Valuegraphics 101: Why people really care
The Bovine by Alberta Beef Producers
What if everything you thought you knew about connecting with people was missing one key ingredient?
Kara Mastel sits down with renowned human values expert David Allison, the founder of the Valuegraphics Project, to explore how understanding core human values—not just demographics—can revolutionize communication in agriculture and beyond.
Fresh off his keynote at the Alberta Beef Industry Conference, David shares how values like financial security, personal growth, and happiness are the real drivers behind public support and behavior.
With practical examples and a compelling look at how values-based storytelling can shape perception and build industry allies, this episode is a powerful playbook for beef producers—and anyone—looking to truly connect with audiences.
Listen For:
01:27 – What Are Valuegraphics?
08:56 – Beef = Financial Stability? Let’s Talk Economics
17:43 – Talk About What Works: The Three-Value Rule
28:31 – Demographics Reinforce Stereotypes—Here’s the Fix
GUEST: David Allison
David Allison is a human values expert, CEO of a global research firm, and 2X best-selling author. As the founder of the Valuegraphics Project, he created the first global inventory of core human values, transforming them into measurable data. David helps major brands like PayPal, Google, and the United Nations Foundation connect with people by honouring their values.
His work is featured in college textbooks and prominent publications like Harvard Business Review and Forbes. His latest book, The Death of Demographics, has been praised as "convincing, insightful, and revolutionary."
CONNECT WITH HOST: KARA MASTEL
Email | Website | LinkedIn | Phone
Have ideas for future shows? Drop us a note, on social media or via email.
The future of water in Western Canadian agriculture
The Bovine by Alberta Beef Producers
What happens when climate change, glaciers, and agriculture collide in Western Canada?
Dr. John Pomeroy, a world-renowned hydrologist and lead of the Global Water Futures program, explores how water systems are shifting in the face of climate change—and what it means for producers, ecosystems, and future planning.
From snowpack and glacier melt to drought prediction, irrigation stress, and even COVID wastewater detection, this conversation dives into both the science and the stakes of water management on the Prairies and beyond.
With surprising findings, promising innovations, and a candid look at what's coming down the pipeline, this episode is a must-listen for anyone who depends on water – everyone.
Listen For:
03:23 – Building Canada’s First National Water Model
07:10 – The Future of Irrigation in Southern Alberta
18:58 – Smarter Crops, Smarter Irrigation: What Tech Can Do
22:41 – Balancing Agriculture and Natural Ecosystems
GUEST: Dr. John Pomeroy
Dr. John Pomeroy is the Director of the Global Water Futures Programme and its follow-on, the Global Water Futures Observatories Project, at the University of Saskatchewan. He holds multipole prestigious titles, including Canada Research Chair in Water Resources and Climate Change, UNESCO Chair in Mountain Water Sustainability, and Distinguished Professor of Geography. Dr. Pomeroy is a Fellow of the Royal Society of Canada, the American Geophysical Union, and the Royal Geographical Society. He has received numerous awards, including the Walter Langbein Lecture Award and the Miroslaw Romanowski Medal. This research focuses on snow hydrology, climate change impacts, and water quality, and he has authored over 400 research articles and several books.
CONNECT WITH HOST: KARA MASTEL
Email | Website | LinkedIn | Phone
Have ideas for future shows? Drop us a note, on social media or via email.
From cattle rancher to industry leader: Doug Roxburgh intends to make a difference
The Bovine by Alberta Beef Producers
How do you lead a billion-dollar industry while feeding cattle on the weekend? Meet Doug Roxburgh, the newly elected Chair of Alberta Beef Producers.
From his humble beginnings as a first-generation cattle producer to his deep dive into the world of "cattle politics," Doug shares his passion for the beef industry, the challenges ahead, and his bold vision for Alberta's producers.
Host Kara Mastel guides us through a wide-ranging conversation on everything from tariffs and trade to weather outlooks, business risk management, and the importance of strong communication.
Whether you're deep in the industry or just beef-curious, this episode offers a rare inside look at leadership on the frontlines of Alberta agriculture.
