233. Listen To This Before Building Out A Marketing Funnel

If you're a nutritionist or health coach who's been thinking about running ads or hiring a marketing agency to get more clients, this episode is for you. Listen before you spend a single dollar.

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Hi, I’m Andrea Nordling – Nutritional Therapy Practitioner, business coach, entrepreneur, and host of The Profitable Nutritionist Podcast.

Since age 22, I’ve built 3 highly successful businesses from scratch, including my own online holistic nutrition practice. After deleting all of my social media accounts in early 2021, my business grew faster than ever — and now I teach other health professionals how to do the same.

On this pod, you’ll learn how to:

 ✅ Build a thriving online practice without relying on social media
 ✅ Consistently attract and convert clients
 ✅ Create simple systems that scale without overwhelm

💡 Subscribe or Follow so you never miss a new episode packed with practical strategies that actually work.

© 2021 - 2026 Andrea Nordling

DISCLAIMER: The podcasts available on this website have been produced for informational, educational and entertainment purposes only and do not make any representations as to the future income, sales, or potential profitability or loss of any kind that may be derived as a result of use of the content, including paid programs and all free resources. Listeners should take care to avoid program content which may not be suited to them. The contents of this podcast do not constitute medical or professional advice, No person listening to and/or viewing any podcast from this website should act or refrain from acting on the basis of the c...

Transcript

 00:00
Andrea Nordling
My friend. Welcome to The Profitable Nutritionist Podcast, episode 233. How fun is that? I don't usually call out the episode numbers as I'm recording, but I was looking at 233 right before I hit record and thinking about how much of a joy it is that I get to talk into this microphone and help you make money and make a bigger impact and help more people. Such a joy. I don't think I say that often enough. I truly enjoy it. I feel so blessed that you're listening. So thank you. Thank you for being here and I promise that today is going to be a worthwhile use of this time and attention of yours because we are talking all about marketing funnels, marketing agencies, ads, all of it. 

 00:43
Andrea Nordling
I have some thoughts that are probably going to surprise you, and I have some insights based off of many years of being an online business owner, also based on coaching well over a thousand health and wellness professionals at this point and most specifically based off of a sales call that I did recently. So to set the stage a little bit on what this episode is going to be like, I'm going to tell you the story of the sales call and why we're talking about this exact topic today. Then I am going to give some of those insights about how I see people really go wrong in creating a marketing funnel or not creating marketing funnel. Again, this might really surprise you with my thoughts on this and I'm going to give you some suggestions lastly on what to do instead. 

 01:28
Andrea Nordling
But like I said, all of this coming at you today is the result of a sales call that I was on recently with someone who was considering joining tpn and it was a great conversation. But as soon as we got off, I made a note that I needed to record an entire podcast on this topic because I think I do have a very different perspective than what you would expect to hear from me on this topic. And I know that it was really helpful for her on the call to hear this perspective. So I thought, okay, have to do a podcast episode about it. Let's dig in on funnels and ads and marketing agencies and outsourcing and automating and all of the decisions that need to be made around this topic. When is too early? When is too late? Should you be spending money? 

 02:13
Andrea Nordling
Should you not? All of the things that I know you may be wondering if you're listening to this episode. So let's get into it. Like I said, I was recently on a sales call. Oh actually pause, press pause on that line of thinking because I Feel like this is a good opportunity for me to tell you that if you would like to book a sales call, since we're about to talk about sales calls, you could do that@theprofitablenutritionist.com book. 

 02:38
Andrea Nordling
So a person that is listening to this episode, that would be a great candidate to jump on a call with me to talk about your business, see if we can help you in TPN is someone who is a health and wellness practitioner that wants to consistently make five to $10,000 at least per month in less than 20 hours a week without relying on social media. So if that is you, 5 to 10k per month is your goal right now. You don't want to overwork and you don't want to rely on social media to do it. I would love to chat with you and in fact I would love to tell you if we can help you. So book a call@theprofitablenutritionist.com book that is also linked up in the description of this episode. 

