are doing, it's going to be linked below this somewhere in a description of something. There will be some next steps. People will find you perfect on your beautiful website. 

 01:03:15
Kelly Portz
Probably. It is live now. Of course it is. Yes, yes, of course it's live. You know, but we've really just dove into listening like it's really about changing what that trajectory of health really looks like. And, and when we haven't found the answers yet, it's just because you haven't met somebody that can put the pieces of the puzzle yet together. And that's what we really just want everybody to know so much because there's pieces of those puzzles that are connecting and we just have to. You just have to find. Come talk to the right people to put them together. Yeah. And we'll find them no matter what. We are very determined individuals and we. 

 01:03:52
Andrea Nordling
Find them so good. So good. Okay, ladies. Well, thank you from the bottom of my heart for sharing on the podcast what's working for your clients, and how this has evolved very quickly over the last few months. And I'm excited, like I said, to keep watching what's unfolding in the future. No doubt it's going to be amazing. But seriously, thank you for sharing. So helpful. 

 01:04:13
Kelly Portz
Thank you so much. This was fun.