While behavioral economics has proven to be a valuable tool in the world of marketing research and branding, it is important to recognize that “nudging” is inadequate to drive real growth in today's competitive market.
Join us for this episode of the Mindstate Marketing Hour as we delve into the potential that is yet to be fulfilled by behavioral economics in marketing and examine why relying solely on "nudging" techniques may not be the most effective approach for driving brand growth."
The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!
Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/
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Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld
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