 03:14
Andrea Nordling
And I think it's kind of important to tie it back to the fact that is what I do and that is how are even here today talking about sales calls. So diverting back to our main topic. So I guess maybe this isn't the diversion but the regression back to our path. I was on a sales call recently with a holistic nutritionist who's very smart, very motivated, very passionate about her practice and getting it off the ground. She has just recently graduated from her certification program and she is going in guns blazing, ready to launch this business of hers. So she had some questions about how we could support her in the profitable nutritionist. Obviously that's why were on the sales call. 

 03:53
Andrea Nordling
So in the beginning of the call, I was asking her quite a few questions about her goals and about her business and about the way that she would like to market her business, what she wants that to look like eventually. And it became very clear that she has big goals for her business and she's not afraid to spend some money on ads in particular to get to those goals, which is what she is currently in the process of doing. So I asked more questions about that. We really got in the nitty gritty and she said, okay, I just have to be honest. I hate the marketing stuff. I've owned a business before and it was successful, but I, I just hate figuring out the marketing and figuring out how to get leads. 

 04:29
Andrea Nordling
This time I wanted to pay a different agency to do that for me, which is what I've done. So I hired an agency and they are creating my funnel. And I'm like, okay, well, the word funnel could mean different things to different people. So I had some clarifying questions for her on what do you mean by funnel? And here's what we established. The marketing company that she has hired is creating her ads on Facebook and Instagram that direct to a landing page. Usually in this type of ad, it'll go to a landing page that has a video on it or an application to. To qualify people to then get to a different page after they fill out the application or watch the video or where they will book a call. 

 05:09
Andrea Nordling
And then from that booking link, they choose a spot on your calendar and book a call with you and ideally show up for that call and do a sales call with you. And then really, ideally they become a client. So that is what I would consider. When somebody tells me that they have a funnel, it can look different, but that is what she confirmed to me. Okay, so add to landing page to a call booking link to a sales call. And so I, of course, had questions for her on this. And the point of my question is just complete curiosity. I also want to say that. That I have an upcoming episode about sales calls and what I've learned from doing hundreds of sales calls. So I will share some of that in an upcoming episode. 

 05:51
Andrea Nordling
But one thing I would just say right now that is pertinent to conversation is always just be curious. Be curious. Don't be judgmental. Don't assume that you know the answers to the questions. Be curious, Ask the questions. Anyway, so that's what I was doing with this person. I was. I was just making sure that we had the same definition of funnel. What does that mean? What are they creating? What are you doing in this process versus what are they doing for you? What is your goal? What is your experience with doing sales calls? I had lots and lots of questions. And what I came up with through asking these questions was this. 

 06:25
Andrea Nordling
They had suggested a niche for her that she wasn't very excited about, but with all the assurances that was going to be a good niche to get sales calls with and that she would be successful and they would handle the ads and the copywriting and make sure that it happened. And then she was going to have consistent leads coming in, booking sales calls with her, and they were going to be well qualified. And so that was that. Like, as if we could just write up that order at the restaurant and put it in the till, and it shows up at our table 20 minutes later, wouldn't it be so great. I happen to know that is not how this actually works. Can it. Yes. Over time. Can we get to that point? Yes. 

 07:06
Andrea Nordling
But it isn't just, you know, like, wave the magic wand and here it comes, popped out of the oven type of a situation. So here's where I need to be really clear. And also, she may listen to this episode and I want to say you've done nothing wrong. I'm not recording this because I think that there's anything wrong with hiring a company to help with your marketing. However, I. As we discussed on the sales call, there are probably things you could be doing right now that would be getting leads without depending on this type of a funnel. And so I'm going to get. I'm going to circle back to that and I'm going to explain why I think this is a more relevant conversation for everybody and not only specific to somebody who is running ads and building out a marketing funnel right now. 

