Dennis Laycraft reflects on four decades in the industry

The Bovine by Alberta Beef Producers

The Bovine by Alberta Beef Producers
Dennis Laycraft reflects on four decades in the industry
Jul 01, 2025 Season 3 Episode 12
Alberta Beef Producers

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What does it take to lead a nation’s cattle industry through crisis, change, and global acclaim—without ever losing sight of the ranch?

Kara Mastel is joined by Dennis Laycraft—newly inducted into the Canadian Agricultural Hall of Fame—to reflect on his remarkable 40-year career championing Canada’s beef industry. 

From a childhood in the Porcupine Hills to national leadership roles, Laycraft recounts his navigation through watershed moments like BSE, international trade wars, and a global pandemic. 

He shares stories of resilience, innovation, and unity that helped elevate Canadian beef to world-class status and positioned the industry for a strong, sustainable future. 

Listen For:

6:16 The Decade Canada Became an Export Powerhouse

8:43 BSE Hits: The Industry’s Darkest Hour

13:27 Canada’s Retail Rebellion and Barbecue Boom

17:55 The Young Leaders Movement Begins

27:46 McDonald’s, Cargill & The World’s First Sustainable Beef Claim

34:56 Pandemic Adaptation & Drive-In Cattle Sales

42:07 Today’s Market: Record Prices & Future Growth


GUEST: Dennis Laycraft, CCA Vice President

CCA | LinkedIn 

CONNECT WITH HOST: KARA MASTEL 

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Episode Artwork Dennis Laycraft reflects on four decades in the industry 56:12 Episode Artwork Brodie Haugan on the Value of Having Producers at the Trade Table 33:07 Episode Artwork Tyler Fulton on CCA Priorities and Industry Leadership 31:53 Episode Artwork The Role of Soil Microbiomes in Forage Growth 41:01 Episode Artwork Spring grazing: Timing and Strategy for Healthy Pastures 31:15 Episode Artwork Valuegraphics 101: Why people really care 35:26 Episode Artwork The future of water in Western Canadian agriculture 29:35 Episode Artwork From cattle rancher to industry leader: Doug Roxburgh intends to make a difference 29:49 Episode Artwork Behind the scenes at Alberta Beef Producers: 2024 in Review 41:48 Episode Artwork Beyond the Bull Catalogue: What every rancher needs to know 34:34 Episode Artwork Extreme weather calls for smart cattle management strategies 32:34 Episode Artwork Tariff Trouble: What it means for Canadian cattle producers 17:34 Episode Artwork The Bovine: Holdanca Farms and environmental stewardship 41:52 Episode Artwork The Bovine: Three pillars of sustainability with PSE 29:10 Episode Artwork The Bovine: Drones, student leaders, and scaled-up research 35:50 Episode Artwork The Bovine: Landscapes, community, and next generations 42:19 Episode Artwork The Bovine: Diving into the Beef Research Showcase 1:30:31 Episode Artwork The Bovine: Good chaos, lessons from different industries, and the power of changing your mind 1:11:59 Episode Artwork The Bovine: The future of AI, will it finally rain, and giving our brains a break 1:03:52 Episode Artwork The Bovine: Starting fresh, but not over 1:15:31 Episode Artwork The pillars of succession planning with Annessa Good 10:05 Episode Artwork Ryan Copithorne's market outlook for Fall 2023 6:07 Episode Artwork Brenna Grant's favourite cost-of-production tips for new producers 6:28 Episode Artwork P4ssw0rd123: How's your cyber security? 20:44 Episode Artwork An Update from the Canadian Cattle Association 23:50