Listen For:
07:15 – Fixing the communication gap
15:04 – Wildlife and regional farming realities
20:48 – Navigating tariffs and global uncertainty
22:46 – Weather warnings and risk management tools
26:15 – Doug’s message to producers: Get involved and stay informed
GUEST: Doug Roxburgh
Doug Roxburgh is the Chair on the Board of Directors for Alberta Beef Producers. He resides near Rimbey, Alberta, with his wife, where they manage a first-generation cattle farm. They are involved in backgrounding their calves, marketing bulls and females, and raising commercial bread heifers. Doug also works as a senior nutrition consultant, assisting producers in creating year-round nutritional plans.
CONNECT WITH HOST: KARA MASTEL
Email | Website | LinkedIn | Phone
Have ideas for future shows? Drop us a note, on social media or via email.
Behind the scenes at Alberta Beef Producers: 2024 in Review
The Bovine by Alberta Beef Producers
What’s been happening in the Alberta cattle industry?
Kara Mastel gives us a front-row seat to Alberta Beef Producers' (ABP) 2024 Year in Review.
Featuring key ABP staff—this discussion covers the pressing issues, research initiatives, and policy efforts shaping the future of beef production in Alberta.
From risk management and conservation to disease preparedness and marketing, this episode dives deep into the work happening behind the scenes to support Alberta’s beef producers.
Listen For:
04:19 – Investing in Research: Big Impact, Small Budget
12:51 – The Policies That Could Change Beef Production
27:39 – Living Labs: Research in Real-World Conditions
33:35 – The Power of Producer Involvement & Resolutions
GUESTS:
Brad Dubeau, General Manager
Debra Murphy, Stakeholder Relations Manager
Mark Lyseng, Government Relations and Policy
Kaley Edge, VBP Coordinator and ABP Stewardship Lead
Karin Schmid, Beef Production and Extension Lead
CONNECT WITH HOST: KARA MASTEL
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Have ideas for future shows? Drop us a note, on social media or via email.
Beyond the Bull Catalogue: What every rancher needs to know
The Bovine by Alberta Beef Producers
When it comes to choosing the right herd bull, should you prioritize size, milk production, or fertility?
In this episode of The Bovine, Kara Mastel sits down with Dr. Carling Matejka, a veterinarian with Agri Health Services, to break down the science and strategy behind herd bull selection.
Carling explains why optimization—not maximization—is the key to a profitable and sustainable herd, highlighting factors like mature cow body weight, expected progeny differences (EPDs), and scrotal circumference.
Listen For:
04:26 EPDs 101: Predicting a bull’s genetic potential
11:28 How breed associations help with bull selection
17:18 Lessons from the dairy industry on milk vs. fertility
26:16 Why breeding soundness exams are crucial
30:02 Expert tips for bull sale day
GUEST: Carling Matejka, DVM
CONNECT WITH HOST: KARA MASTEL
Email | Website | LinkedIn | Phone
Have ideas for future shows? Drop us a note, on social media or via email.
Extreme weather calls for smart cattle management strategies
The Bovine by Alberta Beef Producers
How do extreme temperature swings impact cattle health, and what can producers do to manage these challenges?
In this episode Kara Mastel sits down with Dr. Brittany Smith, a consulting ruminant nutritionist, to discuss the effects of rapid temperature fluctuations on cattle well-being, feed intake, and immune function.
They break down practical strategies to mitigate stress, from adjusting feeding plans and providing windbreaks to monitoring body condition scores and ensuring water availability.
Dr. Smith also shares insights on how these fluctuations influence calf health, milk production, and long-term herd performance.
Listen For:
2:08 | The physiological impact of cold stress on cattle
4:11 | How cold weather changes cattle behaviour and feeding
14:24 | A simple snow trick to assess body condition
26:16 | Innovating producer strategies for dealing with extreme cold
CONNECT WITH GUEST: Dr Brittany Smith, Beef Smart Consulting
Email | Website | X | Facebook
CONNECT WITH HOST: KARA MASTEL
Email | Website | LinkedIn | Phone
Have ideas for future shows? Drop us a note, on social media or via email.
Tariff Trouble: What it means for Canadian cattle producers
The Bovine by Alberta Beef Producers
Are looming U.S. tariffs about to shake up the cattle industry?
Kara Mastel sits down with Brenna Grant, Executive Director of Canfax Research Services, to explore the potential impacts of a proposed 25 per cent U.S. tariff on Canadian goods.