 07:49
Andrea Nordling
Okay, so to be clear, I did not tell her she was wrong. She was not wrong. She's not wrong for wanting consistent leads and for automating it and having a system. All of us should want that, right? Of course. The ad goes out, people click it, they book the calls, they become clients. Amazing. That is the dream, and it is a real achievable dream. Obviously, that's why there's an entire business and industry behind this. But it can go very wrong. 

 08:14
Andrea Nordling
So this is where I want to give a little bit of my perspective and some of my experiences in running ads, a lot of ads, and creating funnels and being an online business for over a decade now and how I have seen this from both sides, from being the coach, but also from being the consumer that is actually paying agencies to help with this. Okay, So I told her this on the call. I will tell all of you this right now. You have to have a testing budget of not only money, but also of time. And it should be a rather heavy, hefty one. Okay, running ads. For our purposes here, we're going to talk about running ads on social media, on Facebook or Instagram, although you can also run Google Ads. 

 08:56
Andrea Nordling
And I guess this, the same philosophy applies to running Google Ads, too. So any ads anywhere, YouTube, wherever, it's going to require tweaking and refining, usually over a. A substantial period of time. This is not a situation, although I'm sure many people would like to argue with me on this, especially if they're selling this as a service. Right. Running ads is not just a switch that you Flip on and money just comes out. It's not an ATM machine initially. It is not now. Obviously, for advertisers to continue putting money into the machine it has to have a positive roi. So of course we can get to the point where we're putting money in and more money is coming out on the other side. But that doesn't usually happen right away. 

 09:41
Andrea Nordling
I have spent, which I think I said earlier, but I have spent hundreds of thousands of dollars on ads at this point. I also have been able to do that because I have very consistent organic leads and sales coming in and I'm not completely dependent on those ads funnels as a make or break for my business. So point number one here is you have to have a testing budget, like a substantial testing budget of money to test ads with, knowing that they are not going to work right away probably. Could they sometimes, yes, I guess I'll make that caveat. But please expect that you are not going to have profitable ads right away. There is going to be a period of time where you are spending money and not making any from the ads. Now I have run my own ads. 

 10:25
Andrea Nordling
I have hired very expensive agencies to run my ads, several of them. I have had people in those agencies that wrote copy for the ads and for the landing pages and for the follow up texts that go out and the emails. And there's an entire system that happens automated behind the scenes of these funnels and I've had people write that copy for me. I've also written my own and the rule applies to both of those scenarios that there has to be a testing budget and a period of time for testing and for tweaking and for iterating to get it to the point where it's viable in either scenario. And also I really want you to hear this. My copy outperforms a professional copywriters every single time. 

 11:05
Andrea Nordling
And I'm going to tell you why that is right now because this is the point I want you to hear and this was the point that I gave on the sales call when I was giving some suggestions to this person I was talking to. I said kudos to you by the way, for being willing to invest in your business. I my hat is off to you and you are absolutely going to be successful because you're willing to do that and also comma and not but not or but comma and I really want you to dig in and confront some of these beliefs you have about not being good at the marketing side and not wanting to do the marketing in your business because you have to. You absolutely have to. 

 11:42
Andrea Nordling
If you don't understand your own messaging and what lands for your ideal client, you can't fix it when it's broken and you can't tweak it and you can't figure out what to even experiment with a different solution to if you don't know what lands and what resonates with your ideal people. So in my opinion, and in my experience, and again, I've done this both ways many times, you have to be in the driver's seat of the messaging, because when you are outsourcing the copy and the messaging and what's going in the funnel and it should be this niche and it should be spoken this way, and this is what's going to work 9.9999 times out of 10 in 2026 and beyond, those copywriters are actually using AI to generate the copy. 

 12:29
Andrea Nordling
And it's vague and it's a little robotic and it just doesn't sound right. It is not going to get the results that you can get when you are really dialed in on your messaging and your ideal client and how to convey that messaging to your people. So just to make the point, I have done this both ways. I have had very expensive agencies that have helped with funnel creation and ads and copywriting and scripting and all the things that go into that. In fact, I'm working right now and those ads are successful, but when I go in and test them against tweaks that I make to the copy and to the scripting, mine perform better. So I'm not trying to sell you on the fact that I'm an amazing copywriter or that I'm an amazing marketer. 

