Brent welcomes founder of Ignition Consulting Group, author, presenter, and “brand doctor for brand doctors”, Tim Williams to discuss his unique perspective on focused business strategies and transformative revenue models. The conversation includes:

• What it means to be “focused”
• Having a clear positioning/prospecting strategy and the 4 questions to determine your differentiation 
• The problem of “unprofitable growth” and how it affects firms of all sizes
• Developing a pricing strategy and the importance of shifting from a bottom-up cost basis to pricing the value of expertise
• The issue with the hourly rate structure and the reason for the talent drain in agencies
• Creating a diversified pricing portfolio

For more great information on this subject check out Tim’s books or visit the Ignition Consulting Group website:

Positioning for Professionals

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