They discuss the deep integration of the beef trade between the two countries, potential market shifts, and strategies producers can use to navigate uncertain times.
From fluctuating exchange rates to exploring alternative markets like Japan and Korea, Brenna provides insightful analysis on what cattle producers can expect and how they can prepare.
Listen For:
2:19 | The deep integration of the U.S.-Canada beef trade
5:11 | Exchange rates and their ripple effect on producers
10:40 | The complex web of U.S.-Canada beef processing
14:34 | Canfax resources to support producers
GUEST: BRENNA GRANT
Brenna Grant is the Executive Director of Canfax Research Services, where she monitors data from national statistics; oversees the development of new economic models to make annual outlooks and evaluate the impact of management decisions on cost of production. Brenna grew up in SW Saskatchewan on a cow/calf , yearling grasser operation where her family still operates. She holds a BA in Agricultural Economics from the University of Saskatchewan and a Masters in Applied Economics from Montana State University.
Canfax
CONNECT WITH HOST: KARA MASTEL
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Have ideas for future shows? Drop us a note, on social media or via email.
The Bovine: Holdanca Farms and environmental stewardship
The Bovine by Alberta Beef Producers
For this episode of The Bovine, Kara Mastel sits down with father-daughter duo, John and Maria Duynisveld, who own and operate Holdcana Farms, located near Wallace Bay, Nova Scotia.
The Duynisveld's discuss the experience of receiving the 2024 Environmental Stewardship Award (TESA), and dive into more about their operation.
Have ideas for future shows? Drop us a note, on social media or via email.
The Bovine: Three pillars of sustainability with PSE
The Bovine by Alberta Beef Producers
For this episode of The Bovine, Kara Mastel sits down with Jenna Sarich, Stakeholder Engagement Technical Consultant with Public and Stakeholder Engagement (PSE).
The duo discuss the ins and outs of PSE, results from a recent national sustainability survey, the importance of telling the story from the farm, and more.
Have ideas for future shows? Drop us a note, on social media or via email.
The Bovine: Drones, student leaders, and scaled-up research
The Bovine by Alberta Beef Producers
For this episode of The Bovine, Kara Mastel sits down with Todd Ormann, Vice President of Development at Olds College of Agriculture and Technology.
The duo discuss the recent AgSmart educational expo, upcoming trends in agriculture, changes within the college, and more.
Have ideas for future shows? Drop us a note, on social media or via email.
The Bovine: Landscapes, community, and next generations
The Bovine by Alberta Beef Producers
For this episode of The Bovine, Kara Mastel went behind-the-scenes with two of the 2024 Environmental Stewardship Award recipients: Courtney and Clayton Taylor, of Taylor Ranches.
Have ideas for future shows? Drop us a note, on social media or via email.
The Bovine: Diving into the Beef Research Showcase
The Bovine by Alberta Beef Producers
For this episode of The Bovine, Kara Oosterhuis attended the Beef Research Showcase held in Olds, Alta.
Oosterhuis is joined by:
- Karin Schmid, of Alberta Beef Producers, on the Beef Research Showcase and how it came to be;
- Dr. Bart Lardner, of the University of Saskatchewan, on challenges and opportunities managing novel forage mixtures;
- Dr. Cheryl Waldner, of the University of Saskatchewan, on the Canadian Cow-Calf Surveillance Network; and
- Dr. Kim Stanford, of the University of Lethbridge, on all things ergot.
Have ideas for future shows? Drop us a note, on social media or via email.
The Bovine: Good chaos, lessons from different industries, and the power of changing your mind
The Bovine by Alberta Beef Producers
For this episode of The Bovine, Kara Oosterhuis attended the Alberta Beef Industry Conference held in Calgary, Alta.
Oosterhuis is joined by:
- Jack Bobo, director of the Food Systems Institute at the University of Nottingham in the UK, on navigating the future of food;
- Lance Zimmerman, senior animal protein analyst at RaboResearch Food & Agribusiness, with a global cattle market update; and
- Dr. Tammy Nemeth, on lessons learned from the oil and gas industry.
Have ideas for future shows? Drop us a note, on social media or via email.