 13:11
Andrea Nordling
I know that you can do the same thing. I'm just telling you that because I have the experience in talking to my people and understanding what their problems are at a deeper level than AI can or that a copywriter can at this point, I just know the messaging is better. And the same is true for you, which is what I told her on the call. So just know that you are always going to better at spotting this isn't quite right than anybody else is because you know your business and you know your. The. You know the expectations of your ideal client. You also know the way that they talk about their problem. 

 13:42
Andrea Nordling
You also know the way that you can talk about the solution to their problem in a way that lands for them versus having to spend even more time and expense in testing it. I just recently went through this with an agency that we're working with on some ads. And I just said, I'm just gonna tell you right now that's not gonna work. And they were like, well, you know, we should really just test it. And I said, I, I agree, I understand. And I wanna test it head to head against this that I know is gonna work better because I just, I know this already. I deeply know this. And within a couple days, it was very obvious that was the case. 

 14:17
Andrea Nordling
So my point, my stance on this and what I will always advocate for to you and to everyone is that you know your messaging because you've done it. You've talked to people, you've gone in and rolled up your sleeves and gotten your hands dirty. Figuring out how to talk about what you do and how to explain it to people in a way that they understand and in a way that is valuable to them, gives them value and also makes them see the value of what you do. And there's just a level of ownership that you have to have in that. I don't even know how else to say it. So point here is, if you don't understand your own messaging, you can't fix what's broken in the future. And it will be broken when you run ads. 

 14:57
Andrea Nordling
When you create a funnel like this, there are going to be parts of it that don't work and you won't know how to fix them. If you have completely abdicated responsibility for the messaging and the marketing and you're like, well, I don't know. They said it was gonna work. Well, it didn't. And it never does right away. There's always a lot of testing that needs to happen. You just can't shortcut that part. And I would hate to see, and I honestly did hate to see that this person I was talking to on the sales call was completely dependent on this marketing company and this agency to just make the decisions and make it work. Because I know it doesn't actually work that way. 

 15:35
Andrea Nordling
I know how much iteration is involved and it would be very hard to do that if you weren't intimately aw what messaging works and what doesn't. So I told her as much. But I will say that to everybody listening to this episode. You have to understand your own messaging. You have to experiment with it yourself and like I said, get your hands dirty. Another thing to be aware of, especially with running ads, is that platforms change constantly and you are totally at their mercy for big changes in how ads are delivered, how they are priced, it, everything that is involved in a funnel like this that we're talking about here is subject to change and probably not in your favor. 

 16:18
Andrea Nordling
Last year there was a massive change in the Facebook and Instagram ads algorithm and how it's delivered and what type of content in ads is favored and is delivered to people, which is very different than years prior and campaigns that were very successful. So literally overnight we're not anymore because of this change. So on the one hand, I know, I'm telling you gotta be in control of your own destiny and know your own messaging and be really in there with your own marketing. And you do. But also, you need to work with somebody in running ads and in. If you're. If you're going to be doing that and putting substantial money behind it, you need to be working with somebody who understands the platforms as well and can help guide you through that. 

 17:02
Andrea Nordling
Because I never would have known, nor do I keep abreast of all of these changes enough to know why our ads that had been working really well suddenly weren't working the same way anymore. Luckily, I work with an agency that is abreast of that and can help with it, which I advocate for. So I don't want anybody to hear what I'm saying here as don't hire anybody to help with your marketing. Don't run ads. Don't do any of that. Quite the opposite, actually. I want everybody listening to this episode to get really dialed in on their messaging and feel confident in running ads. But to do that, I just don't want you to do it first. 

