“Digital transformation” is a big buzzword in business. But digital initiatives alone are not enough to win in the marketplace -- companies need to reimagine the compelling value they will offer and how they will create it in a differentiating way. Two senior partners from Strategy&, former colleagues and friends, set out seven leadership imperatives for
transforming companies in the new digital era based on extensive research of twelve companies, including Philips, Microsoft and Adobe:
This is a stimulating, immersive discussion leaving you with a new manifesto for leading your organisation. They even say which one of the leadership archetypes they are! I always try to get to the personal side too, as you know!
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