The Bovine: The future of AI, will it finally rain, and giving our brains a break
The Bovine by Alberta Beef Producers
For this episode of The Bovine, host Kara Oosterhuis attended the CrossRoads Conference held in Calgary, Alta.
Oosterhuis is joined by:
- Walter Schwabe, entrepreneur and tech guru, on the impact of Artificial Intelligence (AI) on agriculture;
- Drew Lerner, founder, president, and senior agricultural meteorologist at World Weather Inc., with a weather outlook for 2024 in Alberta;
- Dr. Rebecca Purc-Stephenson, professor of psychology at the Augustana Campus of the University of Alberta, on the importance of mental health literacy, breaking stigmas, and new resources you may not be aware of.
Have ideas for future shows? Drop us a note, on social media or via email.
The Bovine: Starting fresh, but not over
The Bovine by Alberta Beef Producers
After a brief pause, The Bovine is back!
We’re switching gears a bit with a new voice as host, while continuing to cover the dynamic content covering all facets of your operation into the podcast.
Let’s call it Season 2, Episode 1. We’re starting fresh, but not over.
We can’t give away too much of what we’re talking about … it is a podcast, after all.
Tune in, or, download to listen later on your favourite podcast platform!
Have ideas for future shows? Drop us a note, on social media or via email.
The pillars of succession planning with Annessa Good
The Bovine by Alberta Beef Producers
When it comes to transition planning for your family's operation, where do you begin?
Annessa Good, business advisor with Farm Credit Canada, joined The Bovine to share what a transition plan is comprised of, as well as useful tips to get started and make this a positive experience for your family and business.
This episode was recorded at the 2023 Canadian Beef Industry Conference in Calgary this August.
Have ideas for future shows? Drop us a note, on social media or via email.
Ryan Copithorne's market outlook for Fall 2023
The Bovine by Alberta Beef Producers
Declining cow numbers, shrinking packer margins, and market volatility—the cattle market certainly isn’t boring at the moment. There’s a lot going on, and Ryan Copithorne is here to give producers a glimpse into what may be coming.
Ryan, the president and owner of Cows In Control, joined us on The Bovine during the 2023 Canadian Beef Industry Conference in Calgary this summer to talk about his outlook for the fall and some cautions and opportunities to keep an eye on.
Producers looking for assistance on marketing and getting the best value on their calves can contact Ryan through his website.
Have ideas for future shows? Drop us a note, on social media or via email.
Brenna Grant's favourite cost-of-production tips for new producers
The Bovine by Alberta Beef Producers
Recorded at the 2023 Canadian Beef Industry Conference in Calgary, Brenna Grant, executive director of Canfax Research Services, shares her three favourite recommendations for new beef producers, coming from the Canadian Cow-Calf Cost of Production Network.
The full list of recommendations is now available on the Canfax website, along with other resources coming out of the Network's results and analysis.
Have ideas for future shows? Drop us a note, on social media or via email.
P4ssw0rd123: How's your cyber security?
The Bovine by Alberta Beef Producers
Do you use the same password for everything? Skip multi-factor authentication? Prefer to keep your p4ssw0rds easy?
Well, you may want to listen to this discussion for some inspiration on mitigating your risk of experiencing a cyber security incident.
Have ideas for future shows? Drop us a note, on social media or via email.
An Update from the Canadian Cattle Association
The Bovine by Alberta Beef Producers
Canadian Cattle Association (CCA) General Manager, Ryder Lee, joined Alberta Beef Producers for our January/February Producer Meetings and our March 1 Annual General Meeting.
And he joins us again here for updates from the CCA.
Related:
- Industry partners publish Alberta Beef Competitiveness Study
- ABP announces 2023 Board of Directors
- CCA advocacy and youth efforts
Have ideas for future shows? Drop us a note, on social media or via email.
AFSC on live polling and next steps following Producer Meetings
The Bovine by Alberta Beef Producers
This year, Agriculture Financial Services Corporation (AFSC) brought a new format to their coffee sponsorship at ABP's Producer Meetings.
Using digital technology, AFSC speakers polled audiences for their thoughts on everything from LPI to moisture deficiency insurance.
What did they find out, and what will they do with the data?
Brenda Hagen, Product Owner LPI, Product Innovation, and Jackie Sanden, Product Coordinator, Product Innovation, join The Bovine to discuss their findings and their next steps.