 17:37
Andrea Nordling
I want you to organically validate your offer, have conversations with real humans, and get a very substantial understanding of the messaging that works and doesn't work for your people. So you are miles ahead when you do hire an agency to help you run some ads. Hopefully that makes sense. But the point here is these platforms do change constantly. You are at their mercy. So am I. We don't make any of these decisions and we're just along for the ride. Also know that ad costs are going up and up every single month, every single year. They're never going to come back down. So it is important to make sure that you set yourself up for success in running ads someday, which again, I hope everybody gets to the point that they do. 

 18:18
Andrea Nordling
But to do that, you really have to dial in your messaging because you could spend months and tens of thousands of dollars testing messaging to figure out what works. Or you could just come in with a leg up and know. No, I know that this is exactly the way that my person describes their problem. And I know that this is what they want, and I know that this is the angle that we need to take. And you know that from having a lot of conversations with real humans in the world. So know this. It probably will take months of tweaking to get your marketing funnel working when you do. And that's okay, because if you are listening to what I'm saying, you also have money coming in. In the meantime, you also have, organically, a lead flow of very eager, hot and ready clients. 

 19:01
Andrea Nordling
We call them your easiest clients. You have those easiest clients lining up and hiring you without relying solely on this one platform or two platforms or wherever it is that you're running ads that you don't have any control over. And that really goes for. Before we get into point number three here on what to do instead, I really want to say that this goes for any marketing strategy in your business. Don't ever have just one strategy. Now, this is a fine line because I also teach not spreading yourself too thin and not doing 10 things at a C level. Do two or three things at an A level so that they actually work. 

 19:37
Andrea Nordling
But just don't have all of your eggs in one basket either, especially on platforms or involving technology that you have no control over and is very subject to quick changes that you can't anticipate either. Okay, so I said that were going to land the plane here with what to do instead. Ready? Because now I've kind of scared you. I'm thinking about everything I've talked about so far and thinking that you could be listening to this going, oh, my gosh, what am I supposed to do? She's telling me to run ads. She's telling me not to run ads. She's telling me to have a marketing funnel. She's telling me not to have a marketing funnel. What. What is happening here? Here's what you should do. Are you ready? This is going to kind of depend on what stage of business you are at. 

 20:19
Andrea Nordling
But even at a more advanced stage of business, you can go back to the basics here and something will apply to you. So at the beginning of your business, you got to get scrappy. This is point number one. Get scrappy. And instead of looking at referrals coming into your business or leads that just get sent your way as something you can't or rely on, because I hear this from people a lot. They're like, well, I. Everybody that has hired me so far or has been interested so far has been a referral and I can't. I can't depend on that. I have to have something else. You can have something else, but do you have to? 

 20:53
Andrea Nordling
So, first of all, I would say get scrappy and have a little reframe on organic referrals being actually the lifeblood of your business and the most sustainable and the most consistent way to get clients in the long term. And that's your foundation and that's what we want to build on top of with some other digital strategies that also can be very effective. But again, we're not putting all of our eggs in that basket. So first and foremost, get organic sales. Like this week, actually this week, this is what we do in the profitable nutritionist program. You come in, we create a very detailed 90 day roadmap with you of exactly how you are going to get quick wins in week one, two and three. And many of our students come into the program and start signing clients their very first week. For this reason. 

 21:39
Andrea Nordling
We are not complicating anything here. You are not going to come into the program and start making a website or making a marketing funnel or anything. None of that complicated nonsense. First, the first thing we do is we make some foundational decisions on your offer and your niche or not having a niche. We make the decisions on your pricing. Sometimes it's beta pricing, sometimes it's long term pricing. We'd make all of those decisions very quickly. And then you get out there, get scrappy and you get organic sales and you validate the offer right away. 

 22:09
Andrea Nordling
Because when you have the right offer and you're talking about it the right way, which is the first thing you learn how to do in the program, those people are already around you, they're already curious, they're already circling, they're already in your orbit, but they don't know exactly what you do, why it is beneficial for them, why it is time sensitive, why they should get started now, and why it is more valuable than the money that they have in their hand, why do they want to give you their money in exchange for this much more valuable offer? That's what they don't understand. 

 22:39
Andrea Nordling
So when we clear that up, which is what we do, first things first, you start getting clients, you start working with clients, you start bringing them through your process and you also start having a lot more conversations with humans in the world, online and in person. And you start very, just naturally and out of curiosity, asking them about their problems, asking them what they've already tried before, asking them why they think that didn't work, asking them what they would Rather have instead asking them about their long term goals, asking them about their short term goals. And just from a complete place of curiosity, you are now collecting data on what messaging actually lands for those people. How are they describing the problems that they have? How are they describing the solution they wish they had? 

 23:21
Andrea Nordling
How are they describing the obstacles that they perceive are standing in their way? This is your messaging. Okay? So you're having these conversations, you're making money, you're getting paid to help people and to have these conversations. But after doing that, you are then set up to be able to start experimenting with some more automated strategies. Maybe you do create a marketing funnel, maybe you do create some ads, maybe you do some, maybe you do a flyer at an in person networking event. We have a lot of students in TPN that are very successful in promoting their business with in person events, like having a booth at, like at a wellness fair. There's lots of options and anyway, you will know what to say to the people and in your written marketing when you have had more of these conversations. 

 24:09
Andrea Nordling
And so that was the big takeaway on the sales call with the person I was talking to. I really hope that she heard this. And it's really what we spent most of the call talking about was level setting the expectations for how quickly any marketing funnel with ads going to a landing page, going to a book, a call on a automated calendar, to a sales call, how quickly that actually will turn into viable sales. Because I just, I've seen it, I've done it, I've experienced it and I've watched other people do it so many times. I can just tell you it's going to take a lot longer than you think it's going to take because there are so many pieces of that chain that can break and that have to get fixed. 

 24:47
Andrea Nordling
And it's not even that they can break and have to get fixed. They will. We go into all of this process testing our best, worst hypothesis and then we realize, oh, okay, so people are clicking the ad, but once they get to the landing page, nobody's actually getting to the call booking page. So something about the video or the application on this page is not landing with them. Okay, great. Based on the data here, we know that's what we need to fix. And then you go fix it and you spend more money on ads and you get more traffic through and then they start converting to the next page. Okay, well now they're getting to the call booking page where the calendar is, but they're not actually booking the call okay, that's interesting. 

 25:23
Andrea Nordling
So what is it on that page that is confusing to them? Where are they falling off there? Where is that not making sense? Where's the messaging off? Then that's the problem to solve. Continue to run ads, continue to spend time and money on testing this, which I am a big proponent of, by the way. Just not first in your business, not too early and not in like not as a complete replacement for you out doing the validation and having organic conversations, which is what this person on the sales call wanted to do. She didn't want to worry about the marketing. She wanted to have a steady stream of leads coming in so that she didn't have to do that part. And my coaching to her, whether she accepted it or not, was to do both. 

 26:04
Andrea Nordling
If you've already invested money in the marketing funnel and in the ads that are being created, move forward with that. And in the meantime, let's get you making sales immediately, organically. Let's start building up that base of referrals coming in consistently that you can count on so that you have more of the budget and the peace of mind and to continue the testing phase of the ads funnel, which again, I am a huge fan of. I just don't want anybody to put all of their eggs in that basket because it's a very topsy turvy basket. It can fall over. It can, it can be have a lot of leaks and holes in it. I have found, and this is coming from someone who has very successfully run ads funnels very profitably and I'm a big fan of it. 

 26:47
Andrea Nordling
And also I know that tomorrow my ads account could just get disabled, which happened in January, not that long ago. It also happened to me in 2020. So twice I have been running profitable ads that just got shut off and I had. There was no recourse and there was nothing I could do about it. So when I tell you that I feel it's very important to remember that we don't rely exclusively on any platforms that we don't have control over and that are very subject to change and volatility and censorship and all of those things, I'm telling you that from a place of having experienced it multiple times myself. So yes, I will go first on this and I will go before you and I will say, yes, we spend the money on the ads, we test them, we figure it out. 