Related:
- AFSC announces changes to 2023 insurance programs
- Continued high crop prices major factor pushing premiums higher
- Upcoming AFSC Deadlines
- AFSC Contact Form
Have ideas for future shows? Drop us a note, on social media or via email.
The BIF Symposium is coming to Canada
The Bovine by Alberta Beef Producers
In this special episode of The Bovine, live from the Alberta Beef Industry Conference, host Debra Murphy talks to Kajal Devani, Beef Improvement Federation board member.
This year's Beef Improvement Federation's research symposium and conference will be held in Calgary, Alberta, July 3-6. Kajal discusses the purpose of the federation and why this conference is valuable for beef producers.
Early bird registration is available until February 28, and students can register for a discounted rate. Learn more at beefimprovement.org/symposium.
Have ideas for future shows? Drop us a note, on social media or via email.
Danny Hooper on ABIC so far, and tips for quality emceeing
The Bovine by Alberta Beef Producers
In this special episode of The Bovine, we’re joined by emcee, entertainer, and auctioneer Danny Hooper, live from the 2023 Alberta Beef Industry Conference (ABIC).
No stranger to ABIC, Danny shares what he’s learned about being an emcee over the years. He also chats about interviewing this year’s keynote speaker, hockey legend Mark Messier, as well as leading a fireside chat with the Hon. Doug Black, senator from Alberta; the Hon. Christy Clark, former Premier of B.C.; and the Hon. Brad Wall, former Premier of Saskatchewan.
Have ideas for future shows? Drop us a note, on social media or via email.
Diversity, equity, and inclusion
The Bovine by Alberta Beef Producers
On this episode, we dive into the Diversity, Equity, and Inclusion file for the Canadian Beef Advisors and how it relates to the National Beef Strategy 2030 goal around people, health, and safety.
Brenna Grant, Executive Director of Canfax, joins us to provide an overview of this file and how it will allow the industry to work together to achieves its goals.
This Special Edition of the show was recorded at the Canadian Beef Industry Conference in Penticton, British Columbia. Stay tuned for more from the conference!
Have ideas for future shows? Drop us a note, on social media or via email.
Anne Wasko on the Canadian beef 2030 goals
The Bovine by Alberta Beef Producers
On this episode, Anne Wasko, rancher and Canadian Roundtable for Sustainable Beef Past Chair, gives us an update on the Canadian Beef Advisor's 2030 goals, coming out of the National Beef Strategy.
This Special Edition of the show was recorded at the Canadian Beef Industry Conference in Penticton, British Columbia. Stay tuned for more from the conference!
Have ideas for future shows? Drop us a note, on social media or via email.
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Valuegraphics 101: Why people really care
35:26
The future of water in Western Canadian agriculture
29:35
From cattle rancher to industry leader: Doug Roxburgh intends to make a difference
29:49
Behind the scenes at Alberta Beef Producers: 2024 in Review
41:48
Beyond the Bull Catalogue: What every rancher needs to know
34:34
Extreme weather calls for smart cattle management strategies
32:34
Tariff Trouble: What it means for Canadian cattle producers
17:34
The Bovine: Holdanca Farms and environmental stewardship
41:52
The Bovine: Three pillars of sustainability with PSE
29:10
The Bovine: Drones, student leaders, and scaled-up research
35:50
The Bovine: Landscapes, community, and next generations
42:19
The Bovine: Diving into the Beef Research Showcase
1:30:31
The Bovine: Good chaos, lessons from different industries, and the power of changing your mind
1:11:59
The Bovine: The future of AI, will it finally rain, and giving our brains a break
1:03:52
The Bovine: Starting fresh, but not over
1:15:31
The pillars of succession planning with Annessa Good
10:05
Ryan Copithorne's market outlook for Fall 2023
6:07
Brenna Grant's favourite cost-of-production tips for new producers
6:28
P4ssw0rd123: How's your cyber security?
20:44
An Update from the Canadian Cattle Association
23:50
AFSC on live polling and next steps following Producer Meetings
13:43
The BIF Symposium is coming to Canada
11:51
Danny Hooper on ABIC so far, and tips for quality emceeing
17:32
Diversity, equity, and inclusion
6:30
Anne Wasko on the Canadian beef 2030 goals
11:04