 27:32
Andrea Nordling
And it does feel great to have leads coming in consistently and for the funnels to be working. And it does, and it is. And also we know that it could disappear tomorrow. So I, I think we just have to laugh about it. And I'm going to throw that out there with a chuckle instead of crying because it just is the way that it is. And understanding that and having a realistic expectation about it is the purpose of this episode and it's why I really wanted to record it for you. So what I told this person on the sales call that I was on was I am so sure that she will be successful. And I am. She is very committed to her business. 

 28:08
Andrea Nordling
She is willing to spend time and money on it and she is willing to make decisions and like I said, put some money behind it. So that tells me everything I need to know. She is going to be successful. Will this exact marketing funnel be successful? Time will tell, who knows. But I know that it. There is a much higher. Much, I was going to say like a higher likelihood. I don't know if that's really what I want to say though. It will probably cause her less grief and less sleepless nights if she has leads coming in the meantime, which is my suggestion to her. And having the leads coming in the meantime is going to require her getting scrappy and figuring out her marketing and her messaging herself, which is what she didn't want to do. 

 28:49
Andrea Nordling
But that time and attention and commitment to figuring it out herself is going to make sure that her ads funnels, her marketing funnels. Everything that she creates in the future is so much more effective and ultimately costs less and works faster. Hopefully that makes sense. It makes sense in my mind. I think it hopefully should be landing for you as you're thinking this through. But yeah, that's where we're gonna land on that one. It will go faster, it will be easier, and it will cause you less grief and less stress if you are not beholden to a different company that is doing the marketing for you. Because ultimately in this scenario where you hire a marketing company to build out a funnel for you and to build out ads and to run em for you, that can work. 

 29:30
Andrea Nordling
But there's two different outcomes that could come from it. First of all, it could work as advertised as it's supposed to. And a lot of companies like this have money back guarantees and it is very compelling. Like, yes, come in, this is going to work, or we'll keep working with you for free or your money back or whatever that looks like. Now if they, if that is successful, that's one outcome. The other outcome, of course, is that it isn't successful. But if it is, even the best case scenario where your ads are cranking, you have the right leads coming in, you still as the business owner, don't know how or why you can't go replicate it. And now you are beholden to a different marketing company and a third party, not to mention a third party platform to get you results. 

 30:11
Andrea Nordling
So you're going to be continually paying for that forever. You're kind of handcuffed because you can't do it yourself. You can't replicate it yourself. You don't know why it's working. The other scenario here is you spend a bunch of money having a company create marketing and ads in a funnel for you that doesn't work. And now you've wasted a lot of time and money and you still don't know why it didn't work. So in both of those scenarios, you are kind of passive in that and you are really just along for the ride versus taking a leadership role in your company, which I hope that you do, and figuring out your messaging, being really active and present in your marketing and critically thinking about why it doesn't work when it doesn't, because it never does. In the beginning, nothing has gone wrong. 

 30:56
Andrea Nordling
That's just business 101 and figuring out yourself with your genius brain and your insights on how to make it better and how to fix it and how to improve, which is what I would love to help you do. So I'll make a final call to action for you here. If this is landing for you want help with setting up the strategy for your business and with figuring out your messaging so that you can do this confidently yourself and get to the point quickly where you could be setting up ads and a profitable funnel. I would love to help you do that. That's exactly what we do at the Profitable Nutritionist. 

 31:30
Andrea Nordling
Again, if that's speaking to you, let's get on a call, go to the profitablenutritionist.com book and we will go through the exact process A to Z and see if it's a fit for you. Again, that's linked up in the description of this episode, but you can go to theprofitablenutritionist.com book and book a call. All right, my friend, have a blessed day and I will see you in the next episode.